PMAT

Name

PMAT

Legal name

สมาคมการจัดการงานบุคคลแห่งประเทศไทย

Website

https://pmat.or.th

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Human Resources Professional Development & Certification

NAICS

Human Resources Consulting Services (541612), Business Associations (813910)

akta.pro primary industry

HR Compliance, Policy, EEO & Labor Law (BPACAPAM)

akta.pro secondary industry

Compensation & Performance Administration Outsourcing (annual cycles, merit, reviews) (BPACAKAL)

Keywords

• HR professional association
• HR training programs
• Professional certification
• Compensation benchmarking
• HR consulting services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees charged to individual HR professionals and corporate organizations. Individual membership at 1,070 Baht/year and corporate membership at 3,210 Baht/year, providing access to community, discounts, free e-learning, site visits, People magazine, and free seminars.
2. Training Services: Revenue from public training courses, in-house training, online courses (LMS), and specialized programs including PM, APM, HR Fundamental, Mindfulness, and SHRM Advanced Certificate programs.
3. Consulting Services: HR consulting services provided to organizations seeking to improve HR and people management capabilities, including strategy design, organizational structure development, and HR system implementation.
4. Total Remuneration Survey: Compensation benchmarking survey services allowing organizations to compare compensation standards with market data and plan effective compensation strategies.
5. Professional Certification: HRCI certification assessments and examinations for competency-based professional qualifications at levels 3-7, conducted through partnership with TPQI.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

PMAT (Personnel Management Association of Thailand) is Thailand's professional HR association, delivering training (public, in-house, online/LMS), HR consulting, HRCI competency-based certification (levels 3-7) in partnership with TPQI, compensation benchmarking via the Total Remuneration Survey, industry awards (Thailand HR Innovation Award, People Management Award, Well-being Organization Award, PMAT HR Award), and annual membership programs for individual HR practitioners and corporate organizations.

