FITLINE 1

What FITLINE 1 does

FitLine is a nutritional supplement and skincare brand operating as a product line within PM-International, a privately held German health and nutrition company founded in 1993. The brand offers a broad product portfolio across six categories: optimal supply (daily nutrition), fitness/sports, specialty products, beauty, weight management, and anti-aging. Its flagship offering is the Optimal-Set, which combines FitLine PowerCocktail (morning) and FitLine Restorate (evening) using the proprietary NTC® (Nutrient Transport Concept) technology designed to enhance the bioavailability and cellular absorption of vitamins, minerals, and other nutrients. The patented Activize formula and the broader NTC® delivery system are the principal technology differentiators versus standard supplement offerings.

The company operates a direct-to-consumer e-commerce model with country-localized storefronts in 50+ countries spanning the Americas, Europe, Asia-Pacific, Greater China, and EMEA, complemented by an autoship/subscription program offering monthly and 3-month recurring delivery. Pricing is unit-based at approximately €0.91–€4.10 per portion, with flagship bundles such as the Optimal-Set priced at €123.09 per month. The brand has reportedly sold more than 1 billion products globally and counts 1,000+ professional athletes across tennis, skiing, judo, motorsport, bobsleigh, gymnastics, and football as endorsers.

Go-to-market combines transactional D2C e-commerce with a community-led model built on athlete ambassadors, the FitLine Club loyalty program, customer referral mechanics, and official supplier partnerships with the ATP Tour and multiple national sports federations (Ski Austria, German Ski Association, German Cycling, German Ice Hockey Federation, Italian Basketball Federation, Swiss Handball Federation). Customer segmentation spans health-conscious adults and athletes, weight-management consumers, beauty/anti-aging buyers, and parents seeking children's nutritional supplementation.

Name

FITLINE 1

Legal name

P.M. International Nutrition & Cosmetics Inc.

Website

https://pmebusiness.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

FitLine, a product brand under German parent PM-International, sells nutritional supplements and skincare in 50+ countries via direct-to-consumer e-commerce and subscription, serving health-conscious consumers, athletes, and families using its proprietary NTC® nutrient delivery technology.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF), Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)

Keywords

• Nutritional supplements
• Nutricosmetics
• Meal replacement shakes
• Anti-aging skincare
• Sports nutrition

Headquarters

HQ city

Not specified

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct Product Sales: Revenue generated from direct-to-consumer sales of nutritional supplements, skincare, and weight management products through e-commerce platforms. Products sold in multiple countries with localized pricing.
2. Autoship/Subscription: Recurring revenue through automatic delivery programs offering 1-month or 3-month subscription options for FitLine product bundles, providing convenience and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

FitLine develops, manufactures, and sells a portfolio of nutritional supplements, meal replacement shakes, and skincare products distributed primarily direct-to-consumer through its own e-commerce storefronts and autoship subscription program. Its products are differentiated by the proprietary NTC® (Nutrient Transport Concept) technology, designed to enhance the bioavailability and cellular absorption of nutrients, and the brand is positioned through endorsements from 1,000+ professional athletes and official supplier partnerships with sports federations.

Product overview

FitLine is a comprehensive nutritional supplement and skincare brand offering products across multiple health categories: Optimal Supply (daily nutrition with NTC nutrient transport system), Fitness/Sports (ProShape amino acids, Joint Health), Specialty Products (Antioxy, Munogen, Q10, Omega 3), Beauty (Skin 4ever, Brightening 4ever, CC-Cel, Beauty drink), Weight Management (ProShape All-in-1 meal replacements), and Anti-Aging (Ultimate Young, Triple Lift Set, Skin Activize Serum). The flagship Optimal-Set combines morning (PowerCocktail) and evening (Restorate) supplements for holistic daily nutrition. Products are distributed through direct sales with official supplier partnerships (ATP Tour, national sports federations) and sold in multiple international markets.

