Funeraria Santa Catarina

What Funeraria Santa Catarina does

Funerária e Crematório Santa Catarina, operating as Funeraria Santa Catarina, is a privately-held funeral services provider headquartered in Jandira, São Paulo, Brazil. Founded in 2000, the company has operated for over 25 years and employs 13 people. Its core offerings include traditional funeral services, cremation performed at an owned in-house crematorium, national body transport (translado), and floral arrangements. The company serves individual families and small-business segment clients in the Jandira area and accepts cases via 24/7 phone, WhatsApp, and walk-in channels.

The business operates two distinct product extensions beyond core funeral services. Plano Sepaffe is a prepaid subscription funeral plan that locks in future service contracts for a recurring revenue base. Crematório Catarina Pet is a dedicated pet cremation vertical that leverages the company's cremation infrastructure to address a separate end-customer segment (pet owners). The company also offers national transport coverage, allowing it to receive and execute cases outside the immediate Jandira catchment.

The revenue model combines episodic per-case revenue (traditional funeral and cremation packages) with recurring subscription revenue from Sepaffe plans and a separate transactional revenue stream from pet cremation. Customer acquisition is primarily direct, supported by a WhatsApp chatbot ('Ana') that automates inbound inquiry handling. The company is family/owner-operated with no disclosed external funding, acquisitions, or institutional investors.

Name

Funeraria Santa Catarina

Legal name

Funerária e Crematório Santa Catarina

Website

https://funerariasantacatarina.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Funeraria Santa Catarina is a Jandira, Brazil-based funeral services provider offering traditional funerals, cremation, prepaid plans (Sepaffe), and pet cremation, serving individual families and small businesses in the São Paulo metropolitan area.

Ownership category

akta.pro rank

Headquarters

HQ city

Jandira

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Funeral Services: Full funeral service including body removal, documentation, preparation, velório (wake) facilities, and burial. One-time service revenue per case.
2. Cremation Services: Individual cremation with certificate, urn delivery in MDF cinerary urn, and ceremony space. Performed at company-owned crematorium. One-time service per case.
3. Plano de Assistência Funeral Sepaffe: Subscription-based prepaid funeral and cremation plans (Family and Individual tiers). Plans include 24h coverage, removal, documentation, and optional cremation. Recurring revenue model with monthly or annual billing.
4. Pet Cremation Services: Individual and collective pet cremation services. Individual includes certificate, urn, and keepsakes. Collective is more affordable without ash return. Additional pet plans available for 1, 3, or 5 pets.
5. Translado Funerário: Ground and air transportation services for deceased bodies with national coverage. Documentation handled by the company.
6. Floral Arrangements (Coroas de Flores): Floral tribute arrangements for funeral services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Funerária e Crematório Santa Catarina is an integrated funeral services provider in Jandira-SP, Brazil, operating its own crematorium. The company delivers traditional funeral services (body removal, documentation, preparation, wake rooms, burial), individual cremation with certified ash retrieval, prepaid funeral assistance plans (Plano Sepaffe) with no age limit, pet cremation services (Crematório Catarina Pet) with individual and collective options, and national ground and air funerary transport. All services are delivered 24 hours a day, 7 days a week, including holidays, from a single integrated facility.

Product overview

Funerária e Crematório Santa Catarina operates as an integrated funeral services company with its own cremation facility in Jandira-SP. The portfolio comprises four main offerings: Funerária Santa Catarina (core funeral services with body removal, documentation, wake rooms, and burial), Crematório Santa Catarina (proprietary cremation with certified individual process), Plano de Assistência Funeral Sepaffe (subscription plans in four variants covering family/individual and funeral/cremation combinations), and Crematório Catarina Pet (pet cremation with individual/collective options and memorial keepsakes). Additional services include funerary transport, floral tributes, and wake room facilities. The company has over 25 years of experience and provides 24/7 service with no age limits on plans.

