armed services ministry

What armed services ministry does

Armed Services Ministry (ASM) is a U.S. 501(c)(3) nonprofit ministry that operates as a program of American Bible Society, providing free Scripture-based resources to active-duty service members, veterans, and military families. The ministry was founded in 1817 when American Bible Society presented 65 Bibles to the crew of the U.S.S. John Adams, and has since distributed more than 60 million Scripture items to the U.S. military community across every major U.S. conflict from the Civil War through the War on Terror. Its documented scale includes 200+ years of continuous operation, an average of 300,000 service members engaging with its resources annually, and distribution through a network of 880 chaplains.

ASM's product portfolio spans print and digital channels. Print offerings include specialty Bibles (Military Challenge Bible in Army and Expeditionary editions, Military Leadership Bible, I Am: Military Teen Bible, Catholic Veteran Bible, NABRE Catholic Military Bible) and devotionals (75-day Military Bible Challenge Guidebook, Bible Boot Camp for Military Women, Take A Second Knee, God Understands series, Never Alone, Journey of a Military Wife). Digital products include two mobile applications — Operation RECON (a spiritual readiness app with veteran-led video content) and Military Bible Challenge (a 75-day Bible reading and devotional tool) — distributed via app stores and a self-serve resource portal. All resources are provided free of charge; the organization is funded entirely through charitable donations and operates with 1–10 direct staff members.

ASM's go-to-market is hybrid: direct-to-consumer via website and app stores, combined with a community-led chaplain and partner-organization distribution network that includes Mighty Oaks, The Warrior's Journey, CRU Military, Navy Marine Corps Relief Society, OCF USA, The American Legion, Christian Military Fellowship, Club Beyond, SOF Missions, Military Missions Network, Planting Roots, and Cadence. The target market encompasses roughly 30 million+ military-connected individuals in the United States, including 20 million+ veterans and 1.6 million+ children of military families. The company is privately held, has no subsidiaries, has no venture or equity funding history, and reports no disclosed revenue.

Name

armed services ministry

Legal name

American Bible Society (Armed Services Ministry)

Website

https://armedservicesministry.org

Company type

Private

Founded year

1817

Operating status

Operating

Headcount range

1–10 employees

Short description

Armed Services Ministry, a 501(c)(3) ministry of American Bible Society, provides free Scripture-based print and mobile-app resources to U.S. active-duty service members, veterans, and military families through a network of 880 chaplains and 13+ partner organizations.

Ownership category

akta.pro rank

Product category

Religious Ministry Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAJAF

Faith-Based Humanitarian Aid & Relief Ministries

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYBPAIAHAL

Veterans Affairs & Military Family Services

Business & Public Services/Public Sector & Government Administration/Defense & National Security

Keywords

• Military ministry resources
• Scripture-based programs
• Veteran spiritual support
• Military family resources
• Free bible distribution

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Donations and Charitable Giving: Funded through charitable donations from individuals and organizations. As a ministry of American Bible Society, operates as a nonprofit. All resources are provided free of charge to the military community.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Armed Services Ministry provides free Scripture-based resources and programs tailored to active duty service members, veterans, and military families. Its offerings include mobile applications (Operation RECON and Military Bible Challenge), specialty print Bibles, devotionals, and faith-based programs (Hero Squad, Never Alone, Journey of a Military Wife, God Understands series). All resources are provided at no cost to the U.S. military community.

Product overview

Armed Services Ministry offers a portfolio of digital and print Scripture-based resources designed specifically for military members, veterans, and their families. The core digital offerings include two mobile applications—Operation Recon and Military Bible Challenge—which provide accessible faith engagement tools for service members wherever they serve. Supporting programs include Hero Squad for military families and children, Never Alone for trauma support, and Journey of a Military Wife for spouses. The print portfolio features specialty Bibles and devotionals including the Military Challenge Bible (ESV, with Army and Marine editions), Catholic editions (Veteran Bible and NABRE Catholic Military Bible), the Military Leadership Bible, I Am: Military Teen Bible, and various devotional series under the God Understands brand addressing grief, healing, and life challenges. All resources are provided free of charge to the military community.

