5eme Gauche (Herezie Group)

What 5eme Gauche (Herezie Group) does

5eme Gauche (Herezie Group) operates Princess Casino, a direct-to-consumer online gambling platform targeting adult players in France. The offering combines a casino product (2,500+ slot, jackpot, and table games aggregated from NetEnt, Pragmatic Play, Play'n GO, and Evolution), 24/7 live dealer studios with French-speaking presenters in select rooms, and a sports betting module covering football, tennis, ice hockey, and basketball. The platform is delivered via a responsive website, native iOS (App Store) and Android (direct APK) applications, and a progressive web app, all operating in EUR with French and English customer support and a reported average live-chat response time of around 60 seconds.

The underlying technology stack emphasizes security and compliance: TLS 1.3 encryption with AES-256, PCI DSS Level 1 tokenized card processing, GDPR/RGPD-compliant data handling, two-factor authentication, biometric login, and a suite of responsible-gaming controls (deposit limits, session timers, self-exclusion). Game content is sourced entirely from third-party audited providers, with no proprietary game development disclosed; the technology layer is principally integration, payments, and player-account management rather than differentiated game IP.

The business model is the standard online casino house-edge model. Revenue is generated by retaining a percentage of player wagers (reported 96% average RTP across the library), supplemented by forfeited bonus wagering, weekly tiered cashback (5-20% by VIP level), reload bonuses, and tournament prize pools. The four-tier VIP program (Silver, Gold, Platinum, Diamond) structures player retention through points-based progression, with Diamond requiring €200,000 in net deposits or 200,000 loyalty points and offering 20% cashback plus personal service. No revenue, headcount, funding, or ownership data is disclosed in the source material; the entity is confirmed operating but financial scale cannot be determined from available evidence.

Name

5eme Gauche (Herezie Group)

Legal name

Princess Casino

Website

https://5emegauche.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Princess Casino, operated by 5eme Gauche (Herezie Group), is a France-targeted online casino and sportsbook offering 2,500+ games, live dealer tables, mobile apps, and a four-tier VIP program to French consumers in EUR.

Ownership category

akta.pro rank

Product category

Online Casino Gaming

NAICS

Casinos (except Casino Hotels) (713210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industries

Live Dealer Online Casinos (MPAEABAB), iCasino Compliance, KYC/AML & Responsible Gaming Services (MPAEABAN)

Keywords

• Online casino gaming
• Slot games platform
• Live dealer games
• Sports betting online
• Mobile casino apps

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Supply Chain, Others

Revenue model

1. House Edge / Player Losses: Primary revenue generated from the mathematical house edge across all casino games including slots, table games, and live dealer offerings. Players wager against the house; the casino retains a percentage of wagers over time.
2. Bonus Wagering Requirements: Revenue from players who do not complete wagering requirements for bonuses, free spins, and promotional offers before requesting withdrawals.
3. VIP / High Roller Program: Enhanced revenue from VIP members who deposit and wager larger amounts, generating higher absolute house edge capture and reloading bonuses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

5eme Gauche (Herezie Group) operates Princess Casino, an online gambling platform that delivers slot machines, jackpot games, table games, live dealer tables, and sports betting to French-resident adult players via a responsive website, native iOS and Android apps, and a progressive web app. The offering combines a multi-provider game library (NetEnt, Pragmatic Play, Play'n GO, Evolution) with EUR-only transactions, French-language interface, a four-tier VIP loyalty program, and 24/7 bilingual customer support.

Product overview

Princess Casino Online France is a unified online gambling platform operated by 5eme Gauche (Herezie Group) that combines casino gaming and sports betting. The core product features over 2,500 slot machines, jackpot games, and live dealer tables powered by four major providers (NetEnt, Pragmatic Play, Play'n GO, and Evolution). The platform is complemented by a native mobile application for Android and iOS, a sports betting module with live odds, and a four-tier VIP loyalty program (Silver through Diamond). All services operate in euros with customer support in English and French.

Differentiator

Problem solved

Functional benefit

Products and services

• Princess Casino Online France Direct-to-consumer online casino platform offering more than 2,500 slot, jackpot, table, and live-dealer games from NetEnt, Pragmatic Play, Play'n GO, and Evolution, plus sports betting, accessible via French-language web interface and EUR transactions. Includes a four-tier VIP loyalty program (Silver, Gold, Platinum, Diamond), 24/7 French and English customer support, and responsible gaming tools (deposit, loss, session limits, self-exclusion). Intended for adult recreational players in France.

