Plus Education

What Plus Education does

Plus Education (legal name Plus Educare) is a privately held education consulting firm founded in 2008 and headquartered in Ahmedabad, Gujarat, India. The firm operates three physical offices across Ahmedabad (Ashram Road headquarters and Bapunagar branch) and Surat, serving individual students and parents with three core service lines: (1) NIOS tuition and exam preparation for 10th and 12th open schooling across science, commerce, and arts streams; (2) NEET-based medical college admission counseling covering AIQ, Deemed University, State, NRI, and Management quota systems; and (3) admission support for D.Pharm/B.Pharm programs and distance education degrees delivered in partnership with Suresh Gyan Vihar University (SGVU).

The underlying technology stack is non-proprietary — the firm does not operate a software platform, app, or algorithmic engine. Service delivery is conducted by trained counselors via in-person office consultations, phone, WhatsApp, and hybrid online/offline tuition classes, with NIOS curriculum-aligned study materials and last 5 years' solved papers serving as the core content assets. No APIs, integrations, mobile applications, or AI/ML components are described.

The business model is professional-services driven, with revenue generated from per-case tuition fees and admission guidance charges determined through direct inquiry. Go-to-market is sales-led and relationship-driven, relying on counselor outreach, physical office footfall, WhatsApp/phone inquiries, basic website SEO, and word-of-mouth referrals. The firm operates with approximately 33 employees, is bootstrapped with no disclosed external funding, and serves a fragmented base of individual student customers concentrated in Gujarat, with national reach only for medical and distance education enrollments.

Name

Plus Education

Legal name

Plus Educare

Website

https://pluseducare.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Plus Education is an Ahmedabad-based education consulting firm that provides NIOS tuition, NEET medical admission counseling, and distance education enrollment services to individual students and parents across Gujarat, operating through three physical offices with a counselor-led, sales-driven model.

Ownership category

akta.pro rank

Product category

Education Consulting Services

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJADAI

Virtual Test Prep & Online Supplemental Instruction (K–12)

Education/K–12 / Primary & Secondary Education/K–12 Online & Virtual Schools

SECONDARYEDANACAE

K-12 & School-Based Language Exam Prep (AP, IB, IGCSE/A-Levels)

Education/Tutoring & Test Preparation/Language Tutoring & Exam Prep

Keywords

• Education consulting
• NIOS tuition
• Medical admission guidance
• Distance education
• Career counseling

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. NIOS Tuition and Exam Preparation Services: Tuition fees charged to students for NIOS 10th and 12th coaching classes, including exam preparation, study materials, and tutor-marked assignment (TMA) support. Delivered through both online and offline modes with small batch sizes and personal attention.
2. Education Consulting and Admission Guidance: Fees for end-to-end admission guidance services covering MBBS/medical college counseling, D.Pharm admission support, and distance education university enrollment. The consultancy manages the full procedure on behalf of the student, from prospectus acquisition to document submission and fee payment.
3. Medical Admission Guidance: Specialized consulting service for NEET-based medical college admissions in India, covering AIQ 15%, Deemed University, State quota, NRI quota, and Management quota counseling and choice-filling guidance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Plus Education is an education consulting firm that delivers NIOS tuition and exam preparation for 10th and 12th standard students, end-to-end medical college admission counseling for NEET aspirants across AIQ, Deemed, State, NRI, and Management quota categories, and admission support for UGC-DEB approved distance education degrees through Suresh Gyan Vihar University. Services are sold to individual students and parents, with delivery through small-batch classroom teaching, online modes, and counselor-led admission procedure handling from three Gujarat-based offices.

Product overview

Plus Education operates as an education consultant providing a portfolio of services: NIOS Tuition Classes for 10th and 12th standard students with coaching across science, commerce, and arts streams; Medical Admission Guidance covering NEET counseling, MCC/state quota processes, and management/NRI quotas; and Distance Learning Programs in partnership with Suresh Gyan Vihar University offering UGC-DEB approved undergraduate and postgraduate degrees. The company also provides certificate verification services.

