Ma Petite Planète

What Ma Petite Planète does

Ma Petite Planète is a French non-profit association (Association loi 1901) founded in 2019 and headquartered in Paris that operates a gamified team-based ecological challenge platform across five customer segments: enterprises, schools, higher education institutions, local governments, and the general public. The core product is a 3-week team challenge in which participants form leagues of up to 20 players split into two teams and earn or lose points by validating eco-actions across 14 categories (food, waste, mobility, energy, biodiversity, solidarity, second life, DIY, technology, education, public choice, incontournables, mythical) through photographic or text evidence submitted in-app, with anti-cheat review. The technology stack consists of Flutter mobile applications (iOS and Android), a Supabase backend hosted on EU servers, OVHcloud web app hosting, WordPress for marketing content, and Retool and React client portals for enterprise and school account management.

The business model combines free consumer participation (subsidized by enterprise contracts) with paid enterprise accompaniment services covering setup, animation, and impact tracking for clients such as Api Restauration, MANE, ORSYS, Hifield, Décathlon, BPI France, APHP, Doctolib, and Métropole de Bordeaux. Revenue is supplemented by tax-deductible donations (up to 66% under French law) from individual supporters and corporate contributions through the 1% for the Planet network. Distribution is multi-modal: self-serve app downloads for individuals, ambassador-led community growth, direct sales for enterprise and government clients, and partnership-based delivery for schools (notably via OFAJ for Franco-German programs). The association also operates a separate product, Ma petite Map (launched July 2025), a crowdsourced directory of eco-committed businesses across France. Since inception, the platform has engaged more than 800,000 players across editions and has demonstrated international deployment capability, including a 12-country MANE rollout with 432 participants in 24 leagues and an ORSYS deployment across 40 sites in 5 countries.

Name

Ma Petite Planète

Legal name

Ma Petite Planète

Website

https://mapetiteplanete.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Ma Petite Planète is a French non-profit association operating a gamified team eco-challenge platform serving enterprises, schools, universities, local governments, and individuals, with 800,000+ players participating in 3-week editions since 2019.

Ownership category

akta.pro rank

Product category

Environmental Engagement Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Environmental Education, Capacity Building & Community Engagement (BPADALAO)

akta.pro secondary industry

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

Keywords

• Gamified eco-challenges
• Environmental engagement platform
• Corporate sustainability challenges
• Eco-gamification app
• Team building sustainability

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise Challenge Accompaniment: Ma Petite Planète offers paid accompaniment services to companies and organizations wishing to launch MPP challenges with their employees. This includes setup support, animation services, and impact tracking. The service is customized for each organization and likely involves direct sales engagement.
2. Donations: As a recognized association d'intérêt général (public interest organization), Ma Petite Planète receives donations from MPP Players and supporters. Donations are tax-deductible up to 66% under French law, enabling tax-optimized philanthropy.
3. 1% for the Planet: The association is supported through the 1% for the Planet network, where member companies pledge 1% of sales to environmental causes. This represents an ongoing revenue stream from corporate members.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ma Petite Planète operates a gamified, team-based ecological challenge platform in which participants form leagues (up to 20 players, split into two teams) and complete eco-friendly actions (défis bonus) while avoiding harmful ones (défis malus) over three-week editions, with league rankings and impact tracking. The platform is delivered through iOS and Android mobile apps, a web application, and a school-specific app (MPP Scolaire), supplemented by paid accompaniment services for enterprises, schools, universities, and local governments. A separate crowdsourced eco-locations map (Ma petite Map) extends the offering beyond challenges.

Product overview

Ma Petite Planète is an environmental association operating a portfolio of gamified ecological challenge products centered on a 3-week team-based game where participants validate eco-friendly actions (défis) across categories including food, waste, mobility, energy, and biodiversity. The core offering consists of two mobile applications — Ma Petite Planète (general public and enterprise edition) and Ma Petite Planète Scolaire (kindergarten to high school) — both supported by a web app, client portals, and professional/educational resource hubs. The product suite also includes Ma petite Map (a crowdsourced eco-locations map) and accompaniment services for enterprises, schools, universities, and local authorities. The school and general editions share the same gamification engine and challenge framework but differ in account management (teacher-controlled for schools vs. ambassador-controlled for public leagues).

Differentiator

Problem solved

Functional benefit

Brands

• Ma Petite Planète Scolaire: A version of the eco-challenge game designed for school classes from maternelle to lycée, where students complete environmental challenges together over 3 weeks.
• MPP Grand Public
• MPP Entreprise
• MPP Université
• MPP Collectivité

Products and services

• Ma Petite Planète Mobile Application (Grand Public) A team-based ecological challenge game for individuals and informal groups, where participants form leagues of up to 20 players, split into two teams, and validate eco-friendly actions over a 3-week edition with individual points, team scores, and league rankings. Available on iOS, Android, and via web app; free for general public.
• Ma Petite Planète Scolaire (School Mobile Application) School-specific version of the ecological challenge designed for classes from maternelle to lycée, with teacher accounts managing student participation, challenge validation, and class-level scores over 3-week editions held in mid-March and mid-November.
• Ma Petite Planète Web App

Quantifiable outcome

• 800,000+ players have participated since 2019
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, significant and minor.

