Piùbella Models

What Piùbella Models does

Piùbella Models is a full-service model and talent agency headquartered in Girona, Spain, operating primarily in the Catalonia region with a secondary presence in Barcelona. Founded in 2019 under the legal entity PIUBELLA MODELS SL and led by director and founder Tere Tarrats, the agency books female, male, and child models as well as extras for fashion shows, advertising campaigns, photo and video shoots, and promotional events. The company's named client roster spans globally recognized brands (Honor, Yamamay, LIU JO, Lancôme) alongside regional retailers (BLONDA, ARC MODA, D'ARA, Camila's Shoes, Calçats Busquets, La Brava), bridal designers (Jordi Dalmau, Esther Noriega, Rita Miller Atelier, ALÚ ALÚ), hospitality venues (Grand Hyatt Barcelona, Venteo Beach Club), tourism initiatives (Patry Jordan / Girona Sports Tourism), and education institutions (ESDI, LCI Barcelona, INS La Garrotxa, Thuya Professional).

The company monetizes through three distinct revenue streams: transactional model booking fees charged to brands and production companies per engagement; recurring tuition from its wholly-owned modeling school PiùSchool (offering basic, complete, children's, and senior fashion courses); and professional services revenue from 360-degree event organization covering fashion shows, showrooms, and promotional activations. PiùSchool doubles as a talent development pipeline for the agency, while PB Magazine functions as a wholly-owned editorial sub-brand covering regional fashion industry events such as 080 Barcelona Fashion and Barcelona Bridal Fashion Week. There are no technology components; the agency relies on direct client engagement, referral networks, social media, the website blog, PB Magazine, and event portfolio visibility to drive bookings, with a sales-led go-to-market in which brands and event organizers contact the agency directly via phone, email, and the website contact form.

The agency maintains a small specialized team of approximately 5 employees supplemented by contractor models, instructors, and event staff, operates with no external institutional investment, and is structured as a private Sociedad Limitada in Spain with no public ticker. Recurring partnerships with regional brands and educational institutions demonstrate deep community integration in the Girona and Barcelona fashion ecosystem, complemented by six consecutive years of charitable collaboration with La Marató de TV3 and government-backed participation in Generalitat de Catalunya fashion initiatives. GDPR compliance is documented in the agency's privacy policy.

Name

Piùbella Models

Legal name

PIUBELLA MODELS SL

Website

https://piubellamodels.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Piùbella Models is a full-service model and talent agency headquartered in Girona, Spain, that books female, male, and child models for fashion shows, advertising campaigns, photo and video shoots, and promotional events for brands in the Catalonia region. The agency operates the PiùSchool modeling academy and PB Magazine editorial platform as wholly-owned sub-brands under founder and director Tere Tarrats.

Ownership category

akta.pro rank

Product category

Modeling and Talent Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising (7310)

akta.pro primary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

akta.pro secondary industries

Tour & Artist Management Services (HSACAHAN), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Model agency services
• Fashion event organization
• Talent booking
• Hostess staffing
• Modeling school

Headquarters

HQ city

Girona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Model booking fees: Fees charged to brands and businesses for booking models, actors, hostesses, and promotional staff for campaigns, fashion shows, shootings, and events. Revenue is transaction-based per booking or campaign.
2. Modeling school tuition: Revenue from tuition fees for the agency's modeling school (PiùSchool), offering basic fashion courses, complete fashion courses, children's creative workshops, and senior fashion courses.
3. Event organization services: Full-service 360-degree event organization including fashion shows, showrooms, and promotional events for enterprises, public entities, associations, and individuals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Piùbella Models is a full-service model, actor, and artist agency based in Girona, Spain, that books female, male, and child models, as well as film/TV extras, for fashion shows, catalog shoots, advertising campaigns, and promotional events. The agency also provides 360-degree event organization services and operates PiùSchool, its in-house modeling academy offering runway, posing, styling, and self-marketing courses.

