Pixel Hunters

What Pixel Hunters does

Pixel Hunters is a São Paulo-based, founder-led creative agency that builds custom brand experiences and in-game activations inside Fortnite. Founded by DROUST and operating with a core team of five (FELL, SHINOHARA, GODOY, ARTHUR) and approximately eight total staff, the company specializes in translating enterprise brand briefs into playable Fortnite islands across a range of game modes (obstacle races, prop hunt, minigame collections) and themes (product launches, sustainability campaigns, perfume promotions). Notable client work includes O Boticário's Egeo perfume line (two branded maps), Heinz's S.O.S. Tomatoes sustainability island, and brand activations for Samsung, Havaianas, BIC, and Doritos, alongside the personal project Summer Party Games, which was selected by Epic Games as one of the worldwide best summer maps in 2022.

The studio's core technology stack is Fortnite Creative and the Unreal Editor for Fortnite (UEFN), including the Verse programming language designed exclusively for UEFN, with internal capabilities spanning custom map development, 3D asset creation, VFX, thumbnail and animation production, and trailer rendering. Distribution is event-driven: Pixel Hunters wins work through Epic Games Creative programs, portfolio showcases on pixelhunters.gg, YouTube and social media channels, and earned press in gaming and marketing publications (ge.globo, Meio & Mensagem, Gamersegames). The company has no public app, no API, no disclosed funding, and no disclosed revenue, and it operates as a privately held project-based professional services studio.

The business model is professional services: revenue is generated per brand engagement through the design and delivery of custom Fortnite experiences plus supplementary deliverables (trailers, 3D renders). Primary customers are consumer brands seeking to engage Gen Z and younger demographics in the metaverse, with secondary work for cause-based organizations (e.g., Politize). Pricing is not publicly disclosed. The company participates in Epic Games' Creative ecosystem, including the 2022 Summer Callout where it earned platform-level recognition and a social media shoutout.

Name

Pixel Hunters

Legal name

Pixel Hunters

Website

https://pixelhunters.gg

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pixel Hunters is a São Paulo-based creative agency that designs and builds custom branded Fortnite experiences, maps, and trailers for enterprise consumer brands including Heinz, O Boticário, Samsung, and Havaianas, targeting Gen Z engagement in the metaverse.

Ownership category

akta.pro rank

Product category

Metaverse Brand Activations

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Fortnite brand activations
• Metaverse gaming experiences
• In-game advertising
• UEFN development services
• Custom game map creation

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Brand Experience Creation: Creating custom metaverse and in-game activations for brands within Fortnite, including unique game modes, themed maps, and promotional experiences
2. Trailer and Media Production: Producing trailers and promotional content for branded maps and game experiences

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pixel Hunters is a Brazilian creative studio that builds custom brand experiences, maps, and game modes inside Fortnite using Fortnite Creative and UEFN. The agency creates branded metaverse activations including obstacle races, hide-and-seek modes, and sustainability-themed campaigns for consumer brands, and also produces trailers and 3D renders to support each activation. Beyond client work, the team develops personal projects to showcase creative capabilities and build audience reach.

Product overview

Pixel Hunters operates as a Fortnite Creative studio specializing in metaverse and in-game brand activations. Their core offering consists of custom Fortnite experiences built for brands, including unique islands, game modes, and trailers. They also develop original games like Summer Party Games to showcase their creative capabilities. The company offers brand experiences for clients including Heinz, O Boticário, Samsung, Havaianas, and EPIC Games, with capabilities spanning obstacle races, prop hunt, and social-impact themed content.

