Perbadanan Kemajuan Pertanian Selangor

What Perbadanan Kemajuan Pertanian Selangor does

Perbadanan Kemajuan Pertanian Selangor (PKPS) is a Selangor state-owned agricultural development corporation (GLC) established on 2 January 1972 with a statutory mandate to develop the state's plantation and agro-based industries and undertake commercial projects for public benefit. The corporation is headquartered in Shah Alam, Selangor, and operates through three wholly-owned subsidiaries: PKPS Agro Industries Sdn. Bhd., PKPS Ehsan Marketing Sdn. Bhd., and Selagro Solutions Sdn. Bhd.

PKPS runs an integrated agricultural portfolio spanning a 646-hectare tropical fruit farm (Selangor Fruit Valley), palm oil plantations extending beyond Selangor, the Ehsan Dairy Farm complex at PKPS Sungai Tengi Selatan in Hulu Selangor, rice cultivation under Jelapang Padi Darul Ehsan, and the Bawang Rose Ehsan onion cultivation project. The corporation also operates downstream infrastructure including the Pasar Borong Selangor wholesale market complex in Seri Kembangan, Ehsan Mart retail outlets, the Jualan Ehsan Rahmah affordable food sales program executed with KPDN and Segi Fresh, the Gudang Makanan Selangor state food warehouse (the first of its kind in Malaysia), the Dewan Orkid PKPS event venue, and the Permata childcare center. Selangor Fruit Valley additionally functions as an agro-tourism destination, winning two awards at Anugerah Industri Pelancongan 2025.

PKPS's revenue mechanics combine agricultural commodity sales (tropical fruit, palm oil, onions, dairy), wholesale market fees, retail markups through Ehsan Mart and JER, agro-tourism ticket and event revenue, facility rentals (Orchid Hall, office space, dormitory), and subscription childcare fees. The corporation operates a sales-led go-to-market through direct government engagement (MINDEF, KPDN, MBPJ, Ministry of Economy), inter-state cooperation (PKPP), and commercial partnerships with companies including CP Group Thailand and Segi Fresh. In January 2026 PKPS launched SEED2030, a five-year agribusiness transformation plan positioning the corporation to lead Malaysia's national food security agenda. The Group CEO is Dr Mohamad Khairil Bin Mohamad Razi.

Name

Perbadanan Kemajuan Pertanian Selangor

Legal name

Perbadanan Kemajuan Pertanian Selangor

Website

https://pkps.gov.my

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Perbadanan Kemajuan Pertanian Selangor (PKPS) is a Selangor state-owned agricultural development corporation established in 1972, operating integrated farms (fruit, palm oil, dairy, rice, onions), wholesale and retail markets, agro-tourism, and affordable food programs serving Selangor residents and government partners.

Ownership category

akta.pro rank

Product category

Agricultural Development Services

NAICS

Grocery and Convenience Retailers (4451), Starch and Vegetable Fats and Oils Manufacturing (31122), Restaurants and Other Eating Places (72251)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries, General Line (5141), Dairy Products (2020)

akta.pro primary industry

Kiosk & Micro-Format Convenience Retail (CRAHABAD)

akta.pro secondary industry

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB)

Keywords

• Agricultural development services
• Plantation management operations
• Agro-tourism services
• Wholesale market operations
• Food security programs

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Production and Sales: Revenue from sale of agricultural products including tropical fruits, palm oil, onions, and dairy products through own retail outlets (Ehsan Mart, Pasar Borong Selangor) and Jualan Ehsan Rahmah affordable sales programs.
2. Agro-Tourism: Revenue from visitors to Selangor Fruit Valley (SFV), a 646-hectare tropical fruit farm offering agro-tourism experiences, including event spaces and facility rentals.
3. Facility Rentals: Rental income from PKPS Orchid Hall (wedding, dinner, seminar facilities), office space rental at Wisma PKPS, and dormitory accommodations.
4. Childcare Services: Revenue from Permata Child Care Center (Taska and Tadika) services for residents of Shah Alam.
5. Food Storage and Distribution: Revenue from Gudang Makanan Selangor (Selangor Food Warehouse) providing food storage and distribution services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

PKPS is a state-owned agricultural development corporation that produces and sells tropical fruits, palm oil, dairy, rice, and onions through its own wholesale market (Pasar Borong Selangor), retail outlets (Ehsan Mart), and affordable sales program (Jualan Ehsan Rahmah). It also operates agro-tourism at Selangor Fruit Valley, an event venue at Dewan Orkid PKPS, childcare services at Permata, and food storage at Gudang Makanan Selangor, all in service of Selangor's food security and socio-economic development mandate.

Product overview

Perbadanan Kemajuan Pertanian Selangor (PKPS) is a government corporation established on 2 January 1972 to develop the plantation industry and agro-based industries for socio-economic development of Selangor. Rather than a unified technology product, PKPS operates a diverse portfolio of agricultural and commercial products and services organized across several divisions: core agricultural operations including Selangor Fruit Valley (646-hectare tropical fruit farm), Palm Oil Plantations, Ehsan Dairy Farm, Jelapang Padi Darul Ehsan (rice production), and the Bawang Rose Ehsan onion cultivation project; wholesale and retail market infrastructure comprising Pasar Borong Selangor (wholesale market complex) and Jualan Ehsan Rahmah affordable sales program; event and community services including Dewan Orkid PKPS event venue and Permata Child Care Center; and strategic initiatives such as SEED2030 transformation plan and Projek Ehsan Perwira with MINDEF. These products work together to advance agricultural development, food security, and community welfare in Selangor State.

