PLUS accountants en adviseurs

What PLUS accountants en adviseurs does

PLUS accountants en adviseurs B.V. is a privately held Dutch accounting and advisory firm headquartered in Naaldwijk, in the Westland region of the Netherlands. The firm serves small and medium-sized businesses (MKB) and self-employed entrepreneurs (ZZP'ers), delivering bookkeeping, payroll administration, annual accounts preparation, and tax filing services (VAT, income tax, corporate tax) alongside ongoing fiscal and financial advisory.

The service offering is structured around two subscription packages — a Basis-pakket for solo entrepreneurs and an Extra Package for businesses with employees — with additional advisory billed at market hourly rates. The firm has invested in a digital delivery layer built on third-party accounting platforms (Fiscount, Full Finance), including an online client portal and the PLUS panorama reporting tool, which provides quarterly (or more frequent) financial performance reviews accessible via a mobile app and web dashboard. Continuous service is anchored by assigning the same consultant to every client meeting, with direct phone and email accessibility and a free introductory consultation offered via the website.

Commercially, the firm operates a direct-to-consumer sales motion targeting the local Westland SMB community, with no publicly disclosed marketing beyond the company website and word-of-mouth. It has no subsidiaries, no parent company, no external funding, and no documented M&A activity. Formal complaint handling is outsourced to Auxilium Adviesgroep under an industry-standard quality framework, signaling professionalization consistent with Dutch accountancy practice norms.

Name

PLUS accountants en adviseurs

Legal name

PLUS accountants en adviseurs B.V.

Website

https://plus-accountants.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

PLUS accountants en adviseurs is a small Dutch accounting and advisory firm based in Naaldwijk, Westland, serving local SMBs and self-employed entrepreneurs with subscription-based bookkeeping, payroll, tax filing, and quarterly financial reporting via a digital portal.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Accounting services
• Bookkeeping services
• Tax advisory
• Payroll administration
• Financial reporting

Headquarters

HQ city

Naaldwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly subscription packages: Monthly subscription model with fixed fees based on business size. Additional services billed at market-rate hourly rates.
2. Advisory services: Additional advisory services beyond standard packages billed at market-conforming hourly rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

PLUS accountants en adviseurs is a Dutch accounting and advisory firm providing full-service financial administration, tax filing, payroll administration, and business advisory services to small and medium businesses (MKB) and self-employed entrepreneurs (ZZP) in the Westland region. Services are organized into two monthly subscription packages (Basic Package for solo entrepreneurs and Extra Package for businesses with employees) anchored by the PLUS panorama quarterly financial reporting tool, delivered digitally through a cloud-based client portal and mobile app.

Product overview

PLUS accountants en adviseurs is a Dutch accounting and advisory firm serving the mid-market and small business sector (MKB) and self-employed entrepreneurs (zzp'ers). The company offers a modular service structure anchored by the PLUS panorama reporting tool, which delivers quarterly financial insights through a digital dashboard and online portal. Services are organized into two primary packages: the Basis-pakket (Basic Package) for entrepreneurs without staff, covering bookkeeping, reporting, tax filings, and advisory services; and the Extra Package for companies with employees, adding payroll administration and corporate tax services. All services are delivered digitally via a cloud-based portal accessible through an app, with pricing structured as fixed monthly fees based on company size plus optional hourly-rate advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Basis-pakket (Basic Package) Entry-level monthly subscription package for entrepreneurs without staff, including bookkeeping, monthly PLUS panorama reports, annual accounts compilation, VAT and income tax returns, startup guidance, and advisory on fiscal and financial matters.
• Extra Package Extended monthly subscription package for companies with employees, adding payroll administration, corporate tax returns, temporary financial administration support, and HR advisory to the Basic Package offerings.
• PLUS panorama Quarterly (or more frequent) financial performance reporting dashboard for entrepreneurs, showing current financial standing, performance versus forecast, and end-of-year projections. Delivered digitally via online portal and mobile app.
• Online Client Portal Cloud-based digital portal providing 24/7 access to PLUS panorama reports, payroll information, annual accounts, and tax filings, accessible via secure online dashboard or mobile app.

Quantifiable outcome

• Four times per year financial performance review via PLUS panorama
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Auxilium AdviesgroepcoreStrategic or Co-development PartnerIndustry organization for professional accounting firms. Provides quality assurance, professional standards, and complaint handling services. PLUS accountants uses Auxilium for objective complaint handling and quality system evaluation.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• e-Boekhouden.nl: Dutch online bookkeeping platform for SMBs and ZZP. Provides self-service bookkeeping that competes with the basic tier of PLUS accountants' subscription packages on price and accessibility.
• Visma eAccounting: Cloud-based accounting solution from Visma for Dutch SMBs. Offers digital bookkeeping and basic accounting functionality that competes with PLUS accountants' Basic subscription package.
• Moneybird: Dutch online accounting platform targeting ZZP and small businesses. Competes with PLUS accountants' basic bookkeeping subscription offering through a fully digital, lower-cost self-service model.
• Tellow: Dutch online accounting platform specifically for ZZP/self-employed entrepreneurs. Targets the same primary customer segment as PLUS accountants with a digital-first, lower-touch approach.

Broad incumbents

• Mazars Netherlands: Global accounting firm with significant Dutch presence serving SMB through mid-market. Competes for the same MKB client base as PLUS accountants but offers wider service portfolio and international reach.
• BDO Netherlands: Major Dutch accounting and advisory firm serving MKB and mid-market clients. Overlaps with PLUS accountants in the MKB book, but operates at significantly larger scale with broader international network and resources.
• Baker Tilly Netherlands: Mid-tier Dutch accounting firm with strong SMB and mid-market focus. Comparable service offerings (bookkeeping, tax, advisory) but with broader geographic reach and a larger consulting portfolio.
• Grant Thornton Netherlands: Dutch accounting firm with strong MKB and mid-market segment focus. Comparable client base to PLUS accountants but operates at broader scale with formalized advisory practices.

Direct peers

• Van Oers Accountancy & Advies: Dutch regional accounting and advisory firm serving MKB and ZZP clients with bookkeeping, tax, payroll, and advisory services. Closely comparable to PLUS accountants in business model, service mix, and target segment.
• Joanknecht Accountancy & Advies: Dutch regional accounting firm offering bookkeeping, tax, payroll, and advisory services to SMB clients. Direct comparison in service offering and customer segment, though operating at larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plus-accountants-en-adviseurs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLUS accountants en adviseurs