Product overview

PMAT (สมาคมการจัดการงานบุคคลแห่งประเทศไทย / Personnel Management Association of Thailand) is Thailand's professional HR association providing a comprehensive portfolio of HR and people management services. The offerings include Public Training and In-House Training programs for professional development, Consulting Services for HR strategy and organizational development, the Total Remuneration & Benchmarking Survey for compensation analysis, and HRCI Certifications (levels 3-7) through collaboration with TPQI. PMAT also operates awards programs including the PMAT HR Award, Thailand HR Innovation Award, People Management Award of Thailand, and Well-being Organization Award. Supporting services include an LMS-based Online Course platform, VDO & Podcast content, Mindfulness training, and membership benefits such as People E-Magazine, E-Newsletter, PMAT Community, Site Visits, and free seminars. The organization serves both individual HR professionals and corporate members through its web platform at app.pmat.or.th.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• สถาบันเพิ่มผลผลิตแห่งชาติ (FTPI)coreStrategic or Co-development Partner · 1 January 2015FTPI (National Productivity Institute) partners with PMAT on the Thailand HR Innovation Award program, promoting innovation in HR management and human resource development.
• สถาบันบัณฑิตพัฒนบริหารศาสตร์ (HROD-NIDA)coreStrategic or Co-development Partner · 1 January 2015NIDA's Human Resource Development program collaborates with PMAT on HR Innovation Award and serves as an examination center for HRCI professional certifications. Also provides academic oversight for the HR competency framework.
• สถาบันพัฒนาวิชาชีพทรัพยากรบุคคล (IHPD)coreStrategic or Co-development Partner · 1 January 2015IHPD (Institute of Human Performance and Development) collaborates on the Thailand HR Innovation Award program and HR professional development initiatives.
• สถาบันคุณวุฒิวิชาชีพ (TPQI)coreStrategic or Co-development Partner · 1 January 2014PMAT and TPQI (Thailand Professional Qualification Institute) collaborate on developing occupational standards and professional qualifications for HR practitioners. The partnership, established in 2014 (พ.ศ. 2557), conducts competency-based assessments for HR professionals at levels 3-7 through the HRCI certification program.
• Society for Human Resource Management (SHRM)coreTechnology or IntegrationPMAT offers SHRM Advanced Certificate programs in HR Management, including modules on Inclusion & Diversity and other SHRM-aligned curricula. SHRM's HR competency framework (9 functions) serves as the basis for PMAT's HR Innovation Award criteria.
• มหาวิทยาลัยเชียงใหม่ (Chiang Mai University)minorOthersChiang Mai University serves as an examination center for HRCI professional certification assessments (levels 3-4), hosting competency evaluations for HR professionals in northern Thailand.
• มหาวิทยาลัยบูรพา (Burapha University)minorOthersBurapha University serves as an examination center for HRCI professional certification assessments (levels 3-4), hosting competency evaluations for HR professionals in eastern Thailand.
• มหาวิทยาลัยขอนแก่น (Khon Kaen University)minorOthersKhon Kaen University serves as an examination center for HRCI professional certification assessments (levels 3-4), hosting competency evaluations for HR professionals in northeastern Thailand.
• การไฟฟ้าฝ่ายผลิตแห่งประเทศไทย (EGAT)minorOthersElectricity Generating Authority of Thailand (EGAT) serves as an examination center for HRCI professional certification assessments (levels 3-6), hosting competency evaluations for HR professionals.
• การท่องเที่ยวแห่งประเทศไทย (TAT)minorOthersTourism Authority of Thailand (TAT) serves as an examination center for HRCI professional certification assessments (levels 3-4), hosting competency evaluations for HR professionals.
• สถาบันการพัฒนาชุมชนminorOthersCommunity Development Institute serves as an examination center for HRCI Level 3 professional certification assessments.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Association for Talent Development (ATD): US-based global association for talent development professionals offering training, certification (CPTD/APTD), and conferences. Directly comparable as a training-and-certification-led HR/L&D association model that PMAT mirrors in Thailand.
• WorldatWork: US-based global association focused on total rewards, compensation, and benefits, including the GRP certification and salary surveys. Comparable to PMAT's Total Remuneration Survey franchise as a compensation-benchmarking and rewards-focused HR body.
• Society for Human Resource Management (SHRM): US-based global HR professional association offering certification, training, and member resources. PMAT directly aligns its curriculum and HR Innovation Award framework to SHRM's 9-function competency model and delivers SHRM Advanced Certificate programs in Thailand.
• Chartered Institute of Personnel and Development (CIPD): UK-based chartered body for HR and people development with credentials, training, and benchmarking. As a benchmark for chartered HR bodies globally, CIPD is structurally analogous to PMAT's Thailand-domestic chartered model and competes indirectly for Thai multinationals seeking international credentials.

Others

• Skilllane: Thailand-based e-learning platform that partners with PMAT to power the HR Learnlink LMS offering. Comparable as a technology/learning infrastructure partner that could also compete with PMAT for direct corporate HR training spend in Thailand.

Regional players

• Australian HR Institute (AHRI): Australia's national HR association providing certification, training, and member services across the Asia-Pacific region. AHRI is a regional counterpart in a mature HR market and is increasingly relevant to Thai multinationals pursuing Asia-Pacific HR standards.
• Singapore Human Resources Institute (SHRI): Singapore's national HR professional body offering certification, networking, and industry advocacy. As a fellow ASEAN HR association, SHRI competes for regional recognition and serves as a comparable model for PMAT's role within Thailand.
• Hong Kong Institute of Human Resource Management (HKIHRM): Hong Kong's premier HR professional body providing membership, training, and HR excellence awards. Directly comparable in scope (membership, awards, training) to PMAT and representative of how regional HR associations are professionalizing across Asia.

Emerging players

• Mercer (Thailand): Global consulting firm offering compensation benchmarking, talent consulting, and HR advisory across Thailand. Directly comparable to PMAT's Total Remuneration Survey and consulting business in the same Thai enterprise buyer segment.
• Institute for Human Resource Professionals (IHRP): Singapore-based HR certification body offering the IHRP Certified credentials across ASEAN. Operates an internationally portable HR certification in the same region as PMAT's HRCI-based offering and represents a competing standards framework for HR professionalization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pmathrsociety
• YouTubeyoutube.com/@pmat
• Facebookfacebook.com/pmatHRsociety
• LinkedInlinkedin.com/company/pmathrsociety

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PMAT