DLG Food srl

What DLG Food srl does

DLG Food srl, operating commercially as Più Buono S.R.L., is a small Italian packaged-food company founded in 2021 and headquartered in Volla, Campania, with a headcount of 12 employees. The company markets a broad, multi-category portfolio of consumer food products spanning breakfast pastries (Colazione), confectionery (Pasticceria, Sfizi e dolcezze), biscuits (Biscotteria), bread-based products (Panificati), light/healthy lines (Vivinforma, Patate light), snacks (Patatine e snack), aperitif kits (Aperitiviamo), cooking essentials (In cucina), and dedicated lines for vending machines and bar/foodservice operators. The breadth of categories is notable relative to the company's micro-scale headcount.

The business operates a horizontal, consumer-led go-to-market across four domestic-Italian channels: a direct-to-consumer e-commerce storefront at piubuono.shop, vending machines, bar/foodservice distribution, and general retail/grocery. Pricing is not publicly disclosed, and revenue is generated through one-time product sales across categories. Marketing relies on organic social (Facebook, Instagram, LinkedIn) plus content marketing through a recipe section ("Idee in cucina") and downloadable product catalogs. The company is privately held with no disclosed institutional investors, parent company, or external funding.

Operationally, the company presents as an independent, founder-led Italian food brand with no disclosed proprietary technology, no AI/ML capability, no disclosed certifications, no patents, and no named management team. Its strategic posture is a wide-assortment, channel-diversified packaged-food play aimed at the Italian mass consumer, with public-facing capabilities (active website, catalog, social media) consistent with an early-stage, self-funded operator.

Name

DLG Food srl

Legal name

Più Buono S.R.L.

Website

https://piubuonotoys.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DLG Food srl (Più Buono S.R.L.) is a small Italian packaged-food company founded in 2021, selling 12 product categories of snacks, pastries, biscuits, light foods, and aperitifs through e-commerce, vending, bar/foodservice, and retail channels in Italy.

Ownership category

akta.pro rank

Product category

Packaged Food Products

NAICS

Food Manufacturing (311), Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000), Bakery Products (2050)

akta.pro industry

PRIMARYAFAIANAG

DTC Snacks & Packaged Foods Subscriptions

Agriculture & Food Production/Food Distribution & Wholesale/Direct-to-Consumer Food Distribution

SECONDARYCRADABAG

Snack Bars (Granola, Protein, Cereal Bars)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

SECONDARYCRADABAM

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

Keywords

• Packaged food products
• Confectionery manufacturing
• Snack manufacturing
• Italian food brand
• Bakery products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Products Sales: Revenue generated through the sale of packaged food products across multiple categories including confectionery, bakery, snacks, and light/healthy options. Products sold through direct e-commerce, retail channels, and foodservice/vending operators.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DLG Food srl (Più Buono) is an Italian packaged-food manufacturer and brand that produces and sells a multi-category portfolio of consumer food products, including breakfast pastries, biscuits, confectionery, light/healthy items, bread-based products, aperitif snacks, chips, and vending items. The company distributes these products through its own e-commerce shop (piubuono.shop), vending machines, bars and foodservice operators, and Italian retail/grocery channels.

Product overview

Più Buono S.R.L. is an Italian food company offering a diverse portfolio of food products across multiple categories. The company operates as a multi-category food manufacturer with product lines spanning breakfast items (Colazione), pastries (Pasticceria), biscuits (Biscotteria), bread products (Panificati), aperitifs (Aperitiviamo), light products (Vivinforma, Patate light), snacks (Patatine e snack), and ready-to-eat kitchen products (In cucina). The portfolio also includes vending machine products and bar items. The company sells directly through their online shop (piubuono.shop) and maintains consumer service operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Colazione (Breakfast) Breakfast product line including sweet pastries and morning treats aimed at Italian consumers for daily breakfast consumption.
• Pasticceria (Pastry) Pastry products offering confectionery-style items positioned as delicious moments of joy for Italian consumers.
• Sfizi e dolcezze (Treats and Sweets) Line of treats and sweets for palate pleasure, aimed at impulse snacking and dessert occasions.
• Biscotteria (Biscuits) Biscuits and cookies positioned as an irresistible break-time snack for Italian consumers.
• Vivinforma (Light/Healthy) Light and flavorful food products targeting health-conscious Italian consumers seeking lighter everyday options.
• Panificati (Bread products) Bread-based packaged products for everyday consumption, aimed at Italian consumers seeking ready-to-eat bread options.
• Aperitiviamo (Aperitif) Aperitif product line for at-home happy hour occasions, targeting Italian consumers hosting social gatherings.
• In cucina (Kitchen / Cooking) Kitchen/cooking products for appetizing everyday home-cooked meals, aimed at Italian households.
• Bar products Packaged food products specifically packaged for sale through Italian bar and café channels for out-of-home consumption.
• Vending products Packaged food products distributed through vending machines across Italy, targeting out-of-home impulse consumers.
• Patate light (Light potatoes) Light potato-based products for health-conscious Italian consumers seeking lighter snack alternatives.
• Patatine e snack (Chips and snacks) Chips and snack products for everyday snacking occasions, targeting Italian consumers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Pavesi: Italian snack and cracker brand owned by Colussi. Comparable to Più Buono's Patatine e snack and savory snack categories within Italian grocery and vending channels.
• Galbusera: Italian bakery and snack brand with a portfolio of biscuits, crackers, and lighter/better-for-you lines. Comparable to Più Buono's Biscotteria and Vivinforma offerings within Italian retail.
• Saiwa: Italian biscuit and cracker brand (also Colussi group). Direct comparable to Più Buono's Biscotteria and snack portfolio distributed through Italian retail.
• Roberto Industria Alimentare: Smaller Italian packaged snack company focused on savory snacks, crackers, and aperitif products. Comparable to Più Buono's Aperitiviamo and Patatine e snack categories within Italian retail.
• Colussi Group: Italian packaged baked goods and snacks group (Colussi, Pavesi, Saiwa). Direct overlap with Più Buono's biscuit, cracker, snack, and baked product lines sold through Italian retail and vending.
• Mulino Bianco (Barilla Group): Italy's leading branded bakery and snack portfolio (biscuits, merendine, snacks). Most direct comparable to Più Buono's Pasticceria, Biscotteria, Colazione, and Patatine e snack categories across Italian grocery and foodservice.
• Muzzi: Italian packaged baked goods brand (panettone, biscuits, snacks). Comparable to Più Buono's bakery and confectionery SKUs sold in Italian retail and foodservice.
• Vicenzi: Italian bakery brand specializing in biscuits, panettone, and packaged baked goods. Comparable to Più Buono's Colazione, Pasticceria, and Biscotteria categories in Italian and international retail.

Broad incumbents

• Barilla Group: Italy's largest packaged food conglomerate spanning pasta, bakery (Mulino Bianco), and sauces. Sets the competitive baseline Più Buono competes against across most of its categories in Italy.
• Mondelez Italia: Italian arm of the global snacks and confectionery group (Saiwa, Milka, Oreo). Comparable as a large, multi-category branded competitor across Più Buono's biscuit and confectionery categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/PiuBuonoFood
• LinkedInlinkedin.com/company/dlgfoodsrl
• Instagraminstagram.com/piu_buono

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DLG Food srl