Pluxee Italia (ex Sodexo BRS)

What Pluxee Italia (ex Sodexo BRS) does

Pluxee Italia S.r.l. is the Italian operating subsidiary of Pluxee Group (formerly Sodexo Benefits & Rewards Services, rebranded in 2023), headquartered in Milan with 86 employees. The company operates a digital corporate welfare platform delivering employee benefits to Italian employers and their workforces, with product offerings spanning electronic and paper meal vouchers (Buoni Pasto), purchase vouchers (Buoni Acquisto) usable as fringe benefits, fuel vouchers (Buoni Acquisto Benzina), flexible meal solutions (Mensa Diffusa), and an integrated multi-service welfare portal (Piattaforma Welfare). The underlying technology includes a mobile consumer app (Pluxee Italia), a merchant acceptance app (Pluxee Italia Esercenti), a plastic-free virtual card for mobile voucher payments, POS integration systems, dematerialization tools for paper vouchers, and accelerated reimbursement services (Turbo POS and Speedy) for merchants.

The business model combines transaction-based fees on voucher issuance and processing with subscription/recurring revenue from the welfare platform and premium merchant services. Revenue derives primarily from employer clients purchasing vouchers on behalf of employees (with employers receiving 100% deductibility and 4% VAT recovery under Italian tax law), and secondarily from merchants paying for accelerated reimbursement. Distribution combines direct enterprise field sales for larger clients, inside sales and quote-based self-service for mid-market and SMBs, and a product-led growth motion via self-serve merchant onboarding through the merchant.pluxee.it portal. The platform supports 100,000+ Italian meal-voucher partner locations (restaurants, bars, supermarkets, e-commerce) and 22,000+ retail/e-commerce locations for purchase vouchers, with the company publicly referencing global Pluxee Group scale figures of 37 million users, 500,000 corporate clients, 1.7 million commercial partners, and 4.4 million daily transactions.

Name

Pluxee Italia (ex Sodexo BRS)

Legal name

Pluxee Italia S.r.l.

Website

https://pluxee.it

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Pluxee Italia is the Italian subsidiary of Pluxee Group, operating a digital corporate welfare platform that delivers meal vouchers, purchase vouchers, fuel vouchers, and an integrated welfare portal to Italian employers, their employees, and a 100,000+ merchant acceptance network.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Meal Voucher Issuance and Processing: Pluxee issues electronic and paper meal vouchers to employer clients. Revenue is generated through the issuance of vouchers to businesses, with employers paying for the vouchers. Vouchers are 100% deductible for companies with 4% VAT fully detraitable. The company also earns transaction processing fees as vouchers are redeemed at accepting merchants.
2. Purchase Voucher (Fringe Benefit) Issuance: Pluxee issues purchase vouchers (Buoni Acquisto) to employers, which employees use at partner retail and e-commerce locations. Vouchers are deductible up to EUR 2,000 per employee with dependents, and up to EUR 1,000 for those without, per the Legge di Bilancio 2025. Revenue derives from voucher issuance fees charged to employer clients.
3. Welfare Platform Subscription/Management: Pluxee offers an integrated welfare platform (Piattaforma Welfare) to employers for managing flexible and fringe benefits. The platform enables benefits, reimbursements, and voluntary contributions. Companies pay for platform access and voucher management services.
4. Turbo POS & Speedy Accelerated Payment Services: Merchants accepting Pluxee vouchers can opt for accelerated reimbursement (Turbo POS for electronic, Speedy for paper), receiving payment in 7 or 15 business days instead of standard terms. This premium payment service generates revenue through service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Pluxee Italia issues and processes corporate welfare solutions for Italian businesses, including electronic and paper meal vouchers (Buoni Pasto), purchase/shopping vouchers (Buoni Acquisto), fuel vouchers, and an integrated welfare platform for managing flexible benefits, reimbursements, and voluntary pension/health contributions. The offerings are accepted across a network of 100,000+ local partners (restaurants, supermarkets, e-commerce) and 22,000+ retail locations in Italy.

Product overview

Pluxee Italia (formerly Sodexo Benefits & Rewards Services) is a leading corporate welfare platform offering a comprehensive suite of employee benefit solutions. The product portfolio centers on the Piattaforma Welfare as the core digital platform, supplemented by multiple voucher products including Buoni Pasto Elettronici and Cartacei (electronic and paper meal vouchers), Buoni Acquisto (shopping vouchers), and Buoni Acquisto Benzina (fuel vouchers). Additional offerings include Mensa Diffusa (flexible meal solutions) and Better Day People (exclusive member club). The ecosystem is supported by dedicated mobile applications for both end users (App Pluxee Italia) and merchants (App Pluxee Italia Esercenti), enabling real-time balance management, mobile payments, and merchant acceptance without dedicated POS terminals. All products integrate with a network of 100,000+ partner locations and provide tax advantages under Italian law.

Differentiator

Problem solved

Functional benefit

Brands

• Better Day People: Exclusive club for Pluxee meal voucher users offering discounts and promotions on products and services from prestigious brands.

