Play Therapy Supply

What Play Therapy Supply does

Play Therapy Supply is a privately held, online-only specialty retailer operating as Play Therapy Supply LLC out of Winona Lake, Indiana (Warsaw, IN mailing address). The company sells therapeutic toys, games, books, sand tray therapy supplies, sensory tools, art therapy supplies, puppets, social-emotional learning (SEL) resources, school counseling materials, autism support products, child life specialist supplies, self-care items, and playroom furnishings through a self-serve e-commerce storefront at playtherapysupply.com. Its catalog is organized across 20+ categories curated and labeled around clinical applications (anger management, anxiety, autism, grief, social skills, SEL competencies, grade-level school counseling) rather than generic toy taxonomies, and supports multi-currency checkout in USD, CAD, AUD, EUR, GBP, and NZD with international shipping.

The company operates a standard e-commerce platform with no proprietary technology disclosed; the storefront uses conventional account registration, order tracking, wishlists, gift certificates, and a B2B/institutional purchase order workflow that supports tax exemption management for schools, clinics, and hospitals. Pricing is unit-based, ranging from roughly $1 (miniatures) to $400+ (large equipment such as a Bouncy Pad), with free shipping offered on orders over $49 in the contiguous United States and dedicated 'Warehouse Deals' and 'On-Sale' sections for discounted inventory. There is no subscription, recurring, or SaaS revenue component; the entire model is one-time retail product sales.

Distribution is direct-to-consumer and direct-to-institution through the proprietary storefront, with marketing concentrated in organic SEO, an email newsletter, and an active presence on Facebook, Pinterest, Instagram, Twitter/X, and TikTok. Customer segments — addressed horizontally across professional and consumer lines — span mental health professionals (play therapists, child psychologists, family counselors, clinical social workers), K-12 school counselors and educators, child life specialists, parents and caregivers, and autism support professionals and families. The business is founder/independently owned with 5 employees, no disclosed funding, no parent company, no subsidiaries, and no public listing.

Name

Play Therapy Supply

Legal name

Play Therapy Supply LLC

Website

https://playtherapysupply.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Play Therapy Supply is an online specialty retailer of therapeutic toys, games, books, sand tray therapy, sensory, and SEL supplies serving mental health professionals, school counselors, child life specialists, autism professionals, and parents across a multi-currency U.S.-headquartered e-commerce storefront.

Ownership category

akta.pro rank

Product category

Therapeutic Supplies Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)

akta.pro secondary industries

Kids Crafts & Educational Craft Kits Retail (CRALACAG), Dolls, Plush & Action Figures Retail (CRALAFAD)

Keywords

• Therapeutic toys retail
• Play therapy supplies
• Sand tray therapy products
• Sensory fidget tools
• School counseling resources

Headquarters

HQ city

Winona Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Product Sales: One-time purchase model selling therapeutic toys, games, books, sand tray supplies, sensory tools, and play therapy materials directly to consumers and professionals through their e-commerce platform. Products range from individual items ($1-100+) to bundled kits. No subscription or recurring revenue model is evident.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Play Therapy Supply is an e-commerce retailer that sells therapeutic toys, games, books, sand tray therapy supplies, sensory and fidget tools, art therapy materials, puppets, and playroom furnishings to mental health professionals, school counselors, child life specialists, and parents/caregivers. The catalog is organized by therapeutic application (e.g., anger management, anxiety, autism, social-emotional learning) and ships internationally with multi-currency support via the playtherapysupply.com storefront. Products are sold as individual one-time unit-priced items, with some institutional purchase-order and tax-exemption account support.

