Casino Royale

What Casino Royale does

Casino Royale is a single-location gaming and entertainment venue operating 21,000 square feet of gaming space at 1 Rhine Road, Maho Village, Sint Maarten, within the Maho Group portfolio. The property features 300 slot machines and electronic roulette terminals, 21 table games (American Roulette, Craps, Blackjack, and variants of Poker), a state-of-the-art Sportsbook with self-service betting kiosks, a dedicated Poker Room hosting nightly cash games with progressive high hands and bad-beat jackpots, the Déjà Vu Lounge, and a showroom for live entertainment. It is marketed as the largest casino in the Caribbean and was voted #1 best casino on St Maarten in 2024 by Daily Herald readers.

The business operates a transactional revenue model anchored on house edge from slot and table play, sports-wagering margins, poker rake, and tournament entry fees — all priced on a pay-as-you-go basis with free entry to the floor. A free Players Club (Club Royale) loyalty program layer accrues points toward cash back, free slot play, resort stays, and dining, monetized via increased carded play and visit frequency. Complementary revenue is generated through ticketed entertainment events (e.g., $50 Super Bowl watch parties), merchandise, and food and beverage.

Casino Royale serves a mix of tourists from adjacent Sonesta Maho Beach Resort and Sonesta Ocean Point Resort (sister Maho Group assets), regional Caribbean visitors, and Sint Maarten residents, with go-to-market driven by an event-led programming calendar that leverages mega-screen sports broadcasts (FIFA World Cup 2026, UFC, Super Bowl), tournament series (Caribbean Poker Tour, Mad Monday Slot Tournaments), comedy and live performance bookings, and seasonal promotions. Casino Hosts provide relationship management for VIP players. The venue operates daily from 1PM to 3AM, with tables opening at 4PM.

Name

Casino Royale

Legal name

Casino Royale in Sint Maarten

Website

https://playmaho.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Casino Royale is a single-location 21,000 sq ft casino in Maho Village, Sint Maarten, operated within the Maho Group portfolio. It offers 300 slot machines, 21 gaming tables, a sportsbook, and a poker room serving resort tourists and local residents.

Ownership category

akta.pro rank

Product category

Casino Gaming and Entertainment

NAICS

Casinos (except Casino Hotels) (713210)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

akta.pro secondary industry

Cardrooms & Poker Rooms (Land-Based) (MPAEAAAG)

Keywords

• Casino gaming
• Sports betting
• Slot machines
• Poker tournaments
• Loyalty rewards

Headquarters

HQ city

Sint Maarten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Casino Gaming Operations: Primary revenue from house edge on slot machines and table games including American Roulette, Craps, Blackjack, and various Poker games. Electronic roulette also available.
2. Sports Betting: State-of-the-art Sportsbook with self-service kiosks for betting on major sports leagues. Revenue generated from sports wagering margins.
3. Poker Room: Dedicated Poker Room hosting nightly cash games with Progressive High Hands and Bad Beat Jackpots. Revenue from rake or table fees.
4. Entertainment Events: Revenue from entertainment events such as Super Bowl watch parties ($50 tickets), comedy shows, UFC viewings, and live performances. Merchandise sales such as t-shirts at events.
5. Tournament Entry Fees: Slot tournaments with prize pools funded partly by entry dynamics. Mad Monday Slot Tournament ($300 prize pool), Spinning Royale Slot Tournament ($20,000 free play prize pool), and Caribbean Poker Tour ($200,000 guaranteed prizes).
6. Loyalty Program Revenue: Players Club generates revenue through increased carded play and player retention. Members earn points toward cash back, free slot play, resort stays, and dining experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Casino Royale operates a 21,000 square foot physical casino in Maho Village, Sint Maarten, offering 300+ slot machines, 21 gaming tables (American Roulette, Craps, Blackjack, Poker), a state-of-the-art Sportsbook with self-service kiosks, and a dedicated Poker Room hosting nightly cash games and championship tournaments. The venue is anchored by the Players Club loyalty program and the Déja Vu Lounge, complemented by live entertainment events and major sports broadcasts.

Product overview

Casino Royale is a single-location casino resort offering a unified gaming and entertainment experience. The core offerings consist of 300 slot machines and electronic roulette terminals, 21 table games (American Roulette, Craps, Blackjack, Poker), a state-of-the-art Sportsbook with self-service kiosks, and a dedicated Poker Room with nightly cash games. The property is anchored by the Players Club loyalty program that rewards frequent players with cash back and exclusive benefits. Additional amenities include the Déja Vu Lounge for craft cocktails and live music, along with regular events including slot tournaments, raffle nights, and live entertainment performances. The 21,000 square foot facility operates as part of the Maho Group portfolio in Sint Maarten.

Differentiator

Problem solved

Functional benefit

Brands

• Club Royale: Casino Royale's loyalty/rewards program offering cash back, free slot play, rebates, resort stays, and dining experiences.
• Players Club
• Déja Vu Lounge

Products and services

• Slot Machines and Electronic Roulette 300 latest slot machines and electronic roulette terminals offering a wide variety of gaming options for adult casino visitors.
• Table Games 21 gaming tables featuring American Roulette, Craps, Blackjack, and various Poker games for traditional casino gaming experiences.
• Sportsbook State-of-the-art Sportsbook with self-service kiosks for betting on all major sports leagues, including live event viewing on mega screens.
• Poker Room Dedicated Poker Room hosting nightly cash games with Progressive High Hands and Bad Beat Jackpots, plus championship-level tournaments such as the Caribbean Poker Tour.
• Players Club Loyalty Program Free membership loyalty program offering cash back, free slot play, substantial rebates, resort stays, and fine dining experiences. Members earn points on play and reach 2,500 points monthly to qualify for cash back rewards.
• Déja Vu Lounge On-site lounge featuring craft cocktails, live music, and special event screenings creating an upscale entertainment atmosphere.

Quantifiable outcome

• Earn 2,500 points monthly to qualify for cash back rewards
• +6 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Maho GroupcoreOthersCasino Royale is part of The Maho Group portfolio of resorts, real estate and gaming in Maho Village. The Maho Group owns the real estate and resort properties including Sonesta Maho Beach Resort and Sonesta Ocean Point Resort adjacent to Casino Royale. This provides prime location advantage with tourist foot traffic from resort guests.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Atlantis Paradise Island: Bahamas-based integrated casino resort with hotel, large gaming floor, and entertainment programming. Direct competitor for Caribbean tourist gaming dollars and the most analogous integrated resort operator in the region.
• Stellaris Casino Aruba: Casino at the Hilton Aruba Caribbean Resort & Casino. Caribbean competitor offering slots, tables, and gaming integrated with a resort property, similar in operating model to Casino Royale.
• Baha Mar Casino: Major casino resort at Baha Mar in Nassau, Bahamas, combining hotel, casino, and entertainment. Comparable in operating model as an integrated Caribbean casino resort targeting tourist customers in a resort destination.
• Copa Casino Aruba:
• Princess Casino Curaçao: Caribbean casino destination in Curaçao offering slots, table games, and sportsbook. Direct competitor for Dutch Caribbean tourist gaming customers in a comparable Caribbean island tourism market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/casinoroyale

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casino Royale