Plant High Rowing Association

What Plant High Rowing Association does

Plant High Rowing Association (PHRA) is a 501(c)(3) non-profit scholastic rowing organization founded in 1999 in Tampa, Florida. It serves students from H.B. Plant High School and surrounding middle schools, providing competitive rowing programs that span introductory learn-to-row camps through Varsity-level competition, alongside middle school rowing and hosted regattas. Operations are anchored at a two-bay boathouse on the Palm River, and the organization has produced athletes placed at 50+ colleges, including Ivy League programs. A small paid staff of approximately 9 supports programming under a full-time Head Coach/Executive Director structure complemented by a volunteer board.

PHRA's core offerings include a structured high school competitive season organized into Varsity, Freshmen, and Novice squads, a middle school program, summer learn-to-row camps, hosted regattas, and — since 2017 — the Palm River Training Center (PRTC), a separate initiative that extends rowing access to students at schools without crew programs. The organization does not maintain proprietary technology; its operating stack is composed entirely of third-party SaaS tools including GoMotion for rowing performance tracking, Zeffy for donations, SportsEngine for team administration, Remind for family messaging, SmugMug for media archiving, and RaiseRight for gift-card fundraising. College recruiting support is delivered through coaching relationships rather than a documented in-house platform.

Revenue is generated through monthly athlete dues of $315 over an eight-month competitive season (September through April, implying approximately $2,520 per athlete per year), a $400 annual family fundraising obligation, business sponsorships tiered at $1,000–$10,000, family sponsorships at $100–$1,000, and $75 buyout fees for unmet volunteer hours. A fall 2025 fundraising campaign targets $50,000. Governance is provided by a volunteer board led by a President, Treasurer, and Secretary, with additional directors supporting fundraising, compliance, and program oversight. Capital expenditure has historically been self-funded through facility construction (boathouse 2006–07) and expansion (erg room, office, and changing rooms added in 2010).

Name

Plant High Rowing Association

Legal name

Plant High Rowing Association, Inc.

Website

https://planthighrowing.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Plant High Rowing Association (PHRA) is a 501(c)(3) non-profit scholastic rowing organization in Tampa, Florida, serving H.B. Plant High School and area middle school students with competitive rowing, learn-to-row camps, regattas, and college recruiting support.

Ownership category

akta.pro rank

Product category

Scholastic Rowing and Youth Athletic Programs

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM), Club Sports Programs (EDALAIAB)

Keywords

• Scholastic rowing program
• Youth rowing coaching
• Competitive regatta training
• Non-profit athletic association
• College rowing recruiting

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Others, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Athlete Dues: Monthly dues billed September through April for Varsity and Novice rowers. Covers day-to-day operating costs, boat maintenance, coaches salaries, insurance, equipment, launch fuel, regatta fees, and local travel/food.
2. Family Fundraising Obligation: Required $400/year fundraising participation per family. Can be fulfilled through events like Pancake Breakfast, Ergathon, Parent Social FUNdraiser, and family sponsorships.
3. Business Sponsorships: Corporate sponsorships ranging from $1,000 (Sweeping Sponsor) to $10,000 (Boathouse Sponsor). Includes website recognition, social media mentions, signage at regattas, and naming rights for racing shells.
4. Family Sponsorships: Family sponsorships from $100 (Friends of the Boathouse) to $1,000 (Golden Oar Sponsor) with various recognition levels.
5. Volunteer Program: Volunteer hours required (9 per semester) with $75 fee for unmet hours. Shore patrol, regatta support, and committee participation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Plant High Rowing Association operates competitive scholastic rowing programs for middle school and high school students, including Varsity, Freshmen, and Novice levels, plus summer learn-to-row camps. Athletes train at a two-bay boathouse on the Palm River using a fleet of Vespoli, Resolute, and Swift shells and compete in regattas throughout the fall and spring seasons. The organization supplements athletic training with college recruiting resources, fundraising programs, family and corporate sponsorships, and volunteer coordination.

