Plusdebad +2Bad

Name

Plusdebad +2Bad

Legal name

+2 Bad

Website

https://plusdebad.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Badminton Equipment Retail

NAICS

Sporting Goods Retailers (459110), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYCRAMAFAC

Badminton Equipment & Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Racquet Sports Equipment Retail

SECONDARYCRAMAFAG

Racquet Bags, Cases & Storage Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Racquet Sports Equipment Retail

SECONDARYCRAMAFAD

Squash & Racquetball Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Racquet Sports Equipment Retail

SECONDARYCRAMAFAH

Racquet Sport Balls & Shuttlecocks Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Racquet Sports Equipment Retail

Keywords

• Badminton equipment retail
• Badminton sportswear
• Shuttlecock sales
• Badminton court rental
• Badminton training services

Headquarters

HQ city

Cesson-Sévigné (Rennes)

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from selling badminton equipment including rackets, shoes, shuttles, apparel, accessories, and bags through both physical retail stores and e-commerce platform. Additional revenue streams include court rental, training programs, stringing services, club textiles and customization, and corporate event services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Plusdebad +2Bad is a France-based specialty retailer selling badminton equipment (rackets, shoes, shuttlecocks, apparel, bags, accessories, strings) as well as squash equipment, through 6 physical stores and an e-commerce site. The company complements its retail business with expert services including certified racket stringing, court rental at +2Bad Arena Rennes, training camps, a high-level player academy, corporate events, and a club partnership program covering 150+ badminton clubs.

Product overview

Plusdebad +2Bad is a French specialty retailer and service provider for badminton and related sports, operating both e-commerce and physical stores across 6 locations in France (Paris, Rennes, Morteau, Lyon, Lille, and Angers). The core product portfolio centers on badminton equipment: rackets, shoes, shuttlecocks (feather, hybrid, plastic), sports apparel (t-shirts, shorts, jackets, tracksuits), bags, accessories, and strings. Services complement the retail offering with professional stringing, court reservations at +2Bad Arena Rennes, training camps for children and adults, corporate events, a partnership program for over 150 clubs, and the +2Bad Academy for high-level players. The company also offers squash equipment as an adjacent sport category.

Differentiator

Problem solved

Functional benefit

Products and services

• Badminton Rackets (Raquettes de Badminton) Badminton rackets spanning junior, beginner, intermediate, advanced, and expert levels, sold under brands including Yonex, Babolat, Victor, Forza, Oliver, and Vertuoz via stores and online.
• Badminton Shoes (Chaussures de Badminton) Badminton shoes for men, women, and children from brands such as Yonex, Babolat, Adidas, ASICS, Forza, Salming, and Victor.
• Shuttlecocks (Volants de Badminton) Shuttlecocks in feather, hybrid, and plastic variants (plus Air Badminton) from Yonex, Babolat, Victor, Forza, Oliver, CBX, and Vertuoz, available with quantity discounts from 10 tubes.
• Badminton Apparel (Tenues de Badminton) Badminton sportswear including t-shirts, polo shirts, shorts, skirts, jackets, sweatshirts, tracksuits, socks, and sports bras for men, women, and children from brands such as Yonex, Babolat, Victor, Forza, JOMA, Oliver, Vertuoz, and Zsport.
• Badminton Bags and Covers (Sacs et Housses) Badminton bags and racket covers including single, double, and triple compartment bags, backpacks, travel bags, and shoe bags from Yonex, Babolat, Forza, Oliver, and Victor.
• Badminton Accessories (Accessoires de Badminton) Accessories including grips, overgrips, towels, headbands, wristbands, water bottles, shuttlecock dispensers, health and nutrition products, keychains, and training equipment.
• Badminton Strings (Cordages de Badminton) Badminton racket strings (gut) in various types and tensions, sold as a standalone product and paired with the in-store stringing service.
• Club and School Equipment (Clubs et Scolaire) Equipment for badminton clubs and schools, including nets, posts, shuttlecock dispensers, floor mats, training accessories, court marking equipment, trophies, medals, and customizable club textiles.
• Outdoor / Air Badminton Outdoor badminton equipment including outdoor shuttlecocks, boundary markers, outdoor nets, and outdoor-appropriate rackets for playing Air Badminton.
• Squash Equipment Squash equipment including rackets, shoes, balls, and accessories from Salming and Karakal, offered as an adjacent sport category to badminton.
• Professional Stringing Service (Service de Cordage) Professional racket stringing service with certified stringers, offering a wide selection of strings to optimize player style; available in all +2Bad stores.
• Court Reservation at +2Bad Arena Rennes (Réservation de Terrains) Online court reservation service at the +2Bad Arena Rennes, allowing players to book badminton courts through the doinsport.club platform.
• Training Camps and Coaching (Stages et Entraînements) Badminton training camps and coaching for children and adults, including intensive courses and regular training sessions.
• Corporate Events (Événements Entreprises) Corporate badminton events including team building activities, seminars, tournaments, glow parties, and events with champion players.
• +2Bad Gift Cards (Cartes Cadeaux +2Bad) Gift cards available in any amount, valid for one year across all products in stores and online.
• +2Bad Arena Rennes Complex Multi-court badminton complex in Rennes offering court rental, seminar room rental, club house restaurant, and tournament facilities.
• +2Bad Academy Academy program for high-level badminton players providing advanced training and development.
• Club Partnership Program (Partenariats Clubs) Partnership program with over 150 badminton clubs offering quantity discounts on shuttlecocks, trophies, nets, posts, and other club equipment, plus custom textiles and dedicated account management.