Differentiator

Problem solved

Functional benefit

Brands

• Operation Recon: Mobile app built specifically for the military community to empower spiritual journeys
• Military Bible Challenge
• Hero Squad
• God Understands
• Journey of a Military Wife
• Never Alone

Products and services

• Operation RECON

Quantifiable outcome

• 60+ million free Scripture resources distributed to military community since 1817
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• American Bible Society (ABS)coreStrategic or Co-development PartnerParent organization providing organizational structure, funding, and Bible content. ASM is a ministry of American Bible Society, which has operated since 1816. ABS is a 501(c)(3) nonprofit (EIN: 13-1623885).
• Mighty Oaks ProgramscoreGTM or Marketing PartnerPartner organization serving the military community, listed among trusted partner organizations.
• The Warrior's JourneycoreGTM or Marketing PartnerPartner organization serving the military community, listed among trusted partner organizations.
• CRU MilitarycoreGTM or Marketing PartnerPartner organization serving the military community, listed among trusted partner organizations.
• Navy Marine Corps Relief SocietycoreGTM or Marketing PartnerPartner organization serving the military community, listed among trusted partner organizations.
• OCF USAcoreGTM or Marketing PartnerPartner organization serving the military community, listed among trusted partner organizations.
• CadenceminorGTM or Marketing PartnerPartner organization serving the military community, listed among trusted partner organizations.
• SOF MissionscoreGTM or Marketing PartnerPartner organization serving special operations forces community.
• Military Missions NetworkcoreGTM or Marketing PartnerPartner organization connecting military ministry professionals.
• Planting RootsminorGTM or Marketing PartnerPartner organization supporting military families through faith-based resources.
• The American LegioncoreGTM or Marketing PartnerMajor veterans organization partner for distribution and outreach.
• Christian Military FellowshipcoreGTM or Marketing PartnerPartner organization supporting military chaplains and personnel.
• Club BeyondminorGTM or Marketing PartnerPartner organization serving military teens and youth.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wounded Warrior Project: One of the largest U.S. nonprofits serving veterans and active-duty service members with mental health, physical wellness, and career programs. Shares the post-9/11 veteran audience with ASM, though secular in mission and significantly larger in scale.
• The American Legion: The largest U.S. wartime veterans organization, providing broad services and advocacy for veterans and military families. While secular and broader in scope than ASM, it serves an overlapping veteran audience and is a listed ASM distribution partner.
• Navy-Marine Corps Relief Society: A nonprofit providing financial, educational, and emergency assistance to Navy and Marine Corps service members and families. Shares the military-family target audience with ASM, with a broader service portfolio beyond faith-based resources.

Emerging players

• YouVersion (Life.Church): The world's most popular Bible app, offering free digital Scripture engagement to a global audience including military users. YouVersion represents a digital-first faith-content peer that competes for the same end-user attention ASM targets through its apps.

Direct peers

• Military Missions Network: A faith-based networking organization connecting military ministry professionals across denominations and traditions. MMN shares ASM's target audience (military ministry ecosystem) and operates with similar small-team, partner-driven scale.
• Cru Military: A faith-based ministry serving the U.S. military community through chaplains and service members. As a listed ASM partner, Cru Military shares the same target audience, chaplain-led distribution model, and evangelical Christian mission orientation.
• Officer Christian Fellowship (OCF USA): A national Christian fellowship for military officers and their families, providing Bible studies, retreats, and devotional resources. OCF serves a near-identical active-duty persona as ASM and is a direct distribution partner.
• American Bible Society: ASM's parent organization and a direct peer in mission and structure. ABS is a 501(c)(3) faith-based nonprofit that provides Bible content and organizational infrastructure, and operates multiple ministries serving distinct populations similar to ASM's military focus.
• Mighty Oaks Programs: A faith-based nonprofit serving active-duty military, veterans, and first responders through resilience and discipleship programs. Mighty Oaks shares ASM's target audience, faith-based content model, and partner-network distribution approach.
• Christian Military Fellowship: A faith-based organization supporting military chaplains and personnel with Scripture-based resources and community programming. CMF shares ASM's chaplain-centric distribution model and evangelical Christian ministry orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/armedservicesmin
• YouTubeyoutube.com/@ArmedServicesMinistry
• Facebookfacebook.com/armedservicesministry
• Instagraminstagram.com/armedservicesmin
• LinkedInlinkedin.com/company/armed-services-ministry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about armed services ministry