Planeta Azul - Soluções Para Lavanderias

What Planeta Azul - Soluções Para Lavanderias does

Planeta Azul - Soluções Para Lavanderias, operating under the legal name Industria Nacional Avançada LTDA (DBA: INA Indústria), is a Brazilian specialty chemical manufacturer founded in 1994 and headquartered in the Mooca district of São Paulo. The company develops, produces, and sells a portfolio of more than 40 professional laundry chemical products organized into six categories: water washing (with both automatic and manual dosing sub-lines and finishing/auxiliary products), dry cleaning, wetcleaning, leather and suede care, stain removal and pre-wash, and rugs/carpets/upholstery. Its core technology is specialty chemical formulation — surfactants, enzymes, alkalizing and acidifying agents, bleaches, softeners, stain removers, hydratants, and finishing auxiliaries — designed to address specific soils (protein, oily, vegetable, dye-transfer, rust, ink) and specific fabric types (colored down, leather, suede, oriental rugs), with several products engineered for compatibility with automatic dosing systems or specific solvents (perchloroethylene, hydrocarbons).

The business model is direct-to-customer sales of unit-priced specialty chemicals through the company's own e-commerce storefront (planetazul.ind.br, hosted on Nuvemshop), complemented by WhatsApp, phone, and email support. Pricing is pay-as-you-go with no subscription or tiered contract structure; the site displays discount campaigns and a newsletter signup. The customer base is the professional laundry industry — commercial laundries, dry cleaners, wetcleaning facilities, leather/suede cleaning services, and rug/upholstery cleaners — served as a mix of SMBs and individual buyers. The company is privately held, founder/owner-operated (1-10 employees), and has no disclosed investors, M&A activity, partnerships, certifications, patents, or leadership team. Distribution is domestic (Brazil, anchored in São Paulo) and single-channel. No revenue, headcount growth, or transaction-volume data is publicly disclosed.

Name

Planeta Azul - Soluções Para Lavanderias

Legal name

INDUSTRIA NACIONAL AVANÇADA LTDA

Website

https://planetazul.ind.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Industria Nacional Avançada (Planeta Azul / INA Indústria) is a São Paulo-based specialty chemical manufacturer, founded in 1994, that sells 40+ professional laundry chemical products — detergents, stain removers, wetcleaning agents, leather/suede care, and carpet cleaners — directly to commercial laundries, dry cleaners, and wetcleaning operators in Brazil via its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Specialty Laundry Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap and Other Detergent Manufacturing (325611), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro industry

PRIMARYCRAOAGAI

Laundry & Textile Care Chemicals & Supplies Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution

Keywords

• Laundry chemicals
• Professional laundry products
• Specialty chemical formulations
• Stain removal products
• Dry cleaning chemicals

Headquarters

HQ city

São Paulo , São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Specialty Chemical Products for Professional Laundries: Direct B2C and B2B sales of specialty chemical formulations for laundry care, sold through an e-commerce platform. Products cover all laundry care processes: water washing, dry cleaning, wetcleaning, leather/suede, stain removal, and carpet/upholstery cleaning. Revenue is generated through one-time product purchases with no explicit subscription or recurring revenue model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Planeta Azul (legal name INDUSTRIA NACIONAL AVANÇADA LTDA, dba INA Indústia) manufactures and distributes a portfolio of specialty chemical products for professional laundry operations. The catalog spans detergents, bleaches, softeners, stain removers, finishing agents, hydratants, and neutralizers for water washing, dry cleaning, wetcleaning, leather and suede care, stain removal/pre-wash, and rug/carpet/upholstery cleaning. Products are sold directly through the company's own e-commerce site (planetazul.ind.br) to professional laundry operators and individual consumers in Brazil.

Product overview

Planeta Azul - Soluções Para Lavanderias (INA Indústia/Industria Nacional Avançada) is a Brazilian specialty chemical company since 1994 serving professional laundries. The company offers a comprehensive portfolio of chemical cleaning products organized into six main categories: Lavagem à Água (Water Washing) with Automatic Dosage and Manual Dosage subcategories; Lavagem a Seco (Dry Cleaning) with products like SOFTDRY and SURFADRY; Wetcleaning with PL WET SOFT and PL WET SURF; Lavagem Couro e Camurça (Leather and Suede Washing) with DT-CR, AMT-CR, and HID-L/HID-P; Remoção de Manchas e Pré Lavagem (Stain Removal and Pre-Washing) with specialized products like AMINODRY, INKDRY, LIPODRY, ECODRY, GLUCODRY, DURADRY, REMFER, DYEDRY, and PRESPOT NE; and Tapetes, Carpetes e Estofados (Rugs, Carpets and Upholstery) with RUG SURF, RUG SANIT, DT-SC, and DT-HKB. The portfolio includes specialty products for different cleaning processes (automatic dosing systems, manual application), finishers and auxiliaries (COTTON SOFT, FLOSS PLUS PUMP, AM-BABY, RESTORE, AUPAS, GMI), bleaches (ALV, OX PLUS PUMP), neutralizers (REDOX PUMP, NEUTRALIZANTE REDUTOR), and odor control (CAPT DM, ARM DM, ART SWEET). The company emphasizes sustainability, innovation, and customized solutions for the laundry industry.

