Pitchon Lev - פתחון לב

What Pitchon Lev - פתחון לב does

Pitchon Lev (פתחון לב), founded in 1998 and headquartered in Rishon Lezion, Israel, is one of the country's largest apolitical charitable nonprofit organizations, operating under a registered association (עמותה) structure with an 11-50 person staff and a three-member voluntary board (Doron Sheli as Chair, with Asher Sadan and Shimshon Katz). Its mission is to break the intergenerational cycle of poverty through a three-dimensional model: immediate humanitarian aid (weekly food parcels, baby supplies, clothing, household goods) delivered through a network of seven aid centers across Rishon Lezion, Karmiel, Migdal Haemek, Kiryat Motzkin, Nof HaGalil, and Petah Tikva; medium-term educational empowerment via the 'Touching the Horizon' educational factory launched in 2004 (Program 7, a seven-year three-phase mentoring track; Program Hamsa, a five-year track for Arab youth; Program Tavor, a one-year school program); and long-term legislative advocacy anchored by the 'Pitchon Lev War on Poverty Law' which received unanimous Knesset support in 2023.

The core product surface combines physical aid distribution with two digital service platforms: 'Zchut B'Kalut' (זכות בקלות / Rights-in-a-Click), an online portal and *5922 call center developed in partnership with the National Insurance Institute that routes rights-utilization inquiries via a specialized computerized system with 72-hour response SLAs; and a digital donation ecosystem spanning a web portal, the *5068 hotline, monthly recurring giving, the Igul round-up credit-card program (~4 ILS/month average), Bit/PayBox mobile payments, and direct mail. Ancillary operations include a textile recycling plant in Karmiel (employing people with disabilities, processing clothing collected from ~40 Sonol fuel-station containers) and the 'Bazaar Mikol HaLev' second-hand stores operated jointly with Yad2.

Revenue is generated through individual monetary donations (tax-deductible under Section 46), corporate philanthropy (Carrefour, Bank Hapoalim, HSBC, Leumi Card, Azrieli Foundation, and ~20 other listed sponsors), government service contracts (Ministry of Interior food-card distribution, Ministry of Welfare's Nasim Lerevacha program, National Insurance Institute Zchut B'Kalut partnership), and second-hand Bazaar sales whose proceeds fund food parcels. The organization reports that 94.1 agorot of every donated shekel reaches beneficiaries (5.9% overhead), is audited by PwC Israel, holds the Midot Seal of Effectiveness (valid through September 2025) and the GuideStar/Candid Platinum Transparency Seal, and assisted 160,000-220,000 individuals plus 1,300+ youth-at-risk in Program 7 annually, supported by 15,000+ volunteers and distributing 8,000+ food parcels monthly (35,000,000 ILS total value in 2025).

Name

Pitchon Lev - פתחון לב

Legal name

פתחון לב

Website

https://pitchonlev.org.il

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Pitchon Lev (פתחון לב) is an Israeli nonprofit charitable organization, founded in 1998 and headquartered in Rishon Lezion, that distributes weekly food parcels, clothing, and rights-utilization services to roughly 160,000-220,000 individuals annually across seven aid centers, while running multi-year educational empowerment programs for at-risk youth.

Ownership category

akta.pro rank

Product category

Social Welfare / Humanitarian Aid Services

NAICS

Civic and Social Organizations (813410), Grantmaking and Giving Services (8132)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industry

Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)

Keywords

• Humanitarian aid services
• Poverty eradication programs
• Youth education empowerment
• Social welfare assistance
• Rights utilization services

