Plamesc
Plamesc is a Brazilian health insurance operator based in Barra Mansa, Rio de Janeiro, serving Barra Mansa and Volta Redonda with individual, corporate (up to 30 lives), and adhesion health plans under ANS regulation. Owned by Irmandade Santa Isabel de Barra Mansa.
- Company typePrivate
- Founded-
- HeadquartersBarra Mansa, Brazil
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Plamesc does
Plamesc is a Brazilian health insurance operator (operadora de planos de saúde) headquartered in Barra Mansa, Rio de Janeiro, with a secondary presence in Volta Redonda. The company offers three plan categories: Individual/Family plans, Corporate plans covering up to 30 lives, and Adhesion/Collective plans. Plamesc is regulated by the Agência Nacional de Saúde Suplementar (ANS) and operates under registrations 487.751/20-9 (corporate plans, issued 2020) and 494.944/23-7 (adhesion plans, issued 2023). The company has accumulated over 30 years of operating history in the Barra Mansa market.
The company is owned by Irmandade Santa Isabel de Barra Mansa, which acquired the beneficiary portfolio from Santa Casa de Misericórdia in 2017. Since January 2023, Plamesc's primary hospital partner has been Casa de Saúde Santa Maria, replacing the prior arrangement with Santa Casa de Misericórdia. Plamesc maintains a small team of 7 employees and operates a sales-led go-to-market model combining two physical offices (the Barra Mansa headquarters relocated to the city center in 2021), a digital sales portal (planoonline.com.br), and WhatsApp-based customer acquisition.
Plamesc's business model is based on recurring monthly premiums (mensalidades) collected from members across its three plan categories, with revenue mechanics tied to active beneficiary volume rather than any usage-based or capitated arrangement. The product set targets small employers (capped at 30 lives), individual buyers, and adhesion-group participants, positioning Plamesc as a sub-scale, locally-focused health plan operator with no disclosed funding, no proprietary technology beyond a basic online portal, and no AI/ML capabilities.
Plamesc firmographics
Firmographics- Name
- Plamesc
- Legal name
- Plamesc Planos de Saude LTDA
- Website
- https://plamesc.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plamesc is a Brazilian health insurance operator based in Barra Mansa, Rio de Janeiro, serving Barra Mansa and Volta Redonda with individual, corporate (up to 30 lives), and adhesion health plans under ANS regulation. Owned by Irmandade Santa Isabel de Barra Mansa.
- Ownership category
- akta.pro rank
Plamesc industry classification
Industry- Product category
- Health Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114)
- SIC
- Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH)
Keywords
Where Plamesc is headquartered
LocationHeadquarters
- HQ city
- Barra Mansa
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Plamesc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Health Insurance Premiums - Individual/Family: Recurring monthly premium payments from individual and family health insurance plans (Planos Individuais/Familiares), including plans with coparticipation where beneficiaries share some costs.
- Health Insurance Premiums - Corporate: Monthly premiums from business/corporate health insurance plans (Planos Empresariais) for companies with employee groups, subject to annual adjustment periods.
- Health Insurance Premiums - Collective/Adhesion: Premiums from collective plans by adhesion (Planos de Adesão) for professional or association groups withANS registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual/Family Plans - Ouro and Bronze tiers |
| Subscription | Monthly | Corporate Plans - Bronze and Ouro tiers |
| Subscription | Monthly | Adhesion Plans - Ideal, Ideal Plus, Bronze 50%, Ouro 50% |
| Hybrid | Monthly | Coparticipation Values |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Plamesc product offering
Product offeringCore offering
Plamesc is an ANS-regulated Brazilian health insurance operator (operadora de planos de saúde) that sells Individual/Family, Corporate, and Collective Adhesion health insurance plans to residents and businesses in the Barra Mansa and Volta Redonda region of Rio de Janeiro state. Plans provide medical, hospital, surgical, obstetric, and 24-hour emergency coverage through a contracted provider network, with optional coparticipation cost-sharing on select tiers. The plans are complemented by digital self-service tools including online procedure authorization, a searchable provider directory, online billing retrieval, a beneficiary portal, WhatsApp-based digital card issuance, and an online proposal request system.
Product overview
Plamesc is a health insurance operator (operadora de planos de saúde) based in Barra Mansa, Rio de Janeiro, Brazil, operating under the legal name Irmandade Santa Isabel de Barra Mansa (CNPJ 19.512.026/0001-47, ANS 41.997-4). The company's product portfolio consists of health insurance plans across three main categories: Individual/Family plans (Ouro and Bronze tiers), Business/Enterprise plans (Bronze enfermaria and Ouro apartamento), and Adesão/Membership plans (Ideal, Ideal Plus, Bronze 50%, Ouro 50%). These core insurance products are complemented by digital service modules including an online medical provider directory (Guia Médico Online), web-based procedure authorization (Autorizador Web), online bill retrieval (2ª Via de Boleto), a beneficiary portal (Acesso Restrito), an ombudsman service (Ouvidoria), and a quote request system. The company operates in Barra Mansa, Volta Redonda, and surrounding municipalities in Rio de Janeiro state.
Differentiator
Problem solved
Functional benefit
Products and services
- Planos Individual/Familiar (Individual and Family Health Plans) Health insurance plans for individuals and families covering medical consultations, examinations, hospitalizations, surgeries, and emergencies, offered in Ouro (with coparticipation) and Bronze tiers and registered with ANS. Designed for individual consumers and families in the Barra Mansa and Volta Redonda region seeking private healthcare coverage at accessible monthly pricing.