Quantifiable outcome

• 150+ club partnerships across France

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• French Badminton Clubs (150+)coreStrategic or Co-development PartnerPartnership program with over 150 badminton clubs across France. Services include bulk equipment pricing, custom club textiles with branding/flocking, dedicated club account management, and preferential pricing on volants (shuttles) and equipment. Clubs benefit from volume discounts and exclusive club-only product lines.
• Compo'PlumeminorStrategic or Co-development PartnerShuttlecock recycling partnership. Compo'Plume provides environmental sustainability solution for recycling shuttlecocks used in +2Bad stores and partner clubs, supporting the company's eco-responsible initiatives.

Scale indicators2 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Sport 2000: French sporting goods retailer cooperative with national presence. Competes with +2Bad for multi-brand badminton sales but operates as a generalist without badminton-specific expertise in stringing, training, or club services.
• Intersport: Major French sporting goods retailer chain with multi-brand badminton range. Overlaps with +2Bad as a multi-brand generalist but lacks the dedicated badminton specialization, services, and exclusive club partnerships.
• Pro:Direct: UK-based multi-sport retailer with strong racquet-sport assortment including badminton. Comparable to +2Bad on multi-brand retail model and online depth, but broader sports portfolio and no badminton-specific services.
• Go Sport: French sporting goods retailer with multi-brand assortment. Direct overlap on badminton equipment and apparel categories and a parallel online channel, but without the dedicated badminton services or club partnership ecosystem.
• Decathlon: World's largest sporting goods retailer with extensive French footprint and owned-brand badminton equipment (Perfly). Directly competes with +2Bad on entry-level rackets, shoes, and shuttlecocks, but operates as a generalist across hundreds of sports.

Others

• Yonex: World's dominant badminton equipment manufacturer and a key supplier to +2Bad. Important as both a brand partner and a competitive threat: Yonex's growing direct-to-consumer channel could bypass +2Bad in the French market.
• Karakal: Racket-sport manufacturer (squash, racketball, badminton). A brand supplier in +2Bad's squash category and an adjacent relationship that illustrates the small, interconnected ecosystem of European racket-sport retail.

Direct peers

• Badminton Warehouse: UK-based badminton specialty retailer operating online and via physical stores. Most direct comparable to +2Bad on product breadth, brand portfolio (Yonex, Victor, etc.), and specialist positioning, though UK-based.
• Badminton Only: Specialty badminton e-commerce retailer focused on racket sports equipment and stringing services. Direct peer in terms of catalogue, brand mix, and stringing/equipment services, though primarily online-first and UK-focused.

Emerging players

• Tennis-Point: European racquet-sport specialist retailer expanding across tennis, padel, and badminton. Similar premium-brand positioning and online-led model; a relevant emerging peer as it extends into badminton categories overlapping with +2Bad's assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plusdebad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plusdebad +2Bad