Plan Do See Indonesia

What Plan Do See Indonesia does

Plan Do See Indonesia is the Indonesian operating subsidiary of Japanese hospitality group Plan Do See Global, headquartered in Ubud, Bali, with additional presence in Jakarta. The company operates a portfolio of 12+ wholly-owned branded outlets spanning Japanese fine dining (Hakkoku Bali sushi omakase, Shikaku Jakarta yakitori), casual F&B (Shibasaki Ramen, Kaku By Shikaku, ASA Kiosk), beverage concepts (Issen Tea House, Bar Kotak), a Basque burnt cheesecake patisserie (BASK), a six-location Vietnamese pho chain (Pho Thin Indonesia), a curated retail store (From Where I Stand), an upscale Ubud villa (The Sayan House Villa), and a turnaround success restaurant (The Sayan House Restaurant). Its service mix is anchored on the proprietary 'Indotenashi' philosophy, an Indonesian localization of Japanese Omotenashi (selfless hospitality), adapted from the parent group's Japanese operational playbook.

The company's underlying technology is operational rather than software-based: it is a hospitality management and concept-development platform built on international hospitality methodologies, brand-portfolio replication, and a six-line professional services offering covering Project Development, Restaurant & Hotel Management and Operations, Hospitality Consulting, Venue and Interior Design, Events and Wedding Production, and Creative Conceptualisation/Branding. The core 'platform' comprises the Indotenashi service methodology, the parent's Michelin-recognized brand library, and a multi-format physical footprint in Bali and Jakarta.

Plan Do See Indonesia makes money through two primary streams: direct consumer transactions across its 12+ owned hospitality outlets (food and beverage sales, beverage/alcohol sales, villa short-term rental revenue, retail sales), and professional services fees from hotel/restaurant owners for management contracts, turnaround engagements, consulting, and venue design. Its go-to-market combines direct-to-consumer physical retail with sales-led B2B engagement for management and consulting contracts. Customers include inbound tourists to Bali and Jakarta, the local expat and affluent community, hospitality venue owners seeking turnarounds, and corporate/wedding event clients; revenue concentration is therefore moderate, with tourism-cycle exposure as the primary risk.

Name

Plan Do See Indonesia

Legal name

Plan Do See Indonesia

Website

https://plandoseeindonesia.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Plan Do See Indonesia is the Indonesian arm of Japanese hospitality group Plan Do See Global, operating 12+ branded restaurants, bars, a villa, and a curated store across Bali and Jakarta, plus management, consulting, design, and event services rooted in its 'Indotenashi' hospitality philosophy.

Ownership category

akta.pro rank

Product category

Hospitality and Restaurant Management Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Caterers (722320), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Services-Facilities Support Management Services (8744)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH), Third-Party Food Service Management & Outsourcing (EDALADAM), Party Venue Sourcing & Booking Services (HSACACAL)

Keywords

• Hospitality management
• Restaurant operations
• Boutique accommodation
• Hospitality consulting
• Event production services

Headquarters

HQ city

Ubud, Gianyar

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Restaurant Operations: Direct ownership and operation of branded restaurant outlets including ASA Kiosk, Shibasaki Ramen, Issen Tea House, BASK, Kaku by Shikaku, Hakkoku Bali, Bar Kotak, Shikaku Restaurant Jakarta, Pho Thin Indonesia, From Where I Stand, and The Sayan House Restaurant. Revenue generated from food and beverage sales to consumers.
2. Villa/Hospitality Accommodation: Operation of The Sayan House Villa, a tropical bespoke two-bedroom vacation home in Ubud, Bali, generating revenue from short-term rentals to tourists and visitors.
3. Hotel and Restaurant Management Services: Management and operations services for restaurants and hotels owned by third parties. The company works alongside client management and staff to determine goals and ensure achievement, maximizing profitability through elevated service standards.
4. Hospitality Consulting: Advisory services including operational streamlining, financial evaluation, concept and branding review, feasibility studies, business plan improvement, menu evaluation and optimization, and staff structuring for restaurants and hotels.
5. Event and Wedding Production: Organization and production of exclusive corporate events, weddings, and group gatherings, delivering bespoke experiences aligned with the Indotenashi philosophy.
6. Venue and Interior Design Services: Interior design services for new projects or renovations, creating spaces that reflect venue concept, brand identity, and business model with refined and modern aesthetics.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Plan Do See Indonesia directly operates and manages a portfolio of twelve branded hospitality outlets across Bali and Jakarta, including restaurants (ASA Kiosk, Shibasaki Ramen, BASK, Kaku by Shikaku, Hakkoku Bali, Shikaku Restaurant Jakarta, Pho Thin Indonesia, The Sayan House Restaurant), bars (Issen Tea House, Bar Kotak), a curated retail store (From Where I Stand), and a boutique vacation villa (The Sayan House Villa). Alongside these outlets, the company sells professional hospitality services to third parties — project development, restaurant and hotel management and operations, hospitality consulting, venue and interior design, events and wedding production, and creative conceptualisation/branding. All offerings are delivered under the Indotenashi philosophy, a localized version of the Japanese Omotenashi principle.