Differentiator

Problem solved

Functional benefit

Products and services

• PL WET SURF - Wetcleaning Detergent Specific detergent for Wetcleaning systems with automatic dosing. Removes light to medium soils through different surfactants with low foam that do not harm fibers, containing anti-shrink agents and fiber protectors in a mildly acidic pH environment. For professional laundry operators using wetcleaning equipment.
• PL WET SOFT - Wetcleaning Finishing Agent Finishing agent that conditions fibers in the Wetcleaning process, lubricating and maintaining original fabric properties with anti-shrinkage agents and fiber protectors in a mildly acidic environment. For professional wetcleaning operations.
• DT-CR - Leather Detergent Exclusive detergent for leather that aids in washing any type of leather clothing or accessories, removing medium/heavy soils while hydrating the piece. Neutral product with humectants that moisturize while cleaning, suitable for manual or mechanical washing. For professional leather cleaning services.
• AMT-CR - Leather Softener Exclusive softener for leather and suede that promotes softness to pieces, facilitating ironing and correcting wrinkles. For professional leather and suede cleaning operations.
• HID-L and HID-P - Leather and Suede Hydratants Hydratant developed exclusively for leather and suede, providing shine and softness, correcting wrinkles. HID-L is for suede, nubuck, chamois and fur coats; HID-P is for smooth leather only. For professional leather and suede cleaning services.
• AMINODRY - Protein Stain Remover Concentrated stain remover formulation of surfactants and humectants that act rapidly on protein-based stains such as food, chocolate, blood, meat, and fish. For professional laundry pre-wash and stain removal.
• INKDRY - Greasy/Oily Stain Remover Stain remover composed of highly efficient solvents for removing hard stains of greasy/oily origin — gum, candle, silicone, pen ink, printing ink, lipstick, and oily stains. For professional laundry stain removal.
• LIPODRY - Organic Stain Remover Stain remover with concentrated formulation of surfactants and solvents that act rapidly on organic stains such as olive oil, pen marks, animal and vegetable fat, lipstick, mayonnaise, grease, and deodorant. For professional laundry stain removal.
• ECODRY - Vegetable Stain Remover Stain remover formulated from compounds of natural origin, surfactants that disperse stains, and special solvents working in acidic pH range to remove vegetable stains efficiently. For professional laundry stain removal.
• GLUCODRY - Sugar/Starch Stain Remover Stain remover that acts specifically on sugar and starch stains through a specific enzyme, combined with natural-origin compounds, solvents, and biodegradable surfactants. For professional laundry stain removal.
• DURADRY - Heavy Organic/Greasy Stain Remover Stain remover formulated with high-efficiency organic solvents for removing very hard organic and greasy stains such as asphalt, gum, candle, silicone, resins, glue, and lipstick. For professional laundry stain removal.
• REMFER - Rust Stain Remover Product with specific function to chemically react with rust stains on fabrics and remove them through solubilization of iron in oxide or hydroxide form. For professional laundry stain removal.
• DYEDRY - Color Transfer Stain Remover Alkaline stain remover formulated for removing difficult color-transfer stains, acting through rapid solubilization and dispersion of transferred pigments. For professional laundry stain removal.
• PRESPOT NE - Pre-wash Stain Remover (Liquid and Paste) Neutral product with great capacity to remove heavy soils and difficult stains in manual pre-wash, developed in liquid and paste forms for pre-treatment of collars, cuffs, and armpits. For professional laundry pre-wash.
• DT-TÊNIS - Sneaker Detergent Detergent specially developed for sneaker cleaning with high cleaning power, removing and dispersing heavy dirt and acting on strong sweat and bad odor. For sneaker cleaning services.
• COTTON SOFT - Fabric Softener Fabric softener developed to remove dryness acquired by clothes after washing with neutral and alkaline soaps, providing softness and fungicide and anti-mold action. For professional laundry finishing.
• ALV - Non-chlorinated Bleach Bleach with non-chlorinated oxidizing agent for use on white and colored clothes, effectively removing wine, tea, coffee, chocolate, pigments, blood, yellowing, deodorant, and medicine stains. For professional laundry bleaching.
• SB-BABY - Baby Laundry Detergent Baby laundry product combining high-effectiveness surfactants with skin protection, facilitating cleaning of light/medium soil with gentle touch and pleasant perfume. For professional laundry operations handling baby garments.