Differentiator

Problem solved

Functional benefit

Brands

• FitLine Shop: The e-commerce platform for FitLine products including nutritional supplements, beauty, fitness, and weight management products
• FitLine Club
• NTC (Nutrient Transport Concept)

Products and services

• FitLine Optimal-Set Combination of FitLine PowerCocktail (morning supplement) and FitLine Restorate (evening supplement) designed to deliver nutrients through the modular product concept using NTC for optimal bioavailability.
• FitLine PowerCocktail Comprehensive daily vitamin and mineral drink containing extracts from berries, fruits, vegetables, herbs and spices. Rich in vitamins B and C, supports energy metabolism and immune system function. Contains soluble and insoluble fibres and live lactic acid bacteria.
• FitLine Restorate Evening drink with calcium, magnesium, selenium, zinc, manganese, chromium and vitamin D. Supports normal acid-base metabolism, fertility, carbohydrate metabolism, and immune function. Designed for nighttime regeneration.
• FitLine Activize Oxyplus Patented formula supporting energy, performance and concentration. Contains guarana, beetroot, vitamins B and C, with NTC for enhanced nutrient absorption. Flavor: Black-Currant.
• FitLine Antioxy (Zellschutz) Immune system support drink with special combination of berry, fruit, vegetable, herb and spice extracts. Contains selenium, vitamin E, and vitamin C for cell protection from oxidative stress. Available in Orange and limited Apple flavors.
• FitLine Beauty Beauty drink with collagen peptides, plant extracts, vitamins and minerals. Supports radiant skin, beautiful hair and nails. Sugar-free, gluten-free, lactose-free and rich in protein. Fruity berry flavor.
• FitLine Generation 50+ Additive to PowerCocktail designed for those over 50. Contains Omega-3 fatty acids, Lutein, Isoflavone, Coenzyme Q10 and Ginseng. Supports brain function, heart function, and vision in combination with PowerCocktail.
• FitLine ProShape (Amino) Contains mix of essential amino acids specially designed for athletes. Supports maintenance and growth of muscle mass, connective tissue and nervous system function.
• FitLine Joint Health Joint health formula with vitamin C contributing to normal collagen formation for cartilage and bones. Lemon flavored powder drink.
• FitLine Munogen Holistic combination of natural ingredients with synergistic effects. Contains green apple, grape and red spinach extracts, L-Arginine and L-Citrulline. Supports red blood cell formation, blood formation and reduces tiredness.
• FitLine ProShape All-in-1 Complete All-in-1 meal replacement shake for weight management. Contains green coffee, green mate and nettles extracts, vitamins, minerals and plant-based proteins. Available in Chocolate and Bourbon Vanilla flavors.
• FitLine Skin 4ever 24-hour facial care supporting youthfulness of skin with visible anti-aging effects. Helps reduce wrinkles, supports firmness and elasticity, refines pores and promotes even skin tone.
• FitLine Skin Activize Serum Anti-aging serum that helps reduce wrinkles, firm pores and remodel facial contours. Contains antioxidants and anti-pollution filter.
• FitLine Heart-Duo with Omega 3 and Q10 Cardiovascular support supplement providing Omega-3 (DHA, EPA), Coenzyme Q10 and Vitamin E. Supports brain and heart function.
• FitLine Q10 Plus Antioxidant supplement providing Coenzyme Q10 and Vitamin E. Supports protection from oxidative stress.
• FitLine Omega 3+E Omega-3 and Vitamin E supplement supporting brain function. Contains DHA and EPA from fish oil.
• FitLine Basics Basic nutritional supplement providing fiber, Vitamin C, Vitamin E and Selenium for general health support.
• FitLine PowerCocktail Junior Children's vitamin drink (ages 4-12) with improved formula and orange flavor. Supports growth and development of bone and immune system in children.
• FitLine Skin Anti-Aging Ultimate Young Anti-aging Ultimate Young serum reduces wrinkles, firms pores and remodels facial contours. Supports youthful skin appearance.
• FitLine skin anti-aging Brightening 4ever Brightening skincare product for face that helps nourish skin and provide bright, smooth complexion.
• FitLine med CC-Cel Lotion Full body skin care lotion that helps firm and smooth skin. Used with CC-Cel capsules.
• FitLine Optimal Set 2 (Activize + Basics + Restorate) Combination of FitLine Activize Oxyplus, FitLine Basics and FitLine Restorate for comprehensive daily nutrition with NTC delivery system.
• FitLine Health Set (Activize + Restorate) Combination of FitLine Activize Oxyplus and FitLine Restorate for daily health support with morning energy and evening regeneration.
• FitLine Triple Lift Set Anti-aging set combining Triple Lift serum and supportive products for comprehensive skin rejuvenation.