Product overview

Plan Do See Indonesia is a hospitality management company offering a portfolio of restaurant, bar, and accommodation brands alongside professional hospitality services. The company operates multiple outlet brands including ASA Kiosk (hospitality kiosk), Shibasaki Ramen (Japanese ramen), Issen Tea House (tea-infused cocktail bar), BASK (Basque burnt cheesecake), Kaku By Shikaku (casual food stall), Hakkoku Bali (sushi omakase), Bar Kotak (Nusantara bar), Shikaku Restaurant (Japanese yakitori), Pho Thin Indonesia (Vietnamese pho chain), From Where I Stand (curated store), The Sayan House Villa (boutique villa), and The Sayan House Restaurant. Complementing the outlets are six professional services: Project Development, Restaurant & Hotel Management and Operations, Hospitality Consulting, Venue and Interior Design, Events and Wedding Production, and Creative Conceptualisation/Branding. The company is rooted in the Indonesian hospitality philosophy of 'Indotenashi,' influenced by Japanese Omotenashi principles from their Japan office.

Differentiator

Problem solved

Functional benefit

Brands

• ASA Kiosk: A kiosk where hospitality and creativity meet, serving menus born from the team's creativity and dedication.
• Shibasaki Ramen
• Issen Tea House
• BASK.
• Kaku By Shikaku
• Hakkoku Bali
• Bar Kotak
• Shikaku Restaurant Jakarta
• Pho Thin Indonesia
• From Where I Stand
• The Sayan House Villa
• The Sayan House Restaurant

Products and services

• ASA Kiosk Hospitality kiosk outlet operated by Plan Do See Indonesia where hospitality and creativity meet, featuring menus developed from the team's creativity and dedication; serves as a space to experiment, collaborate, and cultivate new ideas. Targeted at consumers seeking novel dining experiences in Indonesia.
• Shibasaki Ramen Authentic Japanese ramen restaurant operated by Plan Do See Indonesia, named after a train station and recognized for its quality and flavors. Located at Yashinoki Yokocho, Plaza Senayan Level P5, Jakarta. Targets consumers seeking authentic Japanese ramen.
• Issen Tea House Tea house and cocktail bar operated by Plan Do See Indonesia where cocktails are crafted with intention and infused with curated tea blends from Sakurai Tea Experience in Tokyo. Targeted at consumers seeking refined tea-infused cocktail experiences.
• BASK Patisserie shop operated by Plan Do See Indonesia selling authentic Basque burnt cheesecake with a Japanese twist, first established in Japan and extended to Indonesia. Targets consumers seeking premium cheesecake and patisserie products.
• Kaku By Shikaku Casual food stall operated by Plan Do See Indonesia specializing in oden and okonomiyaki, sub-brand of Shikaku Restaurant, drawing inspiration from Izakaya and traditional Kaku-Uchi cultures. Targets consumers seeking casual Japanese street-food style experiences.
• Hakkoku Bali Authentic sushi omakase restaurant in Bali operated by Plan Do See Indonesia, blending the artistry of Japanese cuisine with local Indonesian influences and rooted in the Omotenashi concept. Originally established in Ginza in 2018; Bali location opened in 2024. Targets consumers seeking premium omakase sushi experiences.
• Bar Kotak Nusantara-styled bar operated by Plan Do See Indonesia where creativity and playfulness are evident in subtle details, providing a space to unwind. Targets consumers seeking a distinctive Indonesian-themed bar experience.
• Shikaku Restaurant Jakarta Traditional and modern Japanese cuisine restaurant in Jakarta operated by Plan Do See Indonesia, born in Tokyo's Aoyama Grand Hotel, specializing in authentic yakitori and classic Japanese dishes. Targets consumers seeking traditional and contemporary Japanese dining.
• Pho Thin Indonesia Vietnamese pho restaurant chain operated by Plan Do See Indonesia featuring a secret recipe originating from Hanoi, passed down from founder Mr. Thin, served one bowl at a time. Six locations across Bali and Jakarta (Berawa, Dewi Sri, Jimbaran, Ubud, Adityawarman, and Farm). Targets consumers seeking authentic Vietnamese pho.
• From Where I Stand Curated retail store operated by Plan Do See Indonesia advocating for Bali through a selection of local products that remind of beautiful memories and good feelings of Bali. Targets consumers seeking locally curated Bali goods.
• The Sayan House Villa Tropical bespoke two-bedroom two-story vacation villa in the lush jungle of Ubud operated by Plan Do See Indonesia, decorated with mid-century furnishings and Object D'Arts, blending design, art, architecture, and nature. Generates revenue from short-term rentals to tourists and visitors.
• The Sayan House Restaurant Vibrant restaurant in Ubud with views operated by Plan Do See Indonesia, turned around from near-closure to one of the best-ranked restaurants in review sites within four years under Plan Do See management. Targets consumers seeking upscale dining in Ubud.
• Project Development Hospitality project development service offered by Plan Do See Indonesia, creating first-rate hospitality concepts throughout Indonesia with priority on beautiful locations, tasteful decor, exceptional cuisine, and impeccable service experience. Sold to hospitality owners, investors, and developers in Indonesia.
• Restaurant & Hotel Management and Operations Management and operations service offered by Plan Do See Indonesia, where the team collaborates with hospitality companies to develop and upgrade quality standards, maximizing profitability through elevated service and guest/customer experience. Sold to hotel and restaurant owners (e.g., engagement with The Sayan House).
• Hospitality Consulting Advisory consulting service offered by Plan Do See Indonesia for restaurants and hotels, covering operational streamlining, financial evaluation, concept and branding review, feasibility studies, business plan improvement, menu evaluation and optimization, and staff structuring. Sold to hospitality owners and operators in Indonesia.
• Venue and Interior Design Interior design service offered by Plan Do See Indonesia that creates or redesigns spaces to bring to life a venue's concept, brand identity, and business model with refined and modern aesthetics adapted to specific needs. Sold to hospitality owners undertaking new projects or renovations.
• Events and Wedding Production Event production service offered by Plan Do See Indonesia that organizes and produces exclusive corporate events, weddings, and group gatherings, capturing the essence of the occasion with selfless service principles. Sold to corporate clients and individuals planning events in Indonesia.
• Creative Conceptualisation and Branding Creative conceptualisation and branding service offered by Plan Do See Indonesia, supporting hotel and restaurant projects from the earliest stages by developing themes, original ideas, and creative branding to create unique and upscale hospitality experiences. Sold to hospitality owners and developers in Indonesia.

