What Planters Products Inc. does

Planters Products, Inc. (PPI) is a Philippine-domiciled agrochemical manufacturer and distributor established in 1963 and owned since 1970 by the Sugar Producers Cooperative Marketing Association, the country's largest sugar planter cooperative. Its core business is the manufacturing, production, trading, and marketing of crop protection chemicals — specifically twelve brands of insecticides, herbicides, fungicides, and molluscicides targeting rice, mango, corn, cotton, vegetables, tobacco, cucurbits, legumes, citrus, banana, cocoa, pineapple, potato, tomato, papaya, and other crops grown across the Philippines. Products include Brodan 31.5 EC (chlorpyrifos + BPMC), Bushwhack 5 EC (cypermethrin), Carvil 50 EC (BPMC), Descarte 2.5 EC (lambda-cyhalothrin), Devast 480 SL (glyphosate IPA), Exceed 70 EC (butachlor + propanil), Fungitox 70 WP (thiophanate methyl), and Hytox 50 WP (MIPC), among others.

The company generates revenue primarily through one-time sales of its crop protection products to Filipino farmers and agricultural businesses, distributed via a domestic network of more than 1,000 distributors, dealers, outlets, and special accounts. There is no disclosed public pricing or subscription model, and revenue figures are not publicly available. PPI holds two non-core subsidiaries: Planters Produce (produce trading) and Asian Institute of Aviation (aviation training), reflecting modest group-level diversification beyond agrochemicals. PPI also maintains technology and academic partnerships (LSPU/PCAARRD/DOST for the Agri-Aqua Technology Business Incubation program; Harbest Agriculture for drone-based agro-chemical application) and operates an APP Merchant Accreditation portal and a PPI Back Office Portal, signaling incremental digital modernization of its distribution and merchant onboarding processes. Headquartered at Planters Products Bldg., 109 Esteban Street, Legaspi Village, Makati City, Philippines.

Name

Planters Products Inc.

Legal name

Planters Products, Inc.

Website

https://plantersproducts.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

Planters Products, Inc. is a Philippine agrochemical manufacturer and distributor, established in 1963 and cooperative-owned, that produces and sells twelve brands of crop protection chemicals — insecticides, herbicides, fungicides, and molluscicides — to Filipino farmers and agricultural businesses through more than 1,000 distributors nationwide.

Ownership category

akta.pro rank

Product category

Agrochemicals and Crop Protection Chemicals

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Crop Protection Chemicals (Herbicides/Insecticides/Fungicides) (IMAEAEAI)

akta.pro secondary industries

Herbicides (AFABAAAA), Fungicides (AFABAAAC)

Keywords

• Crop protection chemicals
• Agrochemical manufacturing
• Insecticides and herbicides
• Fungicides and molluscicides
• Agricultural chemicals Philippines

Headquarters

HQ city

Makati City

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Agrochemical Product Sales: Manufacturing, production, trading, and marketing of agrochemical products including insecticides, herbicides, fungicides, and molluscicides. Products are sold throughout the Philippines through a distribution network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Planters Products Inc. manufactures, produces, trades, and markets agrochemical crop protection products, offering twelve brands of insecticides, herbicides, fungicides, and molluscicides for rice, mango, corn, cotton, vegetables, tobacco, and other crops. The company sells these products throughout the Philippines through a network of more than 1,000 distributors, dealers, outlets, and special accounts.

Product overview

Planters Products Inc. offers a portfolio of 12 crop protection chemical brands consisting of insecticides, herbicides, fungicides, and molluscicides. The product line includes: insecticides such as Brodan 31.5 EC (broad spectrum for rice and other crops), Bushwhack 5 EC, Carvil 50 EC, Descarte 2.5 EC, and Hytox 50 WP; herbicides including Devast 480 SL (non-selective systemic) and Exceed 70 EC (selective systemic for rice); fungicide Fungitox 70 WP; and molluscicide Aquadin 70 WP. These products are sold through a distribution network of over 1000 distributors, dealers, and outlets throughout the Philippines.