Product overview

Piùbella Models is a full-service model agency based in Girona, Spain, offering a comprehensive portfolio of talent and event services. The core offering centers on the Piùbella Models Agency, connecting brands with female, male, child models, and film extras. The agency complements its talent roster with ancillary services including fashion shows and showrooms, photo/video shoots, hostess and promoter staffing, and complete 360° event organization. A significant subsidiary is PiùSchool, a professional modeling academy under director Tere Tarrats offering structured courses in runway walking, camera poses, styling, makeup, and social media presence, alongside a qualified instructor team. The company also operates PB Magazine, an editorial platform covering fashion trends, events, and culture. Together, these services position Piùbella as an end-to-end fashion and events partner spanning talent acquisition through professional development and media coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Model Booking Agency (Female, Male, Children, Extras) Full-service talent roster of female, male, and child models, plus film/TV extras, available for fashion shows, advertising campaigns, catalog shoots, and promotional events in Barcelona and Girona. For brands, retailers, production companies, and event organizers seeking professional talent.
• Female Models Roster Roster of professional female models available for fashion shows, campaigns, catalog shoots, and promotional events across Barcelona and Girona. For fashion brands, retailers, and event organizers.
• Male Models Roster Roster of professional male models available for fashion shows, campaigns, catalog shoots, and promotional events across Barcelona and Girona. For fashion brands, retailers, and event organizers.
• Children Models Roster Roster of professional child models available for campaigns, fashion shows, and promotional events. For brands, retailers, and event organizers.
• Film/TV Extras Booking Sourcing, contracting, and coordination of extras, actors, and supporting artists for film, television, and advertising shoots. For production companies and advertising agencies.
• Hostess and Promoter Staffing Selection, training, and supervision of hostesses, promoters, and auxiliary personnel for events, promotional campaigns, congresses, and corporate actions. Services include accreditation, sitting, cloakroom, and photocall support. For event organizers, brands, and corporations.
• Fashion Shows and Showrooms Organization

