What Martin & Co Plymouth (Estate & Letting Agents) does

Martin & Co Plymouth operates as an independently owned franchise estate and letting agency under the legal entity CMW Property Services Limited, trading from a single branch at 27 Mutley Plain, Plymouth, Devon, PL4 6JG. The company provides residential property sales, lettings, property management, and specialized Houses in Multiple Occupation (HMO) services across Plymouth and surrounding areas including Torpoint, Saltash, Callington, Plympton, Plymstock, Ivybridge, and the South Hams. It is led by directors Chris Whitaker (former British Army Officer with 21 years of management experience) and Merolyn Whitaker, supported by an operations manager, sales valuers, lettings negotiators, property managers, and administrative staff of approximately 20 in total. The business holds ARLA Propertymark, NAEA Propertymark, Property Ombudsman, Trading Standards Approved Code, and ARMA memberships, alongside Client Money Protection insurance.

The technology stack is conventional for the UK estate agency sector: a property management CRM, online listings on Rightmove and Zoopla, online electronic verification through Experian for identity and Anti-Money Laundering compliance, deposit protection via the Deposit Protection Scheme, and a free instant online valuation tool. The franchise relationship with Martin & Co (UK) Ltd, part of The Property Franchise Group, provides brand, training, IT systems, and marketing support. Service lines include estate agency, letting agency, full property management, HMO services, student accommodation, corporate relocation, residential block management, and auction sales via iamsold.co.uk. Mortgage referrals are routed through a partnership with Embrace Financial Services Ltd and MortgageGym.

Revenue is generated through a mix of one-off sales commissions on property transactions, recurring lettings management fees charged as a percentage of annual rent, transaction-based tenant fees (deposits, contract variations, default interest) that comply with UK tenant fee regulations, referral fees from the mortgage partner, and mark-ups on third-party contractor services ranging from 1% to 50%. The customer base is distributed across individual landlords, tenants, buyers, and sellers with no disclosed enterprise concentration; pricing is small-ticket and granular. Revenue figures are not publicly disclosed.

Name

Martin & Co Plymouth (Estate & Letting Agents)

Legal name

CMW Property Services Limited t/a Martin & Co (Plymouth)

Website

https://plymouth.martinco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Martin & Co Plymouth is an independently owned franchise estate and letting agency serving Plymouth and surrounding Devon/Cornwall areas with residential sales, lettings, property management, and HMO services.

Ownership category

akta.pro rank

Product category

Real Estate Agency Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Residential estate agency
• Letting agency services
• Property management
• HMO accommodation services
• Corporate relocation housing

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission from residential property sales transactions. Specific commission rates not publicly disclosed.
2. Lettings and Property Management: Ongoing management fees from landlords for property lettings and ongoing property management services. HMO market services included.
3. Valuation Services: Free valuations offered as lead generation tool. May have associated referral or subsequent service revenue.
4. Mortgage Referrals: Referral fees from financial services partners Embrace Financial Services Ltd for mortgage and protection advice provision.
5. Third-Party Supplier Mark-up Fees: Fees on contractor and third-party supplier services ranging from 1% to 50% on top of contractor prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Martin & Co Plymouth is a traditional estate and letting agency providing residential property sales, lettings, and full-service property management from its Mutley Plain branch. It also offers specialized HMO management, student accommodation, corporate relocation services, residential block management, and partner-referred mortgage services to landlords, tenants, buyers, sellers, investors, students, and corporate clients across Plymouth and surrounding Devon and Cornwall areas.

Product overview

Martin & Co Plymouth operates as a traditional estate and letting agency offering a unified service portfolio centered on property sales, lettings, and property management. The core offerings consist of Estate Agency Services and Letting Agency Services, complemented by Property Management and specialized modules including HMO Services, Student Accommodation, and Corporate Relocation Services. Additional services include Mortgage Services (delivered through partners), Instant Property Valuation tools, and Residential Block Management. The company functions as an independently owned franchise operating under the Martin & Co brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Agency Services Traditional estate agency service facilitating residential property sales in Plymouth and surrounding areas, including property valuation, marketing, viewings coordination, and sales progression support for sellers and buyers.
• Letting Agency Services Letting agent service covering tenant sourcing, referencing, lease preparation, and ongoing tenancy management for landlords letting residential property in the Plymouth area.
• Property Management Full-service property management for landlords including maintenance coordination, rent collection, tenant communication, and compliance monitoring across residential portfolios.
• HMO Services Specialised services for Houses in Multiple Occupation, offering dedicated support and professional and student accommodation options across Plymouth.
• Student Accommodation Dedicated rental options for students, including HMO properties and professional accommodation across Plymouth.
• Corporate Relocation Services Relocation services for corporate clients, facilitating property searches and tenancy arrangements for relocating employees in the Plymouth area.
• Residential Block Management Managing agent services for residential apartment blocks covering upkeep, quality management, maintenance, and compliance as members of ARMA.
• Instant Property Valuation Free online valuation tool providing property value estimates in under 60 seconds based on market data, used as a lead generation service.
• Mortgage Services Access to mortgage and protection advice through partnered financial services providers including Embrace Financial Services Ltd (part of PRIMIS Mortgage Network) and the MortgageGym online platform.

