Plakativ Werbetechnik - Bellutti NL Wien

What Plakativ Werbetechnik - Bellutti NL Wien does

Plakativ Werbetechnik is the Vienna branch (Niederlassung Wien) of Bellutti GmbH, an Austrian private limited company operating as a large-format digital printing and advertising technology provider. The Vienna branch serves as the group's Digitaldruck & Werbetechnik competence center under the Plakativ brand, complementing two sister branches in Innsbruck (special construction and technical textiles) and Klagenfurt (finishing and logistics tarpaulins). The company produces printed materials for B2B advertising, point-of-sale displays, event graphics, and ultra-large-format applications such as facades, stage productions, and film productions, with named clients including Lexus and Life Ball.

The service stack spans three integrated pillars: Druck & Grafik (prepress and digital printing using HP large-format equipment), Konfektionierung (finishing services including sewing, eyelets, hollow hems, keder, carabiners, and reinforcements), and Montage & Transport (installation, lifting equipment, permits, and cross-European delivery handling 5-meter roll packages). The Vienna facility operates alongside a 5,000m² group production footprint and a workforce of over 100 employees group-wide, processing several hundred thousand square meters of printed material annually. Technical resources such as ISOcoated_v2_eci color profiles and Adobe settings files are provided to customers to streamline print data preparation.

The business runs on a project-based, quote-driven model with no publicly disclosed pricing. Small orders under €500 are paid on delivery or pickup, while orders exceeding €5,000 require a 40% deposit before production begins, indicating a transactional rather than subscription-based revenue model. Go-to-market is sales-led, with a direct sales team in Vienna (including sales and project management staff) addressing enterprise customers across Austria and Europe. The company is privately held by managing shareholder Mag. Manuel Bellutti alongside Managing Director Michael Arnold, with no known external institutional investors, funding rounds, or public listing.

Name

Plakativ Werbetechnik - Bellutti NL Wien

Legal name

Bellutti GmbH

Website

https://plakativ-werbetechnik.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Plakativ Werbetechnik is the Vienna branch of Bellutti GmbH, an Austrian large-format digital printing and advertising technology provider. It serves B2B clients across advertising, POS, and event segments with integrated prepress, printing, finishing, and Europe-wide installation services.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Druckproduktion: Large-format digital printing services including prepress, printing, finishing, and assembly. Revenue generated through custom printing projects for advertising, events, and POS materials.
2. Montage & Transport: Installation and logistics services for printed materials across Europe, including crane services, lifting platforms, permits, and documentation.
3. Konfektionierung: Custom finishing and confection services for printed materials including hemming, eyelets, and specialized treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Plakativ Werbetechnik - Bellutti NL Wien provides end-to-end large-format and ultra-large-format digital printing services for advertising, events, POS displays, and facade or stage graphics. The offering covers prepress preparation (data checking, rapport settings, retouching), production printing with modern HP large-format equipment, professional finishing (sewing, eyelets, hollow hems, keder, carabiners, reinforcements), and Europe-wide installation and transport including permits and crane services.

Product overview

Plakativ Werbetechnik - Bellutti NL Wien operates as a large-format digital printing and advertising technology company offering an integrated service portfolio comprising three core offerings: Druck & Grafik (prepress and digital printing services), Konfektionierung (professional finishing and conversion with modern machinery), and Montage & Transport (installation and logistics services). With a modern machine park, 5,000m² of production space, and over 100 motivated employees, the company delivers complete solutions from design preparation through final installation. Additional support services include downloadable technical resources, color profiles, and Adobe settings for print data preparation.

Differentiator

Problem solved

Functional benefit

Brands

• Plakativ: Large-format digital printing, prepress services, graphics, and advertising technology solutions

Products and services

• Druck & Grafik (Print & Graphics) Prepress services for large-format and ultra-large-format digital printing, including checking and preparing print data, special adaptations for facades, stage productions, and film productions, with rapport settings and retouching. Targets B2B customers needing professional large-format advertising and event graphics.
• Konfektionierung (Finishing & Conversion) Professional finishing and confection services for printed materials including sewing, eyelets, hollow hems, keder, carabiners, and reinforcements, processed with modern machinery handling several hundred thousand square meters annually. Targets B2B customers with printed advertising, event, and POS materials that require finishing.
• Montage & Transport (Assembly & Transport) Professional installation services for finished printed products across Europe, including rental of lifting equipment, permits, documentation, crane services, and delivery for 5-meter rolls. Targets B2B customers needing full-service installation of large-format advertising, facade, and event materials.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• HPcoreTechnology or IntegrationHP provides large-format digital printing equipment. Bellutti uses HP technology for their printing production.
• Bellutti EventtechnikcoreStrategic or Co-development PartnerPart of of the Bellutti Group, providing event technology services and complementary offerings to Plakativ's printing services.
• BruckschwaigerminorChannel Partner/ Reseller/ DistributorLocal partner for advertising and signage solutions.
• Inapa / ComplottminorChannel Partner/ Reseller/ DistributorDistribution partner for printing materials and supplies.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Flyeralarm: One of Europe's largest commercial printing companies, offering offset, digital, and large-format printing plus finishing and logistics. Comparable to Plakativ as a broad commercial printing service provider, though operating primarily through a web-to-print model rather than integrated installation.
• Onlineprinters: European commercial printing platform (part of the Flyeralarm Group) producing marketing materials, signage, and packaging. Comparable as a large-scale commercial printer serving B2B advertising and event customers with similar end products, though with a more standardized, transactional model.
• Cewe Stiftung & Co. KGaA: German printing group with operations in commercial printing, photo products, and large-format output. Comparable to Plakativ as a European printing services company with B2B marketing and retail customers, though with a broader consumer-facing product portfolio.

Broad incumbents

• Heidelberger Druckmaschinen AG: Global leader in printing press manufacturing with expanding digital and packaging printing solutions. Comparable as a major incumbent serving the European printing industry, providing both equipment and increasingly integrated production services.
• Canon Production Printing: Provider of production printers and workflow solutions for commercial and large-format printing. Comparable as a broad incumbent enabling large-format and commercial printing operations like Plakativ's, and increasingly offering managed print services.
• Mimaki Engineering Co., Ltd. Japanese manufacturer of inkjet printers and cutting plotters for sign graphics, textile, and industrial printing. Comparable as an incumbent large-format printing technology provider whose equipment is used by service shops like Plakativ.
• Roland DG Corporation: Manufacturer of inkjet printers, print/cut devices, and milling machines for sign, graphics, and large-format markets. Comparable as a large-format printing equipment incumbent whose technology is deployed across European print service providers.
• Durst Group AG: Italian-headquartered manufacturer of industrial large-format digital printing systems and inks, with growing service bureau operations. Comparable as both a technology enabler (HP competitor/supplier) and increasingly as an integrated print services provider in the same large-format graphics market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plakativ-werbetechnik

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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