Jardim Da Saudade Participacoes

What Jardim Da Saudade Participacoes does

Jardim Da Saudade Participacoes, doing business as Grupo Jardim da Saudade, is a privately held Brazilian funeral services company headquartered in Rio de Janeiro and founded approximately in 1968, giving it roughly 55 years of continuous operation. The company sells prepaid funeral plans under the Plamor sub-brand, with its flagship Plano Funerário Plamor XII providing end-to-end coverage including burial, cremation, body transport, chapel use, documentation processing, and municipal fee payments for a monthly subscription starting from R$ 3.50 per person (base tier for ages 0–10), subject to a 120-day waiting period from first payment. It vertically owns the service backbone through two Rio de Janeiro facilities: Jardim da Saudade Paciência for burial and Jardim da Saudade Sulacap for cremation.

The underlying product is operational rather than technology-driven: there is no disclosed proprietary platform, no AI or ML components, and no digital product beyond a website lead-capture form and a 24-hour toll-free hotline (0800 224 225). The offering is structured as a recurring subscription that bundles previously fragmented funeral logistics into a single prepaid contract, and the company underwrites service delivery through its owned cemetery and cremation infrastructure rather than through third-party partnerships for the core burial/cremation step.

Go-to-market is hybrid direct-to-consumer and B2B. Consumer sales are conducted through an in-person office at Avenida Rio Branco, 116 in Centro (Rio de Janeiro, near the Carioca Metro Station), phone sales and support lines, and the website form. The B2B convênio channel distributes Plamor as an employee or member benefit through formal agreements with companies, associations, unions, and institutions, providing access to workforce and membership bases in exchange for exclusive pricing on the plan. Operations remain regional, confined to the Rio de Janeiro metropolitan area.

Name

Jardim Da Saudade Participacoes

Legal name

Jardim Da Saudade Participacoes

Website

https://plamor.com.br

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Jardim Da Saudade Participacoes operates Grupo Jardim da Saudade, a Rio de Janeiro-based funeral services company selling prepaid Plamor funeral plan subscriptions covering burial, cremation, transport, and documentation, distributed via a Centro sales office, phone, website, and B2B convênio partnerships.

Ownership category

akta.pro rank

Product category

Funeral Services

NAICS

Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (812220), Cemeteries and Crematories (81222)

SIC

Life Insurance (6311)

akta.pro primary industry

Final Expense / Burial Life Insurance (FSAIABAF)

akta.pro secondary industry

Final Expense Term Life Insurance (FSAIAAAI)

Keywords

• Prepaid funeral plans
• Funeral services
• Cremation services
• Cemetery burial services
• Death benefit subscriptions

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Funeral Plan Subscriptions: Recurring monthly subscription revenue from PLAMOR funeral plans. Customers pay a monthly fee (starting from R$ 3.50 per person) which covers all funeral services including burial, cremation, or public cemetery options, 24-hour support, documentation processing, and municipal fees. The subscription model provides predictable recurring revenue with a 120-day waiting period from first payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Grupo Jardim da Saudade sells the Plano Funerário Plamor XII, a comprehensive prepaid funeral plan delivered as a monthly subscription starting at R$ 3.50 per person (ages 0-10), with age-based tiering. The plan covers burial at the owned Jardim da Saudade Paciência cemetery, cremation at Jardim da Saudade Sulacap, public cemetery option, luxury urn, flower arrangement, body transport, chapel for wake, IML/hospital release, documentation (death certificate, burial/cremation permits), and municipal/cemetery fees, subject to a 120-day waiting period from the first payment.

Product overview

Jardim da Saudade offers a single core product: the Plano Funerário Plamor XII, a comprehensive prepaid funeral plan. The service is a unified offering that covers all funeral arrangements through a monthly subscription model starting at R$ 3.50 per person (for ages 0-10). The plan is guaranteed by Grupo Jardim da Saudade, a company with 55 years of experience in funeral services, and includes access to their own cemeteries (Jardim da Saudade Paciência and Jardim da Saudade Sulacap) as well as public cemetery options.

Differentiator

Problem solved

Functional benefit

Brands

• Plamor: Funeral plan brand offering complete prepaid funeral services including burial at Jardim da Saudade cemeteries, cremation, transportation, documentation, and 24-hour support. Plans start at R$ 3.50 monthly per person.

Products and services

• Plano Funerário Plamor XII

Quantifiable outcome

• 120-day waiting period from first monthly payment

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Corporate and Institutional Partners (Convênio)minorChannel Partner/ Reseller/ DistributorCompanies, associations, unions, and institutions that have formal agreements with PLAMOR to offer funeral plans as employee or member benefits. These partners provide access to their workforce/membership base in exchange for exclusive pricing or benefit arrangements for their constituents.

Scale indicators2 records

Expansion highlights2 records

Broad incumbents

• Service Corporation International: The largest funeral services, cemetery, and cremation operator in North America with a broad portfolio of brands and national scale. Comparable as a fully integrated death-care platform operating cemeteries, crematoria, and prepaid funeral plans; substantially larger and more diversified than Jardim da Saudade.

Direct peers

• Park Lawn Corporation: Canadian funeral, cemetery, and cremation operator with both at-need and pre-need segments. Comparable as an integrated death-care operator combining owned cemetery/cremation facilities with pre-need funeral plan offerings.
• StoneMor Partners: US operator of cemeteries and funeral homes with a meaningful pre-need segment selling cemetery and funeral products on installment plans. Comparable for the recurring, pre-funded revenue model and ownership of cemetery real estate.
• NorthStar Memorial Group: US private operator of cemetery and funeral home properties offering pre-need products and at-need services. Comparable as a privately held, multi-location death-care operator with cemetery real estate and pre-need revenue.
• Foundation Partners Group: US private funeral services and cemetery operator with a national footprint and pre-need planning capabilities. Comparable as a multi-brand death-care platform that bundles funeral, cemetery, and pre-planned products.
• Carriage Services: US-based provider of funeral and cemetery services with a portfolio of owned and operated locations, including pre-need funeral planning products. Comparable as a multi-location death-care operator with both at-need and pre-need revenue streams.
• Dignity plc: UK-based funeral plan provider and cemetery operator offering prepaid funeral plans through both direct and partnership channels. Comparable as a recurring-revenue funeral plan business with owned infrastructure serving families planning end-of-life arrangements.
• InvoCare Limited: Australia and New Zealand's largest funeral services company operating cemeteries, crematoria, and prepaid funeral plans. Comparable business model combining prepaid funeral plans with owned cemetery/cremation infrastructure and multi-channel distribution.
• Propel Funeral Partners: Australian operator of funeral homes, cemeteries, and crematoria with a focus on regional clusters. Comparable as a multi-site death-care operator with both at-need services and pre-paid offerings to families.

Emerging players

• Legacy Funeral Group: US funeral services platform aggregating independent funeral homes with both at-need and pre-need offerings. Comparable as a death-care operator leveraging multi-channel acquisition and pre-need funeral plan distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jardim-da-saudade-participacoes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jardim Da Saudade Participacoes