Plopsaqua Hannut-Landen

What Plopsaqua Hannut-Landen does

Plopsaqua Hannut-Landen is a subtropical water park located in Hannut, in the Wallonia region of Belgium, that opened in 2018. It is operated by Plopsa, the theme park subsidiary of Belgian entertainment company Studio 100, and sits within a broader Plopsa network that includes six Plopsa/Plopsaqua indoor and outdoor parks across Belgium, the Netherlands, and Germany. The venue features a 25-meter lap pool, a subtropical swimming pool, a 20-meter Sky Drop free-fall slide, a Wild River rapids ride, group tire slides, a Bumba-themed toddler pool, an outdoor pool, and an outdoor water playground, operating daily hours of 10:00 to 20:00 for the main pool and 07:00 to 22:00 for the 25-meter and instruction pools.

The park monetizes through a tiered pricing structure: dated one-time entry tickets starting at €24, undated flexible tickets at €32 with one-year validity, family bundles for 3-6 people starting at €79 for three, annual passes from €100 per person for 3-6- or 12-month unlimited access, birthday party packages from €24, parking add-ons, and on-site food, beverage, and retail revenue. Distribution is direct-to-consumer via the Plopsa website and on-site ticket sales, with marketing leveraging the parent group's social media presence across Facebook, Instagram, TikTok, YouTube, X, and LinkedIn.

The company serves a primarily B2C family demographic in the Wallonia region, including families with children, school groups, and organized group bookings. With 12 employees, Plopsaqua Hannut-Landen operates as a single-site physical leisure venue, with no AI/ML capabilities, no independent funding history, and no disclosed standalone financials — its strategic direction is set within the Studio 100/Plopsa group rather than independently.

Name

Plopsaqua Hannut-Landen

Legal name

Plopsa

Website

https://plopsaqualandenhannuit.be

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Plopsaqua Hannut-Landen is a subtropical indoor/outdoor water park in Hannut, Belgium, operated by Plopsa (Studio 100 group), serving families with children through day tickets, annual passes, birthday parties, and group bookings.

Ownership category

akta.pro rank

Product category

Water park and family aquatic recreation

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Standalone/Pay-Per-Entry Water Parks (Day-Visitor Focused) (THAAABAD)

akta.pro secondary industries

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE)

Keywords

• Indoor water park
• Aquatic attractions
• Family entertainment
• Swimming pool facilities
• Birthday party venue

Headquarters

HQ city

Hannut-Landen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales (Dated and Undated): One-time entry tickets for day visitors offering access to water attractions. Dated tickets provide best price with specific date entry; undated tickets offer maximum flexibility with 1-year validity.
2. Annual Passes: Recurring subscription-style passes offering 3, 6, or 12 months of unlimited access to the water park with additional discounts and benefits.
3. Family Tickets: Bundle pricing for 3, 4, 5, or 6 people offering the best per-person rate for families visiting together.
4. Birthday Party Packages: Celebration packages for hosting birthday parties at the water park, starting from €24.
5. Ancillary Services: Additional revenue streams including parking tickets, food and drinks, and shops within the park.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Plopsaqua Hannut-Landen operates a subtropical indoor water park featuring a 25-meter lap pool, toddler pool, outdoor pool, water playground, and multiple water attractions including Sky Drop, Wild River, and Sliding Tires. The park sells dated and undated admission tickets, family bundles, annual passes, birthday party packages, group bookings, and school trips, with on-site parking, food and drinks, and retail shops.

Product overview

Plopsaqua Hannut-Landen is a family-oriented indoor water park operated by Plopsa (a Studio 100 company) featuring a subtropical swimming pool, 25m lap pool, and multiple water attractions including Sky Drop, Wild River, Sliding Tires, Bumba's Toddlerspool, Outdoor Pool, and Outdoor Playground. The park operates as a single unified destination offering core aquatic facilities complemented by ticketing products (dated, undated, and family tickets), annual pass subscriptions, event services (birthday parties, school trips, group bookings), and on-site amenities (food & drinks, shops). Visitors can also purchase add-on services such as parking. The park targets families with children and offers various ticket bundles and durations to accommodate different visit patterns.

Differentiator

Problem solved

Functional benefit

Products and services

• Subtropical Swimming Pool Main indoor tropical pool facility open from 10:00 to 20:00, providing a warm subtropical aquatic environment for visitors of all ages.
• 25m Pool and Instructions Pool Olympic-style 25-meter swimming pool with instruction facilities, open from 07:00 to 22:00 for lap swimming and aquatic instruction activities.
• Sky Drop Spectacular free-fall water attraction from a height of 20 metres, offering breathtaking views before a dramatic descent.
• Wild River Thrilling water attraction featuring powerful currents that sweep riders away, simulating a whitewater rapids experience.
• Sliding Tires Exciting group water slide where riders use large buoys to twist and turn through bends, rideable alone or with two people.
• Bumba's Toddlerspool Themed toddler pool featuring the Bumba character, designed specifically for the youngest visitors with safe, interactive water play elements.
• Outdoor Pool Open-air swimming pool with pleasant water temperature and surprise effects, offering outdoor swimming in all weather conditions.
• Outdoor Playground Water playground area near the laying lawn where children can cool off with interactive water play features on hot days.
• Dated Tickets Time-specific admission tickets starting at €24, offering the cheapest entry option with valid entry on a selected date.
• Undated Tickets Flexible admission tickets at €32 with maximum flexibility and 1-year validity from purchase date.
• Family Tickets Discounted bundled tickets for 3, 4, 5, or 6 people offering the best per-person price, starting at €79 for 3 people.
• Annual Passes Unlimited access passes available in 3, 6, or 12-month durations, starting at €100 per person, with additional discounts and benefits.
• Birthday Parties Celebration packages for hosting birthday parties at the water park, starting from €24, with themed party areas and attraction access.
• Group Bookings Special arrangements for group visits including discounted rates and dedicated facilities for organized groups.
• School Trips Educational and recreational aquatic visits designed for school groups with tailored programming and safety measures.
• Parking Ticket Vehicle parking access ticket for visitors arriving by car, available as an add-on to admission.
• Food & Drinks On-site dining and refreshment facilities offering food and beverages for visitors throughout the park.
• Shops Retail outlets within the water park offering merchandise, souvenirs, and convenience items.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Visit WalloniaminorGTM or Marketing PartnerRegional tourism marketing partnership with Visit Wallonia to promote the water park as a destination within the Walloon region of Belgium.
• Ville de HannutminorGTM or Marketing PartnerPartnership with the City of Hannut for local promotion and visitor information services.
• Stad LandenminorGTM or Marketing PartnerPartnership with the City of Landen for local promotion and visitor information services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Plopsa
• YouTubeyoutube.com/plopsaparcs
• Facebookfacebook.com/plopsaparken
• LinkedInlinkedin.com/company/plopsaqua-hannut-landen
• Instagraminstagram.com/plopsa_official
• TikToktiktok.com/@plopsa_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plopsaqua Hannut-Landen