PLAZMALAB
PLAZMALAB is a privately held Israeli apparel brand founded in 1999 that designs and sells psychedelic and festival clothing, accessories, and lifestyle items worldwide to the global psytrance and electronic music community via e-commerce, festival booths, and seasonal retail stores.
- Company typePrivate
- Founded1999
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What PLAZMALAB does
PLAZMALAB (legal entity Plazma Era Ltd.) is a privately held, design-led apparel and accessories brand founded in 1999 in Tel Aviv, Israel, specializing in psychedelic and festival fashion for the global psytrance and electronic music community. The company manufactures in-house in Israel using 100% cotton and organic fabrics, and sells men's and women's clothing (shirts, tank tops, hoodies, jackets, kimonos, dresses, jumpsuits, pants), accessories (bags, hats, jewelry, shoes, pareos), and lifestyle items (art prints, lighting) under a single e-commerce storefront at plazmalab.com. Differentiating product features include UV-reactive prints that reveal additional design layers under blacklight, reversible hats, multi-dimension printing techniques, and hand-designed artwork by an in-house team led by designer El Stark. The assortment is priced from $32 for entry-level t-shirts up to $318 for premium jewelry, with discounts up to 50% in dedicated sale sections.
The business model is direct-to-consumer and founder-operated, with no disclosed external funding, no public listing, and a small team of 17 employees. Primary revenue comes from one-time e-commerce sales shipped worldwide in 1–3 business days, supported by a physical distribution footprint that includes a Tel Aviv flagship store (Plazmalab TLV), a seasonal shop in Goa, India (Hilltop Goa collaboration), a newer store in Koh Phangan, Thailand, and owned booths at flagship psytrance festivals including Ozora (Hungary), Boom (Portugal), and Mo:Dem (Croatia). In 2025 the company extended its brand into event space with the opening of Bavel, a wholly-owned club-bar in central Tel Aviv, and entered a custom merchandise collaboration with psytrance duo Vini Vici, signaling modest B2B/wholesale capability on top of the core DTC engine. Marketing is community-led, relying on Instagram, Facebook, YouTube, TikTok, Pinterest, an email newsletter, and on-the-ground festival presence rather than paid acquisition, with the "worldwide tribe" concept positioning the brand as a cultural home rather than a transactional retailer.
PLAZMALAB firmographics
Firmographics- Name
- PLAZMALAB
- Legal name
- Plazma Era Ltd.
- Website
- https://plazmalab.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PLAZMALAB is a privately held Israeli apparel brand founded in 1999 that designs and sells psychedelic and festival clothing, accessories, and lifestyle items worldwide to the global psytrance and electronic music community via e-commerce, festival booths, and seasonal retail stores.
- Ownership category
- akta.pro rank
PLAZMALAB industry classification
Industry- Product category
- Festival and Psytrance Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (4581), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Costume Jewelry & Novelties (3960), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Fashion Jewelry Sets & Giftable Collections (CRAKABAL)
- akta.pro secondary industries
- Handbags & Purses (CRAAAJAA), Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)
Keywords
Where PLAZMALAB is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices3 records
Markets served
PLAZMALAB business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: One-time product sales through their e-commerce website plazmalab.com, selling psychedelic/festival clothing and accessories directly to consumers worldwide. Products include t-shirts ($32-$42), hoodies ($90-$96), kimonos ($105-$132), button shirts ($84-$96), tank tops ($36), accessories ($33-$318), and lifestyle items.
- Physical Retail - Festival Booths: Direct sales through their own festival booths at major psytrance events like Ozora, Boom, and Mo:Dem. They rebuilt their Ozora festival booth after a fire destroyed their previous setup.
- Physical Retail - Seasonal Stores: Seasonal retail presence including their Plazmalab TLV store in Tel Aviv, Israel, a seasonal shop in Goa during festival season, and a new store in Koh Phangan, Thailand.
