PLANTING ROOTS

What PLANTING ROOTS does

Planting Roots is a registered 501(c)(3) nonprofit charitable organization (EIN 47-2332974), founded in 2014 and headquartered at PO Box 84, Leavenworth, Kansas (with listed location in Lansing, Kansas). The organization delivers faith-based resources, community, and events to a narrowly defined beneficiary population: Christian uniformed women (active duty, Guard, and Reserve across all U.S. military branches) and wives of active-duty military personnel. Its stated mission addresses the isolation, frequent relocations, deployments, and spiritual weariness characteristic of military life by providing Bible studies, devotionals, prayer support, online community, in-person gatherings, and multimedia content. The organization is led by Executive Director and Founder Kori Yates (a former Marine and current Army wife) and is structured with functional directors for Marketing, Publishing, Operations, Events, Community, Finance, and Development, supported by additional leadership development, worship, and publishing team members; governance is provided by a Board of Directors with significant military-chaplaincy representation.

Planting Roots' core product surface consists of an online community hosted on the Mighty Networks platform (its primary persistent engagement channel), the "Deeply Rooted" podcast distributed on Apple Podcasts, Spotify, and YouTube, in-person PR Pop-Up events held at military installations, Strength To Thrive retreats and expeditionary events, a free library of downloadable devotionals and prayers, a blog, a prayer request program ([email protected]), and "The Invitation Project" outreach resource. The technology stack is intentionally lean — no proprietary platform is built; instead, the organization layers content marketing, social media (Facebook, Instagram, YouTube, Facebook Group), email newsletter, and a third-party community platform. Distribution is multi-channel and self-serve at the consumer level, with in-person events providing the only regional, event-driven channel. The organization maintains a network of 13 named Ministry Allies (including Armed Services Ministry, Cadence International, cru Military, Military Believer, Military Missions Network, OCF, REBOOT Recovery, and others), forming a referral ecosystem within the Christian military ministry space.

The business model is donation-only. Planting Roots operates as an all-volunteer force — every role listed on the volunteer page (including senior leadership) is unpaid — and provides all resources free of charge to military women and wives. Revenue is sourced entirely from voluntary charitable contributions through the organization's online donation portal. There are no paid tiers, subscription fees, or other monetization mechanisms disclosed. The organization claims a network of over 250,000 Bible-believing, Christ-following military women and wives worldwide and states that it "reaches thousands of military women and wives around the world every year" through consistent community, engaging events, and relevant resources. With no disclosed revenue or financial filings beyond the referenced Form 990 and Annual Report, the financial scale of the operation is not quantifiable from the source data.

Name

PLANTING ROOTS

Legal name

Planting Roots

Website

https://plantingroots.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Planting Roots is a 501(c)(3) nonprofit, all-volunteer ministry that delivers faith-based resources, online community, and in-person events free of charge to Christian military women and wives worldwide, funded entirely by charitable donations.

Ownership category

akta.pro rank

Product category

Faith-Based Military Ministry

NAICS

Grantmaking and Giving Services (81321)

akta.pro industry

PRIMARYBPAGAKAB

Community Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Military ministry resources
• Christian community building
• Faith-based events
• Bible study ministry
• Online community platform

Headquarters

HQ city

Leavenworth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Giving: As a registered 501(c)(3) charitable organization (EIN 47-2332974), Planting Roots operates entirely on donations from supporters. The organization is run by an all-volunteer force, meaning donations go directly to ministry operations and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Planting Roots is a faith-based nonprofit ministry that provides Christian military women and wives with an integrated ecosystem of resources, community, and events. Its offerings include Bible studies and devotionals, free downloadable spiritual resources, the Deeply Rooted podcast, blog content, an online community platform hosted on Mighty Networks, prayer support, and in-person programming such as Strength To Thrive retreats, Expeditionary Events, and PR Pop-Ups at military installations.

