Pirna

Name

Pirna

Legal name

Große Kreisstadt Pirna

Website

https://pirna.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Municipal Government / Public Administration

akta.pro primary industry

Location Intelligence, Analytics & Geospatial BI (BPAMANAE)

akta.pro secondary industry

Municipal Electric Utilities (Munis) (EUADABAB)

Keywords

• Municipal administration services
• Citizen service portal
• Public sector digitalization
• Cultural tourism services
• Smart city infrastructure

Headquarters

HQ city

Pirna

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Municipal Tax Revenue: Property taxes (Grundsteuer) and trade taxes (Gewerbesteuer) from businesses operating in Pirna
2. Cultural Services and Admissions: Entry fees from StadtMuseum Pirna, Richard-Wagner-Stätten, and other cultural facilities
3. Administrative Service Fees: Fees for various administrative services including passport issuance, identity documents, marriage ceremonies
4. Tourism Services: Revenue from TouristService including event tickets, guided tours, and tourism information services
5. Parking and Transportation: Fees from parking facilities and traffic management

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pirna is a municipal government entity (Große Kreisstadt) providing administrative, educational, cultural, tourism, and infrastructure services to approximately 40,000+ residents and visitors. Its core offering combines in-person and digital municipal services through the Bürgerbüro, online appointment booking, the A-Z services catalog, and a Geoportal, alongside cultural tourism via the 100% subsidiary KTP (StadtMuseum, Richard-Wagner-Stätten, HerderHalle, TouristService). Pirna markets itself under the "Sandstein voller Leben" brand identity.

Product overview

Pirna operates a comprehensive digital municipal services ecosystem built on its official city website (www.pirna.de), serving as the primary digital interface between the city government and its residents. The offering is not a single unified product but rather a platform of interconnected services including the main city portal with multi-language support (German, English, Czech), the online appointment booking system (Terminvergabe) for citizens' office and schools, the A-Z services catalog, a Geoportal with OpenStreetMap integration, and a WhatsApp news channel. The city's cultural and tourism operations are managed through its 100% subsidiary Kultur- und Tourismusgesellschaft Pirna mbH (KTP), which operates physical venues including the StadtMuseum Pirna, Richard-Wagner-Stätten Graupa, HerderHalle event venue, StadtBibliothek library, and TouristService. The city also maintains accessibility services including Leichte Sprache (Easy Language) content and an active Smart City digitalization initiative. The digital presence is complemented by physical citizen services through the Bürgerbüro (Citizens' Office) and various administrative departments.

Differentiator

Problem solved

Functional benefit

Products and services

• StadtPortal Pirna (City Website) The official digital presence of the city of Pirna, providing municipal services, citizen information, tourism resources, cultural event listings, and administrative services A-Z through a multi-language website (German, English, Czech).
• Bürgerbüro (Citizens' Office) The Citizens' Office service providing in-person and online appointment booking for administrative matters including ID applications, registration, and residency services.
• Terminvergabe (Appointment Booking System) Online appointment scheduling system for citizens to book slots with the Citizens' Office and schools, accessible at www.pirna.de/termine.
• Dienstleistungen A-Z (Services A-Z) Comprehensive catalog of municipal services available to citizens, organized alphabetically from A to Z.
• Geoportal Pirna Geographic information system portal providing interactive maps and spatial data for the city, utilizing OpenStreetMap integration.
• StadtMuseum Pirna City museum in the former Dominican monastery, showcasing Elbsandstein (Elbe sandstone) history and urban development since 1861, with permanent and special exhibitions.
• Richard-Wagner-Stätten Graupa Museum complex in Graupa featuring Wagner's authentic residence, modern exhibition, and multiple event spaces dedicated to composer Richard Wagner.
• HerderHalle Pirna Major event location in Pirna hosting comedy shows, travel lectures, concerts, and diverse cultural events.
• StadtBibliothek Pirna City library offering thousands of available media items including books, CDs, and DVDs with borrowing services.
• TouristService Pirna Central tourism service providing information on accommodations, excursion tips, travel information, and ticket services for city events and attractions.
• Mängelmelder Pirna (Defect Reporter) Citizen feedback tool allowing residents to report infrastructure issues such as fallen traffic signs, broken street lighting, and illegal waste disposal.
• Smart City Pirna Smart city initiative focusing on digitalization, broadband expansion, public WiFi, and digital urban development.
• Veranstaltungsbüro Pirna (Event Office) Event office organizing major open-air festivals including Stadtfest, Hofnacht, Tresen, and historical spectacle 'Der Retter der Stadt Pirna'.

Quantifiable outcome

• 8 primary schools serving all city districts
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• TAG24minorGTM or Marketing PartnerTAG24 Sommerkino partnership for open-air cinema event. TAG24 organizes summer cinema tour with Pirna as final stop in August 2026. City marketing provides organizational support; event is free to public with films shown on Copitz Elbe waterfront.
• Stadtentwicklungsgesellschaft Pirna mbHcoreStrategic or Co-development Partner100% subsidiary of city focused on economic development. Located at Breite Straße 2, managed by Christian Flörke. Handles business location services and commercial development.
• Kultur- und Tourismusgesellschaft Pirna mbH (KTP)coreStrategic or Co-development Partner100% subsidiary established 2005 to consolidate culture and tourism. Supervisory board chair: Tim Lochner; Managing director: Christian Schmidt-Doll. Operates StadtMuseum, Richard-Wagner-Stätten, TouristService, HerderHalle, and event bureau.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Radebeul: Große Kreisstadt in Saxony with similar population (~34,000) and function. Located near Dresden with strong tourism and cultural elements, mirroring Pirna's Elbe river and cultural heritage positioning.
• Freital: Große Kreisstadt in Saxony with similar population size and municipal structure. Both serve as regional administrative centers with comparable urban-suburban profiles, providing the same range of administrative, cultural, and educational services.
• Bischofswerda: Saxon Stadt in eastern Saxony with similar size and role as regional service center. Comparable municipal governance and economic development focus.
• Bad Schandau: Tourism-focused Saxon Stadt at the heart of Sächsische Schweiz national park. Direct peer for tourism management, cultural programming, and Elbe river-related infrastructure.
• Sebnitz: Große Kreisstadt in Saxon Switzerland region. Highly comparable due to shared tourism focus on Sächsische Schweiz natural attractions and similar municipal scale.
• Kamenz: Saxon Große Kreisstadt with comparable population and administrative scale. Similar municipal service portfolio and subsidiary structure for culture, utilities, and economic development.
• Torgau: Saxon Große Kreisstadt with similar administrative scale and historical significance. Provides comparable range of municipal services and cultural programming through subsidiary structures.
• Coswig (Sachsen): Saxon Stadt located near Dresden and the Elbe river. Directly comparable in size, geographic setting, and range of municipal services offered to residents and businesses.
• Meißen: Historic Saxon city famous for porcelain heritage. Comparable in population scale and cultural-tourism focus, with similar municipal governance structure and subsidiary arrangement for culture and tourism management.
• Heidenau: Große Kreisstadt immediately adjacent to Pirna in Sächsische Schweiz-Osterzgebirge district. Operates same municipal functions with similar population profile and economic development challenges/opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pirna

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pirna