Products and services

• Buoni Pasto Elettronici (Electronic Meal Vouchers) Digital meal vouchers provided as physical or virtual cards for Italian businesses, accepted at 100,000+ partner locations including restaurants, bars, supermarkets, and e-commerce sites. Fully deductible for companies with 4% VAT fully detraibile and tax-exempt up to EUR 10/day per employee under the Legge di Bilancio 2026.
• Buoni Pasto Cartacei (Paper Meal Vouchers) Traditional paper-based meal vouchers accepted at 100,000+ partner establishments throughout Italy, providing employees flexibility for lunch breaks and grocery shopping, with dematerialization options available via POS and mobile app.
• Buoni Acquisto (Shopping/Purchase Vouchers) Flexible shopping vouchers redeemable at 22,000+ retail and e-commerce locations in Italy. Available in digital or paper format, fully deductible and tax-exempt up to EUR 2,000 per employee with dependents and EUR 1,000 for others under Italian fringe benefit regulations (Legge di Bilancio 2025).
• Buoni Acquisto Benzina (Fuel Vouchers) Fuel vouchers allowing employees to purchase gasoline at participating stations throughout Italy. Fully deductible for companies up to EUR 2,000 per employee within the fringe benefit framework.
• Piattaforma Welfare (Welfare Platform) Digital, multi-channel, multi-service welfare portal accessible 24/7 from any device. Enables management of flexible benefits, fringe benefits, expense reimbursements, voluntary contributions to supplementary pension and health insurance, and exclusive discounts. Modular solution tailored to company size.
• Mensa Diffusa (Distributed Canteen) Flexible corporate meal benefit solution allowing companies to pay only for meals actually consumed by employees, without the standard exemption limits, providing the most flexible and tax-advantaged corporate meal option.

Quantifiable outcome

• 4.4 million transactions per day processed globally
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Better Day PeoplecoreGTM or Marketing PartnerBetter Day People is an exclusive loyalty club for Pluxee meal voucher users, offering discounts and deals from prestigious brands. It functions as a customer retention and engagement program, providing added value to voucher users and strengthening loyalty to the Pluxee ecosystem.
• ActionAidminorStrategic or Co-development PartnerPluxee partners with ActionAid to allow employees to convert their purchase vouchers into donations. Pluxee donates the full voucher amount without any deductions, supporting education, health, and opportunities for children in developing countries.
• UnobravominorStrategic or Co-development PartnerPluxee has partnered with Unobravo to offer employees access to individual or couple psychological counseling sessions through the welfare platform. This partnership supports employee mental health and well-being within the corporate welfare framework.
• Partner Retail & E-commerce NetworkcoreChannel Partner/ Reseller/ DistributorPluxee has established a network of 100,000+ local partners (restaurants, bars, supermarkets, e-commerce) accepting meal vouchers and 22,000+ retail/e-commerce locations accepting purchase vouchers. Major partners include Autogrill, Carrefour, Coop, Esselunga, Old Wild West, Roadhouse, Amazon, Zalando, Decathlon, Mediaworld, Eataly, Conad, Iper, and many others. This network is fundamental to the Pluxee value proposition for both companies and employees.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Qui Tickets (QuiGroup): Qui Tickets is an Italian meal and service voucher issuer with a smaller acceptance network than Pluxee but a directly comparable product offering. It competes for SMB and mid-market corporate welfare contracts, particularly in southern Italy.
• Edenred Italia: Edenred is the global leader in meal voucher/payment solutions and Pluxee's most direct competitor in Italy via the Ticket Restaurant brand. Both companies issue electronic and paper meal vouchers accepted at large Italian merchant networks, target corporate clients, and compete head-to-head in major enterprise tenders.
• Day Ristoservice: Day Ristoservice is a long-standing Italian meal voucher and corporate welfare provider with a national merchant network. It competes directly with Pluxee on electronic vouchers, paper vouchers, and welfare platforms, particularly among mid-market employers.
• Pellegrini: Pellegrini is one of the historic Italian meal voucher issuers, offering electronic and paper vouchers and corporate welfare solutions with a comparable Italian merchant acceptance network. It competes directly with Pluxee for the same corporate clients and SMB segment.
• Up Italia: Up Italia (formerly Vivaticket) is a leading Italian meal voucher and corporate welfare platform with a comparable product suite (electronic/paper vouchers, welfare portal). It is one of Pluxee's principal competitors in Italian corporate welfare tenders.

Emerging players

• Satispay: Satispay is an Italian mobile payment network increasingly used by merchants and employers. While not a meal voucher issuer today, it represents an emerging alternative for corporate benefit disbursement and merchant payments, and intersects with Pluxee's payment/acceptance rails.

Broad incumbents

• Zucchetti: Zucchetti is Italy's largest HR and payroll software provider with an integrated welfare module that competes with Pluxee's Piattaforma Welfare at the enterprise level. While broader in HR/payroll, its welfare offering targets the same corporate buyers and increasingly overlaps with Pluxee's value proposition.
• Sodexo Italia (Food Services): Sodexo's Italian food services and on-site catering division is the former parent group's other Italian operation. While it does not directly issue meal vouchers, it competes for the same corporate welfare and benefits budget and offers adjacent services such as corporate canteens and vouchers.
• Wolters Kluwer Italia: Wolters Kluwer provides Italian HR, payroll, and benefits compliance software that interfaces with welfare platforms. While broader in HR compliance, its benefits administration modules overlap with Pluxee's Piattaforma Welfare for mid-market and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pluxee-italia
• Instagraminstagram.com/pluxee.it

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pluxee Italia (ex Sodexo BRS)