Pluxee Türkiye (formerly Sodexo Avantaj)

Name

Pluxee Türkiye (formerly Sodexo Avantaj)

Legal name

Pluxee Çalışan Deneyimi Danışmanlık ve Pazarlama Hizmetleri Anonim Şirketi

Website

https://pluxee.com.tr

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Employee Benefits & Corporate Rewards Services

akta.pro primary industry

Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)

akta.pro secondary industry

Card Issuing & Program Management Platforms (BPAMAFAH)

Keywords

• Employee benefits cards
• Meal benefit programs
• Corporate gift cards
• Prepaid expense management
• Workplace engagement platform

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employee Meal Card Services (Pluxee Yemek): Pluxee provides meal benefit cards to corporate clients, charging for card issuance and management services. Companies load funds onto employee cards which are spent at participating restaurants and supermarkets. Revenue is generated through service fees charged to corporate clients and/or interchange fees from merchant transactions.
2. Corporate Gift Card Services (Pluxee Hediye): Corporate gift card solutions where companies purchase gift card balances for employee rewards, holidays, and incentives. Cards are valid at 120,000+ merchant locations across Turkey. Revenue is generated on the spread between card purchase value and redemption value, plus service fees.
3. Fuel Card Services (Pluxee Yakıt): Fuel card solutions for corporate fleets enabling employees to refuel at OPET stations and other partner fuel stations. Revenue generated through transaction fees and card management charges.
4. Business Expense Card (Pluxee Business): Corporate business expense management cards for business travel, entertainment, and operational expense handling. Revenue model based on card issuance fees and transaction processing fees.
5. Pluxee Plus Loyalty Revenue: Pluxee Plus program provides consumer-facing discounts and rewards, potentially generating revenue through partnership fees charged to participating merchants and brands in the Pluxee network.
6. Merchant Services (Üye İşyeri): Merchant acquisition and services including Pluxee Cep Pos (mobile POS), e-commerce integration (Pluxee Üye E-ticaret), and supply chain solutions (Pluxee Tedarik). Revenue may come from merchant onboarding fees and transaction commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Pluxee Türkiye provides a comprehensive employee benefits and rewards platform that issues and manages prepaid benefit cards for corporate clients. The core offerings include meal cards (Yemek Kartı with up to 100% income tax exemption), corporate gift cards (Kurumsal Hediye Kartı with up to 45% tax savings), fuel cards (Yakıt with UTTS integration), transportation/subscription cards (Abonman Kart), food assistance cards (Alışveriş Kart), and business expense cards (Pluxee Business), accepted at 120,000+ merchant locations across all 81 provinces of Turkey.

Product overview

Pluxee Türkiye is a comprehensive employee experience and benefits platform that provides a unified portfolio of prepaid card and digital benefit solutions for Turkish businesses and their employees. The core platform consists of Pluxee Yemek Kartı (meal cards), Pluxee Kurumsal Hediye Kartı (corporate gift cards), Pluxee Alışveriş Kart (food assistance), Pluxee Yakıt (fuel cards), Pluxee Abonman Kart (transport), and Pluxee Business (expense management). These are supplemented by Pluxee Pro for flexible benefits administration, Pluxee Plus for loyalty rewards, and a mobile application for employees. For merchant partners, Pluxee offers Pluxee Cep Pos (mobile POS), Pluxee Tedarik (supply services), Pluxee Yakıt Tedarik (fuel procurement), and Pluxee İşinize Destek Paketi (e-commerce support). The platform serves over 500,000 corporate customers and reaches millions of employees through a merchant network spanning 120,000+ locations across Turkey.

Differentiator

Problem solved

Functional benefit

Brands

• Pluxee Yemek: Food card solution for employee meal benefits
• Pluxee Hediye
• Pluxee Yakıt
• Pluxee Business
• Pluxee Pro
• Pluxee Cep Pos
• Pluxee Plus
• Pluxee Abonman Kart

Products and services

• Pluxee Yemek Kartı (Meal Card) Prepaid meal benefit card providing employees with food allowances that employers can deduct up to 100% from income tax. Accepted at over 170,000 restaurants, markets, and food outlets across Turkey. Daily exemption set at TL 330 (VAT inclusive) for 2026.
• Pluxee Kurumsal Hediye Kartı (Corporate Gift Card) Corporate gift card enabling employers to reward employees with flexible gift balances redeemable at over 120,000 partner locations across Turkey, offering up to 45% tax advantage versus cash bonuses. Includes pre-defined gift packages (Sofra, Stil, Yaşam) with customizable balances.
• Pluxee Alışveriş Kart (Food Assistance Card) Food assistance card providing employees with flexible spending balances for grocery and food purchases, offered as a tax-advantaged solution for employer food aid programs.
• Pluxee Yakıt (Fuel Card) Fuel card solution for managing company vehicle fuel expenses with tax deductibility benefits and integration with the OPET station network across Turkey. Includes UTTS support for automatic plate recognition at fuel pumps.
• Pluxee Abonman Kart (Subscription/Transportation Card) Subscription/transportation card for employee commute benefits, allowing employers to provide flexible transportation allowances to employees.
• Pluxee Business (Business Expense Card) Business expense management card for corporate travel, meals, and organizational expenses with single-invoice accounting and multi-location distribution capabilities.
• Pluxee Pro (Employee Benefits Management Platform) Employee benefits management platform enabling HR teams to manage flexible benefit allocations, track utilization, and provide personalized benefit selections to employees.
• Pluxee Cep Pos (Mobile POS) Mobile point-of-sale (mPOS) device for member merchants, enabling them to accept Pluxee card payments at their establishments via a mobile device.
• Pluxee Gıda Hediye Kartı (Food Gift Card) Food-specific gift card redeemable at grocery stores and food retailers, offered as a tax-advantaged sub-product of Pluxee's corporate gift card suite.
• Pluxee Mobil Çek (Digital Gift Voucher) Digital gift voucher delivered via mobile application, enabling instant gift delivery without physical cards.
• Pluxee Tedarik (Supply Chain Solution) Supply chain solution for member businesses, providing access to discounted procurement and supply services.
• Pluxee İşinize Destek Paketi (Merchant E-commerce Support) E-commerce support package for member merchants, helping businesses digitize their operations and accept online Pluxee payments.
• Pluxee Yakıt Tedarik (Fuel Procurement Solution) Special fuel procurement solution for Pluxee member businesses, allowing them to use accrued Pluxee balances for OPET fuel purchases without waiting for payment due dates.
• Pluxee Mobil Uygulaması (Mobile Application) Mobile application for iOS, Android, and Huawei AppGallery enabling employees to check balances, find accepting merchants, and manage their Pluxee benefits on the go.
• Pluxee Plus (Loyalty Program) Loyalty and rewards program offering personalized discounts and gifts exclusively for Pluxee cardholders, enhancing the employee experience with additional value beyond core benefit cards.

