Plopsa indoor Coevorden
Plopsa Indoor Coevorden is a Dutch indoor theme park offering 25+ attractions themed around Studio 100 characters, serving families with young children and school groups through day tickets, annual passes, and on-site spending.
- Company typePrivate
- Founded-
- HeadquartersCoevorden, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Plopsa indoor Coevorden does
Plopsa Indoor Coevorden is a single-site indoor theme park located in Coevorden, Netherlands, operated by Plopsa, the theme park division of Belgian entertainment company Studio 100. The park offers more than 25 indoor and outdoor attractions themed around Studio 100's proprietary children's characters, including Wickie the Viking, Kabouter Plop, and De Dromedaris, and is positioned to serve families with young children seeking weather-independent entertainment. Its cross-border location near the German border supports demand from both the Dutch and German family-leisure markets.
The park's product is a physical, IP-driven experience rather than a software or technology platform. Underlying it is a portfolio of themed attractions, group-oriented infrastructure (schools and groups of 15+ persons), and an integrated accommodation ecosystem (Plopsaland Theater Hotel, Plopsaland Village, Studio 100 Chalets, Plopsaland Basecamp) that extends the visit window from a single day to multi-day stays. Plopsa runs a multi-channel digital presence across Facebook, LinkedIn, X, Instagram, YouTube, TikTok, and email, with plopsa.com serving as the primary booking and discovery platform.
Plopsa Indoor Coevorden operates a direct-to-consumer business model with four revenue streams: day tickets (family-priced for 3-6 persons), annual passes (recurring subscription), group bookings (volume-based pricing from 15 persons), and on-site spending (food and beverage, merchandise). The park is one of more than 10 wholly-owned Plopsa operating units and is privately held by Studio 100 with no public listing, no disclosed funding rounds, and no revenue or attendance figures available in the source material. With 28 employees, Coevorden is a small single-site operation.
Plopsa indoor Coevorden firmographics
Firmographics- Name
- Plopsa indoor Coevorden
- Legal name
- Plopsa
- Website
- https://plopsa.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plopsa Indoor Coevorden is a Dutch indoor theme park offering 25+ attractions themed around Studio 100 characters, serving families with young children and school groups through day tickets, annual passes, and on-site spending.
- Ownership category
- akta.pro rank
Plopsa indoor Coevorden industry classification
Industry- Product category
- Theme Park / Family Entertainment
- NAICS
- Amusement Parks and Arcades (7131), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG)
Keywords
Where Plopsa indoor Coevorden is headquartered
LocationHeadquarters
- HQ city
- Coevorden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Plopsa indoor Coevorden business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Theme Park Admissions: Primary revenue stream from selling day tickets to Plopsa Indoor Coevorden, with pricing varying by group size (family tickets for 3, 4, 5 and 6 people).
- Annual Passes: Recurring revenue from annual pass holders who receive unlimited access to all Plopsa parks.
- Group Bookings: School trips and group bookings with volume-based pricing (from 15 persons).
- On-site Spending: Revenue from food and beverage, merchandise, and other on-site purchases at park locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Family tickets for 3, 4, 5 and 6 people |
| Unit Pricing | Pay-as-you-go | School/Group pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Plopsa indoor Coevorden product offering
Product offeringCore offering
Plopsa Indoor Coevorden is an indoor theme park located in Coevorden, Netherlands, operating more than 25 indoor and outdoor attractions themed around Studio 100's intellectual property characters (including Wickie the Viking and Kabouter Plop). The park sells day tickets, family tickets (sized for 3-6 people), annual passes, and group bookings to families with young children and school groups, generating supplementary on-site revenue from food, beverage, and merchandise.
Product overview
Plopsa operates a portfolio of theme parks, water parks, and indoor attractions across Belgium, Germany, and the Netherlands. The core product is the Plopsa Indoor Coevorden theme park, an indoor amusement destination featuring attractions and entertainment themed around Studio 100 characters. Additional products include other Plopsa parks (Plopsaland Belgium, Plopsaqua De Panne, Plopsa Indoor Hasselt, Plopsaqua Hannut-Landen, Plopsaland Ardennes, Plopsaland Deutschland, Majaland Pfalz) and themed accommodations (Plopsaland Theater Hotel, Plopsaland Village, Studio 100 Chalets, Plopsaland Basecamp). Plopsa Indoor Coevorden specifically targets families with young children seeking indoor entertainment with Studio 100-themed attractions.
Differentiator
Problem solved
Functional benefit
Brands
- Plopsaland: Theme park brand featuring Studio 100 characters and family attractions
- Plopsaqua
- Plopsa Indoor
- Majaland
- Studio 100 Theater
Products and services
- Plopsa Indoor Coevorden Day Tickets Day admission tickets to Plopsa Indoor Coevorden, offering access to more than 25 indoor and outdoor attractions. Family ticket sizes available for 3, 4, 5 and 6 people; targeted at families with young children.
- Plopsa Annual Passes Subscription-based annual passes providing unlimited access to all Plopsa parks, including Plopsa Indoor Coevorden. Generates recurring revenue from repeat family visitors.
- School and Group Bookings Volume-priced group admission bookings for school trips and other group outings (from 15 persons), with a dedicated online pricing simulation tool. Targets schools, educational institutions, and organized groups.
Companies that use Plopsa indoor Coevorden
Customer profileSegments2 records
Ideal customer profiles2 records
Plopsa indoor Coevorden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Plopsa indoor Coevorden partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Van MosselminorVan Mossel is a partner of Plopsa, appearing in the partners section of the Plopsa website.
