Plopsa Indoor Hasselt
Plopsa Indoor Hasselt is a Belgian indoor amusement park operated by Studio 100's Plopsa group, featuring 25 indoor attractions and Studio 100 character experiences for families with young children in the Flanders region.
- Company typePrivate
- Founded-
- HeadquartersHasselt, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Plopsa Indoor Hasselt does
Plopsa Indoor Hasselt is a single-site indoor amusement park located at Park H in Hasselt, Belgium, operated as part of the Plopsa chain under the Studio 100 group. The park serves families with young children (approximately ages 2–7) and operates a climate-controlled facility with around 25 indoor attractions plus an Outdoor Zone with 6 attractions, enabling year-round operation via an 'All Weather Guarantee.' The core offering is themed around exclusive Studio 100 characters (Maya the Bee, Bumba, Wickie the Viking), with live shows (Maya Show, Bumba Show), character meet-and-greets, and ride attractions such as The Lighthouse and Wickie Coaster.
The business model is direct-to-consumer, generating revenue primarily through tiered admission tickets (dated from €24, undated €32, family bundles from €25/person, same-day €29), recurring annual passes (€75/year), on-park food & beverage and retail spending, the Plopsa Photopass photography service, and private event bookings (birthday parties, communion and spring parties, school trips, and group visits). Distribution is handled through the company's own e-commerce site (plopsa.com) and on-site box office, with marketing conducted via email newsletters and a broad social presence across Facebook, Instagram, X, YouTube, TikTok, and LinkedIn. The park is structured as a private Belgian entity within the Studio 100 parent group, which also operates multiple sister parks (Plopsaland De Panne, Plopsaqua De Panne, Plopsa Indoor Coevorden, Plopsaland Deutschland, among others), enabling shared IP, brand, and operational leverage across the network.
Plopsa Indoor Hasselt firmographics
Firmographics- Name
- Plopsa Indoor Hasselt
- Legal name
- Plopsa Indoor Hasselt
- Website
- https://plopsaindoorhasselt.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plopsa Indoor Hasselt is a Belgian indoor amusement park operated by Studio 100's Plopsa group, featuring 25 indoor attractions and Studio 100 character experiences for families with young children in the Flanders region.
- Ownership category
- akta.pro rank
Where Plopsa Indoor Hasselt is headquartered
LocationHeadquarters
- HQ city
- Hasselt
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Plopsa Indoor Hasselt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Theme Park Admission Tickets: Day tickets sold at varying price points based on flexibility (dated vs. undated) and quantity (family bundles of 3-6 tickets at discounted per-person rates). Primary revenue driver representing the core attraction offering.
- Annual Pass Subscriptions: Unlimited annual access passes providing recurring revenue from repeat visitors. Includes 1-year validity, discounts, and additional benefits to encourage customer retention and loyalty.
- On-Park Spending (Food, Drinks, Shops): In-park revenue from food & beverage concessions and retail shops selling merchandise. Secondary revenue stream complementing admission tickets.
- Private Event Bookings: Birthday party packages, communion & spring party bookings, and school trip arrangements providing group event revenue at premium pricing.
- Photography Services: Plopsa Photopass offering digital and printed photo capture services during character meet & greets and ride experiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dated Tickets - Best Price Option |
| One time/ perpetual license | Pay-as-you-go | Undated Tickets - Maximum Flexibility |
| Unit Pricing | Pay-as-you-go | Family Tickets - Best Value for Groups |
| Subscription | Annual | Annual Passes - Unlimited Access |
| Unit Pricing | Pay-as-you-go | Today's Special Rate |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Plopsa Indoor Hasselt product offering
Product offeringCore offering
Plopsa Indoor Hasselt operates a fully enclosed, climate-controlled indoor amusement park in Hasselt, Belgium, featuring approximately 25 themed attractions, live theatrical shows, character meet & greets, food and beverage outlets, and retail shops. The park's offerings are built around exclusive Studio 100 character themes (Maya the Bee, Bumba, Wickie the Viking) and are aimed at families with young children aged 2-7. Revenue is generated through admission tickets (dated, undated, family bundles), annual passes, on-park spending, photography services, and private event bookings including birthday parties, school trips, and communion celebrations.
Product overview
Plopsa Indoor Hasselt is an indoor amusement park featuring themed attractions, shows, dining, and retail experiences. The park offers approximately 25 enchanting attractions suitable for families with young children, including The Lighthouse and Wickie Coaster roller coaster. Live entertainment includes the Maya Show and Bumba Show theatrical performances. Additional offerings include food and beverage services, shops, birthday and event party packages, school trip programs, and the Plopsa Photopass for capturing memories. Ticket options include dated, undated, and family tickets, as well as annual passes for unlimited access.
Differentiator
Problem solved
Functional benefit
Brands
- Plopsa Photopass: Photo service that captures magical moments during meet & greets with Studio 100 characters and rides, allowing digital sharing and printing.