Product overview

Planting Roots is a nonprofit ministry organization that provides a unified platform of resources, community, and events for Christian military women and wives. The core offering consists of an online community on Mighty Networks, Bible studies and devotionals, events (Strength To Thrive retreats, Expeditionary Events), downloadable resources, a podcast (Deeply Rooted), blog content, PR Pop-Ups in-person gatherings, and prayer support services. These products work together to fulfill the organization's mission of encouraging military women and wives to grow in faith and be deeply rooted in Christ.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 250,000 military women and wives in network worldwide
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Armed Services MinistrycoreStrategic or Co-development PartnerArmed Services Ministry exists to help meet the critical spiritual needs of the nation's military by providing customized ministry programs and Scripture resources. Listed as a Ministry Ally of Planting Roots.
• Cadence InternationalcoreStrategic or Co-development PartnerCadence ministers not only to military personnel, but to their spouses and dependents as well. Listed as a Ministry Ally of Planting Roots.
• cru MilitarycoreStrategic or Co-development PartnerA caring community passionate about connecting the global military community to Jesus Christ. Listed as a Ministry Ally of Planting Roots.
• Foreign SoilsminorStrategic or Co-development PartnerBeing in a different culture can have its challenges, but it can also be a ministry. Foreign Soils supports and helps individuals make a difference where they find themselves.
• Just Moved MilitaryminorStrategic or Co-development PartnerHope for the uprooted woman. Resources for military families experiencing transitions and relocations.
• Military BelievercoreStrategic or Co-development PartnerConnect, serve and grow with military believers, churches, and ministries around the world. Listed as a Ministry Ally of Planting Roots.
• Military Missions NetworkcoreStrategic or Co-development PartnerEvangelical churches, chaplains and ministries collaborating for greater synergy in outreach and ministry to military worldwide. Listed as a Ministry Ally of Planting Roots.
• OCF (Officer Christian Fellowship)coreStrategic or Co-development PartnerOCF's Vision is the military community positively impacted through Christ-like leaders. Engages military leaders in Biblical fellowship and growth to equip them for Christ-like service at the intersection of faith, family, and profession.
• REBOOT RecoveryminorStrategic or Co-development PartnerThrough REBOOT COMBAT RECOVERY, combat veterans and their families are winning the fight against combat trauma. Listed as a Ministry Ally.
• Tun Tavern FellowshipminorStrategic or Co-development PartnerA network of Christians in and around the Marine Corps helping identify other Christians in units or areas and increasing awareness of fellowships, studies, and events.
• The Warrior's JourneyminorStrategic or Co-development PartnerAn online resource for the military community offering trusted content relating to the mission, vision, challenges and ethos of the warrior.
• Warrior's Set FreeminorStrategic or Co-development PartnerGuides military, veterans, and first responders in growing their faith, healing from the past, and winning life's battles.
• Valor and VowsminorStrategic or Co-development PartnerExists to equip couples to weather the unique challenges of military life and create God-centered relationships built to last.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Blue Star Families: The largest nonprofit serving military families in the U.S., offering broader programming that overlaps with Planting Roots' spouse and family support mission, though not faith-specific.

Direct peers

• Cadence International: Ministers to military personnel, their spouses, and dependents through community and discipleship programs. Directly comparable peer serving the same faith-based military family audience and listed as a Planting Roots Ministry Ally.
• cru Military: Crusade ministry focused on connecting the global military community to Jesus Christ. Operates as a peer in the same Christian military ministry ecosystem and is listed as a Ministry Ally of Planting Roots.
• Military Missions Network: Coalition of evangelical churches, chaplains, and ministries collaborating on outreach to the military worldwide. A peer organization in the same network of Christian military ministry alliances.
• Officer Christian Fellowship (OCF): Engages military leaders in Biblical fellowship and growth to equip them for Christ-like service. A direct peer for faith-based community, leadership development, and Bible study resources for the military community.
• Protestant Women of the Chapel (PWOC): Long-established Protestant women's ministry serving military wives and women across installations worldwide. Provides Bible studies, retreats, and community—overlapping directly with Planting Roots' core offerings.
• Armed Services Ministry (American Bible Society): Faith-based ministry serving the spiritual needs of the U.S. military through Scripture resources and customized ministry programs. Listed as a Ministry Ally of Planting Roots and directly comparable in mission, audience (military community), and faith-based content delivery.

Emerging players

• Valor and Vows: Faith-based ministry equipping military couples to navigate military life together. Listed as a Planting Roots Ministry Ally with overlapping military spouse audience and Christian framing.
• REBOOT Recovery: Faith-based combat trauma recovery program for veterans and families. Listed as a Planting Roots Ministry Ally and serves a partially overlapping military community with a similar faith-centered approach.
• Just Moved Military: Resources for military families experiencing transitions and relocations. Directly comparable peer addressing the 'uprooted' pain points Planting Roots highlights for military women and wives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbeYhbW_rUIwMKq0NmpFnpw
• Facebookfacebook.com/PlantingRoots1
• Instagraminstagram.com/plantingroots1
• LinkedInlinkedin.com/company/plantingroots1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLANTING ROOTS