• OFAJ (Office Franco-Allemand de la Jeunesse)coreStrategic or Co-development Partner · 9 December 2024OFAJ partnered with Ma Petite Planète to organize a Franco-German eco-challenge for schools. The second edition in December 2024 engaged 736 students across both countries, completing over 5,500 environmental challenges. OFAJ facilitates and funds participation, enabling MPP to reach the Franco-German educational community.
• Fondation de la MersignificantStrategic or Co-development PartnerPartnership with the Fondation de la Mer (Sea Foundation) focused on ocean-themed challenges and environmental education. Part of the broader Year of the Sea (Année de la Mer) initiative, with joint webinars and challenge content dedicated to marine protection.
• SUEZsignificantStrategic or Co-development PartnerSUEZ partnered with Ma Petite Planète for the Year of the Sea initiative, contributing expertise on waste and water management. Joint webinars and challenge content address waste reduction, water conservation, and circular economy principles.
• On est PrêtminorGTM or Marketing PartnerCollaboration with On est Prêt for Mission MPP operation during Winter 2025 edition. Content creator partners invited their communities to participate, with consent for sharing emails with On est Prêt for future campaign recontact.
• 1% for the PlanetcoreGTM or Marketing PartnerMa Petite Planète is a member of the 1% for the Planet network, which connects environmental organizations with member companies pledging 1% of sales to environmental causes. This provides credibility, fundraising potential, and connections to environmentally committed businesses.
• Vert (média)minorGTM or Marketing PartnerPartnership with environmental media outlet Vert for a journalist challenge aimed at schoolchildren. Vert challenges students to become reporters covering environmental topics during MPP school editions.
• SupabasecoreTechnology or IntegrationSupabase provides backend infrastructure including database hosting and technical infrastructure. Servers are located in the European Union, ensuring GDPR compliance. Supabase provides continuous vulnerability monitoring for the production environment.
• OVHcloudcoreTechnology or IntegrationOVHcloud hosts the Ma Petite Planète web application. Servers are located in the European Union, ensuring data residency compliance. This complements Supabase hosting for the database layer.
• Julien Vidal / Ça Commence Par MoiminorStrategic or Co-development PartnerJulien Vidal, founder of the 'Ça Commence Par Moi' movement (similar eco-action concept), served as 'parrain' (godfather) for the original MPP challenge launch in 2019. Ideological inspiration for the challenge format.
• Les EchosminorGTM or Marketing PartnerMajor French business newspaper Les Echos has covered Ma Petite Planète multiple times, including features on enterprise team building and the Spring 2025 ocean edition. Provides credibility with business audiences.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• EcoVadis: EcoVadis is the incumbent sustainability ratings and improvement platform for enterprises, competing for the same CSR/RSE decision-maker budget as MPP's enterprise offering.
• Watershed: Watershed is an enterprise sustainability platform that includes employee engagement modules alongside carbon accounting, overlapping MPP's team RSE engagement use case within a broader decarbonization suite.
• Greenly: Greenly is a carbon accounting platform used by SMBs and enterprises to measure and reduce emissions, with adjacent engagement tooling that competes for the same RSE budget pool as MPP.
• Persefoni: Persefoni is a climate management and accounting platform for enterprises, an adjacent 'enterprise sustainability stack' player that overlaps with MPP on buyer persona and ESG budget.

Emerging players

• DoSomething.org: DoSomething is a US nonprofit that runs gamified volunteer and eco-action campaigns for young people, overlapping MPP's general-public and school editions on format and mission.
• Litterati: Litterati runs a gamified, citizen-data litter collection platform with team challenges for schools and brands — a narrower but architecturally similar gamified eco-action product to MPP.

Others

• Patch: Patch is a carbon-credit and climate-impact API/platform used by enterprises to embed climate action in products; complementary rather than directly competitive with MPP's engagement layer.

Direct peers

• Sweep: Sweep is an ESG data and employee engagement platform that lets companies run sustainability actions and challenges for staff, the most direct product overlap with Ma Petite Planète's enterprise RSE challenge offering.
• JouleBug: JouleBug is a consumer-facing gamified app for sustainable habits and team-based eco-challenges, with a comparable 'compete with friends/coworkers on eco-actions' mechanic to MPP.
• Deed: Deed (formerly Selfish Giving / Stakehouse) is a B2B employee-impact and donation-matching platform used by enterprises to drive social/environmental engagement, a comparable enterprise-mechanic to MPP Entreprise.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MaPetitePlaneteLeJeu
• LinkedInlinkedin.com/company/ma-petite-plan%C3%A8te/?viewAsMember=true
• Instagraminstagram.com/mapetiteplanete_le_jeu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ma Petite Planète