Differentiator

Problem solved

Functional benefit

Products and services

• Brodan 31.5 EC Broad spectrum insecticide with contact, stomach, and respiratory action. Effective against all destructive pests of rice, corn, tobacco, cucurbits, onions, and legumes.
• Bushwhack 5 EC Broad spectrum insecticide for the control of chewing and sucking insect pests of rice, mango, cabbage, watermelon, beans, tomato, tobacco, and cotton.
• Carvil 50 EC Contact insecticide that controls leafhoppers, planthoppers, aphids, thrips in rice, mango, cotton, citrus, and cutworms in crucifers.
• Descarte 2.5 EC Contact and stomach action insecticide with repellent properties for rice, mango, tomato, onion, mungbean, corn, tobacco, cotton, cocoa, and watermelon. Controls wide range of insect pests, coleoptera and lepidoptera larvae.
• Devast 480 SL Non-selective systemic herbicide for post-emergence control of annual and perennial weeds.
• Exceed 70 EC Selective systemic and contact herbicide. Early post-emergence herbicide for the control of annual grasses, sedges and broadleaf weeds in rice.
• Fungitox 70 WP Systemic fungicide with protective and curative action. Controls wide range of fungal diseases of rice, mango, tobacco, and other crops.
• Hytox 50 WP Contact and stomach insecticide that controls insect pests of rice, tobacco, cotton, field legumes, melon, and cabbage.
• Aquadin 70 WP Niclosamide-based molluscicide with respiratory and stomach action. Controls golden apple snail in rice.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Laguna State Polytechnic University (LSPU)coreStrategic or Co-development Partner · 1 November 2019Partnership with LSPU for Agri-Aqua Technology Business Incubation (AATBI) program launched in November 2019, in partnership with PCAARRD and DOST. PPI supports technology transfer and trainings for agriculture and agribusiness.
• PCAARRD (Philippine Council for Agriculture, Aquatic and Natural Resources Research and Development)coreStrategic or Co-development Partner · 1 January 2017PCAARRD partners with state universities and colleges including LSPU for technology business incubation programs in agriculture. DOST provided P135 million funding from 2017 to 2020 for TBI initiatives.
• DOST (Department of Science and Technology)coreStrategic or Co-development PartnerDOST funds agri-aqua technology business incubation programs through PCAARRD partnerships with state universities and colleges.
• Dugong Alay, Dugtong Alay, DZRH Operation TulongminorOthersBloodletting drive partners for PPI's 60th anniversary celebration in September 2022.
• Our Lady of Lourdes HospitalminorOthersPartner in bloodletting drive for PPI's 60th anniversary celebration.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ADAMA Ltd. Israel-headquartered global manufacturer of generic crop-protection chemicals (insecticides, herbicides, fungicides) sold through distributor networks. Closely comparable to PPI's generic-formulation, multi-category crop-protection business model.
• UPL Limited: India-headquartered global agrochemical manufacturer with a wide portfolio of insecticides, herbicides, fungicides, and biosolutions. Comparable to PPI as a manufacturer of off-patent crop-protection chemistries sold across emerging Asian markets through distributor channels.
• Nufarm Limited: Australia-based crop-protection company with significant Asia-Pacific presence and a broad portfolio of herbicides, insecticides, and fungicides distributed through dealer networks. Comparable to PPI as a regional, distribution-led crop-protection specialist.

Broad incumbents

• FMC Corporation: US-based global agricultural sciences company with a broad crop-protection portfolio (insecticides, herbicides, fungicides). Comparable to PPI as a competing supplier of crop-protection products to Asia-Pacific growers, with deeper R&D and a wider product set.
• Corteva Agriscience: Global agriscience major offering crop protection (insecticides, herbicides, fungicides) alongside seeds and digital tools. Comparable to PPI as a competing crop-protection supplier into the Philippine and Southeast Asian agricultural markets.
• Syngenta Group: Global agribusiness with leading crop-protection portfolio (insecticides, herbicides, fungicides, seed treatments). Comparable to PPI as a competing multinational crop-protection supplier into Philippine rice, corn, and vegetable markets.
• Bayer Crop Science: Global agricultural input major offering insecticides, herbicides, fungicides, and seeds. Comparable to PPI as a broad crop-protection competitor active in rice and vegetable segments across Asia, though with patented proprietary chemistry.
• Sumitomo Chemical: Japan-based chemical company with a sizeable crop-protection division producing insecticides, herbicides, and fungicides distributed across Asia. Comparable to PPI as a competing Asian-origin crop-protection supplier in regional markets.

Emerging players

• Sipcam Oxon: Italy-based agrochemical company specializing in off-patent and post-patent crop-protection products sold through local distributors across Europe, the Americas, and Asia. Comparable to PPI as a smaller, generics-focused crop-protection manufacturer.
• Albaugh LLC: US-based manufacturer of off-patent crop-protection products (herbicides, fungicides, insecticides) competing on price into Latin American and Asian markets. Comparable to PPI as a generics-focused crop-protection manufacturer with regional distribution focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/planters-products-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planters Products Inc.