Product overview

Plant High Rowing Association (PHRA) operates as a nonprofit scholastic rowing organization offering competitive rowing programs for middle school and high school students at H.B. Plant High School in Tampa, Florida. The organization provides a comprehensive rowing program including high school (Varsity, Freshmen, and Novice levels) and middle school programs, summer learn-to-row camps, and hosts multiple regattas annually. PHRA operates from a two-bay boathouse on the Palm River with a fleet of various boat types. The organization supports athletes through college recruiting resources, fundraising programs, volunteer coordination, family and business sponsorships, and carpool services. Founded in 1999, PHRA is recognized as one of the top 10 rowing programs in Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• High School Rowing Program Competitive rowing program for Plant High School students including Varsity, Freshmen, and Novice levels. Athletes participate in regattas throughout the fall and spring seasons.
• Middle School Rowing Program Rowing program for local middle schoolers offering practice sessions twice weekly plus Saturday mornings, introducing students to the sport.
• Summer Rowing Camps Learn-to-row camps offered during summer months for beginners to experience rowing before joining the competitive program.
• Regatta Hosting Organization hosts multiple regattas annually including Halloween Regatta, Winter Sprints, and Spring Sprints at the Bypass Canal, as well as the annual Gasparilla event.
• Family Sponsorships Tiered family sponsorship options ranging from $100 Friends of the Boathouse to $1,000 Golden Oar Sponsor with recognition benefits.
• Business Sponsorships Corporate sponsorship tiers from $1,000 Sweeping Sponsor to $10,000 Boathouse Sponsor including naming rights and logo placements.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Palm River Training Center (PRTC)coreOthers · 1 January 2017PRTC was created in 2017 to provide a place for local high school students to compete in rowing who attend high schools where they do not have a crew program. All programs are operated under the PHRA 501c3 non-profit organization.
• NCSA (National Collegiate Scouting Association)minorGTM or Marketing PartnerProvides college recruiting resources and guidance for PHRA athletes. Links to NCSA guides for men's and women's collegiate rowing recruitment, scholarship information, and college team listings.
• Florida Scholastic Rowing Association (FSRA)coreStrategic or Co-development PartnerState-level governing body for scholastic rowing in Florida. PHRA competes in FSRA State Championships and various FSRA regattas throughout the season.
• VespoliminorOthersBoat manufacturer. PHRA maintains a fleet including Vespoli racing shells.
• USRowingminorOthersNational governing body for rowing. PHRA athletes register with USRowing and complete USRowing waivers.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Atlanta Junior Rowing Association: Scholastic rowing organization serving high school and middle school athletes in the Atlanta metro area with a similar dues, fundraising, and sponsorship-supported nonprofit model. Comparable as a southeastern scholastic rowing program with college recruiting pipelines.
• Sarasota Crew: Scholastic and competitive rowing club serving the Sarasota, Florida region with high school and middle school programs, regatta hosting, and college recruiting support. Directly comparable as a Florida-based scholastic rowing nonprofit serving similar age groups and competing for the same state-level FSRA championships.
• Tampa Rowing Club: Local Tampa rowing club offering competitive and recreational programs out of the Tampa Bypass Canal area. Directly competes for the same Tampa Bay athlete pool and shares the same regional competitive circuit as PHRA.

Others

• USRowing: National governing body for rowing in the United States. PHRA is a member organization and registers athletes through USRowing. Comparable as the governing ecosystem that sets competitive standards and provides the national infrastructure for events like Scholastic Nationals.

Regional players

• Miami Rowing Club: South Florida rowing club competing at FSRA state-level events and offering youth programming. Comparable as a Florida scholastic rowing club with similar dues-funded nonprofit model, but serves a different regional market.
• Orlando Area Rowing Society (OARS): Central Florida scholastic and masters rowing club competing in FSRA regattas. Comparable as a Florida scholastic rowing organization with college recruiting focus, but operating in a different geographic territory within the state.
• Jacksonville Rowing Club: Northeast Florida rowing club offering scholastic and adult programs. Comparable as a Florida-based scholastic rowing organization competing in the same FSRA state championship circuit.
• St. Andrew Rowing Club: Florida scholastic rowing nonprofit with youth programming and competitive regatta participation. Comparable as a state-level scholastic rowing association with a similar dues/fundraising-supported operational model.

Broad incumbents

• Newport Aquatic Center: Established West Coast rowing and aquatic facility operating scholastic, masters, and learn-to-row programs. Comparable as a multi-program rowing operation with similar facility-based delivery model, though larger and more diversified than PHRA.

Emerging players

• Episcopal High School Crew (Private School Rowing): School-affiliated rowing program at a private secondary school. Comparable as a scholastic rowing program targeting high school students for college recruitment, though funding is supported by the school rather than dues alone.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PlantHighRowing
• Instagraminstagram.com/planthighrowing
• LinkedInlinkedin.com/company/plant-high-rowing-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plant High Rowing Association