FITLINE 1
FitLine, a product brand under German parent PM-International, sells nutritional supplements and skincare in 50+ countries via direct-to-consumer e-commerce and subscription, serving health-conscious consumers, athletes, and families using its proprietary NTC® nutrient delivery technology.
- Company typePrivate
- Founded1993
- HeadquartersNot specified, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What FITLINE 1 does
FitLine is a nutritional supplement and skincare brand operating as a product line within PM-International, a privately held German health and nutrition company founded in 1993. The brand offers a broad product portfolio across six categories: optimal supply (daily nutrition), fitness/sports, specialty products, beauty, weight management, and anti-aging. Its flagship offering is the Optimal-Set, which combines FitLine PowerCocktail (morning) and FitLine Restorate (evening) using the proprietary NTC® (Nutrient Transport Concept) technology designed to enhance the bioavailability and cellular absorption of vitamins, minerals, and other nutrients. The patented Activize formula and the broader NTC® delivery system are the principal technology differentiators versus standard supplement offerings.
The company operates a direct-to-consumer e-commerce model with country-localized storefronts in 50+ countries spanning the Americas, Europe, Asia-Pacific, Greater China, and EMEA, complemented by an autoship/subscription program offering monthly and 3-month recurring delivery. Pricing is unit-based at approximately €0.91–€4.10 per portion, with flagship bundles such as the Optimal-Set priced at €123.09 per month. The brand has reportedly sold more than 1 billion products globally and counts 1,000+ professional athletes across tennis, skiing, judo, motorsport, bobsleigh, gymnastics, and football as endorsers.
Go-to-market combines transactional D2C e-commerce with a community-led model built on athlete ambassadors, the FitLine Club loyalty program, customer referral mechanics, and official supplier partnerships with the ATP Tour and multiple national sports federations (Ski Austria, German Ski Association, German Cycling, German Ice Hockey Federation, Italian Basketball Federation, Swiss Handball Federation). Customer segmentation spans health-conscious adults and athletes, weight-management consumers, beauty/anti-aging buyers, and parents seeking children's nutritional supplementation.
FITLINE 1 firmographics
Firmographics- Name
- FITLINE 1
- Legal name
- P.M. International Nutrition & Cosmetics Inc.
- Website
- https://pmebusiness.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FitLine, a product brand under German parent PM-International, sells nutritional supplements and skincare in 50+ countries via direct-to-consumer e-commerce and subscription, serving health-conscious consumers, athletes, and families using its proprietary NTC® nutrient delivery technology.
- Ownership category
- akta.pro rank
FITLINE 1 industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)
- akta.pro secondary industries
- Weight Management & Metabolic Supplements (CRADAGAG), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF), Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)
Keywords
Where FITLINE 1 is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
FITLINE 1 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Direct Product Sales: Revenue generated from direct-to-consumer sales of nutritional supplements, skincare, and weight management products through e-commerce platforms. Products sold in multiple countries with localized pricing.
- Autoship/Subscription: Recurring revenue through automatic delivery programs offering 1-month or 3-month subscription options for FitLine product bundles, providing convenience and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | FitLine Optimal-Set (PowerCocktail + Restorate) - 123.09€ per month supply |
| Unit Pricing | Pay-as-you-go | Individual products with per-portion pricing ranging from 0.91€ to 4.10€ |
| Subscription | Monthly | Autoship subscription bundles with monthly or quarterly delivery options |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
FITLINE 1 product offering
Product offeringCore offering
FitLine develops, manufactures, and sells a portfolio of nutritional supplements, meal replacement shakes, and skincare products distributed primarily direct-to-consumer through its own e-commerce storefronts and autoship subscription program. Its products are differentiated by the proprietary NTC® (Nutrient Transport Concept) technology, designed to enhance the bioavailability and cellular absorption of nutrients, and the brand is positioned through endorsements from 1,000+ professional athletes and official supplier partnerships with sports federations.
Product overview
FitLine is a comprehensive nutritional supplement and skincare brand offering products across multiple health categories: Optimal Supply (daily nutrition with NTC nutrient transport system), Fitness/Sports (ProShape amino acids, Joint Health), Specialty Products (Antioxy, Munogen, Q10, Omega 3), Beauty (Skin 4ever, Brightening 4ever, CC-Cel, Beauty drink), Weight Management (ProShape All-in-1 meal replacements), and Anti-Aging (Ultimate Young, Triple Lift Set, Skin Activize Serum). The flagship Optimal-Set combines morning (PowerCocktail) and evening (Restorate) supplements for holistic daily nutrition. Products are distributed through direct sales with official supplier partnerships (ATP Tour, national sports federations) and sold in multiple international markets.