Headquarters

HQ city

Rishon Lezion

HQ country

Israel

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Monetary Donations: Primary revenue stream from individual donors. Online credit card donations (one-time or monthly recurring), bank transfers, standing orders, Bit and PayBox mobile payments. Tax-deductible under Israeli Section 46.
2. Corporate Philanthropy and Partnerships: Corporate donations and CSR partnerships including product donations (food, clothing), employee volunteering programs, and cause-marketing campaigns. Supported by over 15,000 volunteers annually.
3. Clothing Recycling and Second-Hand Sales: Clothing donated and collected via Sonol fuel stations is sorted: good items distributed to families or sold at symbolic prices in 'Bazaar mikol halev' stores; unsellable items recycled into rags at organization's Karmiel recycling plant employing people with disabilities. All proceeds fund food parcel purchases.
4. Igul Round-Up Program: Credit card round-up program where purchases are rounded to the nearest shekel and the difference donated. Average monthly contribution approximately 4 ILS per participant. Administered in partnership with credit card companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pitchon Lev is a nonprofit humanitarian organization that distributes free weekly food parcels, clothing, and household goods to families in economic distress through seven aid centers across Israel, assists citizens in claiming social welfare benefits through the Zchut B'Kalut digital platform (in partnership with the National Insurance Institute), and runs multi-year educational empowerment programs (Program 7, Hamsa, Tavor) for at-risk youth. All services are delivered free of charge to beneficiaries, funded by individual donations, corporate philanthropy, and government contracts.

Product overview

Pitchon Lev operates as a multi-dimensional humanitarian organization offering a coordinated portfolio of programs across three time horizons: immediate-term humanitarian aid, medium-term educational empowerment, and long-term strategic social impact. The core offering is the network of Aid Centers distributing weekly food parcels to ~160,000 recipients annually, complemented by Rights Utilization Centers providing free guidance on social benefits. The digital service 'Zchut B'Kalut' (Rights-in-a-Click) is an online platform enabling citizens to claim welfare benefits. The 'Touching the Horizon' educational factory (est. 2004) runs youth empowerment programs: 'Program 7' (7-year, 3-phase mentoring from high school through military service to post-discharge), 'Program Hamsa' (5-year for Arab youth), and 'Program Tavor' (1-year school-based empowerment). Ancillary programs include a textile recycling center employing people with disabilities, the 'Ta'u Mehaleiv' social benefits gift card, and the 'Bazar Mikol HaLev' second-hand bazaar (with Yad2). The organization is non-profit, apolitical, and publicly audited, with all donations tax-deductible under Israeli law.

Differentiator

Problem solved

Functional benefit

Brands

• לגעת באופק (Touching the Horizon): Educational and empowerment initiative providing programs for at-risk youth to break the cycle of poverty
• תכנית 7 (Program 7)
• תכנית חמסה (Hamsa Program)
• תכנית תבו"ר
• זכות בקלות (Rights-in-a-Click)
• להיטיב (Lehetiv)

Products and services

• Humanitarian Aid Distribution Network (Aid Centers & Food Parcels) Weekly distribution of food parcels to families and individuals in need, including Holocaust survivors, elderly, single-parent families, and lone soldiers, via physical aid centers in seven cities across Israel (Rishon Lezion HQ + Lishanski, Karmiel, Migdal Haemek, Kiryat Motzkin, Nof HaGalil, Petah Tikva). Distribution is free of charge regardless of gender, religion, race, origin, or nationality.
• Zchut B'Kalut (זכות בקלות - Rights-in-a-Click) An online platform and call center (*5922) developed in partnership with the National Insurance Institute (Bituach Leumi) that enables Israeli citizens to claim social welfare benefits for free. A specialized computerized system routes inquiries and matches applicants with expert assistants who guide them through the process to completion. Applications are guaranteed review within 72 hours, initially focused on unemployment benefits and expanding to law, enforcement, labor law, and Holocaust survivor assistance.
• Lehetiv (להיטיב) Family Wellbeing Program A program that helps families experiencing economic and employment difficulties transition to mental, physical, and financial wellbeing through tailored family-based interventions and coordination with municipal stakeholders.
• Touching the Horizon (לגעת באופק) Educational Factory The educational arm of Pitchon Lev, operating in schools across Israel with Ministry of Education approval to break the intergenerational cycle of poverty through youth empowerment programs (Program 7, Program Hamsa, Program Tavor). Operates 34 programs nationwide.
• Program 7 (תוכנית 7) A seven-year, three-phase educational empowerment and mentoring program (high school grades 10-12, military/national service with volunteer mentors, and one year post-discharge) for at-risk youth from socio-geographic periphery, based on cognitive-behavioral approach, approved by the Ministry of Education. Documented outcomes include 93% matriculation in Mibr classes, 95% military enlistment, and 87% of graduates in higher education or stable employment.
• Program Hamsa / Program 5 (תוכנית חמסה) A five-year, two-phase educational empowerment program for Arab youth in Israel, taking participants from grade 10 through high school completion to either tertiary education or stable employment, including integration into Israeli society. Approved by the Ministry of Education.
• Program Tavor (תו�נית תבור) A one-year intensive empowerment program delivered in schools to 10th-grade students, using positive thinking patterns to facilitate change and build self-efficacy for academic and life success.
• Rights Utilization Centers (מרכזי מיצוי זכויות) Centers providing information, guidance, and case management on housing, social security, health, employment, and workers' rights, plus legal accompaniment and national policy advocacy to change social policy.
• Textile Recycling Center (מיחזור בי�וד) Collection containers at Sonol gas stations across Israel; donated clothing is sorted for direct distribution to families or sold at symbolic prices, with unusable items processed into rags at a Karmiel recycling plant that employs people with disabilities.
• Ta'u Mehaleiv (תו מהלב) Social Benefits Gift Card A social gift card connecting the business world with social impact, enabling purchases at participating retailers (Optika Halfperin, Carrefour, Good Farm, A.L.M, Tiv Taam, King Store) with proceeds supporting Pitchon Lev's activities.
• Bazar Mikol HaLev (בזאר מכל הלב) Second-Hand Bazaar Second-hand shops selling donated clothing, footwear, household items, toys, books, and overruns at symbolic prices, with all revenue dedicated to purchasing food parcels for those in need; operated in partnership with Yad2 online and at physical locations.

