Santa Catarina Assistência Familiar

What Santa Catarina Assistência Familiar does

Santa Catarina Assistência Familiar is a Brazilian family assistance plan (plano de assistência familiar) operator headquartered in Itajaí, Santa Catarina, and legally organized as CARLOS EDUARDO CORREA E CIA LTDA (CNPJ 02.082.151/0001-61). Founded in 1904 according to its website copyright, the company sells prepaid subscription plans that cover funeral organization, cremation or burial, ambulance transport, loans of convalescent medical equipment, healthcare-provider discounts, group grief support, and a six-month basic food basket to surviving family members of deceased titular holders. It operates a three-tier portfolio — Plano Familiar (entry), Plano Master (mid-tier with burial/cremation option), and Plano Premium (which adds premium funeral service, telemedicine for both humans and pets, individual psychology sessions, and pet cremation up to 80kg) — all billed as recurring monthly subscriptions.

The technology stack is light and largely centered on member self-service rather than proprietary innovation. The company runs a corporate website, a customer portal (cliente.planosantacatarina.com.br), and the Grupo Santa Catarina mobile application (currently v3.0, released in 2025 and shipping on iOS and Android), which provides provider search, bill access, digital ID cards, and Pet SC plan management. Telemedicine is delivered via a third-party white-label platform (clubedahora.com.br), and a virtual memorial space (Memorial Online) preserves tributes for deceased members. The company claims LGPD compliance and runs a dedicated data-protection contact channel.

Revenue mechanics are subscription-based and consumer-direct: individual families across Santa Catarina state pay recurring monthly fees via boleto bancário or via utility-bill debit through a partnership with CELESC. Sales are conducted through a hybrid motion — online signup initiation followed by consultant follow-up — supported by 19 physical service points spanning Itajaí, Balneário Camboriú, Blumenau, Navegantes, Joinville, Criciúma, and other regional cities. The company also owns or partners with crematoriums (Crematório Athenas, Crematório Santa Catarina), a cemetery (Cemitério Parque dos Crisântemos), and multiple funeral homes, providing vertically integrated service delivery. The Clube SC convênio discount network extends member value beyond the funeral moment via partnerships with clinics, laboratories, and pharmacies.

Name

Santa Catarina Assistência Familiar

Legal name

CARLOS EDUARDO CORREA E CIA LTDA

Website

https://planosantacatarina.com.br

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

11–50 employees

Short description

Santa Catarina Assistência Familiar is a Brazilian family assistance plan operator founded in 1904 and headquartered in Itajaí, Santa Catarina, offering three tiers of prepaid subscription plans covering funeral, cremation, burial, telemedicine, and healthcare-discount services to households across 19 cities in Santa Catarina state.

Ownership category

akta.pro rank

Product category

Family Assistance Plans

NAICS

Death Care Services (8122), Funeral Homes and Funeral Services (812210), Cemeteries and Crematories (812220)

SIC

Services-Social Services (8300)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

akta.pro secondary industry

Family Coordination & Decision Support (Heirlooms, Keepsakes, Distribution) (HSAFAFAL)

Keywords

• Family assistance plans
• Funeral services
• Burial cremation services
• Memorial tribute services
• Pet cremation services

Headquarters

HQ city

Itajaí

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Plano Familiar: Entry-level family assistance plan covering funeral services, material loans, ambulance service, network discounts, group grief support, basic basket, 24h support and online memorial. Monthly subscription with titular, spouse, children up to 18 years, parents and parents-in-law included.
2. Plano Master: Mid-tier plan adding burial or cremation option for titular, spouse and unmarried children up to 18 years. Includes all Familiar benefits plus additional exclusive benefits.
3. Plano Premium: Premium family assistance plan with highest coverage including funeral premium service, urn and special attire, flower crown, personalized tributes, burial or cremation for all members, individual psychology sessions, pet cremation up to 80kg, human and veterinary telemedicine. Children covered up to 35 years.
4. Additional Beneficiary Fees: Small monthly fee for including additional beneficiaries without blood relation or kinship requirements, enabling expansion of coverage beyond immediate family.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Santa Catarina Assistência Familiar provides tiered family assistance plans (Plano Familiar, Plano Master, Plano Premium) covering funeral services, burial or cremation, ambulance transport, convalescent material loans, grief support, food basket assistance, telemedicine, and pet cremation for individual families across Santa Catarina state. The company operates a partner discount network (Clube SC) offering healthcare and wellness discounts, supported by a mobile app, customer portal, and physical service points in 19 cities.

Product overview

Santa Catarina Assistência Familiar operates as a family assistance plan provider offering a tiered portfolio of three distinct plans: Plano Familiar (entry-level), Plano Master (mid-tier), and Plano Premium (comprehensive). All plans include funeral services, but higher tiers add exclusive benefits like cremation options, premium funeral packages, telemedicine, psychological support, and pet services. The company also provides a mobile application and a partner discount network (Clube SC). The product architecture follows a base-plus-upgrades model where each successive plan builds upon the previous one with additional features.

Differentiator

Problem solved

Functional benefit

Brands

• Grupo Santa Catarina: Mobile application brand for the Plano Santa Catarina family assistance plan services.