Quantifiable outcome

• Rental growth of approximately 29% year-on-year
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• ARLA PropertymarkcoreOthersAssociation of Residential Letting Agents membership providing professional standards, training resources, and Client Money Protection certification for the letting agent operations.
• The Property Ombudsman (TPOS)coreOthersMembership in the Property Ombudsman Scheme for Estate Agents providing independent dispute resolution service for customers.
• Trading Standards InstitutecoreOthersAdherence to Trading Standards Institute Approved Code demonstrating compliance with consumer protection standards.
• The Property Franchise GroupcoreStrategic or Co-development PartnerFranchisor providing brand, training academy, compliance oversight, IT systems, marketing support, and network resources. Operates The Property Franchise Group Training Academy for staff development.
• Deposit Protection Scheme (DPS)coreOthersTenancy deposit protection scheme used for registering and protecting tenant deposits under government-approved custodial scheme.
• Embrace Financial Services LtdminorGTM or Marketing PartnerFinancial services partner providing mortgage and protection advice. Part of PRIMIS Mortgage Network (First Complete Limited), authorized and regulated by FCA. Online service provided through MortgageGym platform.
• RightmovecoreChannel Partner/ Reseller/ DistributorProperty portal partnership for listing properties for sale and rent to reach maximum audience of property seekers.
• ARMA (Association of Residential Management Agents)minorOthersResidential block management service provided through ARMA membership, ensuring compliance with industry standards for block management operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Connells Group: Connells is the UK's largest estate agency group with multiple high-street brands. Overlaps heavily in residential sales and lettings, but operates at far greater scale and across a wider footprint than any single franchise branch.
• Your Move: Your Move is a major UK estate and letting agency brand. Comparable offering (sales, lettings, property management) but at national scale as part of the Connells Group rather than a single-branch franchise.
• Knight Frank: Knight Frank is a global real estate consultancy with UK residential operations. Competes in the upper end of the Plymouth and South West residential market, with broader portfolio than a single-branch franchise.
• Savills: Savills is a global real estate services firm with a UK residential division. Active in Plymouth and surrounding prime markets, offering higher-end residential sales and lettings that bracket Martin & Co's mid-market positioning.
• Spicerhaart Group: Spicerhaart is one of the UK's largest estate agency groups, operating multiple brands including haart and Darlow Hine. Comparable residential sales and lettings services, but at much larger scale with owned branches rather than franchise model.

Direct peers

• Belvoir Group: Belvoir is a UK franchise network of residential estate and letting agents. It is the closest direct franchise-network peer to Martin & Co, offering similar sales, lettings, and property management services across regional UK markets.
• Hunters Property Group: Hunters operates a UK franchise network of estate and letting agents. Comparable franchise model, residential focus, and multiple-branch structure make it a direct competitor for landlords and sellers in regional markets.
• Winkworth: Winkworth is a UK residential estate agency franchise specializing in sales and lettings. Directly comparable in business model, customer base, and franchise-driven regional coverage.

Emerging players

• Purplebricks: Purplebricks is an online/hybrid estate agent offering residential sales at a fixed fee. Represents a different model (no physical branch) competing on price in the same residential market Martin & Co serves.
• Yopa: Yopa is a UK hybrid estate agency combining online technology with local agents. Comparable residential sales offering but via a tech-led, fixed-fee model that competes with traditional high-street agents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/martincouk
• Facebookfacebook.com/martincouk
• LinkedInlinkedin.com/company/martincoplymouth
• Instagraminstagram.com/martinco_uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin & Co Plymouth (Estate & Letting Agents)