Piñas Ricas Del Ecuador SA

What Piñas Ricas Del Ecuador SA does

Piñas Ricas Del Ecuador SA (PIRECUASA) is a privately held Ecuadorian agricultural exporter founded in 1993 and headquartered in Guayaquil. The company specializes in the production, processing, and export of fresh pineapples to international markets, operating as a single-product B2B exporter with 28+ years of operational experience. Its end-to-end process covers soil analysis and preparation, sowing, plantation control, phytosanitary supervision, fruit washing and selection, packaging and palletizing, and quality-controlled logistics.

PIRECUASA's technology stack is built around integrated agricultural and cold chain operations rather than software platforms. The company operates its own cooling and pre-cooling chambers that enable container-level temperature control during international shipment, and uses modern monitoring technology to track loading, shipping, and in-transit conditions. A proprietary microorganism creation process converts organic waste into soil-restoring microorganisms, reducing reliance on ground-polluting pesticides. The company holds LSQA certification for environmental and social responsibility, which functions as a market access credential for quality-conscious international buyers.

The business model is a direct B2B export of fresh pineapples to international buyers, supported by participation in trade events such as Fruit Logistica Berlin and membership in ACORBANEC (Ecuadorian Banana Exporters Association). Revenue is generated on a per-unit commodity basis with no disclosed pricing tiers, recurring contracts, or digital distribution channels. Customer relationships are managed through an enterprise field sales motion targeting international distribution partners, with no public-facing e-commerce or SMB channel. The company maintains a related-entity reference to Frutas Selectas SA, suggesting coordinated operations within a small group of Ecuadorian fruit exporters.

Name

Piñas Ricas Del Ecuador SA

Legal name

Piñas Ricas Del Ecuador SA

Website

https://pirecuasa.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Piñas Ricas Del Ecuador SA (PIRECUASA) is a Guayaquil-based Ecuadorian exporter founded in 1993 that produces and ships fresh pineapples to international markets, operating own cold chain facilities and holding LSQA environmental and social responsibility certification.

Ownership category

akta.pro rank

Product category

Fresh Pineapple Export

NAICS

Fruit and Tree Nut Farming (1113), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF)

akta.pro secondary industry

Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH)

Keywords

• Fresh pineapple export
• Tropical fruit production
• Agricultural exports
• Cold chain logistics
• Sustainable agriculture

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh Pineapple Export: PIRECUASA generates revenue through the production, commercialization, and export of fresh pineapples to international markets. The company operates on a commodity-based model selling per-unit produce to international buyers who demand high-quality fruit meeting strict standards.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PIRECUASA produces, commercializes, and exports fresh pineapples from Ecuador to international markets. The company manages the full value chain including soil preparation, sowing, plantation control, product application supervision, fruit washing and selection, packaging and palletizing, cold storage, and shipping with controlled temperatures.

Product overview

PIRECUASA operates as a single unified product offering focused on fresh pineapple production, commercialization, and export. The company's core product is fresh pineapples (Piñas Frescas), supported by an integrated service chain that encompasses soil preparation, sowing, plantation controls, product application supervision, fruit washing and selection, packaging and palletizing, quality control and logistics, and microorganism-based soil restoration. The company utilizes its own cooling and pre-cooling chambers for shipping. The subsidiary Frutas Selectas SA is referenced as a related entity, though limited detail is provided about its specific offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Pineapple (Piñas Frescas)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• ACORBANEC (Asociación de Comercializadores y Exportadores de Banano del Ecuador)coreGTM or Marketing PartnerPIRECUASA is a member/partner of ACORBANEC, the Ecuadorian Banana Exporters Association. The partnership provides access to industry networking, trade events like Fruit Logistica, and collective representation for international market access. PIRECUASA was featured at Fruit Logistica Berlin 2019 alongside ACORBANEC leadership and Ecuador's Minister of Agriculture.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fresh Del Monte Produce: Major producer and distributor of fresh pineapples and other tropical fruits worldwide. Directly comparable business model of vertically integrated tropical fruit production and export to international markets, including significant Ecuadorian and Latin American operations.
• Dole plc: Global leader in fresh produce including pineapples, bananas, and tropical fruits. Comparable as a multinational exporter with vertically integrated supply chains serving international retail and foodservice buyers, though operating at vastly greater scale than PIRECUASA.
• Chiquita Brands International: Large-scale banana and fresh produce exporter with significant Ecuadorian operations. Comparable as a Latin American-rooted exporter leveraging international certifications and cold chain logistics, though with a much broader product portfolio.

Direct peers

• Fyffes: International tropical produce supplier specializing in bananas, pineapples, and melons. Comparable as a mid-sized exporter serving European and North American retail with sustainability certifications, sharing PIRECUASA's B2B export focus.
• Frutas Selectas SA (FRUTSESA): Ecuador-based fresh produce company referenced as a related entity on PIRECUASA's own website. Closely comparable as a fellow Ecuadorian fresh fruit exporter, suggesting potential shared ownership or operational links.

Regional players

• ACORBANEC member exporters: Ecuadorian banana and tropical fruit exporters organized under ACORBANEC, of which PIRECUASA is a member. Comparable as fellow Ecuadorian exporters leveraging the same industry association, trade events, and cold chain infrastructure for international sales.
• Compañía Frutera del Sur (CFS): Ecuadorian fresh fruit exporter operating in the tropical produce segment. Comparable as a regional Ecuadorian peer competing for similar European and US fresh produce buyers, with similar certifications and export-oriented business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pi%C3%B1as-ricas-del-ecuador-sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piñas Ricas Del Ecuador SA