Differentiator

Problem solved

Functional benefit

Products and services

• NIOS Tuition Classes Coaching and exam preparation for students appearing for NIOS 10th and 12th standard examinations, covering science, commerce, and arts streams with practical teaching approaches, small batch sizes, personal attention, and TMA support. Delivered to individual students and parents seeking open schooling certification in India.
• Medical Admission Guidance End-to-end admission counseling for medical college aspirants in India, including NEET-based assessment, MCC and state counseling process guidance, AIQ, Deemed University, State quota, NRI quota, and Management quota support. Targeted at NEET-qualified students seeking MBBS, BAMS, BHMS, BDS, and B.Pharm seats.
• Distance Learning Programs UGC and DEB approved Bachelor and Master degree programs offered through Suresh Gyan Vihar University's Centre for Distance and Online Education (CDOE), including B.Com, BA, BSc, BBA, BCA, M.Com, MBA, MCA, and MSc courses. Aimed at working professionals, homemakers, and lifelong learners who need accredited degrees via distance mode.

Quantifiable outcome

• 13+ years of continuous operation since 2008, serving students in NIOS, medical, and pharmacy admissions

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Suresh Gyan Vihar University (SGVU)coreChannel Partner/ Reseller/ Distributor · 1 January 2012SGVU is a private university in Jaipur, Rajasthan, established in 2008, with its Centre for Distance and Online Education (CDOE) operational since 2012. The university is NAAC A-graded, UGC-DEB approved, and ranked No. 01 private university by DNA. Plus Education acts as an authorized enrollment channel for SGVU's distance education programs (B.Com, BA, BSc, BBA, BCA, M.Com, MBA, MCA, MSc), facilitating student admissions and providing counseling support on behalf of the university.
• National Institute of Open Schooling (NIOS)coreStrategic or Co-development Partner · 1 January 1989NIOS (National Institute of Open Schooling) is an autonomous institution established by the Ministry of Human Resource Development, Government of India, in 1989 (formerly National Open School, renamed in 2002). It is the world's largest open schooling system, providing flexible and inclusive education to millions of learners. Plus Education provides NIOS tuition, admission guidance, and end-to-end procedure handling for students enrolling in NIOS Secondary (10th) and Senior Secondary (12th) courses across all streams (commerce, arts, science). The organization leverages NIOS's flexible examination schedule (April-May and October-November blocks) and open/distance learning model to serve dropouts, working professionals, and others unable to attend regular schooling.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CollegeDunia: Indian education platform offering college comparison, admission guidance, and counseling across medical, engineering, and management programs. Directly comparable to Plus Education's admission-guidance service line and competes for the same student demographic nationally.
• IMS Learning Resources Centre: India-focused test prep and admissions counseling provider, particularly known for CAT/MBA admissions, with expanding medical admissions services. Directly comparable to Plus Education's admission counseling and career-guidance model.
• Shiksha.com: InfoEdge-owned education portal listing colleges, courses, and admission information across India, with lead-generation services for institutions. Comparable to Plus Education's admissions information and counseling position in the student journey.
• Careers360: Education and career counseling platform providing college predictors, admission articles, and counseling services for Indian higher-education aspirants. Comparable to Plus Education on the medical-admission counseling and career-guidance offerings.

Broad incumbents

• FIITJEE: Major Indian coaching chain delivering JEE, NEET, and other competitive exam preparation with extensive physical and digital infrastructure. Comparable on the NEET-coaching and admissions support surface area, though operating at a national incumbent scale.
• Allen Career Institute: Large Indian coaching institute providing NEET, JEE, and other competitive exam preparation with nationwide classroom and digital presence. Comparable to Plus Education on the medical-aspirant target segment, though operating at a much broader scale.
• CL Educate (Career Launcher): Listed Indian education company offering test prep, admission counseling, and skill-development programs across multiple verticals. Comparable to Plus Education on the test-prep and admissions-counseling combination, though as a broad national player.
• Aakash Educational Services: National test-preparation leader focused on NEET and JEE coaching, with hundreds of physical centers across India. Comparable to Plus Education's NEET-focused medical admission guidance motion, but at vastly larger scale and as a broad incumbent rather than a niche consultant.

Regional players

• Vidyamandir Classes: Test preparation institute primarily serving North Indian students for IIT-JEE and NEET, with classroom centers in Delhi-NCR and other metros. Comparable on NEET-focused coaching and admission guidance but with a different geographic footprint than Plus Education's Gujarat base.

Emerging players

• Edusharp: Smaller-scale Indian education consulting firm offering admission guidance for medical, engineering, and management programs. Comparable to Plus Education as a niche admissions counseling peer with overlapping service scope and SMB-style operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/plus-edu-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Education