- Custom Merchandise: Custom merchandise services for artists and performers, such as the Vini Vici collaboration creating branded clothing for the psytrance duo.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level clothing items including t-shirts, tank tops, and basic accessories |
| Unit Pricing | Pay-as-you-go | Mid-range festival clothing including button shirts, hoodies, and kimonos |
| Unit Pricing | Pay-as-you-go | Premium items including handcrafted jewelry and statement pieces |
| Unit Pricing | Pay-as-you-go | Sale/Discounted Items |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
PLAZMALAB product offering
Product offeringCore offering
PLAZMALAB designs, manufactures in Israel, and sells psychedelic and festival-oriented clothing, accessories, and lifestyle items directly to consumers worldwide through its e-commerce site, flagship Tel Aviv store, seasonal Goa and Koh Phangan stores, and festival booths at psytrance events such as Ozora, Boom, and Mo:Dem. The product range spans men's and women's apparel (shirts, hoodies, kimonos, jackets, dresses, jumpsuits, pants), accessories (bags, hats, jewelry, pareos, shoes), and lifestyle items (art prints, lighting), with signature UV-reactive prints, reversible designs, multi-dimension printing, and hand-designed artwork by in-house designers including El Stark.
Product overview
PLAZMALAB is a psychedelic and urban fashion brand founded in 1999, specializing in festival clothing, rave wear, and alternative street style. The company operates as a single unified e-commerce platform offering men's and women's clothing collections including shirts, tank tops, hoodies, jackets, pants, dresses, jumpsuits, and kimonos. The product portfolio also includes accessories (bags, hats, shoes, jewelry, pareos) and lifestyle items (art prints, lighting). The brand emphasizes hand-chosen fabrics, hand-drawn or hand-printed art designs, UV-reactive prints, and festival-appropriate features across all products. Key sub-product lines include the ICHI collection (vests and hoodies), kimono garments, and various designer collaborations (EL, molekula, Edison, Romi, Gil). All products are made in-house under one roof in Tel Aviv, with emphasis on durability and suitability for psytrance festivals and electronic music events.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Clothing Collection Men's apparel line including shirts, tank tops, hoodies, jackets, pants, oversized shirts, and button shirts featuring psychedelic and tribal prints engineered for psytrance festivals and rave culture. Designed for festival-goers seeking distinctive daytime-and-blacklight-wearable pieces.
- Women's Clothing Collection Women's apparel line including tops, hoodies, jackets, dresses, jumpsuits, kimonos, and pants with psychedelic and tribal-inspired designs, including reversible and UV-reactive variants, intended for festival and alternative nightlife wear.
- Accessories Collection Accessories collection including bags, hats, shoes, jewelry, pareos, and bandanas featuring psychedelic prints, with reversible hat options and UV-reactive variants suitable for festival wear and rave culture.
- Lifestyle Collection Lifestyle products including art prints, lighting, and fun decorative items for home and personal expression, extending the Plazmalab psychedelic aesthetic beyond wearable apparel.
- Plazmalab Gift Cards Gift cards available for purchase on plazmalab.com, allowing customers to give the gift of psychedelic fashion and accessories to others.
- Custom Artist Merchandise Service Bespoke merchandise design and manufacturing service for music artists and performers, producing branded psychedelic and festival-aligned apparel lines tailored to artist aesthetics.
Quantifiable outcome
- Products manufactured using 100% cotton fabrics
- +2 more outcomes
Companies that use PLAZMALAB
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
PLAZMALAB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PLAZMALAB partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Ozora FestivalcoreLong-term presence at Ozora psytrance festival in Hungary. After a fire destroyed their festival booth in 2024, they rebuilt a completely new structure featuring natural wood, steel, handcrafted display modules, and a 2.6m x 4m artwork by El Stark. Major annual presence.
- El StarkcoreLead designer El Stark creates the primary psychedelic artwork and designs for Plazmalab, including the monumental 2.6m x 4m DEA artwork at their Ozora booth and the Salvador Dali tribute collection in 2021.
- Hilltop GoacoreActive collaboration with Hilltop Goa venue in India, creating a dedicated Hilltop-themed clothing collection including shirts, button shirts, and art prints. The partnership includes seasonal retail presence at the Hilltop venue during Goa festival season.
- Vini ViciminorCustom merchandise collaboration with psytrance duo Vini Vici (Aviram Saharai & Matan Kadosh), creating branded artist merchandise. This demonstrates Plazmalab's capability in producing custom artist apparel.