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• La Marató de TV3coreStrategic or Co-development Partner · 1 January 2024Piùbella Models has organized the 'Desfilem per La Marató TV3' fashion show event for 6 consecutive years (2019–2024), supporting the charitable cause of La Marató de TV3 (Catalan public television's annual medical research fundraiser). The agency provides full event production and model casting for these charity fashion shows, strengthening its community ties and social impact positioning.
• ESDI – Escola Superior de Disseny (Barcelona)coreStrategic or Co-development Partner · 1 January 2024Piùbella Models collaborates annually with ESDI (Escola Superior de Disseny) for its Degree Fashion Show, providing professional models for student designer collections. The agency provides the modeling talent that brings student collections to life on the runway.
• Generalitat de Catalunya / Consorci de Comerç, Artesania i ModaminorStrategic or Co-development Partner · 1 January 2024The Generalitat de Catalunya (through the Consortium of Commerce, Crafts and Fashion) has supported fashion events organized by Piùbella Models, including the 080 Barcelona Fashion Week initiatives promoting circularity, diversity, and sustainability. The agency participates in government-backed fashion initiatives.
• LCI Barcelona (La Cambra International School)minorStrategic or Co-development Partner · 1 January 2024Piùbella Models provides models for the annual LCI Barcelona fashion show, where students present their degree collections. The agency contributes professional modeling talent to these student showcase events.
• INS La Garrotxa (Olot)minorStrategic or Co-development Partner · 1 January 2024Piùbella Models supplies models and production support for the annual fashion show of INS La Garrotxa (secondary school in Olot), supporting local fashion education and student showcases.
• ARC MODA (Banyoles)coreStrategic or Co-development Partner · 1 January 2024Piùbella Models has a recurring partnership with ARC MODA, a fashion retailer in Banyoles, producing seasonal fashion shows and showroom events over multiple years. The agency provides end-to-end event production including models, casting, and coordination.
• BLONDA (Girona)coreStrategic or Co-development Partner · 1 January 2024Annual recurring collaboration with BLONDA fashion brand in Girona, producing their flagship seasonal fashion shows at Mas Marroch. The partnership includes model casting, event production, and promotional coordination.
• D'ARA (Banyoles)coreStrategic or Co-development Partner · 1 January 2024Long-standing collaboration with D'ARA fashion retailer in Banyoles, including their 25th anniversary celebration fashion show. The agency provides models and event management for their seasonal shows.
• VIVI FILMSminorStrategic or Co-development Partner · 1 January 2024Piùbella Models provided extras and promotional staff for a commercial spot produced by VIVI FILMS for the Honor 90 smartphone brand. The production company sourced talent through the agency.
• Grand Hyatt BarcelonacoreStrategic or Co-development Partner · 1 January 2024Piùbella Models produced fashion show events for the Grand Hyatt Barcelona's 20th anniversary celebration, bringing together designers, brands (Rita Miller Atelier, ALÚ ALÚ), and professional models for a high-profile hotel event.
• Venteo Beach Club Hotel (Platja d'Aro)minorStrategic or Co-development Partner · 1 January 2024Recurring seasonal fashion show events at Venteo Beach Club Hotel, with the agency providing models and production for beach club fashion activations over multiple years.
• Thuya Professional (Escola de Cicles Formatius Girona)minorStrategic or Co-development Partner · 1 January 2021Piùbella Models conducted a joint creative project with Thuya Professional and CIFOG (Escola de Cicles Formatius Girona), where agency models and school students participated in a collaborative editorial and fashion project combining professional photography, hairstyling, and fashion education.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Models 1: Established UK-based model management agency offering fashion, commercial, and promotional talent with event production capabilities. Comparable as a broader incumbent offering integrated talent and event services similar to Piùbella's bundled model.
• IMG Models: World-leading model management division of IMG, handling top-tier fashion talent, events, and brand partnerships. Comparable as a broad incumbent whose event and fashion show offerings overlap with Piùbella's 360° event organization services, though at vastly larger scale.
• Elite Model Management: Global model management powerhouse operating in fashion, commercial, and event talent. Comparable as a broad incumbent whose portfolio spans the same services Piùbella offers (fashion shows, campaigns, events) but at international scale, representing both competition and an aspirational benchmark.

Direct peers

• Uno Models: Spanish modeling agency based in Barcelona offering female, male, and child model booking alongside event staffing services. Comparable as a direct competitor in the same regional market with similar service bundling around talent and promotional events.
• M Management Group: Mid-sized international model agency offering fashion, editorial, and commercial talent booking. Comparable as a directly competing agency operating in the same fashion show and brand campaign category with overlapping client types.
• Cool Models Spain: Spanish model agency offering fashion and commercial talent booking alongside hostess and promotional services. Comparable as a direct competitor in the Spanish market with similar boutique positioning and bundled event support offerings.
• Francina Models: Catalonia-rooted modeling agency offering regional talent booking and event services. Comparable as a directly competing boutique agency in the same Catalonia geography with overlapping fashion and bridal clientele.
• Traffic Models Management: Spain-headquartered model management firm with broad fashion, commercial, and event talent rosters. Comparable as a direct peer in the Spanish modeling agency category, serving brands with campaigns, fashion shows, and promotional staffing.
• View Management: Barcelona-based model and talent agency with a comparable offering of fashion models, hostesses, and event production for the Spanish market. Directly comparable as a regional competitor operating in the same Catalonia ecosystem and serving similar fashion and corporate clients.

Regional players

• Bleu Model Management: European model agency operating in adjacent markets with comparable fashion and commercial talent offerings. Comparable as a regional peer serving similar brand clients in European fashion hubs, though operating in different geographic territory than Piùbella.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pi%C3%B9bella-models

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Piùbella Models