Administradora San Juan S.A.

What Administradora San Juan S.A. does

Administradora San Juan S.A. operates the PlusPagos brand, a multi-product digital payments platform registered as a Payment Service Provider with the Banco Central de la República Argentina (BCRA) under registration number 33.520. The platform serves three segments: consumers via the Billetera Virtual PlusPagos mobile wallet (iOS/Android) for QR payments, transfers, bill payments, cash withdrawal, and a yield-bearing Cuenta Remunerada; SMB merchants via static/dynamic QR, Link de Pago, POS terminals, the upcoming PlusPagos Tap (NFC, no-hardware acceptance), and the Portal Comercios dashboard; and enterprises via Botón de Pago and PlusPagos Servicios, a nationwide bill-collection network of 1,900+ physical payment points covering 6,000+ taxes and services. Two offices support operations: headquarters at Cerrito 740, Piso 3 in Buenos Aires and a secondary office at San Lorenzo 1440, Piso 2 in Rosario, staffed by 19 employees.

The technology stack is built on PCI-DSS compliant card processing infrastructure with encrypted transaction storage, 24/7 fraud monitoring, and BCRA Communication A 7783 security compliance. Payment acceptance is interoperable across Argentina's primary wallets (Mercado Pago, Modo, Cuenta DNI) and card networks (Visa, Mastercard, American Express, Cabal, Naranja, Discover, UnionPay). A distinctive feature, Cuenta Remunerada, automatically sweeps idle wallet balances into the CNV-registered Novus Liquidez money market fund (managed by Novus Asset Management, with PPI Inversiones as placement agent and Banco de Valores as custodian), generating daily yield while preserving 24/7 liquidity. No public-facing developer API is documented; the platform is accessed through web portals and mobile apps.

The business monetizes primarily through merchant transaction fees ranging from 0.80% (wallet/transfer payments) to 5.40% (credit cards at shortest settlement), with tiered rates by merchant tax status (Inscripto, Monotributista, Occasional), plus commission sharing with the agent network on tax, service, and recharge transactions. The go-to-market combines self-serve merchant onboarding via the Comercios portal and app, direct enterprise sales for utility and government billers, and a channel-partner agent model where kiosks, pharmacies, and supermarkets recruit users and earn per-transaction commissions. The company is privately held with no disclosed funding rounds, acquisitions, or revenue figures in available sources.

Name

Administradora San Juan S.A.

Legal name

Administradora San Juan S.A.

Website

https://pluspagos.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Administradora San Juan S.A. operates PlusPagos, a BCRA-licensed Argentine payment service provider offering a consumer digital wallet, QR/NFC merchant acceptance, and a 1,900+ point bill-collection network serving individuals, SMB merchants, and enterprise billers.

Ownership category

akta.pro rank

Product category

Digital Payments

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

Keywords

• Digital payment processing
• Mobile wallet services
• QR code payments
• Merchant payment solutions
• Bill payment network

Headquarters

HQ city

Ciudad Autónoma de Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Merchant Transaction Fees: Commission charged to merchants on each payment received. Rates vary by payment method: 0.80% for wallet/transfer payments, 1.50-2.99% for debit cards, 2.75-5.40% for credit cards based on settlement timeframe. This is the primary revenue stream.
2. Agent Commission Sharing: Agents earn commissions for each tax, service, or recharge transaction processed at their physical locations. Revenue shared between platform and agent.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels4 records

Core offering

PlusPagos operates a digital payment platform for Argentine consumers, merchants, and enterprises. For individuals, it offers a mobile wallet (Billetera Virtual PlusPagos) with QR payments, transfers, bill payments, and a remunerated account yielding daily returns. For merchants, it provides QR code acceptance, shareable payment links (Link de Pago), POS card readers, and a merchant portal/app. For enterprises, it operates a nationwide bill collection network (PlusPagos Servicios) with 1,900+ physical payment points and online payment buttons.