Scale indicators4 records
Recent moves8 records
Expansion highlights7 records
PLAZMALAB competitors and assessment
Company assessmentDirect peers
- Cyberdog: UK-based festival and rave clothing retailer offering UV-reactive, neon, and psychedelic apparel targeting the same EDM/festival consumer. Directly comparable in product mix, customer base, and DTC + festival retail distribution model.
- Dolls Kill: US-based alternative fashion retailer specializing in rave, festival, goth, and streetwear with strong DTC e-commerce. Comparable in psychedelic/alternative aesthetic and festival-focused product assortment.
- iHeartRaves: US-based online rave and festival fashion retailer with similar product categories (tank tops, kimonos, accessories) and pricing. Direct competitor in the same niche targeting EDM/festival attendees worldwide.
- Rave Wonderland: Online rave and festival apparel retailer offering UV-reactive, neon clothing for EDM events. Comparable product features and target customer base in the global rave fashion segment.
- The 13th Tribe: Bohemian, psychedelic, and tribal-inspired clothing brand with strong festival community positioning. Directly comparable in tribal/psychedelic aesthetic and festival-goer target market.
- Honey Couture: Festival fashion brand specializing in rave wear, bodysuits, and festival accessories. Comparable in product categories and target customer (women attending EDM/festival events).
Broad incumbents
- Killstar: Alternative gothic/festival fashion brand with worldwide DTC presence. Comparable product mix (apparel, accessories) and alternative subculture positioning, though focused more on goth than psytrance.
- Nasty Gal: Large-scale alternative fashion retailer with festival-friendly apparel. Comparable on alternative/edgy positioning and DTC-first model, though broader customer base beyond festival subculture.
- Spiral Direct: UK-based alternative fashion retailer with gothic, psychedelic, and fantasy apparel. Larger scale than Plazmalab but overlaps on alternative/psychedelic aesthetic and apparel accessories.
Others
- Rebels Market: Online marketplace aggregating alternative, bohemian, and festival fashion brands. Comparable customer base; functions as a potential channel or competitive aggregator for niche psychedelic/alternative brands.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PLAZMALAB social profiles
Digital presencePLAZMALAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
PLAZMALAB leadership team
Management profileNumber of profiles
Profiles1 record
PLAZMALAB subsidiaries and ownership
Company hierarchySubsidiaries1 record
PLAZMALAB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PLAZMALAB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PLAZMALAB
What does PLAZMALAB do?
PLAZMALAB designs, manufactures in Israel, and sells psychedelic and festival-oriented clothing, accessories, and lifestyle items directly to consumers worldwide through its e-commerce site, flagship Tel Aviv store, seasonal Goa and Koh Phangan stores, and festival booths at psytrance events such as Ozora, Boom, and Mo:Dem. The product range spans men's and women's apparel (shirts, hoodies, kimonos, jackets, dresses, jumpsuits, pants), accessories (bags, hats, jewelry, pareos, shoes), and lifestyle items (art prints, lighting), with signature UV-reactive prints, reversible designs, multi-dimension printing, and hand-designed artwork by in-house designers including El Stark.
Is PLAZMALAB a public or private company?
PLAZMALAB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PLAZMALAB founded?
PLAZMALAB was founded in 1999. It employs 11 to 50 people.
Where is PLAZMALAB based?
PLAZMALAB is headquartered in Tel Aviv, Israel, in the Middle East region.
How does PLAZMALAB make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are physical Retail - Festival Booths, physical Retail - Seasonal Stores and custom Merchandise.
Who are PLAZMALAB's main competitors?
Direct peers on record are Cyberdog, Dolls Kill, iHeartRaves, Rave Wonderland, The 13th Tribe and Honey Couture. Broad incumbents are Killstar, Nasty Gal and Spiral Direct. Rebels Market is listed as an others.
Does PLAZMALAB have an API?
No public API is recorded for PLAZMALAB.
What industry is PLAZMALAB in?
PLAZMALAB's product category is Festival and Psytrance Apparel. Its primary akta.pro industry code is CRAKABAL, Fashion Jewelry Sets & Giftable Collections, with a secondary code of CRAAAJAA, Handbags & Purses. Its NAICS code is 3159 and its SIC code is 3960.