- Maya Show
- Bumba Show
- The Lighthouse
- Wickie Coaster
Products and services
- Admission Tickets
- Annual Pass
- Plopsa Photopass
- Birthday Parties
- School Trips
- Communion & Spring Parties
- Group Bookings
Companies that use Plopsa Indoor Hasselt
Customer profileSegments3 records
Ideal customer profiles3 records
Plopsa Indoor Hasselt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Plopsa Indoor Hasselt partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights6 records
Plopsa Indoor Hasselt competitors and assessment
Company assessmentDirect peers
- Toverland: Dutch family theme park with strong indoor components and a similar family/young-children target. Comparable via indoor attractions, meet-and-greet characters, and group bookings at a regional scale similar to Hasselt.
- Efteling: Largest family theme park in the Netherlands and the Benelux benchmark for family/character-driven entertainment. Comparable on demographics (families with children), IP-driven differentiation, and ticketing/annual-pass mechanics.
- Bobbejaanland: Belgian theme park now owned by Studio 100/Plopsa, targeting families with young children. Comparable on location, operator, and target demographic, though larger outdoor format versus Hasselt's indoor-only positioning.
- LEGOLAND Billund Resort: Iconic IP-led family theme park for young children (ages 2–8), mirroring Hasselt's core demographic and IP-driven differentiation model. Same age-cohort focus and per-cap-spend patterns.
- Plopsa Indoor Coevorden: Sister-format indoor park operated by Plopsa/Studio 100 in the Netherlands. Same target demographic, same character-driven attractions, same all-weather indoor value proposition, and shared annual-pass / ticketing mechanics — the most direct comparable to Hasselt.
- Slagharen (Attractiepark Slagharen): Dutch family theme park with on-site lodging and group events. Comparable on Benelux family-day-trip demand, indoor/outdoor mix, and party/group booking verticals.
- Walibi Belgium: Major Belgian theme park competing for family entertainment spend in the same Belgian catchment. Differs in thrill-ride positioning vs. Hasselt's preschool focus, but directly substitutes for regional day-trip demand.
- Plopsaland Deutschland: Plopsa's German outdoor theme park. Same operator, same IP/character strategy, same annual-pass and group-event mechanics — directly comparable at the brand and revenue-model level despite its larger outdoor footprint.
- Plopsaland De Panne: Flagship outdoor Plopsa theme park at the Belgian coast. Shares Studio 100 IP, annual-pass ecosystem, and target demographic with Hasselt; the two anchor the Belgian Plopsa portfolio and overlap in many guests.
- Plopsaqua De Panne: Plopsa-operated indoor water park adjacent to Plopsaland De Panne. Same operator, same IP, same annual-pass portability — closely comparable demand profile and bundled guest economics to Plopsa Indoor Hasselt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Plopsa Indoor Hasselt social profiles
Digital presencePlopsa Indoor Hasselt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plopsa Indoor Hasselt leadership team
Management profileNumber of profiles
Plopsa Indoor Hasselt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plopsa Indoor Hasselt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plopsa Indoor Hasselt
What does Plopsa Indoor Hasselt do?
Plopsa Indoor Hasselt operates a fully enclosed, climate-controlled indoor amusement park in Hasselt, Belgium, featuring approximately 25 themed attractions, live theatrical shows, character meet & greets, food and beverage outlets, and retail shops. The park's offerings are built around exclusive Studio 100 character themes (Maya the Bee, Bumba, Wickie the Viking) and are aimed at families with young children aged 2-7. Revenue is generated through admission tickets (dated, undated, family bundles), annual passes, on-park spending, photography services, and private event bookings including birthday parties, school trips, and communion celebrations.
Is Plopsa Indoor Hasselt a public or private company?
Plopsa Indoor Hasselt is a private company. It is classified as corporate owned and is currently operating.
When was Plopsa Indoor Hasselt founded?
Plopsa Indoor Hasselt was founded in -1. It employs 11 to 50 people.
Where is Plopsa Indoor Hasselt based?
Plopsa Indoor Hasselt is headquartered in Hasselt, Belgium, in the Europe region.
How does Plopsa Indoor Hasselt make money?
Five revenue lines are on record. Theme Park Admission Tickets are the primary driver. The others are annual Pass Subscriptions, on-Park Spending (Food, Drinks, Shops), private Event Bookings and photography Services.
Who are Plopsa Indoor Hasselt's main competitors?
Direct peers on record are Toverland, Efteling, Bobbejaanland, LEGOLAND Billund Resort, Plopsa Indoor Coevorden, Slagharen (Attractiepark Slagharen), Walibi Belgium, Plopsaland Deutschland, Plopsaland De Panne and Plopsaqua De Panne.
Does Plopsa Indoor Hasselt have an API?
No public API is recorded for Plopsa Indoor Hasselt.