Products and services

• Plano Familiar Entry-level family assistance plan providing funeral services, convalescent material loans, non-emergency ambulance transport, discounts on the affiliated partner network, group grief support, food basket assistance, and 24-hour 0800 telephone support. Covers the titular, spouse, unmarried children up to 18 years, parents, and in-laws.
• Plano Master Mid-tier family assistance plan including all Familiar plan benefits plus exclusive options such as the choice of burial niche or cremation for the titular, spouse, and unmarried children up to 18 years.
• Plano Premium Premium family assistance plan covering titular, spouse, unmarried children up to 35 years, parents, and in-laws. Includes premium funeral service with high-standard urn and suit, flower crown, personalized tributes, burial niche or cremation option for all members, telemedicine consultations, individual psychology sessions, pet cremation up to 80kg, veterinary telemedicine, group and individual grief support, food basket assistance, and 24-hour support.
• Aplicativo Grupo Santa Catarina Mobile application available on iOS and Android enabling plan members to search Clube SC partners, view invoices, access digital ID cards, download user manuals, print referral guides, and manage Pet SC plan digital cards.
• Clube SC (Convênios / Clube de Vantagens) Discount network program offering benefits in health, wellness, exams, and services across multiple cities through affiliated partners including medical clinics, laboratories, and pharmacies. Available to plan members as an added value of the Plano Santa Catarina subscription.
• Telemedicina Online medical consultation service across multiple specialties accessible via mobile phone, including veterinary telemedicine consultations for pet family members. Offered to Premium plan members.

Quantifiable outcome

• Cobertura familiar estendida com filhos até 35 anos no plano Premium
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Funerária Bom Jesus LtdacoreOthersPartner funeral home service location in Araquari city. Provides funeral services to plan members. Located at Rua Bom Jesus, 273 - sala 03 - Centro, Araquari, SC.
• Funerária São PedrocoreOthersPartner funeral home in Balneário Camboriú providing funeral services to plan members. Located at Av. do Estado, 1994 - Centro.
• Funerária São JorgecoreOthersPartner funeral home with locations in Balneário Camboriú and Penha providing funeral services to plan members.
• Crematório AthenascoreOthersPartner crematorium in Itajaí providing cremation services to Premium and Master plan members. Located at Rua Professora Erotides da Silva Fontes, 1200 - São Vicente.
• Crematório Santa CatarinacoreOthersPartner crematorium in Itajaí providing cremation services to plan members. Located at Avenida 07 de setembro, 1925, em frente ao Cemitério da Fazenda.
• Cemitério Parque dos CrisântemoscoreOthersPartner cemetery in Itajaí (Praia Brava) providing burial services to plan members. Located at Rod. Osvaldo Reis, 2750 - Praia Brava.
• CELESC (Companhia Elétrica de Santa Catarina)minorOthersUtility company partnership allowing plan members to include monthly payments in their electricity bill (débito em fatura), facilitating payment collection and member convenience.
• Rede Conveniada (Clínicas, Laboratórios, Farmácias)coreOthersNetwork of healthcare providers including clinics, laboratories, pharmacies and other services offering discounts to plan members through the Clube SC convênio program. Includes services in health, wellness, and examinations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Grupo Zelo (formerly Tempo Soluções): One of Brazil's largest funeral plan and assistance providers, operating nationally with a wide portfolio of planos funerários and related services. Directly comparable to Plano Santa Catarina's core offering but at substantially greater scale and geographic reach.
• Capemisa Seguradora de Vida e Previdência: Brazilian insurer and assistance provider with funeral and family assistance products among its broader portfolio. Overlaps with Plano Santa Catarina on death-care planning but as part of a wider financial-services offering.
• MAPFRE Assistência Funeral: Insurance-backed funeral assistance provider offering family plans, funeral services, and grief support across Brazil. Comparable product architecture and customer base to Plano Santa Catarina, with the added backing of a global insurance brand.

Emerging players

• Unidental Funeral Plan: Brazilian funeral plan provider with subscription-based family assistance products targeting regional markets. Comparable in tiered subscription model and core funeral service offering to Plano Santa Catarina, though smaller in scale.
• Cuidado Assistência Funeral: Smaller Brazilian funeral assistance provider offering family plans with similar subscription and partner-funeral-home delivery. Comparable product but typically narrower geographic reach and member base than Plano Santa Catarina.

Regional players

• Servopa Assistência Funeral: Regional funeral assistance provider concentrated in southern Brazil (Paraná and Santa Catarina). Competes with Plano Santa Catarina in overlapping southern markets and offers similar subscription-based family assistance plans.
• Petrobras Assistência Funeral (Petro Funeral): Funeral assistance provider serving primarily oil-industry-connected families in southeastern Brazil. Comparable subscription-based family assistance model, though more concentrated geographically than Plano Santa Catarina.
• Prudent Assistência Funeral: Regional funeral assistance provider based in Paraná with a portfolio of planos funerários and related services. Comparable to Plano Santa Catarina in product, business model, and southern-Brazil regional positioning.

Direct peers

• Funerária e Assistência Flash: Brazilian funeral assistance company offering subscription-based funeral plans and direct funeral home services. Comparable in subscription model and end-of-life service delivery, typically operating in specific Brazilian states.
• Memorial Plano Funeral Assistencial: Brazilian family assistance plan provider focused on funeral and bereavement services with a similar subscription tier model. Directly comparable in business model and target customer (Brazilian families seeking pre-paid funeral protection).

Market position

Strengths3 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Customer concentration

• LinkedInlinkedin.com/company/santa-catarina-assistencia-familiar

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Catarina Assistência Familiar