Plaza Theatre Company

What Plaza Theatre Company does

Plaza Theatre Company is a non-profit community theatre organization operating as a 501(c)(3) under the Cleburne Performing Arts Foundation, founded in 2006 and headquartered in Cleburne, Texas. It runs two venues — Plaza Theatre Company at Dudley Hall (305 S. Anglin St.) hosting main-stage productions and Plaza Main Street Theatre (111 S. Main St.) hosting junior and family-oriented programming — for a 2026 season that includes 4 main-stage shows (Jane Eyre The Musical, Singin' In The Rain, And Then There Were None, A Christmas Carol, The Mummy, Hallmarked) and 5 junior productions (Freaky Friday, Hercules Jr, Junie B. Jones Jr., Moana Jr, Elf Jr.). The organization serves the general public and theatre enthusiasts in the Cleburne area with an explicit mission of providing educational, training and performing opportunities for aspiring and culturally diverse artists.

The underlying technology is a proprietary web-based ticketing platform supporting online seat selection, account management, and SMS authentication, supplemented by a daytime box office handling phone and in-person sales. Revenue is generated across four streams: ticket sales ($10-$32 per ticket depending on production tier), season-ticket subscriptions for the 2027 season (including a Kids Club tier), donations and sponsorships (underwritten partly by Victory Investment Strategies, Grandview Bank, and Southern Joy Bakery & Bistro), and non-expiring gift certificates. Go-to-market is direct-to-consumer, relying on the company website, email newsletter, and Instagram (@plazatheatreco) for demand generation.

The business model is a non-profit subscription-and-ticket hybrid: 16 employees, two physical venues, no disclosed revenue, and no venture or institutional capital structure evidenced. Complementary activities include Plaza Academy (plaza-academy.com), a separate educational arm offering training for aspiring performers, and a Legacy Club membership tier providing priority access and exclusive benefits to dedicated supporters. Ticketing policy is fixed (no refunds, exchanges only the day prior to a performance), reflecting a community-theatre operating model rather than a commercial one.

Name

Plaza Theatre Company

Legal name

Plaza Theatre Company

Website

https://plaza-theatre.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Plaza Theatre Company is a Cleburne, Texas-based 501(c)(3) non-profit community theatre operating two venues that produce a 9-show annual season of musicals, plays, and junior productions for local audiences and aspiring performers.

Ownership category

akta.pro rank

Product category

Live Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Musical Groups and Artists (71113), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Live theatre productions
• Musical performances
• Youth theatre programs
• Community performing arts
• Theatre season subscriptions

Headquarters

HQ city

Cleburne

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from individual show tickets ranging from $10-$32 depending on production type. Includes both main stage productions and junior/youth productions.
2. Season Tickets & Memberships: Season ticket packages for 2027 season, Legacy Club membership program offering exclusive benefits and priority access.
3. Donations & Sponsorships: Individual giving programs, show sponsorships, and general donations as a 501(c)3 non-profit organization under Cleburne Performing Arts Foundation.
4. Gift Certificates: Gift certificates for tickets and merchandise that do not expire.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Plaza Theatre Company produces and presents live theatrical productions — including musicals, plays, family entertainment, and youth-oriented programming — at two venues in Cleburne, Texas. Its primary deliverable is the staged performance itself, sold to local audiences through single-ticket, season-subscription, and gift-certificate purchases.

Product overview

Plaza Theatre Company operates as a dual-venue non-profit theatre organization with two performance spaces: the main Dudley Hall venue hosting full-scale productions and the Plaza Main Street Theatre hosting junior/young audience productions. The core product is live theatrical performances across a 2026 season featuring both main-stage plays and musicals (Jane Eyre The Musical, Singin' In The Rain, A Christmas Carol, And Then There Were None, The Mummy, Hallmarked) and junior adaptations (Freaky Friday, Hercules Jr, Junie B. Jones Jr, Moana Jr, Elf Jr). Supporting revenue products include season ticket subscriptions, Legacy Club memberships, and gift certificates. The company also operates Plaza Academy as a separate educational arm for performer training.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Main Stage Season (9 productions across 2 venues) Annual season of live theatrical productions (musicals, plays, family shows, and youth programming) performed across Plaza Theatre Company's two Cleburne, Texas venues, sold to local audiences via single tickets and season subscriptions.
• Junior Theatre Productions Family- and youth-oriented theatrical productions offered at an accessible price tier ($10-$15), designed to introduce younger audiences to live theatre and serve as an entry point for family attendance.
• Season Ticket Subscriptions Subscription package granting patrons access to multiple productions across the season at a bundled price, providing guaranteed seating and priority booking for the full annual programme.
• Theatre Gift Certificates Pre-purchased gift certificates redeemable for tickets to any Plaza Theatre Company production, available through the box office and online channels.
• Charitable Donations and Sponsorships

Segments2 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Disney Theatrical LicensingminorOEM/ Whitelabel/ Licensing PartnerDisney licensing partnership for Hercules Jr production presented as a Pilot Production in coordination with Disney Theatrical Licensing.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dallas Children's Theater: Children's theatre producing family-oriented productions in the Dallas market — directly comparable to Plaza Main Street Theatre's junior/youth programming (Moana Jr, Hercules Jr, Elf Jr) and youth training mission.
• Contemporary Theatre of Dallas: Small Dallas-based community theatre producing a season of plays and musicals — comparable scale, mission, and North Texas audience overlap with Plaza Theatre Company.
• First Stage: Milwaukee-based children's theatre with integrated educational programming and academy — closely mirrors Plaza's dual mission of junior productions plus a performer-training academy (Plaza Academy).
• WaterTower Theatre: North Texas (Addison) community theatre producing a season of plays and musicals at a comparable scale and pricing band. Directly comparable as a small professional/community producing organization serving the greater DFW market.
• Stage West: Fort Worth-based community theatre producing a season of plays and musicals with comparable ticket pricing and venue scale. Closely aligned with Plaza's adult main-stage programming and dual-venue model.
• Amphibian Stage Productions: Small professional theatre in Fort Worth producing a season of plays and intimate productions. Comparable to Plaza's scale, lean staffing model, and North Texas community audience.

Broad incumbents

• Dallas Theater Center: Largest resident professional theatre in North Texas. Same regional market and producing-theatre category but at significantly greater scale, with broader programming and resources.
• Alliance Theatre: Major regional theatre in Atlanta producing a season of plays and musicals with substantial educational programming. Comparable mission but at significantly greater scale and national profile.

Others

• Music Theatre International: Leading theatrical licensing company that supplies musical rights to community and educational theatres. Relevant as an ecosystem enabler comparable to Plaza's Disney Theatrical Licensing relationship.
• TYA/USA (Theatre for Young Audiences): National association supporting professional theatre for young audiences. Relevant ecosystem participant aligned with Plaza's junior productions and educational programming via Plaza Academy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/plazatheatreco
• LinkedInlinkedin.com/company/plaza-theatre-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaza Theatre Company