Quantifiable outcome

• 1,000,000,000+ FitLine products sold worldwide
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• ATP TourflagshipGTM or Marketing PartnerFitLine is an official supplier to the ATP Tour, providing nutritional support to professional tennis players and gaining exposure through association with elite sports.
• Sporthilfe (Austrian Sports Aid Foundation)coreGTM or Marketing PartnerOfficial supplier to Austrian sports support foundation, providing nutritional products to athletes.
• Ski Austria (Austrian Ski Federation)coreGTM or Marketing PartnerOfficial supplier to Austrian national ski team, supporting alpine and cross-country skiers.
• German Ski Association (DSV)coreGTM or Marketing PartnerOfficial supplier to German ski federation, supporting national ski team athletes.
• German CyclingcoreGTM or Marketing PartnerOfficial supplier partnership with German cycling federation and community.
• German Ice Hockey Federation (DEB)coreGTM or Marketing PartnerOfficial supplier to German national ice hockey team.
• Italian Basketball Federation (FIP)coreGTM or Marketing PartnerOfficial supplier to Italian national basketball federation.
• Swiss Handball FederationcoreGTM or Marketing PartnerOfficial supplier to Swiss national handball federation.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Amway (Nutrilite): Direct-selling vitamins and supplements brand under Amway with global multi-country reach, proprietary botanical nutrient positioning, and a comparable partner-driven e-commerce model.
• Mannatech: MLM nutrition company with proprietary plant-source/glyconutrient technology positioning — analogous to FitLine's NTC® differentiation narrative and partner-driven sales.
• USANA Health Sciences: Direct-selling supplements company with elite athlete endorsement programs, NTC-style proprietary formulations, and a similar autoship/distributor sales motion across multiple international markets.
• Nu Skin Enterprises: Direct-sales platform spanning nutritional supplements and anti-aging skincare — closely mirrors FitLine's nutrition + beauty portfolio split and its multi-country storefront strategy.
• Forever Living Products: Global MLM company selling aloe-based nutritional and personal care products via independent distributors — comparable direct-selling model and international multi-country footprint.
• Shaklee: Direct-selling wellness brand with vitamins, performance nutrition, and meal replacement shakes sold through independent distributors — comparable customer segment and product breadth.
• Herbalife: Global direct-selling nutrition and weight-management company with a comparable MLM distribution model, sports/athlete sponsorship strategy, and meal replacement + supplement portfolio targeting the same health-conscious consumer.
• Isagenix: Direct-sales nutrition brand strong in meal replacement shakes and sports/performance products, competing head-to-head with FitLine's ProShape All-in-1 and sports nutrition lines.
• Melaleuca: Direct-selling health and wellness company with nutrition supplements and personal care, using a similar club-style loyalty and autoship structure across an international distributor base.

Broad incumbents

• GNC Holdings: Established sports nutrition and supplement retailer/manufacturer offering protein, pre-workout, vitamins, and weight management products — a broad incumbent in the same category with deeper mass-market distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FitLineOfficial
• Facebookfacebook.com/fitline
• Instagraminstagram.com/fitline_officialpage
• LinkedInlinkedin.com/company/fitline-1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FITLINE 1