Playful Business Leaders

What Playful Business Leaders does

Playful Business Leaders is a Netherlands-based leadership development firm operating as an initiative of Moll Academy B.V. from Amsterdam. Founded in 2020 by Somaya Moll, who also founded Moll Academy in 2006 and served as a project manager and international expert for the United Nations (UNIDO) from 2009, the company delivers executive coaching, team development, and organizational transformation services to individual leaders, teams, and organizations in the Dutch and broader European market.

The company's core product is the Playful Business Leaders Leiderschapsprogramma, a multi-component leadership program combining top executive coaching, talent and motivation analysis (TMA), team development and transformation, and customized workshops. Service offerings are organized into four streams: executive coaching using methodologies such as EFT, ACT, CBT, transactional analysis, and connective communication; team coaching with TMA-based talent analysis in minimum 3-month engagements; custom training and workshops (12 standardized modules covering communication, feedback, leadership styles, motivation, storytelling, and more); and packaged coaching offers (EFT positive mindset at EUR 695 for three sessions, burn-out recovery at EUR 695 or EUR 1,395, career transition coaching). The firm is CRKBO-accredited for VAT-exempt coaching and GDPR-compliant.

Playful Business Leaders operates a pure professional services model with revenue derived from coaching and training fees, targeting enterprise clients (Shell, Unilever, Nationale Politie, NLC Health, Eurocross Assistance, Vink Bouw, Informed Group) plus individual leaders. Distribution is direct, through the company website, client testimonials, and personalized contact. The organization employs approximately 5 people including founder Somaya Moll, Business Development Director Nicole van Rij, and Manager Eva Voogel, with a founder-led sales and delivery model that has historically been complemented by Moll Academy's broader education work.

Name

Playful Business Leaders

Legal name

Moll Academy B.V.

Website

https://playfulleaders.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Playful Business Leaders is an Amsterdam-based leadership development firm, founded in 2020 as an initiative of Moll Academy B.V., delivering executive coaching, team development, and organizational transformation services to Dutch and international clients using proprietary methodologies including TMA, EFT, and ACT.

Ownership category

akta.pro rank

Product category

Executive Coaching and Leadership Development

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Team & Group Executive Coaching (Leadership Teams) (EDABANAF)

akta.pro secondary industries

Career, Purpose & Executive Wellbeing Coaching (EDABANAI), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Executive Presence & Communication Coaching (EDABANAE)

Keywords

• Executive coaching services
• Leadership development programs
• Team coaching workshops
• Organizational transformation consulting
• Talent and motivation analysis

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Executive Coaching Services: Top executive coaching for individual leaders, provided by experienced coaches and therapists using various methodologies including EFT, ACT, CGT, growth mindset, transactional analysis, and connective communication.
2. Team Coaching and Talent Analysis: Team guidance and trajectory support for organizations, including TMA-based talent analysis, minimum 3-month programs where coaches accompany top managers and teams to optimize collaboration and leadership.
3. Training Programs and Workshops: Custom-made training and workshops on leadership, management, communication, collaboration, transactional analysis, and more. Offerings include: Beter samenwerken, Feedback geven, Positief denken, Effectief communiceren, Inclusief leiderschap, Transactionele Analyse, and others.
4. Coaching Packages: Specific coaching packages including Positive mindset with EFT (3 sessions, €695), Burn-out recovery (5 sessions €695 or 10 sessions €1,395), and career transition coaching (3 sessions).

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Playful Business Leaders delivers executive coaching, team development, and organizational transformation services through a comprehensive leadership program. It combines top executive coaching, talent and motivation analysis (TMA), team coaching trajectories (minimum 3 months), and customized workshops on leadership, communication, and collaboration. The firm uses methodologies including EFT, ACT, CBT, transactional analysis, growth mindset, and Nonviolent Communication to develop authentic, resilient leaders and high-performing teams.

Product overview

Playful Business Leaders is a leadership development company offering a comprehensive suite of coaching, training, and organizational development services. The core offering is the Playful Business Leaders Leiderschapsprogramma, a multi-component program combining top executive coaching, talent analysis (TMA), team development and transformation, and customized training workshops. The portfolio includes standalone coaching packages for specific needs (burn-out recovery, career transition, positive mindset with EFT) and 12 distinct training modules covering topics such as communication, leadership styles, feedback, boundaries, motivation, and storytelling. The company operates as an initiative of Moll Academy B.V. and positions itself at the intersection of personal development and future-proof organizational leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• Playful Business Leaders Leiderschapsprogramma

Quantifiable outcome

• Higher employee satisfaction and resilience
• +5 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heidrick & Struggles: Executive search and leadership advisory firm that also provides leadership consulting and coaching services. Comparable to PBL on executive-level advisory but operates at a much larger scale across multiple practice areas.
• Korn Ferry: Global organizational consulting firm offering executive search, leadership development, coaching and talent assessment. Overlaps with PBL on the executive coaching and leadership advisory side but is a broad incumbent with a much larger portfolio (search, RPO, assessments).

Direct peers

• The Ken Blanchard Companies: Leadership training and consulting firm built around Blanchard's situational leadership and related content, serving leaders and teams through workshops, coaching and organizational programs. Directly comparable methodology-plus-training model to PBL.
• Potential Group: Specialist leadership and team coaching firm combining diagnostic assessments, team workshops and individual coaching for executives. Closely comparable niche positioning to PBL with a similar blend of assessment-led team coaching and executive development.
• Dale Carnegie & Associates: Long-established training and coaching company delivering leadership, communication and presentation programs for individuals and corporate clients. Comparable to PBL's customized workshops on communication, leadership and interpersonal skills, with a global licensee network.
• FranklinCovey: Global leadership and execution training firm offering coaching, workshops and content (e.g., The 7 Habits) for leaders and teams. Comparable to PBL in targeting executives and teams with curriculum-based leadership development, but at vastly larger scale and with a broader geographic footprint.
• DDI (Development Dimensions International): Leadership development firm providing assessment, coaching, and training programs for frontline through executive leaders globally. Comparable to PBL in combining talent assessment with leadership training and a strong enterprise client base, though at much larger scale.
• Center for Creative Leadership (CCL): Nonprofit specializing in leadership education and research, offering executive coaching, team leadership programs and custom leadership development for organizations. Closely comparable to PBL's executive coaching + team coaching + organizational development mix, with deeper research credentials.

Emerging players

• CoachHub: Digital coaching platform offering 1:1 coaching, AI matching and analytics to enterprises globally. Comparable to PBL in leadership/talent development for enterprises but uses a scalable tech platform rather than in-person boutique delivery.
• BetterUp: Tech-enabled coaching platform pairing employees with coaches plus AI-driven insights; targets enterprise leadership and talent development. Comparable to PBL in serving enterprise leadership development but differentiated by a digital/SaaS delivery model that PBL lacks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/playfulleaders

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Playful Business Leaders