Product overview

Play Therapy Supply is an online e-commerce retailer specializing in therapeutic toys, games, books, and supplies for mental health professionals, school counselors, child life specialists, and families. The product portfolio includes Games (therapy board games, card games, Thumballs, Totika), Play Therapy Toys (aggression play, classic toys, doll families, emotions toys, starter sets), Books (organized by topic: anger, anxiety, behavior, depression, grief, mindfulness, social skills), Sand Tray Therapy (trays, sand, miniatures by theme), Sensory Products (fidgets, weighted items, calming tools, aromatherapy), Art Therapy (clay, drawing, painting supplies), Social Emotional Learning resources, School Counseling materials, Puppets, Autism Support products, Child Life Specialist resources, Self Care items, and Playroom Furnishings. The company serves therapists, educators, and parents seeking evidence-based therapeutic tools for children and adolescents.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapeutic Games Therapeutic games including Board Games, Card Games, Thumballs, Totika, and Game Packages for play therapy, social-emotional learning, and counseling sessions with children, teens, and adults.
• Play Therapy Toys Therapeutic toys including Aggression Play, Classic Toys, Doll Families & People, Baby Dolls, Building Toys, Medical Play, Emotions Toys, Starter Sets, Dress Up, Play Sets, Timers, Toy Vehicles, and Dollhouses & Furniture for play therapy interventions.
• Therapeutic and Educational Books Therapeutic and educational books organized by audience (Early Childhood, Kids, Teens, Professional) and by therapeutic topic including Anger, Anxiety, Behavior, Bullying, Conflict Resolution, Depression, Emotions, Family Counseling, Grief/Loss, Impulse Control/ADHD, Mindfulness, Resilience, Self-Esteem, Social Skills, Stress, plus Interventions and Workbooks.
• Sand Tray Therapy Supplies Complete sand tray therapy supplies including Sand Trays, Play Sand, themed Miniatures (Animals, Fantasy, Medical, Nature, Structures), Starter Kits, Books, and Shelving and Storage.
• Sensory and Fidget Products Sensory and fidget products including Fidgets (Spinning, Stress Balls, Tangle, Clicking, Pop, Wearables), Weighted items, Tactile Toys, Chewable, Calming Tools, Aromatherapy, Putty and Dough, Sensory Tables, and Visual items for sensory processing support.
• Art Therapy Supplies Art therapy supplies including Clay and Dough, Drawing and Coloring, Painting, Paper and Canvases, Craft supplies, and Art Therapy Books for therapeutic creative expression.
• Therapeutic Puppets Hand puppets for therapeutic play, emotional expression, and communication facilitation with children.
• Social Emotional Learning (SEL) Resources Comprehensive SEL resources covering Self Management (ADHD/Impulse Control, Anger Management, Classroom Fidgets, Positive Behavior, Self Control, Stress), Social Awareness (Diversity, Empathy, Friendships, Kindness), Decision Making (Body Safety, Saying No), Relationship Skills (Boundaries, Communication, Conflict Management, Peer Pressure), and Self Awareness (Emotional Intelligence, Feeling Identity, Growth Mindset, Self-Esteem, Strengths).
• School Counseling Resources Resources for school counselors organized by grade level (Pre-K through High School) and topics including ADHD, Anger Management, Anxiety, Autism Spectrum, Behavior Management, Bullying, Career Readiness, Character Education, Classroom Guidance, Conflict Resolution, Depression, Empathy, Feelings, Groups, Social Skills, and Study Skills.
• Autism Support Products Specialized products and resources designed to support individuals with autism spectrum disorder and their families.
• Child Life Specialist Products Products designed for certified Child Life Specialists working with children in healthcare settings to help them cope with medical experiences, including portable play therapy tools, medical play supplies, and age-appropriate distraction items.
• Playroom Furnishings Furnishings and equipment for playrooms including seating, storage, and therapeutic play space items.
• Portable Play Kits Portable play therapy tools and kits for therapists who work in multiple locations or need mobile therapeutic resources.
• Self Care Products Self-care products and resources for personal wellness and mental health maintenance.
• Gift Ideas and Gift Cards Curated gift selections including gift cards for therapeutic toy and supply recipients.
• Apparel and Merchandise Branded Apparel and Merchandise sold on the storefront.
• Warehouse Deals (Discounted Inventory) Discounted and clearance therapeutic products and supplies.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Therapro: Therapro is one of the closest direct competitors — a long-established specialty retailer of occupational therapy, sensory integration, and play therapy products for therapists, schools, and families. It mirrors Play Therapy Supply's catalog (sensory, fine motor, games, therapeutic tools) and serves overlapping clinical and educational buyers.
• School Specialty: School Specialty is a large institutional supplier of educational products, therapy/sensory equipment, and SEL resources to K-12 schools and districts. It competes for the same institutional budget pool (school counselors, special education, SEL) that Play Therapy Supply's B2B channel targets.
• Fat Brain Toys: Fat Brain Toys is a specialty online retailer of developmental, educational, and sensory toys. It overlaps with Play Therapy Supply's play therapy toys, sensory, and fidget categories and competes for parent gift purchases.
• National Autism Resources: National Autism Resources is a specialty retailer of autism-specific therapeutic tools, sensory products, and learning materials. It competes directly with Play Therapy Supply's autism support category for the same ABA therapists and autism families.
• Lakeshore Learning: Lakeshore Learning is a major specialty retailer of educational materials, games, and sensory products targeting teachers, school counselors, and parents. Its SEL, classroom guidance, and social skills product lines overlap directly with Play Therapy Supply's school counseling and SEL categories.
• Really Good Stuff: Really Good Stuff is a teacher-focused retailer of educational supplies, classroom games, and SEL resources. Its catalog and buyer base (classroom teachers, school counselors) substantially overlap with Play Therapy Supply's school counseling assortment.
• Discount School Supply: Discount School Supply sells classroom and early-childhood supplies to teachers and schools, including games, manipulatives, and social-emotional resources that overlap with Play Therapy Supply's educator-focused assortment.
• MindWare: MindWare is a specialty retailer of brain teasers, educational games, and puzzles for kids, families, and educators. Its games and puzzles assortment sits adjacent to Play Therapy Supply's therapy board games, card games, and puzzles categories.

Broad incumbents

• Amazon: Amazon is the broadest incumbent where most of Play Therapy Supply's therapeutic and sensory SKUs are also listed. While not specialized, Amazon's marketplace poses a constant pricing, discovery, and shipping competition that the company must differentiate against.
• Oriental Trading: Oriental Trading is a broad incumbent in party, classroom, and therapy/sensory supplies serving schools, churches, and parents at scale. While much wider in assortment, it competes with Play Therapy Supply on bulk and price-sensitive purchases of games, fidgets, and sensory items.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PlaySupply
• Facebookfacebook.com/playtherapysupply
• Instagraminstagram.com/playtherapysupply
• Pinterestpinterest.com/playtherasupply
• TikToktiktok.com/@playtherapysupply
• LinkedInlinkedin.com/company/play-therapy-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Play Therapy Supply