Product overview

PlusPagos is a multi-product payment and financial services ecosystem operated by Administradora San Juan S.A. The offering is organized as a platform-plus-modules architecture. At its core is the Billetera Virtual PlusPagos mobile wallet (available on Android and iOS), which enables individuals to pay with QR, transfer money, pay bills and services, and invest through a remunerated account (Cuenta Remunerada). For merchants, the platform provides the Portal Comercios PlusPagos web dashboard and App PlusPagos Comercios mobile app, which power acceptance tools including Cobrá con QR (static and dynamic QR codes), Link de Pago (shareable payment links), PlusPagos POS (card reader), and PlusPagos Tap (Tap to Phone, an upcoming NFC-based contactless solution). For enterprises, PlusPagos offers the Botón de Pago (integrated or simple payment button) and PlusPagos Servicios, a nationwide network of over 1,900 physical payment points for bill and service collection. The platform also supports Pagos Recurrentes (recurring payments) for subscription billing and a dedicated agent program (PlusPagos Agentes) for third-party collection points. The system processes payments via credit/debit cards (Visa, Mastercard, American Express, Cabal, Naranja, Discover, UnionPay), digital wallets (PlusPagos, Mercado Pago, Modo, Cuenta DNI), and NFC contactless, with settlement into merchant bank accounts. Security is governed by BCRA Communication 'A' 7783.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetera Virtual PlusPagos A mobile wallet application for individual consumers enabling QR payments, cash withdrawals, P2P money transfers, bill and service payments, mobile recharges, and balance investment via the Cuenta Remunerada. Available on Android and iOS. Core services are free; ATM withdrawals include a flat fee.
• Cobrá con QR (QR Code Payments) Merchant-facing QR payment acceptance supporting both static QR (pre-printed for checkout) and dynamic QR (generated per transaction via the app). Interoperable with major digital wallets (PlusPagos, Mercado Pago, Modo, Cuenta DNI) and all supported card networks.
• Link de Pago A shareable payment link feature enabling merchants to create and send a payment URL via WhatsApp, email, or social media so remote customers can pay with cards from any internet-connected device without an e-commerce site.
• PlusPagos POS A point-of-sale payment service enabling merchants to accept credit, debit, and prepaid card payments via a card reader (Lector) connected to the PlusPagos platform.
• Botón de Pago A payment button solution for enterprises to embed on websites for online collection of bills and services. Available as an integrated button (customized with merchant branding, embedded via code) or a simple button (no integration required).
• PlusPagos Servicios (Red de Cobranza) A nationwide bill and service payment network connecting enterprises with 1,900+ physical payment points where customers can pay taxes and services in cash, card, or QR. Funds are settled directly to the enterprise's bank account.
• Cuenta Remunerada A remunerated account feature that automatically invests user wallet balances in the Novus Liquidez Fondo de Dinero money market fund, generating daily yields while keeping funds available for withdrawal at any time. No maximum investment cap; funds accessible 24/7.
• Pagos Recurrentes A recurring payments feature for merchants to create and manage subscription plans with fixed or variable amounts through the Merchant Panel, supporting automated periodic billing.
• PlusPagos Agentes An agent program enabling local businesses (kiosks, pharmacies, supermarkets) to join the PlusPagos Services network to accept bill payments, service payments, cash withdrawals, and mobile recharges, earning commissions per transaction. Agents receive signage materials and equipment.

Quantifiable outcome

• Accept all major Argentine payment methods through single QR integration
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Novus Asset Management S.A.coreStrategic or Co-development PartnerNovus Asset Management S.A. serves as the Sociedad Gerente (Management Company) for the Novus Liquidez Fondo de Dinero money market fund where PlusPagos idle balances are automatically invested through the Cuenta Remunerada feature. The fund is registered with CNV (Comisión Nacional de Valores).
• PPI Inversiones S.A.coreStrategic or Co-development PartnerPPI Inversiones S.A. acts as Agente de Colocación y Distribución (Placement and Distribution Agent) for the investment fund. Operates the collective trading account through which PlusPagos executes fund subscriptions and redemptions on behalf of wallet users.
• Banco de Valores S.A.coreStrategic or Co-development PartnerBanco de Valores S.A. serves as Sociedad Depositaria (Depositary Bank) for the Novus Liquidez Fondo de Dinero investment fund, holding custody of fund assets. Also holds PlusPagos collector accounts in the Argentine financial system.
• VisacoreTechnology or IntegrationVisa debit and credit card acceptance through PlusPagos QR and card processing. Merchants can accept Visa cards with installment plans.
• MastercardcoreTechnology or IntegrationMastercard debit and credit card acceptance through PlusPagos QR and card processing. Supports installments.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Naranja X: Argentine digital wallet and payment app from Tarjeta Naranja, offering QR payments, transfers, bill payments, and merchant services. Comparable product mix to PlusPagos's consumer wallet and merchant acceptance layers.
• Modo: Bank-consortium-backed Argentine digital wallet enabling QR payments, transfers, and bill payments. Direct competitor in the consumer wallet and interoperable QR space, with distribution through major Argentine banks.
• Payway: Argentine payment processor offering POS terminals, online payment gateways, and merchant services. Comparable to PlusPagos's POS, QR, and payment link modules for SMB merchants.
• Ualá: Argentine digital wallet and card-issuing fintech serving consumers and merchants. Offers interoperable QR payments, bill payments, and merchant services — competing head-to-head with PlusPagos's wallet and acceptance stack.
• Pago Fácil: Argentine bill payment network with nationwide physical payment points and online channels. Closest comparable to PlusPagos Servicios in the cobrador / bill collection space, with similar agent commission model.
• Pago24: Argentine bill payment network with physical payment points for taxes and services. Directly competes with PlusPagos Servicios in the bill collection network business and shares the agent-based distribution model.
• Todo Pago: Argentine payment gateway from Banco Santander providing QR, payment links, and merchant acquiring. Comparable to PlusPagos's merchant acquisition modules, with overlapping SMB and enterprise segments.

Broad incumbents

• Mercado Pago: Dominant Argentine digital wallet and payment processor operated by MercadoLibre. It is the largest direct competitor, offering wallets, QR payments, POS, and merchant acquiring — but at a far larger scale and with a captive ecosystem.
• Rapipago: One of Argentina's largest bill payment networks with thousands of physical payment points. Competes with PlusPagos Servicios in tax and service collection via physical agents, though at materially larger scale.

Regional players

• Cobro Express: Argentine payment services provider offering bill collection and merchant payment services through a physical agent network. Comparable to PlusPagos Servicios in bill collection and agent economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pluspagos/?hl=es
• LinkedInlinkedin.com/company/administradora-san-juan-s.a.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Administradora San Juan S.A.