Quantifiable outcome

• 93% of Program 7 participants in Mibr classes achieve matriculation vs. 58.17% national average for Mibr classes
• +7 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered major, core, flagship and minor.

• Ministry of Interior (משרד הפנים)majorStrategic or Co-development Partner · 13 June 2024Won tender to serve as external provider for distributing loadable food cards to eligible recipients. Project involves data from local authorities, National Insurance Institute, and Holocaust Survivors Authority.
• Ministry of Welfare and Social Security (משרד הרווחה והביטחון החברתי)majorStrategic or Co-development Partner · 1 January 2024Selected to manage and supervise the 'Nasim Lerevacha' (נושמים לרווחה) program nationwide: providing professional staffing, training, research management, support, implementation and information management, data monitoring and processing, and managing a service basket on a national scale.
• Sonol (סונול)coreStrategic or Co-development PartnerPartnership for clothing recycling project: ~40 dedicated collection containers placed at Sonol fuel stations nationwide. Collected clothing sorted at Pitchon Lev centers - usable items go to families or sold in Bazaar stores; unsellable items recycled into rags at Karmiel plant employing people with disabilities. Initiated by 'Agendaot' company.
• Channel 13 (Reshet 13) (רשת 13)flagshipGTM or Marketing PartnerAnnual 'Journey with the Heart' (מסע עם הלב) volunteering event partnership. Channel 13 provides media coverage and celebrity participation for Israel's largest volunteering festival, reaching 10 municipalities and distributing 12,000 food parcels annually.
• Carrefour (קרפור)flagshipGTM or Marketing PartnerRetail partner for 'Journey with the Heart' annual campaign, providing food products and distribution support for emergency food parcel operations.
• Yad2 (יד 2)coreChannel Partner/ Reseller/ DistributorJoint 'Bazaar mikol halev' initiative: online and physical second-hand stores selling donated clothing at symbolic prices. All revenue funds food parcels for needy families.
• National Insurance Institute (הביטוח הלאומי)coreStrategic or Co-development PartnerPartnership for 'Zchut B'Kalut' (זכות בקלות) - innovative online rights-utilization platform under the 'Special Projects Fund'. Free service helping citizens claim social and financial benefits. Applications guaranteed review within 72 hours.
• Bank Hapoalim (בנק הפועלים)coreStrategic or Co-development PartnerSupports the citizenship phase of Program 7 through the Social Banking Center. Supports group and individual activities across Israel, helping youth achieve goals in employment, education, and financial management.
• Igul (עיגול לטובה)minorGTM or Marketing PartnerRound-up credit card donation program. In every credit card purchase, the amount is rounded to the nearest shekel and agorot donated to Pitchon Lev. Average monthly contribution ~4 ILS per participant.
• PwC Israel (Kesselman & Kesselman)coreOthersInternational accounting firm providing annual financial audit and reporting. Organization's financial activity is fully controlled by PwC and regularly submitted to the Registrar of Associations.
• HSBC, Shikun U'Binui, Abbott, Egged, Elko, Amot, Bezeq, Bank Yerushalayim, Gazit-Globe, Dizengoff Center, Delek, The Central Company, Zap Group, Leumi Card, Meier, Mars, Milot, Melisron, Sano, Azrieli Foundation, Paz, Crazy Line, Ramat InsuranceminorOthersCorporate partners and sponsors listed on website, providing various levels of financial and operational support to the organization.
• Ministry of Education (משרד החינוך)coreStrategic or Co-development PartnerFormal approval and support for 'Touching the Horizon' educational programs (Program 7, Program Tavor, Program Hamsa) operating within schools. Programs developed in collaboration with Prof. Yossi Katan and Tel Aviv University.
• Tel Aviv University (אוניברסיטת תל-אביב)coreStrategic or Co-development PartnerAcademic partner for development of educational programs (Program 7 and Tavor) with Prof. Yossi Katan z"l. Also collaborated on long-term impact research of Program 7 conducted by Prof. Yizhar Oplatka.