Quantifiable outcome

• Up to 100% income tax exemption on meal card spending for employers
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Getir YemekminorGTM or Marketing PartnerGetir Yemek is featured in the Pluxee digital partnerships carousel on the Pluxee Türkiye homepage, indicating a marketing or integration partnership allowing Pluxee card users to spend at Getir Yemek delivery platform.
• PuanHarcaminorGTM or Marketing PartnerPuanHarca is shown in the Pluxee partnerships carousel, suggesting a partnership for reward point redemption or spending integration.
• QNB FinansbankminorGTM or Marketing PartnerQNB Finansbank is featured in the Pluxee partnerships section, potentially indicating a co-marketing or co-branded benefits integration.
• Çiçek Sepeti AvantajminorGTM or Marketing PartnerÇiçek Sepeti Avantaj appears in the Pluxee partnerships carousel, indicating a marketing or rewards partnership allowing Pluxee users to access Çiçek Sepeti gifting platform.
• AlohaminorGTM or Marketing PartnerAloha is shown in the Pluxee partnerships carousel, indicating a partnership for lifestyle or experience-based employee benefits.
• OPETcoreChannel Partner/ Reseller/ DistributorOPET is Pluxee's primary fuel station partner for the Pluxee Yakıt (fuel card) product. OPET's widespread station network across Turkey enables Pluxee's corporate fleet fuel card solution. Pluxee Yakıt Tedarik specifically enables member merchants to fund their fuel expenses using their Pluxee account balance at OPET stations.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Benefex: Benefex is an emerging employee benefits and engagement platform offering flexible benefits, rewards, and recognition tools that overlap with Pluxee Pro and Pluxee Plus, particularly in the digital benefits administration layer.

Direct peers

• PayFlex: PayFlex is a Turkish prepaid card and voucher company issuing meal and gift benefits cards to corporate clients, directly competing with Pluxee on the same tax-advantaged product structures.
• Multinet: Multinet is one of Pluxee Türkiye's principal direct competitors in the Turkish meal card and prepaid employee benefits market, offering similar tax-advantaged meal, gift, and corporate benefits products to corporate clients and acceptance across a wide merchant network.
• Ticket Restaurant Türkiye (Edenred): Ticket Restaurant is the Turkish operation of global prepaid benefits leader Edenred, directly competing with Pluxee Yemek Kartı and similar gift and fuel card offerings for corporate clients in Turkey.
• MetropolCard: MetropolCard is a Turkish prepaid card and employee benefits issuer offering meal, gift, and corporate benefits products comparable to Pluxee's portfolio, with a focus on corporate clients and merchant acceptance.

Broad incumbents

• WEX: WEX is a global fleet card and corporate payments platform that overlaps with Pluxee Yakıt for corporate fuel and vehicle expense management, and could expand into Turkey as UTTS adoption grows.
• Edenred: Edenred is the global parent of Ticket Restaurant and a direct competitor across geographies; it operates the broader employee benefits ecosystem that Pluxee competes with internationally, including in Turkey.
• Sodexo (Benefits & Rewards legacy): Sodexo is the predecessor parent of Pluxee and remains a relevant global incumbent in food and facilities services, with overlapping capability in employee benefits and engagement that competes with Pluxee at the multinational level.
• Blackhawk Network: Blackhawk Network is a global branded payments and gift card distribution network that competes with Pluxee Hediye in the corporate gift card and stored value category, including in markets where Pluxee operates.

Regional players

• Velona (formerly Up Meal Vouchers / Up): Up (formerly Meal Vouchers / Velona) is a European-based meal voucher and employee benefits issuer operating across multiple European markets with comparable prepaid benefits products; it serves as a regional benchmark for the Pluxee model outside Turkey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Pluxee_Turkiye
• YouTubeyoutube.com/@Pluxee_Turkiye
• Facebookfacebook.com/PluxeeTurkiye
• LinkedInlinkedin.com/company/pluxeeturkiye
• Instagraminstagram.com/pluxee_turkiye
• TikToktiktok.com/@pluxee_turkiye

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pluxee Türkiye (formerly Sodexo Avantaj)