PIZZAIOLO LTD

What PIZZAIOLO LTD does

Pizzaiolo Ltd is a privately held UK restaurant operator running authentic Italian casual-dining sites across London. The company currently operates four locations — Ealing (182 South Ealing Road), Fulham (515 Fulham Road), Paddington (36 Craven Road), and Notting Hill/Portobello Road — offering dine-in, local delivery, and pre-ordered collection across the full daypart, including a developed breakfast menu. The core menu centres on 12-inch stone-baked pizzas made with Italian flour and Fior di Latte Mozzarella, and handmade fresh pasta made with Italian flour and free-range eggs, supported by starters, meat and seafood main dishes, salads, sides, desserts, and a full beverage program spanning coffee, soft drinks, juices, beers, wines, and champagne. The registered head office is in Brentford, with the entity structured as a private limited company governed by the laws of England & Wales.

The technology stack is intentionally lightweight: customer-facing ordering runs on the LivePepper third-party restaurant management and online ordering platform, which powers the pizzaiolo.co.uk web experience, and in 2024 the company launched its own smartphone application for mobile ordering with email-based technical support. There is no evidence of proprietary AI, data, or platform assets; the LivePepper dependency is the principal technical integration. Revenue is generated through three streams: per-item retail food and beverage sales across the dine-in, delivery, and collection channels (pay-as-you-go unit pricing in GBP); delivery/collection transaction activity; and franchise licensing fees paid by independent operators seeking to open Pizzaiolo-branded restaurants in towns outside London. The primary customer segment is individual London consumers seeking convenient Italian dining, and the secondary segment is prospective franchise operators, with no enterprise or institutional accounts disclosed.

Name

PIZZAIOLO LTD

Legal name

Pizzaiolo Ltd

Website

https://pizzaiololtd.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pizzaiolo Ltd is a privately held London-based Italian restaurant operator running four dine-in, delivery, and collection sites in Ealing, Fulham, Paddington, and Portobello Road, serving stone-baked pizzas and handmade pasta to London consumers while expanding via franchise licensing.

Ownership category

akta.pro rank

Product category

Italian Restaurant Services

NAICS

Restaurants and Other Eating Places (72251), Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

Keywords

• Italian restaurant services
• Pizza delivery
• Fresh pasta dishes
• Restaurant franchise program
• London casual dining

Headquarters

HQ city

Brentford

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Food and Beverage Sales: Revenue from dine-in customers at three London restaurant locations (Ealing, Fulham, Paddington) offering Italian cuisine including stone-baked pizzas, handmade fresh pasta, main dishes, salads, sides, desserts, and beverages including coffee, soft drinks, beer, wine, and champagne.
2. Delivery and Collection Orders: Revenue from takeaway and delivery orders placed via website or phone, with delivery service available to local customers.
3. Franchise Fees: Revenue from franchise partnerships where independent operators open Pizzaiolo-branded restaurants in their local towns, paying franchise fees to leverage the brand, product recipes, and management support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Pizzaiolo Ltd operates a multi-location Italian restaurant chain in London offering dine-in, delivery, and collection service from three branches (Ealing, Fulham, Paddington). The menu centres on stone-baked 12-inch pizzas made with Italian flours and fresh Fior di Latte Mozzarella, and handmade fresh pasta made with Italian flours and free-range eggs, supported by starters, main dishes, salads, sides, a full breakfast menu, desserts, and a complete beverage program including coffee, beer, wine, and champagne. The company also runs a franchise program for independent operators and has launched a mobile application for smartphone ordering.

Product overview

PIZZAIOLO LTD operates as an Italian restaurant chain offering dine-in, delivery, and collection services across three London locations (Ealing, Fulham, and Paddington). The core product portfolio centers on authentic Italian cuisine: Stone Baked 12-inch Pizzas made with Italian flours and Fior di Latte Mozzarella, and Hand Made Fresh Pasta crafted with Italian flours and free-range eggs. Supporting menu categories include Starters, Main Dishes (meat and seafood), Salads, Sides, a Breakfast Menu, Desserts, and a comprehensive Beverages selection (coffee, soft drinks, freshly squeezed juices, beers, and wines including champagne). The company also operates a Franchise Program for expansion and has recently launched a Mobile Application for customer ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Italian Restaurant Dining Service Dine-in, delivery, and collection restaurant service at three London locations (Ealing, Fulham, Paddington) offering a full Italian menu including stone-baked pizzas, handmade fresh pasta, main dishes, salads, sides, breakfast, desserts, and a complete beverage program, targeted at London residents and local workers.
• Pizzaiolo Mobile Application Mobile application for smartphones enabling customers to browse the Pizzaiolo menu and place delivery and collection orders directly from their device, targeted at existing and new London customers of the Pizzaiolo restaurant chain.
• Pizzaiolo Franchise Program Franchise opportunity for independent operators to open Pizzaiolo-branded Italian restaurants in their local towns, providing an established brand, product recipes, and management team support, targeted at entrepreneurs seeking to operate a branded Italian restaurant outside London.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LivePeppercoreTechnology or IntegrationLivePepper is the platform provider powering the Pizzaiolo website ordering system. The footer states 'Powered by LivePepper' indicating a technology integration partnership for online ordering, restaurant management, and potentially delivery logistics.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bella Italia: UK casual Italian dining chain serving pizza, pasta, and Italian classics with family-friendly positioning. Overlaps with Pizzaiolo on product, target demographic, and high-street location strategy.
• Franco Manca: UK sourdough pizza fast-casual chain with multiple London locations emphasizing quality Italian ingredients at accessible price points. Most directly comparable to Pizzaiolo on product (stone-baked pizza), customer segment, and pricing tier.
• Zizzi: Italian-flavor restaurant chain in the UK with pizza, pasta, and Italian small plates across numerous locations. Comparable customer base, menu structure, and dine-in/delivery model.
• Pizza Express: Long-established UK pizza restaurant chain with strong London presence, full Italian menu, dine-in and delivery. Comparable on product category, target customer, and multi-location restaurant model.
• Strada: Italian restaurant group operating multiple London and UK sites with pizza, pasta, and Italian small plates. Comparable on cuisine, dine-in format, and London real estate strategy.
• Prezzo: Italian casual dining chain in the UK offering pizza, pasta, and grill items at mid-market price points. Comparable in cuisine, price band, and multi-location London presence.
• Carluccio's: UK-based Italian restaurant chain emphasizing authentic Italian ingredients, fresh pasta, and a deli-style retail offering. Comparable to Pizzaiolo on quality-ingredient positioning and Italian menu breadth.
• ASK Italian: UK Italian casual dining chain with broad menus including pizza, pasta, and mains. Directly competes with Pizzaiolo for the same Italian-cuisine-seeking London diners across similar price points.

Broad incumbents

• Pizza Hut UK: Global pizza QSR and casual dining chain with UK dine-in, delivery, and takeaway. Comparable on pizza category and multi-channel ordering, though with broader mass-market positioning than Pizzaiolo's quality-led Italian focus.
• Domino's Pizza UK: Largest pizza delivery operator in the UK with a franchise-led model. Overlaps with Pizzaiolo on pizza product category, delivery channel, and franchise expansion approach, though operates in the delivery/takeaway segment rather than full-service dining.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pizzaiolo-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIZZAIOLO LTD