- Planos Empresarial (Corporate Health Plans) Health insurance plans sold to businesses for employee benefits, supporting groups of up to 30 lives with Bronze (ward accommodation) and Ouro (private room) options registered with ANS under codes 487.751/20-9 and 487.753/20-5, subject to documented annual readjustment periods (May 2026 to April 2027). Designed for small-to-mid employers offering health benefits to staff in the Barra Mansa and Volta Redonda region.
- Planos de Adesão (Collective Adhesion Health Plans) Group health insurance plans sold by adhesion to professional associations and member organizations, available in Ideal, Ideal Plus, Bronze 50%, and Ouro 50% tiers and registered with ANS under codes 494.944/23-7, 494.943/23-9, 487.752/20-7, and 487.754/20-3. Designed for members of qualifying professional or trade groups seeking group-rate private health coverage in Rio de Janeiro state municipalities.
Companies that use Plamesc
Customer profileSegments3 records
Ideal customer profiles3 records
Plamesc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Plamesc partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Casa de Saúde Santa MariacoreCasa de Saúde Santa Maria (Av. Tenente José Eduardo, 585, Ano Bom, Barra Mansa) became the main hospital provider following the judicial decision ending Santa Casa de Barra Mansa's service obligation. This new partnership maintains medical, hospital, clinical, surgical, and emergency coverage for all beneficiaries.
- Irmandade Santa Isabel de Barra MansacoreFollowing ANS authorization, the Santa Casa de Misericórdia de Barra Mansa's portfolio was transferred to Irmandade Santa Isabel de Barra Mansa (CNPJ 19.512.026/0001-47). All contracted rights were maintained without additional waiting periods or changes to adjustment clauses. The ANS registration number is 41.997-4.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Plamesc competitors and assessment
Company assessmentBroad incumbents
- Unimed: Brazil's largest cooperative health-insurance system, with regional Unimed franchises (incl. Unimed Barra Mansa and Unimed Volta Redonda) that overlap directly with Plamesc's service territory. Comparable as an ANS-regulated health plan operator selling individual/family, corporate, and adhesion products.
- Hapvida NotreDame Intermédica: National vertically integrated health insurer with a growing Rio de Janeiro footprint. Comparable core business — direct health/medical insurance carrier selling plans to individuals, families and corporate groups under ANS regulation.
- Bradesco Saúde: Major ANS-regulated health insurer with nationwide individual, family and corporate plan offerings. Competes in Plamesc's target market via corporate group health plans and broad provider networks.
- SulAmérica Saúde: National incumbent selling individual/family, corporate and adhesion health plans under ANS regulation. Comparable buyer segments and product structure to Plamesc.
- Porto Seguro Saúde: ANS-regulated health insurer offering individual/family and corporate group plans in Rio de Janeiro state. Targeted SMB and consumer segments overlap with Plamesc's primary go-to-market.
- Amil: One of Brazil's largest health plan operators, offering individual/family, corporate and adhesion plans under ANS regulation. Competes with Plamesc directly for corporate and individual buyers in Rio de Janeiro state.
Direct peers
- Golden Cross: ANS-regulated health plan operator focused on individual/family, corporate and adhesion plans in the Rio de Janeiro and São Paulo markets. Closest mid-sized direct competitor to Plamesc in terms of product mix and GTM.
- Ampla Saúde: Regional ANS-regulated health plan operator concentrated in Rio de Janeiro state. Comparable in scale and product mix (individual/family, corporate, adhesion) to Plamesc.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Plamesc social profiles
Digital presencePlamesc compliance and trust
Trust signalCompliance2 records
Plamesc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plamesc leadership team
Management profileNumber of profiles
Plamesc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plamesc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plamesc
What does Plamesc do?
Plamesc is an ANS-regulated Brazilian health insurance operator (operadora de planos de saúde) that sells Individual/Family, Corporate, and Collective Adhesion health insurance plans to residents and businesses in the Barra Mansa and Volta Redonda region of Rio de Janeiro state. Plans provide medical, hospital, surgical, obstetric, and 24-hour emergency coverage through a contracted provider network, with optional coparticipation cost-sharing on select tiers. The plans are complemented by digital self-service tools including online procedure authorization, a searchable provider directory, online billing retrieval, a beneficiary portal, WhatsApp-based digital card issuance, and an online proposal request system.
Is Plamesc a public or private company?
Plamesc is a private company. It is classified as corporate owned and is currently operating.
When was Plamesc founded?
Plamesc was founded in -1. It employs 1 to 10 people.
Where is Plamesc based?
Plamesc is headquartered in Barra Mansa, Brazil, in the Latin America region.
How does Plamesc make money?
Three revenue lines are on record. Health Insurance Premiums - Individual/Family is the primary driver. The others are health Insurance Premiums - Corporate and health Insurance Premiums - Collective/Adhesion.
Who are Plamesc's main competitors?
Broad incumbents on record are Unimed, Hapvida NotreDame Intermédica, Bradesco Saúde, SulAmérica Saúde, Porto Seguro Saúde and Amil. Direct peers are Golden Cross and Ampla Saúde.
Does Plamesc have an API?
No public API is recorded for Plamesc.
What industry is Plamesc in?
Plamesc's product category is Health Insurance. Its primary akta.pro industry code is FSAIAFAH, Association & PEO Group Health Plans (AHP/PEO-Sponsored). Its NAICS code is 524114 and its SIC code is 6321.