• AM-BABY - Baby Fabric Softener Product specially developed to remove dryness acquired by clothes after washing with neutral/alkaline soaps, promoting lubrication through positive charge that orders fibers. For professional laundry operations handling baby garments.
• SBN - Neutral Detergent Neutral soap that modifies water surface tension, containing surfactants with affinity for grease and dirt that keep them dispersed, avoiding redeposition. For professional laundry water washing.
• DTA - Acidic Detergent Acidic detergent used for cleaning heavy soils, mainly of greasy/oily origin; also effective for cleaning colored down comforters, keeping colors firm and without migration. For professional laundry water washing.
• DRI ENZIMÁTICO - Concentrated Alkaline Enzymatic Detergent Concentrated alkaline enzymatic detergent that aids in removing protein stains and medium to heavy soils, accentuating colors while preserving fabric fiber. For professional laundry water washing.
• REF - Alkalinizing Agent Alkalinizing agent indicated for the bleaching process, acting as an enhancer of ALV, providing more efficient cleaning and stain removal. For professional laundry water washing.
• FAT PUMP - Acidic Degreasing Detergent Acidic detergent/degreasing product used for pre-wash process aiding in removal of heavy oily and greasy soils with high-wetting surfactants and solvency. For professional laundry water washing.
• HEAVY PUMP - Alkaline Enzymatic Detergent Alkaline enzymatic detergent for cleaning medium and heavy soils, especially protein stains like blood, meat, milk, with optical brightener that increases whiteness or brightens colors. For professional laundry water washing.
• SAFE PUMP - Concentrated Neutral Detergent Concentrated neutral detergent used as a humectant in pre-wash and light/medium soil situations with high-wetting surfactants and solvency effect. For professional laundry water washing.
• OX PLUS PUMP - Peroxidized Bleach Peroxidized oxidizing agent with high concentration that preserves fibers, making whites whiter and colors more intense; effective for removing blood, food, sauces, oils, wine, chocolate, yellowing, and coffee stains. For professional laundry water washing.
• REDOX PUMP - Neutralizing Reducer Neutralizes excess alkalinity and acts as alkalinity reducer, also neutralizing bleach residues from previous cleaning step, helping close fibers after bleaching. For professional laundry water washing.
• NEUTRALIZANTE REDUTOR - Neutralizing Reducer Neutralizing reducer product for laundry cleaning processes. For professional laundry water washing.
• ADT PUMP - Alkalinizing Agent Alkalinizing product used for heavy-soil clothes, as additive in peroxidized bleaching processes and saponification of soils, mainly used in post-acid washing processes. For professional laundry water washing.
• FLOSS PLUS PUMP - Concentrated Anti-mold Softener Fabric softener with anti-mold action specially developed to remove dryness acquired by clothes after washing with neutral, alkaline, or acidic soap, with high positive charge promoting fiber ordering. For professional laundry finishing.
• PLANASOLV - Water-soluble Solvent Water-soluble solvent that can be used on fabrics of any color, leather and suede, removing dry and wet stains such as cosmetics, shoe grease, automotive, oil paint, pen, and bar/cocktail soil. For professional laundry stain removal.
• RESTORE - Ironing Finishing Spray Finishing product applied by spray before ironing to facilitate pressing, providing shine and reviving color of the piece; recommended for shirts, pants, blouses, dresses, suits, linens, and curtains. For professional laundry finishing.
• AUPAS - Ironing Aid Ironing aid that facilitates iron slide, removes and fixes creases, provides firmer drape to clothes, fixes ironing, and provides a velvety touch. For professional laundry ironing/pressing.
• ARM DM - Aromatizer with Bactericidal Action Aromatizer composed of bactericidal agents that minimize bad odors, leaving a smooth aroma on treated and perfumed surface; used for finishing pieces. For professional laundry finishing.
• INI-TR - Color Transfer Inhibitor Product that inhibits dye migration in pieces through an acidic bath, preventing pigment displacement from one location to another during water washing process. For professional laundry water washing.
• CAPT DM - Odor Neutralizer Odor capturer developed to remove strong odors such as sweat, urine, vomiting, feces, mold, and cigarette smoke with bactericidal and fungicidal action. For professional laundry finishing.
• ART SWEET - Biodegradable Aromatizer Finishing aromatizer composed of biodegradable bactericidal agents that minimize microorganisms causing bad odors, leaving a lasting fragrance with encapsulated essence. For professional laundry finishing.