Differentiator

Problem solved

Functional benefit

Brands

• Selangor Fruit Valley (SFV): 646-hectare tropical fruit farm and agro-tourism destination
• Ehsan Dairy Farm
• Pasar Borong Selangor
• Ehsan Mart
• Jelapang Padi Darul Ehsan (JPDE)
• Jualan Ehsan Rahmah (JER)
• Dewan Orkid PKPS
• Tadika Taska Permata PKPS
• Gudang Makanan Selangor (GMS)

Products and services

• Selangor Fruit Valley (SFV)

Quantifiable outcome

• 28 tonnes of rose onions harvested from 3.2 hectares in first phase
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and moderate.

• Ministry of Defence Malaysia (MINDEF)coreStrategic or Co-development Partner · 10 May 2026Memorandum of Cooperation exchange between MINDEF and PKPS for implementation of Projek Ehsan Perwira - an agricultural development initiative for defense personnel.
• Segi FreshcoreChannel Partner/ Reseller/ Distributor · 1 August 2023MoU signed to expand Jualan Ehsan Rahmah affordable sales throughout Selangor, increasing distribution reach for affordable agricultural products.
• KPDN (Ministry of Domestic Trade and Cost of Living)coreGTM or Marketing Partner · 31 May 2023Collaboration for Jualan Ehsan Rahmah affordable food sales program launch across Selangor.
• Ministry of Economy MalaysiacoreStrategic or Co-development Partner · 21 March 2023Collaboration for IPR INTAN @ PJ City Food Valley chili fertigation project benefitting 240 participants.
• Majlis Bandaraya Petaling Jaya (MBPJ)coreStrategic or Co-development Partner · 17 March 2023MoU for urban agriculture projects (PJ City Food Valley) targeting low-cost housing residents with income supplementation programs.
• Perbadanan Kemajuan Pertanian Pahang (PKPP)moderateStrategic or Co-development Partner · 20 February 2023Cooperation on food security and Ehsan product marketing between Selangor and Pahang state agricultural corporations.
• Chareon Pokphand Group (CP Group) ThailandcoreStrategic or Co-development Partner · 18 January 2023Collaboration to increase chicken and egg production in Selangor, targeting increase from 3 million to 18 million chickens annually by 2025.
• Petronas Global Technical Solutions Sdn Bhd (PGTSSB)moderateTechnology or Integration · 3 October 2022MoU for sustainability and environmental conservation initiatives in Selangor state.
• PERNAMA Network Sdn Bhd & TAQA Resources Sdn BhdmoderateStrategic or Co-development Partner · 25 August 2022MoU for state agricultural development in Selangor.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Farm Fresh: Malaysia's largest homegrown dairy company. Directly comparable to PKPS's Ehsan Dairy Farm business in terms of product category (fresh dairy), target market (Malaysian consumers), and channel (modern retail and food service).
• Perbadanan Kemajuan Pertanian Pahang (PKPP): Pahang's state agricultural development corporation — the same business model as PKPS at the state level, and explicitly named as a PKPS cooperation partner for food security and Ehsan product marketing.
• FELDA (Federal Land Development Authority): Malaysia's federal-level land development authority for agriculture and plantation. Directly comparable to PKPS as a government-mandated agricultural development corporation managing large landholdings for socio-economic development.
• RISDA (Rubber Industry Smallholders Development Authority): Malaysian federal statutory body for agricultural smallholder development. Comparable as a state-backed entity that develops agricultural land, manages commodity production, and operates with socio-economic objectives similar to PKPS.
• Segi Fresh: Malaysian grocery retailer with strong fresh produce focus and explicit MoU partnership with PKPS to expand Jualan Ehsan Rahmah affordable sales throughout Selangor. Directly comparable in grocery retail channel and Malaysian consumer focus.

Broad incumbents

• Mydin: Malaysia's largest local hypermarket and retail chain. Overlaps with PKPS's Ehsan Mart retail operations as a broad incumbent in grocery retail, though with significantly larger store count and private-sector scale.
• FGV Holdings: Malaysia's largest palm oil company by land bank, with FELDA-linked origins. Comparable to PKPS as a plantation operator with state-linked heritage, though at significantly greater scale and listed status.
• IOI Corporation: Major Malaysian palm oil producer with integrated plantation and downstream operations. Comparable commodity exposure to PKPS's palm oil plantations, though operates as a publicly-listed commercial enterprise rather than state entity.
• Sime Darby Plantation: One of the world's largest palm oil producers. Overlaps with PKPS's palm oil plantation operations as a broad incumbent in the same commodity, though operating at vastly larger scale and with integrated downstream processing.

Others

• Mardi (Malaysian Agricultural Research and Development Institute): Federal agency under the Ministry of Agriculture. Adjacent to PKPS as a government agricultural institution, though focused on research, technology development, and extension services rather than commercial production and retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myPKPS
• Facebookfacebook.com/perbadanankemajuanpertanianselangor
• Instagraminstagram.com/mypkps
• TikToktiktok.com/@mypkps?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/pkps

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perbadanan Kemajuan Pertanian Selangor