Parc naturel régional Médoc

What Parc naturel régional Médoc does

Parc naturel régional Médoc is a French public territorial organization (Syndicat Mixte / Établissement public de coopération environnementale) created by government decree on 26 May 2019. It is not a commercial enterprise: it does not sell products or services and is funded through public subsidies, membership fees from member local authorities, and project-based grants including the European LEADER rural development programme. Its mandate covers coordinated sustainable development across 234,000 hectares of the Médoc peninsula encompassing 51 communes, 4 communautés de communes, and approximately 102,750 inhabitants. The organization operates with a small technical team of 15 employees based at Saint-Laurent-Médoc.

Its core "products" are public programs and territorial-management assets rather than commercial technology. These include the Valeurs Parc certification label (a registered trademark under a national federation of 53 parks), the Mon Médoc mobile application (iOS/Android) featuring 80+ trails, 41 published topoguides for hiking, the Concours des Pratiques Agroécologiques competition framework, the Échappées éducatives and Arpenteurs du Parc environmental education programmes (reaching 700+ schoolchildren in 2025-2026), the Contrat Local de Santé (Local Health Contract with 15 signatories and 122 partners), and the Carnet des producteurs producer directory.

The customer base is institutional and territorial rather than commercial: agricultural operators (including the 600 Médoc wine properties facing a structural crisis with 1,000 hectares of vineyards uprooted in 2024-2025), residents, tourists, schools, local health actors, and the governing member authorities. Go-to-market is achieved through the Mon Médoc app, the website, social media, public events (Grand Pique-Nique, Nuit des Forêts, Fresque du Climat), print publications, and direct institutional coordination with member communes and intercommunalities.

Name

Parc naturel régional Médoc

Legal name

Pnr Médoc Syndicat Mixte

Website

https://pnr-medoc.fr

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Public French territorial organization (Syndicat Mixte) created in 2019 to manage sustainable development across 234,000 hectares of the Médoc peninsula (51 communes, ~102,750 inhabitants), operating programs in agroecology, tourism, environmental education, health, and rural funding coordination.

Ownership category

akta.pro rank

Product category

Regional Natural Park Management

NAICS

Nature Parks and Other Similar Institutions (71219), Environment, Conservation and Wildlife Organizations (813312), Administration of Conservation Programs (92412)

akta.pro primary industry

Land Trusts & Protected Areas (BPAGAGAC)

akta.pro secondary industries

Regional & Land Use Planning (BPAHAKAE), Environmental & Climate Grantmaking Foundations (BPAGAKAM)

Keywords

• Regional park management
• Territorial development
• Environmental conservation
• Sustainable tourism
• Agroecological transition

Headquarters

HQ city

Saint-Laurent-Médoc

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels4 records

Marketing channels7 records

Core offering

Parc naturel régional Médoc is a French public territorial organization (Syndicat mixte) that manages a regional natural park covering 234,000 hectares across the Médoc peninsula. It coordinates sustainable territorial development through environmental conservation, agroecology support for winegrowers and farmers, sustainable tourism via the Valeurs Parc label and Mon Médoc mobile app, environmental education programs, rural project funding (LEADER), and a local health contract. The organization is governed jointly by 51 communes, 4 communautés de communes, Bordeaux Métropole, the Gironde Department, and the Nouvelle-Aquitaine Region.

Product overview

Parc naturel régional Médoc is a public territorial organization managing a regional natural park in the Médoc wine region of France. The organization operates as a coordinated portfolio of programs and services rather than a unified technology product. Its core digital offering is the 'Mon Médoc' mobile application, complemented by environmental education programs (Échappées éducatives, Les Arpenteurs du Parc), the Valeurs Parc certification label for local producers and businesses, and various publications including topoguides and thematic calendars. Additional services include health programs (Contrat Local de Santé), agroecological competitions, and professional networking events. The organization does not offer commercial technology products or a SaaS platform but provides public services, educational resources, and territorial development initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Mon Médoc: Mobile application for inhabitants and visitors to discover the natural and cultural riches of Médoc, practice eco-friendly tourist activities, and receive real-time information.