• SOFTDRY - Dry Cleaning Antistatic Softener Antistatic softener especially developed for dry cleaning systems, with special agents with high lubrication and fiber penetration power, for use only in perchloroethylene machines. For professional dry cleaning operations.
• SURFADRY - Dry Cleaning Pre-wash Detergent Specific pre-wash detergent for dry cleaning, used for removing soils on collars, cuffs, bars, and pockets in dry cleaning process; can be used in chlorinated (perchloroethylene) or hydrocarbon (isoparaffins) systems. For professional dry cleaning operations.
• GMI - Starch/Sizing Product Product developed for quick and efficient sizing process, acting through deposition in cold water of a film that forms a polymeric compound stiffening fiber during ironing, water-soluble for easy removal in next wash. For professional laundry finishing.
• RUG SURF - Rug/Carpet Detergent Concentrated detergent for washing common rugs with heavy soils; for oriental rugs its action combined with color-transfer inhibitor helps preserve colors. Used with floor machine or extraction machine. For professional rug and carpet cleaning services.
• RUG SANIT - Rug Sanitizer Highly effective sanitizer developed to remove strong odors like urine, vomiting, feces, and mold in mechanical or manual rug washing processes; composed of bactericides and drying agents. For professional rug cleaning services.
• DT-SC - Rug and Carpet Extraction Detergent Specific detergent for washing rugs and carpets with extraction machine or cleaning and suction machine, solubilizing and dispersing heavy soils efficiently. For professional rug and carpet cleaning services.
• DT-HKB - Universal Rug Detergent Specific detergent for cleaning all types of rugs: Persian, Kilim, Belgian, carpets and upholstery; used manually or with cleaning and suction machine, with fast-drying agents. For professional rug, carpet, and upholstery cleaning services.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Zep Inc. North American manufacturer of cleaning and maintenance products with institutional and industrial laundry chemistry offerings. Comparable in specialty cleaning formulations for commercial customers, though operates across many verticals.
• Spartan Chemical Company: US-based manufacturer of specialty cleaning and sanitation products including laundry care lines. Comparable as a specialty chemical manufacturer with broad janitorial and laundry offerings, though much larger in scale and North America-focused.
• Werner & Mertz: European manufacturer of professional and consumer cleaning products with sustainability-focused formulations. Comparable in specialty cleaning chemistry and biodegradable product positioning, but operates across consumer and B2B markets.
• Diversey Holdings: Global cleaning and hygiene solutions provider with significant institutional laundry chemical offerings. Comparable in product categories (detergents, bleach, finishing, specialty stain treatment) but serves a much broader portfolio of facility types.
• Ecolab: Global hygiene and cleaning chemicals giant serving institutional customers including commercial laundries. Comparable as a competing supplier of laundry process chemicals and stain-removal solutions, but operates at vastly larger scale and across many verticals beyond laundry.

Direct peers

• Christeyns: Belgium-based global leader in professional laundry chemicals with a full-spectrum product portfolio (washing, wetcleaning, stain removal, finishing). Directly comparable as a specialty chemical manufacturer serving commercial laundries with comparable product breadth and similar professional-only positioning.
• Dr. Schnell Chemie: German manufacturer of professional cleaning and hygiene chemicals including laundry care formulations. Comparable in targeting professional/commercial cleaning operations with specialty chemistry, though operates with broader vertical scope.
• SEITZ GmbH: German specialty chemical company producing professional textile care products for wetcleaning, dry cleaning, and stain removal. Comparable as a niche specialty manufacturer with deep focus on professional laundry processes and similar product specialization.
• BUFA Reinigungssysteme: German specialty manufacturer of cleaning agents for professional textile care including wetcleaning, dry cleaning, and leather treatment. Comparable as a niche-focused specialty chemical maker serving commercial launderers with comparable product specialization.

Regional players

• Proquimil: Brazilian manufacturer of professional cleaning and hygiene chemicals serving institutional markets including laundry operations. Comparable as a domestic Brazilian chemical manufacturer with overlapping professional cleaning product categories and direct regional market overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planeta Azul - Soluções Para Lavanderias