Differentiator

Problem solved

Functional benefit

Brands

• Sepaffe: Funeral assistance plan brand offering family and individual coverage with or without cremation options
• Crematório Catarina Pet

Products and services

• Funerária Santa Catarina (Traditional Funeral Services) Traditional funeral services including 24/7 body removal, death documentation and authorizations, tanatopraxia (body preparation), wake rooms (salas de velório), and burial. Designed for individuals and families requiring immediate post-loss support.
• Crematório Santa Catarina (Cremation Services) Individual cremation services performed at the company's own crematorium in Jandira-SP. Each cremation is conducted individually with rigorous protocols, includes farewell ceremony space, delivery of ashes in an MDF cinerary urn, and a cremation certificate guaranteeing ash provenance.
• Crematório Catarina Pet (Pet Cremation) Pet cremation services for dogs, cats, and other companion animals, offering individual cremation (exclusive, with certificate, urn, and farewell room access) and collective cremation (more affordable, without ash return). 24-hour removal from home or veterinary clinic.
• Plano de Assistência Funeral Sepaffe (Prepaid Funeral Assistance Plans) Subscription-based prepaid funeral assistance plans offered in four variants combining family vs. individual coverage with optional cremation. All plans include 24h service, body removal and transport, documentation handling, no age limit, and optional cremation at the company's own facility with farewell room and ash delivery.
• Translado Funerário (Funerary Transport) Ground and air funerary transport with national coverage. The company handles all documentation required for safe body transportation to the family's preferred location.
• Coroas de Flores (Floral Tribute Arrangements) Floral tribute arrangements available to accompany funeral services and homages.

Quantifiable outcome

• 25+ years of operation in Jandira-SP region
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Grupo Zelo: Large Brazilian funeral services chain offering human funeral, cremation, and prepaid plans across multiple regions. Directly comparable to Funerária Santa Catarina in core service mix (funeral + cremation + subscription plans), but at significantly larger national scale.
• Bom Pastor Funeral Services: Brazilian funeral home offering complete funeral and cremation services. Comparable in service mix and target customer (Brazilian families), though typically operating at smaller local scale similar to Santa Catarina.
• Jardim da Saudade (Grupo Memorial): Brazilian funeral and cemetery services provider offering traditional funeral, cremation, and memorial products. Directly comparable core offerings, including in-house cremation and prepaid plans.
• Cortel: Brazilian cremation-focused operator with multiple crematoriums and cremation plans. Directly comparable on the cremation and prepaid-cremation plan side, with overlapping value proposition of in-house cremation capacity.
• Plano Funeral Prever: Brazilian prepaid funeral assistance plan provider competing in the same subscription plan category as Sepaffe. Highly comparable on the recurring-revenue prepaid plan business model.
• Veloplan: Brazilian funeral assistance plan provider offering family and individual prepaid plans. Closely comparable to Sepaffe on the prepaid-plan subscription business model and target audience.
• Açaí Group (Funerária Açaí): Brazilian funeral services group offering traditional funeral, cremation, and assistance plans. Comparable product portfolio to Santa Catarina, including subscription-style prepaid plans and 24-hour service.

Broad incumbents

• Pax União: Established Brazilian cemetery and funeral services operator. Comparable on the death-care continuum (cemetery + funeral), though more incumbent and cemetery-anchored than Santa Catarina.
• Memorial Necrópole Ecumênica: Large integrated cemetery and crematorium complex in Brazil combining burial, cremation, and memorial services. Broader incumbent offering overlapping cremation and funeral-adjacent services, but with greater scale and a real-estate-heavy model.

Emerging players

• Pet Memorial (pet cremation): Emerging Brazilian pet cremation and memorial services operator. Comparable to Crematório Catarina Pet on pet end-of-life services, with potential overlap in pet cremation and memorial keepsake categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/funeraria-santa-catarina

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Funeraria Santa Catarina