Products and services

• Mon Médoc Mobile Application A mobile application for inhabitants and visitors to discover the natural and cultural riches of Médoc, practice eco-friendly tourism activities, receive real-time information, and access over 80 walking trails, Valeurs Parc restaurants, and accessible routes. Available on Google Play and the App Store.
• Échappées Éducatives Environmental education programme for schoolchildren offering outings, naturalist walks, artistic interventions, heritage visits, and family evenings, with over 700 children beneficiaries in 2025-2026.
• Les Arpenteurs du Parc Educational program focused on environmental education and discovery of the territory's natural heritage, complementing the Échappées éducatives programme.
• Topoguides de Randonnée Collection of 41 hiking guide booklets covering walking routes throughout the Médoc territory, available in digital and paper formats.
• Carnet des Producteurs en Médoc A directory showcasing local producers in the Médoc territory, encouraging local consumption and supporting sustainable agriculture and agro-ecological practices.
• Calendriers Thématiques Annual themed calendars that combine territory discovery, information sharing, and good practice promotion, including editions such as 'Mon eau en Médoc' and 'Ma santé, mon environnement'.
• Marque Valeurs Parc A territorial brand/certification awarded to professionals committed to agroecological practices, local heritage preservation, and quality of life, including winemakers, restaurants, and local producers. Part of a national network of French regional natural parks.
• Concours des Pratiques Agroécologiques Annual competition valorizing initiatives of farmers implementing best agro-ecological practices, using a national scoring method to assess agro-ecological balance of farmland, with sections for prairies/parcours and agroforestry.
• Contrat Local de Santé Local health contract addressing health inequalities, coordination between actors, and population health determinants in the Médoc territory, co-financed by the Agence Régionale de Santé Nouvelle-Aquitaine.
• Salon 'Du local dans les assiettes' Professional networking event connecting local agricultural producers with restaurants, shops, and tourism operators to encourage local consumption and create supply chain partnerships.