- KBCminorKBC is a financial services partner of Plopsa, appearing in the partners section of the Plopsa website.
- ChocomelminorChocomel is a chocolate milk brand partner of Plopsa, appearing in the partners section of the Plopsa website.
- Coca-ColaminorCoca-Cola is a beverage partner of Plopsa, appearing in the partners section of the Plopsa website.
- CrokyminorCroky is a snack food partner of Plopsa, appearing in the partners section of the Plopsa website.
- DecathlonminorDecathlon is a sports equipment partner of Plopsa, appearing in the partners section of the Plopsa website.
- AB InbevminorAB Inbev is a beverage partner of Plopsa, appearing in the partners section of the Plopsa website.
- JBCminorJBC is a clothing retailer partner of Plopsa, appearing in the partners section of the Plopsa website.
- RandstadminorRandstad is a staffing/HR partner of Plopsa, appearing in the partners section of the Plopsa website.
- PanosminorPanos is a bakery partner of Plopsa, appearing in the partners section of the Plopsa website.
- Studio 100coreStudio 100 is the parent company and content provider for Plopsa. As the source of all Studio 100 intellectual property (characters, shows, and content), Studio 100 provides the foundational IP that powers all Plopsa theme park experiences. This is a core strategic relationship central to Plopsa's business model.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Plopsa indoor Coevorden competitors and assessment
Company assessmentDirect peers
- Efteling: Largest Dutch theme park, located in Kaatsheuvel, targeting families with young children through fairy-tale and themed attractions. Most direct competitive overlap with Plopsa Indoor Coevorden on family demographic and Dutch catchment.
- Bobbejaanland: Belgian family theme park in Lichtaart with comparable family-thrill attraction mix and Benelux catchment. Direct regional competitor to Plopsa Indoor Coevorden.
- LEGOLAND Billund: Children-character-themed amusement park leveraging LEGO IP — analogous to Plopsa's Studio 100 character-based theming model. Comparable in IP-driven family positioning and attraction format.
- Walibi Holland: Dutch theme park (owned by Compagnie des Alpes) operating themed family and thrill attractions in the same Benelux family-leisure market as Plopsa Indoor Coevorden.
- Majaland Kownaty (Mandalorian Entertainment parks): Polish indoor/outdoor family theme parks operating under the same 'Majaland' brand architecture that Plopsa uses for Majaland Pfalz — directly comparable IP-driven children's theme park concept.
- Duinrell: Dutch family resort/theme park in Wassenaar combining themed amusement attractions with on-site accommodation. Comparable to Plopsa Indoor Coevorden on family targeting and indoor/outdoor attraction mix.
- Toverland: Dutch theme park in Sevenum (Limburg) explicitly targeting families with young children via themed indoor and outdoor attractions. Closely comparable in offering mix and target audience to Plopsa Indoor Coevorden.
- Plopsaland Belgium: Flagship Plopsa park (also Studio 100-owned) offering the same Studio 100 character-themed family attractions at larger scale — the closest intra-network comparable to Plopsa Indoor Coevorden.
Broad incumbents
- Center Parcs: European family short-break resort operator with on-site indoor play and subtropical swimming facilities. Competes for the same family-with-young-children leisure occasions and budgets as Plopsa Indoor Coevorden, though anchored on accommodation.
- Phantasialand: Major German theme park near Cologne with themed family areas — broad regional competitor in the German family-leisure market that Plopsa Indoor Coevorden targets from its Dutch-German border location.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Plopsa indoor Coevorden social profiles
Digital presencePlopsa indoor Coevorden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plopsa indoor Coevorden leadership team
Management profileNumber of profiles
Plopsa indoor Coevorden subsidiaries and ownership
Company hierarchySubsidiaries12 records
Plopsa indoor Coevorden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plopsa indoor Coevorden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plopsa indoor Coevorden
What does Plopsa indoor Coevorden do?
Plopsa Indoor Coevorden is an indoor theme park located in Coevorden, Netherlands, operating more than 25 indoor and outdoor attractions themed around Studio 100's intellectual property characters (including Wickie the Viking and Kabouter Plop). The park sells day tickets, family tickets (sized for 3-6 people), annual passes, and group bookings to families with young children and school groups, generating supplementary on-site revenue from food, beverage, and merchandise.
Is Plopsa indoor Coevorden a public or private company?
Plopsa indoor Coevorden is a private company. It is classified as corporate owned and is currently operating.
When was Plopsa indoor Coevorden founded?
Plopsa indoor Coevorden was founded in -1. It employs 11 to 50 people.
Where is Plopsa indoor Coevorden based?
Plopsa indoor Coevorden is headquartered in Coevorden, Netherlands, in the Europe region.
How does Plopsa indoor Coevorden make money?
Four revenue lines are on record. Theme Park Admissions are the primary driver. The others are annual Passes, group Bookings and on-site Spending.
Who are Plopsa indoor Coevorden's main competitors?
Direct peers on record are Efteling, Bobbejaanland, LEGOLAND Billund, Walibi Holland, Majaland Kownaty (Mandalorian Entertainment parks), Duinrell, Toverland and Plopsaland Belgium. Broad incumbents are Center Parcs and Phantasialand.
Does Plopsa indoor Coevorden have an API?
No public API is recorded for Plopsa indoor Coevorden.
What industry is Plopsa indoor Coevorden in?
Plopsa indoor Coevorden's product category is Theme Park / Family Entertainment. Its primary akta.pro industry code is THAJAEAG, Educational & Edutainment Parks (Science/Discovery/Children’s Parks). Its NAICS code is 7131 and its SIC code is 7900.