PIROUETTE CACAHOUÈTE

What PIROUETTE CACAHOUÈTE does

PIROUETTE CACAHOUÈTE is a French designer and manufacturer of eco-designed paper and cardboard-based games, puzzles, creative kits and toys for children, operated through the SARL Société 2R from Brive-La-Gaillarde, Corrèze. The company was founded in 2010 by a family team and employs approximately six people, producing most of its catalogue in France (with a portion still manufactured in Holland pending full reshoring). Its product range centres on no-electronics, plastic-free play: Chronopuzzles (a proprietary dual-era "time-travel" puzzle format), age-3+ and mini-puzzles, memory and card games, "goose"-style adventure games themed around heritage subjects (Claude Monet, Lascaux, the Eiffel Tower, space), giant colouring posters with search-and-find features, colouring books, stencils, 3D creative kits including a phosphorescent Celestial Globe co-developed with CNES, stationery, and modular cardboard play huts (Cacabane). The company also publishes more than 50 free downloadable DIY workshop templates as a brand-marketing asset.

The business model combines direct-to-consumer e-commerce (pirouettecacahouete.com) with a long-tail channel of independent toy retailers and museum/tourist-office shops, supplemented by a major-distribution partnership with the Coopérative U retail network and by IP-licensing co-branded bespoke work for brands such as Warner Bros. (Harry Potter), McDonald's France, CNRS/CNES, SETE (Eiffel Tower), MSF, Pierrot Gourmand and Atelier Tuffery. Revenue is generated primarily through one-time product purchases (typical price points around €24.90 incl. VAT for premium items) with ancillary income from licensing, royalty arrangements and bespoke development services for institutional clients; professional buyers receive custom pricing grids.

The firm differentiates on three pillars: a hard "Made in France" and eco-design identity (Origine Corrèze regional certification, FSC/PEFC paper, vegetable-based inks, 2025 Coq Vert ADEME membership), proprietary product concepts such as the Chronopuzzle, and durable bespoke co-development relationships with French cultural and tourist institutions. Customers are split between end-consumer families with children aged 3–12 (primary segment) and B2B institutional buyers (museums, tourist offices, schools, retail chains and brand-licensing partners), with the latter concentrated in France and Europe. The company does not disclose revenue and has raised no external capital.

Name

PIROUETTE CACAHOUÈTE

Legal name

Société 2R (S.A.R.L. au Capital de 20 000€)

Website

https://pirouettecacahouete.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

PIROUETTE CACAHOUÈTE is a French SARL that designs and manufactures eco-designed paper and cardboard games, puzzles, and creative toys for children aged 3–12, also producing bespoke co-branded games for museums, tourist offices, and brand partners such as Système U, McDonald's, Warner Bros., and CNES.

Ownership category

akta.pro rank

Product category

Eco-designed children's paper and cardboard games and toys

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (45912), Stationery Product Manufacturing (32223)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro industry

PRIMARYCRALALAN

Educational/Children’s Learning Games & Puzzles Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Board Games and Puzzles

Keywords

• Eco-designed paper toys
• Children's educational puzzles
• Cardboard creative kits
• Made in France games
• Board games children

Headquarters

HQ city

Brive-La-Gaillarde

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of eco-designed games, puzzles, creative kits, and toys through the company's e-commerce website and partner retail stores. Revenue generated from one-time product purchases by consumers and B2B bulk orders from retailers and partners.
2. Licensing and Custom Development: Revenue from creating customized games and products for institutional clients including museums, tourist offices, and major brands. Design and production services for bespoke branded merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

PIROUETTE CACAHOUÈTE manufactures and sells eco-designed paper and cardboard games and creative toys for children, including Chronopuzzles (time-travel puzzles with dual-era scenes), standard and mini puzzles, memory games, card games, adventure games, giant colouring posters, colouring books, stencils, 3D paper creative kits, stationery, and cardboard play huts. Products are made in France using recyclable materials, FSC-certified paper, and vegetable-based inks.