Quantifiable outcome

• Over 700 children benefiting from environmental education programmes annually
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Chambre d'Agriculture de la GirondecoreStrategic or Co-development Partner · 5 March 2026The Chamber of Agriculture of Gironde partners with the park and ADAR to support viticulturists in diversification strategies, organizing information days and action plans for the agricultural crisis affecting the Médoc territory.
• ADAR MédoccoreStrategic or Co-development Partner · 5 March 2026ADAR Médoc collaborates with the park and the Chamber of Agriculture to support winegrowers in diversification, co-developing information sessions and an action plan for the agricultural sector in crisis.
• Châteaux Grandis, Haut-Bages Libéral, L'Inclassable, d'OsmondcoreOthersThe first four Médoc wine estates to join the Valeurs Parc network, representing the park's outreach to the 600 Médoc wine properties. These châteaux are committed to agroecological practices and territorial identity.
• Professional restaurant and resale sector (restaurants, shops, tourist operators)coreGTM or Marketing PartnerThe 'Du local dans les assiettes' professional salon connects local agricultural producers with restaurants, shops, and tourism operators who wish to source locally, creating new market channels for park producers.
• Gironde Tourisme / Union Touristique du MédoccoreStrategic or Co-development PartnerAnnual Forum du Tourisme brings together tourism stakeholders to coordinate tourism development, present departmental actions, and align community tourism strategies across the Médoc.
• Chambre d'Agriculture de la GirondecoreStrategic or Co-development PartnerPartnership with the Chamber of Agriculture on agricultural development, farmer support, and land management initiatives within the park territory.
• Agence Régionale de Santé Nouvelle-AquitainecoreStrategic or Co-development PartnerARS Nouvelle-Aquitaine co-finances the Contrat Local de Santé (Local Health Contract) and health-environment actions, including conferences on environmental health risks and the 'Ma maison, mon environnement santé' workshops.
• SAFER Nouvelle-AquitaineminorStrategic or Co-development PartnerThe land agency contributes to land use analysis and farmland monitoring, providing data on viticultural land status for diversification support programmes.
• Département de la GirondecoreOthersThe Gironde Department is a member of the Syndicat Mixte governing the park and contributes to financing and political governance of the park's activities.
• Région Nouvelle-AquitainecoreOthersThe Nouvelle-Aquitaine Region is a member of the Syndicat Mixte governing the park and adopted the park charter on 22-23 October 2018, contributing to financing and political governance.
• Fédération des Parcs naturels régionaux de FrancecoreStrategic or Co-development PartnerThe national federation coordinates the network of 53 French regional natural parks, organizes the biennial Congress of Parks, and supports the agroecological competition (Concours des Pratiques Agroécologiques).
• Communauté de communes Médoc Atlantique, Médoc Coeur de Presqu'île, Médullienne, Médoc Estuaire, and Bordeaux MétropolecoreOthersThe four communautés de communes and Bordeaux Métropole are members of the park's Syndicat Mixte, contributing to governance and local implementation of park actions.
• CPIE Médoc (CURUMA)coreStrategic or Co-development PartnerThe CPIE Médoc (now CURUMA) partners with the park on environmental education (Festin Festif), sustainable consumption campaigns ('Mon restau responsable' for school canteens), and biodiversity actions.
• Université de BordeauxminorStrategic or Co-development PartnerA tutored project with 4 Master 2 students from the University of Bordeaux on the theme of 'Diagnostic of the state of knowledge of the Médoc natural heritage'.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Parc naturel régional du Vercors: Massif-based PNR with comparable agroecology, forestry, tourism and educational programs, run under the same French legal framework with multi-communal governance and a territorial brand (Marque Valeurs Parc) for local producers.
• Parc naturel régional de la Brenne: Regional natural park known for biodiversity and wetland conservation with agroecology and short food supply chain programs. Operates under identical PNR legal framework and Syndicat Mixte governance structure.
• Parc naturel régional des Cévennes: UNESCO-listed mixed PNR/buffer-zone territory focused on agro-pastoral landscapes, rural transition and biodiversity, with a renewable charter and local-producer brand. Directly comparable institutional model to Pnr Médoc.
• Parc naturel régional du Luberon: One of France's oldest and most established regional natural parks in Provence. Operates under the same PNR legal framework, with a renewable charter, multi-communal Syndicat Mixte governance, agroecology, tourism and Valeurs Parc-style brand programs directly comparable to Pnr Médoc.
• Parc naturel régional de Camargue: Coastal/wetland regional natural park managing vineyards, salt production, biodiversity (including flamingos) and agroecological transition. Closely mirrors Pnr Médoc's mix of viticulture, Natura 2000 sites, and tourism-mobile-app-driven discovery.
• Parc naturel régional des Volcans d'Auvergne: Largest regional natural park in metropolitan France, governed by an identical Syndicat Mixte structure across multiple communes and intercommunalities. Comparable in scope of territorial coordination, agricultural transition programs and brand-label activities.
• Parc naturel régional du Pilat: Mid-sized regional natural park operating Valeurs Parc certification, agroecological programs and educational offerings under the same French PNR framework, providing a peer for program design and operational scale benchmarking.

Broad incumbents

• Office français de la biodiversité (OFB): National public agency overseeing biodiversity, water and protected areas across France. Operates a broader portfolio of conservation programs that overlap with Pnr Médoc's Natura 2000 and biodiversity work, and frequently co-finances PNR initiatives.

Others

• Fédération des Parcs naturels régionaux de France: National federation of France's 53 PNRs that coordinates the Congress of Parks, manages the Valeurs Parc umbrella brand and supports shared agroecological competitions. Functions as the network coordinator and ecosystem enabler for Pnr Médoc.

Regional players

• Réserve naturelle nationale du Courant d'Huchet: French national-level protected area operator in Nouvelle-Aquitaine with adjacent environmental education, biodiversity monitoring and tourism programming. Comparable as a regional conservation-management counterpart, though governed under a different (national reserve) legal regime.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCq0snXi5H69g
• Facebookfacebook.com/paysmedoc
• LinkedInlinkedin.com/company/parc-naturel-r%C3%A9gional-m%C3%A9doc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Parc naturel régional Médoc