Quantifiable outcome

• The Sayan House was turned around from an unknown establishment to one of the best-ranked restaurants in review sites within four years under Plan Do See management.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Plan Do See Global (Japan)coreStrategic or Co-development PartnerPlan Do See Indonesia operates as the Indonesian arm of Plan Do See Global, a hospitality group founded in Japan and rooted in Omotenashi. The Indonesia office works closely with the Japan office, leveraging their knowledge and experience. This partnership provides access to global hospitality expertise, operational methodologies, and brand recognition (including Michelin-starred restaurants and key hotels).

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Potato Head Family: Bali-based hospitality collective operating hotels, restaurants, bars, beach clubs, and cultural programming under a design-led lifestyle brand. Comparable to PDSI's Bali-centric, design-forward, multi-outlet hospitality model with international tourist appeal.
• Ismaya Group: Indonesia-based multi-concept F&B and lifestyle hospitality operator running restaurants, bars, and event venues across Jakarta, Bali, and other Indonesian cities. Closely comparable to PDSI as a diversified hospitality platform mixing owned outlets with event and nightlife concepts in the same geographies.
• Soho Hospitality: Indonesian hospitality operator running a portfolio of restaurants, bars, and hotels in prime Jakarta and Bali locations. Closely comparable to PDSI in scope (food, beverage, accommodation), geography, and premium positioning toward expats and tourists.
• The Union Group: Jakarta and Bali-based hospitality group operating a portfolio of restaurants, bars, and clubs with strong expatriate and tourist appeal. Directly comparable as a multi-concept Indonesian hospitality operator sharing PDSI's geographic and customer profile.
• Jigger & Pony Group: Singapore-based multi-concept hospitality group running cocktail bars, restaurants, and a hotel under a unifying bar-and-hospitality brand. Comparable to PDSI as a multi-concept operator building brand equity across adjacent F&B and accommodation venues in a SE Asian tourism hub.

Regional players

• Banyan Tree Group: Singapore-based luxury hospitality group operating hotels, resorts, spas, and residences across SE Asia and beyond. Comparable as a SE Asia-rooted, design-driven hospitality group with premium positioning and parent-of-multiple-brands structure, though at materially larger scale and with primary focus on accommodation.
• COMO Group: Singapore-based hospitality and wellness group operating luxury hotels, resorts, and restaurants across SE Asia, Europe, and the US. Comparable in its multi-concept, design-led, premium hospitality approach with a regional SE Asia base, though operating globally and at much larger scale.

Others

• Sakurai Tea Experience: Tokyo-based specialty tea company whose curated tea blends are featured at PDSI's Issen Tea House. Included as a relevant ecosystem supplier and partner rather than a direct competitor.
• Plan Do See Global: Japan-based parent hospitality group operating 26 acclaimed restaurants and hotels globally, including Michelin-starred restaurants and Michelin-key hotels. Not a peer but the strategic parent supplying brand, operational methodology, and talent pipeline to PDSI.

Broad incumbents

• Lo & Behold Group: Singapore-headquartered hospitality group operating hotels, restaurants, and event spaces across SE Asia with broader scale and a more diversified geography than PDSI. Comparable as a SE Asian multi-concept hospitality platform but operates at a wider portfolio scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plan-do-see-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan Do See Indonesia