Product overview

PIROUETTE CACAHOUÈTE is a French manufacturer of eco-designed paper and cardboard games and creative toys for children. The product portfolio centers on paper-based play with no electronics: Chronopuzzles (time-travel puzzles with two historical eras), standard Puzzles (including age 3+, mini-puzzles, and chronopuzzles), Memory Games (matching card games), Card Games (including Eco-Battle ecological card game), Adventure Games (game-of-the-goose style board games featuring Claude Monet, Space Mission, Dinosaurs, Wonders of the World), Giant Posters (large coloring posters with search-and-find games), Colouring Books (small-format books), Stencils, Creative Kits/DIY (3D paper animals, flowers, decorative items), 3D Globe kits (Earth and Celestial globes), Stationery (notebooks, invitation cards), and Cardboard Huts (Cacabane play structures). The company also offers 50+ free downloadable DIY patterns via their #1jour1bricole program. All products are eco-designed using recyclable/recycled materials, paper from sustainably managed forests, and vegetable-based inks, with the majority manufactured in France.

Differentiator

Problem solved

Functional benefit

Products and services

• Chronopuzzles

Quantifiable outcome

• Products made with recyclable and/or recycled materials, paper from sustainably managed forests, and vegetable-based inks

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered major, core, flagship and minor.

• Coopérative UmajorGTM or Marketing Partner · 21 October 2025Created Harry Potter themed 3D cardboard trophy (Hedwig) for Coopérative U's Grand Drawing Contest (October 21 to November 23, 2025). Custom 3D cardboard creation assembled at home as prize, made entirely from durable eco-designed cardboard manufactured in France.
• CNES (Centre National d'Études Spatiales)coreStrategic or Co-development Partner · 15 June 2023Collaboration with the French National Centre for Space Studies to develop space-themed educational games. Created 'Mission Espace' goose game and phosphorescent Celestial Globe 3D creative kit. Illustrator Clémentine Thibaux joined the team as part of this collaboration.
• Ma Petite PlanètecoreStrategic or Co-development PartnerOngoing collaboration with the eco-challenge association Ma Petite Planète, including the 'Eco-Battle' card game featuring simple daily eco-actions, and the Special 'Ocean' School Edition for classroom use from March 10, 2025. Partnership spans MPP SCHOOL, MPP GENERAL PUBLIC, MPP COMPANY, and MPP UNIVERSI'TERRE programs.
• Warner Bros. FrancemajorGTM or Marketing PartnerLicensing partner for Harry Potter themed products including mini-puzzles for Système U and trophy creations for Coopérative U contests.
• Atelier TufferyflagshipStrategic or Co-development PartnerCollaboration with iconic French denim house known for jeans made in France, along with illustrator Antoine Corbineau, to create two playful pieces: a giant colouring poster showing the journey of jeans from raw materials to finished garment, and an activity booklet about Atelier Tuffery's history.
• Office de Tourisme de CarcassonnecoreStrategic or Co-development PartnerCustom 24-piece puzzle introducing young children to the medieval city of Carcassonne, with full-size poster and search-and-find activity. Eco-designed and made in France.
• Académie des Beaux-ArtsflagshipStrategic or Co-development PartnerAdventure game dedicated to Claude Monet featuring a game of the goose path where children discover Monet's life, inspiration sources, and the treasures of his garden at Giverny, culminating at the iconic water lilies.
• Haut-Jura Regional Nature ParkcoreStrategic or Co-development PartnerPlayful A3 poster showcasing wildlife, plant life, landscapes, villages, architecture, crafts, and regional food specialties of the park, with interactive activity sheet including seek-and-find, crosswords, and connect-the-dots.
• Papier CurieuxcoreStrategic or Co-development PartnerCollaboration with French brand creating playful posters and maps to inspire children and adults. Produced 'Wonders of the World' adventure game combining Papier Curieux's delicate illustrations with Pirouette Cacahouète's eco-designed universe.
• Établissement public national du Mont Saint-MichelcoreStrategic or Co-development PartnerCustom 3D creative kit representing a pré-salé lamb (lamb from salt marshes) to assemble and color, honoring the famous flocks that graze around the UNESCO World Heritage site.
• Abbaye Royale de FontevraudcoreStrategic or Co-development PartnerCreated three mini-kits 'Animaux 3D' - a swallow, lamb, and bee to color and assemble - designed to enrich visitor experience at the UNESCO World Heritage monastic city, sensitizing young visitors to nature and creation.
• Dieppe TourismecoreStrategic or Co-development PartnerCreated two products for the charming Normandy town: a giant coloring poster with observation game featuring Dieppe's landmarks (castle, beach, port, market), and a 'Mistigri' card game representing Dieppe symbols.
• MSF (Médecins Sans Frontières)coreStrategic or Co-development PartnerCreated two educational games for MSF's solidarity boutique: a memory game 'Le Médecin & ses Instruments' (ages 4+) and a 24-piece puzzle 'En mission avec MSF' with search-and-find activity, introducing children to medical and humanitarian work.
• SETE (Société d'Exploitation de la Tour Eiffel)flagshipStrategic or Co-development PartnerPartnership to celebrate Paris 2024 Olympics with 'Paris en Fête' mini-puzzles collection featuring two 20-piece puzzles depicting scenes around the Eiffel Tower. Original creative kit also listed in official Eiffel Tower shop.
• EkoliencoreStrategic or Co-development PartnerDesigned creative educational materials for the collaborative nature education platform, including 3D animals that can be assembled and colored to teach children about regional fauna. Developed with financial support from the French Biodiversity Office.
• McDonald's FrancemajorGTM or Marketing PartnerCreated Harry Potter themed evolutionary puzzles based on the 'Go Back in Time' concept, distributed in McDonald's France restaurants as part of their commitment to eco-designed, made-in-France children's products.
• Pierrot GourmandcoreStrategic or Co-development PartnerCreated personalized games printed on inside of candy boxes with themes of clouds, stars, and stories to accompany Pierrot Gourmand's new sweet range packaged in cardboard boxes.
• SEMITOURcoreStrategic or Co-development PartnerCustom games for the group managing 8 sites in Dordogne including Lascaux cave, including: giant coloring poster with observation game, coloring passport, and set of 12 colored pencils, all made in France.
• Antique Theatre of OrangecoreStrategic or Co-development PartnerCreated 'Odyssée Sonore' coloring book inspired by the UNESCO World Heritage site's immersive audio-visual show, illustrated and published for the theatre's gift shop.
• GulliminorGTM or Marketing PartnerVarious contests with Gulli including Earth globe coloring contest (June-July 2023) and Ancient Egypt puzzle giveaway (May-June 2023) on the Gulli website.
• Petits CadorsminorGTM or Marketing Partner100% Made in France contest with the brand known for ergonomic cushions, offering Isidor car cushions and Pirouette Cacahouète puzzles. Petits Cadors recently certified 'Origine France Garantie'.
• ADAPEI CorrèzecoreImplementation/ SI/ Consulting PartnerPartnership with disabled workers from ADAPEI in Corrèze department who pack games and manage logistics, demonstrating commitment to social inclusion and local economy.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hape: Global sustainable toy and games maker with FSC-certified wood and bamboo products. Comparable in eco-design and educational positioning, but at much larger scale and broader international distribution.
• Trefl: European puzzle and games manufacturer. Comparable in puzzle and family game product categories and European distribution, but a larger, more generalist competitor.
• Plan Toys: Sustainable toy brand using FSC-certified rubberwood and eco-friendly materials. Comparable in eco-positioning and educational wooden/cardboard play but operating globally with deeper retail penetration.
• Ravensburger: Global puzzle and games giant. Comparable as the dominant mass-market reference for puzzles and family games, putting pricing and retail-shelf pressure on Pirouette Cacahouète's puzzle lines.