Scale indicators10 records

Recent moves7 records

Emerging players

• Goodwill Industries International: Global nonprofit operating thrift stores and textile recycling to fund job training for people with disabilities. Comparable to Pitchon Lev's Karmiel textile recycling plant and Bazaar Mikol HaLev second-hand stores, both of which employ people with disabilities and generate earned income to fund food parcel purchases.

Direct peers

• Yad Eliezer: Israeli poverty relief organization providing food, clothing, household items, and wedding assistance to families in need. Directly comparable to Pitchon Lev on the humanitarian aid vertical with similar target population (Israeli families in economic distress) and grassroots donor/volunteer model.
• Meir Panim: Israeli nonprofit operating restaurants for the poor, food distribution centers, and children's meal programs. Directly comparable to Pitchon Lev's food parcel distribution with overlapping beneficiary base (low-income families, elderly, Holocaust survivors) and similar Israeli donor/corporate partnership model.
• Leket Israel: Israel's national food bank rescuing surplus food and distributing to those in need. Directly comparable to Pitchon Lev's food parcel distribution operations, with overlapping beneficiary network and similar reliance on corporate food donations and volunteer infrastructure.
• Colel Chabad: One of Israel's oldest social welfare organizations, providing food packages, elderly support, and poverty relief nationwide. Directly comparable to Pitchon Lev's humanitarian aid and elderly care programs, with similar nationwide service center network and Israeli donor base.
• Latet Israeli Humanitarian Aid: Israel's largest food rescue and humanitarian aid organization, distributing food to populations in need. Directly comparable to Pitchon Lev's humanitarian aid vertical (food parcels, clothing, household items) with similar Israeli donor base, volunteer network, and government partnerships.
• Elem Youth in Distress: Israeli nonprofit providing therapeutic, educational, and social support to youth-at-risk including those from socio-geographic periphery. Directly comparable to Pitchon Lev's Program 7 and youth mentoring vertical, with similar target population, government funding model, and outcome measurement approach.
• SAHI (Society for the Advancement of Education in Israel): Israeli nonprofit running supplementary education programs for at-risk and immigrant youth, including Ethiopian-Israeli community. Directly comparable to Pitchon Lev's Program Hamsa for Arab youth and broader educational empowerment mission, with similar Ministry of Education relationships.

Broad incumbents

• World ORT: Global Jewish educational and vocational training organization with operations in Israel and 30+ countries. Comparable to Pitchon Lev's educational empowerment vertical, particularly given that Pitchon Lev received the ORT Network award in 2013; ORT operates at much larger scale and broader geographic scope.
• JDC Israel (American Jewish Joint Distribution Committee): Major global Jewish humanitarian organization with significant Israeli operations focused on elderly care, poverty relief, and disability services. Comparable to Pitchon Lev's elderly and Holocaust survivor programs, but operates at much larger international scale with broader program portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/pitchontube
• LinkedInlinkedin.com/company/pitchonlev

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pitchon Lev - פתחון לב