Differentiator
Problem solved
Functional benefit
Brands
- FitLine Shop: The e-commerce platform for FitLine products including nutritional supplements, beauty, fitness, and weight management products
- FitLine Club
- NTC (Nutrient Transport Concept)
Products and services
- FitLine Optimal-Set Combination of FitLine PowerCocktail (morning supplement) and FitLine Restorate (evening supplement) designed to deliver nutrients through the modular product concept using NTC for optimal bioavailability.
- FitLine PowerCocktail Comprehensive daily vitamin and mineral drink containing extracts from berries, fruits, vegetables, herbs and spices. Rich in vitamins B and C, supports energy metabolism and immune system function. Contains soluble and insoluble fibres and live lactic acid bacteria.
- FitLine Restorate Evening drink with calcium, magnesium, selenium, zinc, manganese, chromium and vitamin D. Supports normal acid-base metabolism, fertility, carbohydrate metabolism, and immune function. Designed for nighttime regeneration.
- FitLine Activize Oxyplus Patented formula supporting energy, performance and concentration. Contains guarana, beetroot, vitamins B and C, with NTC for enhanced nutrient absorption. Flavor: Black-Currant.
- FitLine Antioxy (Zellschutz) Immune system support drink with special combination of berry, fruit, vegetable, herb and spice extracts. Contains selenium, vitamin E, and vitamin C for cell protection from oxidative stress. Available in Orange and limited Apple flavors.
- FitLine Beauty Beauty drink with collagen peptides, plant extracts, vitamins and minerals. Supports radiant skin, beautiful hair and nails. Sugar-free, gluten-free, lactose-free and rich in protein. Fruity berry flavor.
- FitLine Generation 50+ Additive to PowerCocktail designed for those over 50. Contains Omega-3 fatty acids, Lutein, Isoflavone, Coenzyme Q10 and Ginseng. Supports brain function, heart function, and vision in combination with PowerCocktail.
- FitLine ProShape (Amino) Contains mix of essential amino acids specially designed for athletes. Supports maintenance and growth of muscle mass, connective tissue and nervous system function.
- FitLine Joint Health Joint health formula with vitamin C contributing to normal collagen formation for cartilage and bones. Lemon flavored powder drink.
- FitLine Munogen Holistic combination of natural ingredients with synergistic effects. Contains green apple, grape and red spinach extracts, L-Arginine and L-Citrulline. Supports red blood cell formation, blood formation and reduces tiredness.
- FitLine ProShape All-in-1 Complete All-in-1 meal replacement shake for weight management. Contains green coffee, green mate and nettles extracts, vitamins, minerals and plant-based proteins. Available in Chocolate and Bourbon Vanilla flavors.
- FitLine Skin 4ever 24-hour facial care supporting youthfulness of skin with visible anti-aging effects. Helps reduce wrinkles, supports firmness and elasticity, refines pores and promotes even skin tone.
- FitLine Skin Activize Serum Anti-aging serum that helps reduce wrinkles, firm pores and remodel facial contours. Contains antioxidants and anti-pollution filter.
- FitLine Heart-Duo with Omega 3 and Q10 Cardiovascular support supplement providing Omega-3 (DHA, EPA), Coenzyme Q10 and Vitamin E. Supports brain and heart function.
- FitLine Q10 Plus Antioxidant supplement providing Coenzyme Q10 and Vitamin E. Supports protection from oxidative stress.
- FitLine Omega 3+E Omega-3 and Vitamin E supplement supporting brain function. Contains DHA and EPA from fish oil.
- FitLine Basics Basic nutritional supplement providing fiber, Vitamin C, Vitamin E and Selenium for general health support.
- FitLine PowerCocktail Junior Children's vitamin drink (ages 4-12) with improved formula and orange flavor. Supports growth and development of bone and immune system in children.
- FitLine Skin Anti-Aging Ultimate Young Anti-aging Ultimate Young serum reduces wrinkles, firms pores and remodels facial contours. Supports youthful skin appearance.
- FitLine skin anti-aging Brightening 4ever Brightening skincare product for face that helps nourish skin and provide bright, smooth complexion.
- FitLine med CC-Cel Lotion Full body skin care lotion that helps firm and smooth skin. Used with CC-Cel capsules.
- FitLine Optimal Set 2 (Activize + Basics + Restorate) Combination of FitLine Activize Oxyplus, FitLine Basics and FitLine Restorate for comprehensive daily nutrition with NTC delivery system.
- FitLine Health Set (Activize + Restorate) Combination of FitLine Activize Oxyplus and FitLine Restorate for daily health support with morning energy and evening regeneration.
- FitLine Triple Lift Set Anti-aging set combining Triple Lift serum and supportive products for comprehensive skin rejuvenation.
