What Gironde Tourisme does

Gironde Tourisme is the official departmental tourism development agency (Agence de Développement Touristique) for the Gironde department in southwestern France, operating under the Gironde departmental council as a publicly-funded non-profit. The agency serves as the recognized destination marketing organization for the department, covering seven major territories: Bordeaux, Bassin d'Arcachon, Blaye-Bourg-Terres d'Estuaire, Entre-deux-Mers, Médoc, Saint-Émilion-Libourne-Fronsac, and Sud Gironde. Its primary mission is to consolidate and distribute authoritative information about accommodations, activities, restaurants, events, gastronomy, and outdoor experiences across these territories.

The agency's core product is the gironde-tourisme.com website, a content-rich tourism information portal built on a conventional web stack integrating OpenStreetMap for interactive mapping, Google services for routing and directions, Calaméo for embedded PDF guides, YouTube for video content, Google reCAPTCHA for form security, and Facebook Messenger for online chat. Product modules include the main tourism portal, dedicated sections for hiking (La Gironde à pied) featuring GR trails and Ways of Santiago de Compostela, cycling (Gironde à vélo) including the Canal des Deux Mers route, boat tours (La Gironde en bateau), gastronomy with a curated 2026 Michelin-starred restaurant guide covering 22 awarded tables, an editorial blog with 187 articles across 27 categories, an accommodation directory, family activities, accessibility-focused Tourism & Handicap content, and a dedicated Espace Pro portal for tourism professionals. The platform lists roughly 1,000 tourism providers including 53 oyster tasting establishments on the Bassin d'Arcachon and operates with no native mobile app and no public API.

As a publicly-funded agency, Gironde Tourisme generates no commercial revenue from visitor-facing services and operates without private investment, venture capital, or stock listing. Funding derives entirely from departmental and regional council contributions. The agency serves two primary segments: individual French and international tourists seeking free planning information, and tourism professionals (hoteliers, restaurateurs, activity providers, winemakers, oyster farmers) seeking visibility, certification, and promotional resources. The business model is fundamentally an information intermediary and destination marketing function rather than a transactional commerce platform, with all distribution occurring through the website and social channels (Facebook, Instagram, YouTube, Pinterest).

Name

Gironde Tourisme

Legal name

Agence de Développement Touristique Gironde Tourisme

Website

https://www.gironde-tourisme.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gironde Tourisme is the official publicly-funded tourism development agency for the Gironde department in France, providing a comprehensive website portal with destination guides, accommodations, activities, gastronomy, events, and professional resources for visitors and tourism businesses across seven territories.

Ownership category

akta.pro rank

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Public funding and institutional support: Gironde Tourisme operates as the Agence de Développement Touristique de la Gironde, a government-funded tourism development agency. As a public body, its primary funding comes from departmental council and regional council contributions, with no direct revenue generation from visitor-facing sales.

Distribution channels1 record

Marketing channels7 records

Core offering

Gironde Tourisme operates the official tourism information portal for the Gironde department in France, providing free, searchable directories of accommodations (hotels, campsites, vacation rentals, B&Bs, eco-labelled lodging), activities (hiking, cycling, boating, outdoor sports), gastronomy offerings (oyster shacks, Michelin-starred restaurants), events, and destinations. It also publishes an editorial blog, practical visitor tools (weather, transport, accessibility), and a dedicated professional portal (Espace Pro) for tourism businesses.

Product overview

Gironde Tourisme operates as the official departmental tourism development agency for Gironde, France, functioning as a comprehensive tourism information portal rather than a technology platform. The core offering is a content-rich website providing visitor information across multiple modules including outdoor activities (hiking, cycling, boating), gastronomy (oyster shacks, Michelin-starred restaurants, regional specialties), accommodations, events, and accessible tourism. Key product modules include the main tourism portal, dedicated sections for hiking trails (La Gironde à pied) with GR and pilgrimage paths, cycling routes (Gironde à vélo), boat tours (La Gironde en bateau), the gastronomy guide featuring 22 Michelin-starred restaurants and oyster shack experiences, the editorial blog, accessibility-focused Tourism & Handicap section, accommodation directory, family activities, and event calendar. The site also promotes UNESCO heritage sites including the Vauban fortifications and Saint-Émilion vineyards.