Quantifiable outcome

• 96% average RTP across game library with per-game RTP display
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NetEntcoreTechnology or IntegrationGame provider supplying slot games and casino content to Princess Casino. Provider mentioned as part of the 2,500+ game library with audited RTP. NetEnt is a major international game studio known for slots like Starburst and Gonzo's Quest.
• Pragmatic PlaycoreTechnology or IntegrationGame provider supplying slot games, live dealer tables, and casino content to Princess Casino. Part of the multi-provider game library with weekly new releases and 96% average RTP.
• Play'n GOcoreTechnology or IntegrationGame provider supplying slot games to Princess Casino. Contributes to the extensive game library with audited provider RTP ratings and weekly new game additions.
• EvolutioncoreTechnology or IntegrationLive dealer game studio supplying 24/7 live casino tables including roulette, blackjack, baccarat, and casino hold'em. Studios feature HD streaming, multiple camera angles, and French-speaking presenters in select rooms.
• VisaminorChannel Partner/ Reseller/ DistributorPayment method accepted for deposits and withdrawals at Princess Casino. Supports 3D Secure 2 and Strong Customer Authentication. Deposits credited immediately upon provider confirmation.
• MastercardminorChannel Partner/ Reseller/ DistributorPayment method accepted for deposits and withdrawals at Princess Casino. Supports 3D Secure authentication. Deposits credited immediately upon provider confirmation.
• SkrillminorChannel Partner/ Reseller/ DistributorE-wallet payment method accepted for deposits and withdrawals at Princess Casino. One of the safe payment options listed for French players alongside Visa and Mastercard.
• NetellerminorChannel Partner/ Reseller/ DistributorE-wallet payment method available at Princess Casino for deposits and withdrawals. Listed alongside Skrill and Paysafecard as electronic wallet options.
• PaysafecardminorChannel Partner/ Reseller/ DistributorPrepaid voucher payment option available for deposits at Princess Casino. Listed as a safe payment method for French players alongside bank transfers and cards.

Scale indicators7 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Cresus Casino: French-targeted online casino brand offering slots, live dealer tables and EUR transactions. Comparable to Princess Casino on French market focus, EUR-only operations and third-party game-provider-driven content library.
• Unibet (Kindred Group): International online casino and sportsbook operator with a dedicated French site (unibet.fr) offering slots, live dealer and sports betting in EUR. Comparable on product breadth, content-provider relationships and French licensing footprint.
• 888 Casino (Evoke): Evoke-owned international online casino brand with a dedicated French site offering slots, live dealer and EUR banking. Comparable on French-licensed status, content-provider model and tiered loyalty/PROMO structure.
• Lucky31 Casino: Online casino accepting French players with multi-provider game library, live dealer and EUR transactions. Closely comparable to Princess Casino on product composition and French-language localization.
• Winamax: Major French online gambling operator offering poker, sports betting and casino games to French players under ANJ license. Directly comparable to Princess Casino on French market focus, EUR operations and multi-vertical (poker/casino/sportsbook) product mix.
• Casino Extra: French-facing online casino with multi-provider slots, live dealer and EUR banking. Comparable on localized French market focus, third-party game aggregation and tiered loyalty/VIP program structure.
• PokerStars (Flutter Entertainment): Flutter-owned French-licensed online casino, poker and sportsbook brand with extensive game library and tier-1 live dealer content. Directly comparable to Princess Casino on multi-vertical product mix and French EUR-anchored operations.
• Betclic: French-licensed online sportsbook and casino operator with French-language platform, EUR transactions and live dealer tables. Competes head-to-head with Princess Casino for the same French recreational and high-deposit player base.
• Bwin (Entain): Entain-owned international sportsbook and casino operator with a French-licensed site offering slots, live dealer and sports betting. Comparable on multi-vertical product and French regulated-market positioning.

Broad incumbents

• FDJ (La Française des Jeux): French national lottery operator with an increasingly broad online casino and sports betting offering via FDJ United. A regulated local incumbent with vastly greater brand recognition, scale and marketing budget than Princess Casino.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/5eme-gauche

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 5eme Gauche (Herezie Group)