Quantifiable outcome
- 1,000,000,000+ FitLine products sold worldwide
- +2 more outcomes
Companies that use FITLINE 1
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles5 records
FITLINE 1 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
FITLINE 1 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- ATP TourflagshipFitLine is an official supplier to the ATP Tour, providing nutritional support to professional tennis players and gaining exposure through association with elite sports.
- Sporthilfe (Austrian Sports Aid Foundation)coreOfficial supplier to Austrian sports support foundation, providing nutritional products to athletes.
- Ski Austria (Austrian Ski Federation)coreOfficial supplier to Austrian national ski team, supporting alpine and cross-country skiers.
- German Ski Association (DSV)coreOfficial supplier to German ski federation, supporting national ski team athletes.
- German CyclingcoreOfficial supplier partnership with German cycling federation and community.
- German Ice Hockey Federation (DEB)coreOfficial supplier to German national ice hockey team.
- Italian Basketball Federation (FIP)coreOfficial supplier to Italian national basketball federation.
- Swiss Handball FederationcoreOfficial supplier to Swiss national handball federation.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
FITLINE 1 competitors and assessment
Company assessmentDirect peers
- Amway (Nutrilite): Direct-selling vitamins and supplements brand under Amway with global multi-country reach, proprietary botanical nutrient positioning, and a comparable partner-driven e-commerce model.
- Mannatech: MLM nutrition company with proprietary plant-source/glyconutrient technology positioning — analogous to FitLine's NTC® differentiation narrative and partner-driven sales.
- USANA Health Sciences: Direct-selling supplements company with elite athlete endorsement programs, NTC-style proprietary formulations, and a similar autoship/distributor sales motion across multiple international markets.
- Nu Skin Enterprises: Direct-sales platform spanning nutritional supplements and anti-aging skincare — closely mirrors FitLine's nutrition + beauty portfolio split and its multi-country storefront strategy.
- Forever Living Products: Global MLM company selling aloe-based nutritional and personal care products via independent distributors — comparable direct-selling model and international multi-country footprint.
- Shaklee: Direct-selling wellness brand with vitamins, performance nutrition, and meal replacement shakes sold through independent distributors — comparable customer segment and product breadth.
- Herbalife: Global direct-selling nutrition and weight-management company with a comparable MLM distribution model, sports/athlete sponsorship strategy, and meal replacement + supplement portfolio targeting the same health-conscious consumer.
- Isagenix: Direct-sales nutrition brand strong in meal replacement shakes and sports/performance products, competing head-to-head with FitLine's ProShape All-in-1 and sports nutrition lines.
- Melaleuca: Direct-selling health and wellness company with nutrition supplements and personal care, using a similar club-style loyalty and autoship structure across an international distributor base.
Broad incumbents
- GNC Holdings: Established sports nutrition and supplement retailer/manufacturer offering protein, pre-workout, vitamins, and weight management products — a broad incumbent in the same category with deeper mass-market distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FITLINE 1 social profiles
Digital presenceFITLINE 1 compliance and trust
Trust signalCompliance1 record
FITLINE 1 financial estimates
Financial estimateRevenue estimate
Valuation estimate
FITLINE 1 leadership team
Management profileNumber of profiles
FITLINE 1 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FITLINE 1 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FITLINE 1
What does FITLINE 1 do?
FitLine develops, manufactures, and sells a portfolio of nutritional supplements, meal replacement shakes, and skincare products distributed primarily direct-to-consumer through its own e-commerce storefronts and autoship subscription program. Its products are differentiated by the proprietary NTC® (Nutrient Transport Concept) technology, designed to enhance the bioavailability and cellular absorption of nutrients, and the brand is positioned through endorsements from 1,000+ professional athletes and official supplier partnerships with sports federations.
Is FITLINE 1 a public or private company?
FITLINE 1 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FITLINE 1 founded?
FITLINE 1 was founded in 1993. It employs 101 to 250 people.
Where is FITLINE 1 based?
FITLINE 1 is headquartered in Not specified, Germany, in the Europe region.
How does FITLINE 1 make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are autoship/Subscription.
Who are FITLINE 1's main competitors?
Direct peers on record are Amway (Nutrilite), Mannatech, USANA Health Sciences, Nu Skin Enterprises, Forever Living Products, Shaklee, Herbalife, Isagenix and Melaleuca. GNC Holdings is listed as a broad incumbent.
Does FITLINE 1 have an API?
No public API is recorded for FITLINE 1.
What industry is FITLINE 1 in?
FITLINE 1's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAA, Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout), with a secondary code of CRADAGAG, Weight Management & Metabolic Supplements. Its NAICS code is 456191 and its SIC code is 2090.