Differentiator

Problem solved

Functional benefit

Products and services

• Gironde Tourisme Official Tourism Portal The official tourism information website for the Gironde department, providing comprehensive information about destinations, accommodations, activities, events, and practical visitor information for the Bordeaux and Gironde region.
• Hiking in Gironde (La Gironde à pied) Hiking and walking trail information section featuring GR (Grande Randonnée) trails, GR de pays routes, walking loops, accessible routes, and pilgrimage paths including Ways of Santiago de Compostela crossing Gironde.
• Gironde by Bike (Gironde à vélo) Cycling tourism section featuring bike routes, itineraries, and the Canal des Deux Mers à Vélo cycling route through the Gironde wine region.
• Gironde by Boat (La Gironde en bateau) Boat tours and nautical activities section including Garonne estuary cruises, pinasse boat experiences, and oyster tasting excursions.
• Outdoor Activities Directory Comprehensive listing of outdoor activities including climbing, surfing, beaches, thalasso/spa, sailing, horse riding, fishing, canoeing, VTT/mountain biking, golf, naturism, and yoga.
• Gastronomy Section Culinary tourism section featuring local producers, Michelin-starred restaurants, and regional specialties including oysters, canelés, and Bordeaux wines.
• Gastronomic Restaurants Guide Guide to 22 Michelin-starred restaurants in Gironde for 2026, including 15 one-star and 7 two-star establishments across Bordeaux, Saint-Émilion, and Bassin d'Arcachon regions.
• Tourism Blog Editorial blog featuring 187 articles across 27 categories (Balades, Nature, Actu, Culture, Vélo, Patrimoine, Hébergement, Oenotourisme, Gastronomie, Bien-être, Famille, etc.) covering hidden gems, nature walks, cultural heritage, family activities, oenotourism, gastronomy, and seasonal events across Gironde.
• Tourism & Disability (Tourisme & Handicap) Accessibility-focused tourism section featuring certified accessible accommodations, activities, restaurants, and tourist offices for visitors with disabilities.
• Accommodation Directory Comprehensive directory of accommodations including campsites, bed & breakfasts, hotels, vacation rentals, group accommodations, holiday villages, and eco-labelled lodging.
• Family Activities (Le coin des enfants) Family-friendly activities section including Robin's Trails, Terra Aventura treasure hunts, Gironde Kids agenda, nature discoveries, and theme parks.
• Event Agenda Event calendar featuring weekend activities, vineyard events, exhibitions, markets, Christmas markets, performances, concerts, and harvest festivals across Gironde.
• Oyster Shack Experiences Directory of 53 oyster shacks across Bassin d'Arcachon for tasting oysters, seafood, and local wines at waterside establishments.
• Hiking Accommodations (Rando Étape Gironde) Directory of certified hiking accommodations within 2 km of recognized trails (GR, GRP, or pilgrimage paths) offering services for hikers including meals and laundry facilities.
• Vauban Fortifications Tours UNESCO World Heritage tours featuring the Citadelle de Blaye, Fort Pâté, and Fort Médoc defensive system designed by Vauban in the 17th century.
• Espace Pro Professional Portal Dedicated professional resources section for tourism industry partners (hoteliers, restaurateurs, activity providers, winemakers, oyster farmers), providing listing management, certification programs, promotional tools, and professional guidance.
• Bordeaux Wine Routes (Routes du Vin) Wine tourism itinerary covering the 6 Routes du Vin de Bordeaux: Bordeaux, Blaye et Bourg, Médoc, Saint-Émilion-Pomerol-Fronsac, Graves et Sauternes, and Entre-deux-Mers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Two partnerships are on record, tiered minor.

• Maison de l'Huître (Gujan-Mestras)minorStrategic or Co-development PartnerEducational partnership for oyster culture awareness - Maison de l'Huître visitor center teaches about oyster farming, history, and traditions of the Bassin d'Arcachon.
• Les Cycles du Canal (Castets-en-Dorthe)minorChannel Partner/ Reseller/ DistributorBicycle rental partner for Canal des Deux Mers cycling routes, providing equipment rental to visitors following the voie verte greenway.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Comité Régional du Tourisme de Nouvelle-Aquitaine: Regional tourism committee coordinating destination promotion across the Nouvelle-Aquitaine region (including Gironde), with broader geographic scope but a comparable promotional and development mandate.

Others

• Booking.com: Major OTA providing accommodation and experience information adjacent to Gironde Tourisme's accommodation directory function, but operating on a global transaction-based business model rather than public-interest promotion.
• Lonely Planet: Commercial travel guide publisher producing editorial destination content comparable in purpose to Gironde Tourisme's editorial blog and destination guides, though operating globally on a publisher business model.

Broad incumbents

• Tripadvisor: Major private travel information platform providing destination content, reviews, and listings that overlap functionally with Gironde Tourisme's visitor information role, but with global scope and an advertising-driven business model.
• Atout France: National tourism development agency of France with a destination promotion and tourism development mandate similar to Gironde Tourisme, but operating at national level with substantially broader scope and resources.

Direct peers

• Charentes Tourisme: Official tourism agency for Charente and Charente-Maritime departments, providing destination information, gastronomy promotion (cognac, oysters), and outdoor tourism services structurally comparable to Gironde Tourisme.
• Landes Tourisme: Departmental tourism agency for Landes in the same Nouvelle-Aquitaine region, comparable in scale and structure to Gironde Tourisme, focused on coastal, outdoor, and gastronomy tourism promotion.
• Office de Tourisme de Bordeaux Métropole: Localized CVB covering the Bordeaux metropolitan area, with a closely overlapping geographic focus with Gironde Tourisme and a similar visitor information and accommodation directory function.
• Dordogne Tourisme: Departmental tourism agency for Dordogne, providing destination promotion, accommodation directories, event listings, and outdoor tourism content with a similar mandate, scale, and operational model to Gironde Tourisme.
• Pyrénées-Atlantiques Tourisme (Visit Béarn): Departmental tourism agency for Pyrénées-Atlantiques in the same Nouvelle-Aquitaine region, providing destination promotion across coastal, mountain, and Basque heritage tourism with a comparable DMO structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/tourismegironde
• Facebookfacebook.com/tourisme.gironde
• Instagraminstagram.com/girondetourisme
• Pinterestpinterest.fr/girondetourisme

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gironde Tourisme