Differentiator

Problem solved

Functional benefit

Products and services

• Fortnite Brand Experiences Custom branded maps, game modes, and in-game activations built inside Fortnite for consumer brands, including obstacle races, hide-and-seek modes, and themed minigames, plus trailer and 3D render production.
• Summer Party Games Original multi-minigame Fortnite map featuring 8 unique summer-themed minigames, developed as a personal project to showcase the studio's creative skills. Selected as one of the worldwide best summer maps in the Epic Games Creative Summer Callout, with over 500,000 plays, 380,000 unique players, and peak of 4,700 simultaneous players.
• Heinz SOS Tomatoes Branded Fortnite island for Heinz centered on soil health awareness, where players outrun 'The Storm' (a shrinking safe zone) to highlight soil decline, with real-world impact tied to protecting 13.5M m² of soil (equivalent to 1,600+ soccer fields). Island code: 1877-1435-6432.
• O Boticário Egeo Fortnite Maps Two branded Fortnite maps for O Boticário's Egeo perfume line: Mint Challenge Run (obstacle race for the Choco Mint fragrance) and Berry Prop Hunt (hide-and-seek for the Choc Berry fragrance), built to promote new fragrance launches among young audiences.

Quantifiable outcome

• 500,000+ plays with 380,000 unique players and 4,700 peak concurrent players for Summer Party Games
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Epic GamescoreStrategic or Co-development PartnerEpic Games is the platform provider for Fortnite where Pixel Hunters creates branded experiences. Pixel Hunters participates in Epic Games Creative programs and their maps have been featured on the platform. Epic Games made a shoutout to Pixel Hunters' Summer Party Games on their official social media.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GUT: Independent Brazilian creative agency known for bold, culturally relevant brand campaigns. Comparable because it operates at the same headcount-realm of high-impact creative work for major Brazilian brands and increasingly invests in non-traditional channels (including gaming) where Pixel Hunters plays.
• DAVID São Paulo: Brazilian creative agency (Ogilvy network) with offices in São Paulo producing award-winning brand activations. Comparable because it targets the same Brazilian enterprise client base and competes for the same experiential-led creative budgets, including pitches that increasingly call for in-game or digital-first execution.
• B-Reel: Independent creative technology studio producing interactive brand experiences and cross-platform content. Comparable because it combines creative direction with game-engine expertise (Unreal, Unity) to deliver branded digital experiences, similar to Pixel Hunters' UEFN/Creative focus but with broader platform reach.

Broad incumbents

• Dentsu Creative: Global creative network with strong LATAM presence and dedicated gaming/metaverse practices. Comparable because it sells enterprise brands on integrated campaigns that increasingly include gaming activations — competing with Pixel Hunters for the same brand briefs at higher scale and through holding-company relationships.
• MediaMonks: Global digital creative agency (part of S4 Capital/Monks) that produces brand experiences and content platforms. Comparable because it offers full-service creative + production to enterprise brands, the same buyer profile Pixel Hunters targets, but at significantly larger scale and across many platforms rather than specializing in Fortnite.
• Africa Creative: Brazil's largest independent creative agency, owned by Dentsu, producing brand campaigns and activations for major Brazilian and global clients. Comparable because it competes for the same CPG/retail brand budgets in Brazil (including O Boticário–adjacent accounts) and is the most likely local competitor to displace Pixel Hunters for enterprise mandates.
• R/GA: Global digital creative agency under IPG that designs brand experiences and technology-driven campaigns. Comparable because it serves similar enterprise brands with integrated creative + tech, though at much larger scale and across platforms rather than Fortnite-native.
• Havas Play: Havas's dedicated gaming, entertainment, and brand experience division. Comparable because it explicitly delivers brand activations inside games and virtual worlds (including Fortnite/UEFN) for enterprise clients — Pixel Hunters' direct competitor in the in-game activation space, but operating as part of a global holding company.
• WPP / Ogilvy Gaming: WPP's dedicated gaming, esports, and metaverse practice under Ogilvy, with global LATAM presence. Comparable because it serves the same enterprise brands (including the global holdings that Pixel Hunters' clients belong to) and offers gaming activations as part of integrated media + creative mandates — the most likely holding-company threat to Pixel Hunters' independence.

Emerging players

• GameSquare Holdings: Public gaming-focused marketing and media company (owner of agencies like Ziggurat, Frankly, and Engine Gaming). Comparable because it brokers brands into gaming environments through an agency model, providing a public-market reference point for valuing gaming-marketing services businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PixelHuntersFN
• YouTubeyoutube.com/@PixelPHR
• Instagraminstagram.com/pixelhuntersfn
• LinkedInlinkedin.com/company/pixel-hunters

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixel Hunters