Direct peers

• Vilac: French maker of wooden toys and traditional puzzles. Comparable in heritage French toy positioning, target age group, and distribution through independent toy stores and tourist shops.
• Moulin Roty: French heritage brand of wooden toys, puzzles and educational games for young children. Comparable in target customer (parents of pre-schoolers), Made-in-France positioning, and museum/independent toy store distribution.
• Djeco: French maker of educational puzzles, card games and creative toys for children. Closest direct competitor in the French eco-design/educational play category, with a similar retail and museum-shop distribution footprint.
• Sentosphère: French educational games and creative activity kits maker (Memo, observation games, craft kits). Direct overlap in educational card games, memory games and creative kits for children.
• Janod: French wooden and cardboard toy manufacturer known for puzzles, memory games and creative kits. Direct competitor in educational puzzles and craft kits distributed through French toy retail and museum shops.
• Bioviva: French eco-designed games and toys with a strong Made-in-France and FSC paper focus. Comparable in eco-positioning, educational games and partnerships with conservation/environmental organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PirouetteJeux
• YouTubeyoutube.com/user/PirouetteCacahouete0
• Facebookfacebook.com/PirouetteCacahoueteJeux
• LinkedInlinkedin.com/company/pirouettecacahouete
• Instagraminstagram.com/pirouette.cacahouete
• Pinterestpinterest.fr/pcacahouete

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIROUETTE CACAHOUÈTE