What POCHET GmbH does

POCHET GmbH is a family-oriented neighborhood grocery retail chain headquartered in Krefeld, Germany, founded in 2023. The company operates 5-6 physical supermarket locations across the North Rhine-Westphalia (NRW) region - specifically in Gelsenkirchen, Wuppertal, Neuss, Hagen, and Duisburg - serving local households with a positioning centered on family needs and cultural familiarity. Its product mix combines everyday grocery staples with private-label items, most notably the "Hejazi" coffee brand sourced from Brazilian beans and roasted in-house, which represents the company's first vertical extension beyond standard grocery assortment.

The company runs an e-commerce channel built on the Odoo platform and has launched a franchise program that includes a profit guarantee for franchisees, signaling a strategic shift from pure owner-operator retail toward a more capital-light, franchise-led growth model. Distribution is primarily physical-store driven, supplemented by online ordering via Odoo for pickup or last-mile fulfillment. Recent footprint growth has been achieved through a combination of organic new store openings in 2023-2024 and the acquisition of Sıla Market in Duisburg in late 2025, which represents the company's first disclosed M&A transaction.

The business model combines retail margin on grocery sales, vertical margin on private-label coffee, and franchise fees/spread from the franchise program. The company is privately held, has not publicly disclosed funding rounds or revenue figures, is GDPR compliant, and has received regional media coverage including a feature on SAT1 NRW. Leadership includes Managing Director Onur Yigiter and Head of IT Arnold Martinez Arellano, supported by a four-person founding team of Yigiter, Murat Sezginer, Yusuf Akpınar, and Zeynep Kaplan.

Name

POCHET GmbH

Legal name

Pochet Gelsenkirchen GmbH

Website

https://pochet.de

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

POCHET GmbH is a family-oriented German neighborhood grocery chain operating 5-6 supermarkets across North Rhine-Westphalia, selling groceries and its own "Hejazi" coffee brand through physical stores, an Odoo-based e-commerce channel, and a franchise program with profit guarantees.

Ownership category

akta.pro rank

Product category

Supermarket / Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), All Other Specialty Food Retailers (445298)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)

akta.pro secondary industry

Ethnic Grocery + Butcher/Bakery/Hot Bar (Integrated Service Counters) (CRAHAFAM)

Keywords

• Family-oriented grocery retail
• Ethnic supermarket chain
• Halal food retail
• Mediterranean Turkish groceries
• Grocery franchise model

Headquarters

HQ city

Krefeld

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Grocery Sales: Revenue is generated primarily through the sale of groceries and daily necessities across physical store locations. Product categories include fresh produce (fruits & vegetables), meat, ethnic/Mediterranean/Middle Eastern/Balkan/Turkish products, snacks, and halal offerings. Stores operate as family-oriented supermarkets in Germany.
2. Own Brand Coffee — Hejazi: Pochet roasts and sells its own branded coffee 'Hejazi' in stores. Coffee beans are imported from Brazil and roasted in-house, sold at retail to customers visiting stores or purchasing through the e-commerce platform.
3. Franchise Fees: Pochet generates revenue by licensing its brand, business model, and operational support to franchisees. The franchise model includes training, ongoing support, and promises a profit guarantee for franchise partners.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

POCHET GmbH operates a chain of family-oriented retail supermarkets across Germany's Ruhr region, selling fresh produce, halal meat, and authentic Mediterranean, Middle Eastern, Balkan, and Turkish groceries. Stores feature in-house roasted Hejazi coffee, in-store play areas, themed kid restrooms, and social café spaces, and the chain also sells online via its Odoo-powered e-commerce platform. Complementing retail is a franchise program that licenses the Pochet brand, operating model, and training to independent store operators.

Product overview

POCHET GmbH operates as a family-oriented grocery retail chain in Germany with a multi-format offering. The core product is the Pochet Supermarket chain, complemented by the proprietary Hejazi coffee brand (roasted in-house from Brazilian beans). Additional features include in-store play areas for children and café areas for social gatherings. The company has also expanded through acquisition of Pochet-Sıla in Duisburg. Stores specialize in ethnic Mediterranean, Middle Eastern, Balkan, and Turkish products including fresh produce, halal meat, and authentic ethnic flavors.

Differentiator

Problem solved

Functional benefit

Brands

• Hejazi: Company's own private-label coffee brand featuring freshly roasted coffee beans imported from Brazil.

Products and services

• Pochet Supermarket Family-oriented supermarket chain offering fresh produce, halal meats, and authentic Mediterranean, Middle Eastern, Balkan, and Turkish groceries, complemented by in-store play areas, themed kid restrooms, social cafés, and the in-house roasted Hejazi coffee brand.
• Hejazi Coffee Own-brand coffee line featuring freshly roasted coffee beans imported from Brazil, roasted in-house at POCHET stores and sold to retail and online customers.
• POCHET Online Grocery Store Digital grocery shopping platform (pochet.de) built on Odoo, allowing customers to browse and order POCHET products online alongside the in-store experience.
• POCHET Franchise Program Licensed franchise offering that lets entrepreneurs open a POCHET-branded family-oriented grocery store, with brand, operating model, training, ongoing support, and a profit guarantee from the franchisor.
• Pochet-Sıla Store (Duisburg) Grocery retail location in Duisburg operated under the POCHET umbrella as Pochet-Sıla, following the acquisition of the former Sıla Market.

Quantifiable outcome

• Family-oriented supermarket recognized regionally via SAT1 NRW television coverage

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BİM: Turkish hard-discount grocery chain expanding internationally with small-format, limited-assortment stores. Comparable as a Turkish-origin grocery operator pursuing the same multicultural customer base Pochet serves, though at vastly larger scale.
• A101: Turkish discount grocery chain growing aggressively within Turkey and selectively abroad. Comparable as a Turkish-rooted grocery brand serving multicultural shoppers with a value-led assortment.

Broad incumbents

• Edeka Zentrale: Germany's largest supermarket group, operating a heavily franchised network of independent retailers under the Edeka banner. Highly comparable on the German grocery-retail and franchise-model dimensions, though vastly larger in scale and broader in assortment.
• Spar: Internationally franchised grocery brand with a German store base run by independent retailers. Comparable on franchise-led store rollout and on positioning around fresh and specialty foods versus pure discount.
• Rewe Group: Major German supermarket and discount group with a strong franchise partner model for Rewe full-range stores. Comparable on grocery retail mechanics and franchise expansion, but with national breadth and far deeper assortment than Pochet.
• Aldi Süd: Hard-discount incumbent operating in the same NRW footprint as Pochet. Comparable as a price-aggressive grocery competitor pursuing expanded private-label and international ranges that increasingly overlap Pochet's ethnic assortment.
• Netto Marken-Discount: Small-format discount grocery chain (part of Edeka Group) present across Germany including NRW. Comparable on small-format, everyday-needs positioning that competes for the same family-shopper trips.
• Lidl (Schwarz Group): Hard-discount competitor with a growing international cuisine and halal range and aggressive private-label strategy. Comparable on grocery retail in Germany and as a primary price-led threat to Pochet's differentiated assortment.

Regional players

• Handelshof: Regional German food wholesaler and cash-and-carry operator serving retail and foodservice customers. Comparable as a regional food-retail/wholesale operator in the same geographies Pochet serves.
• Famila / Bartels-Langness: Mid-sized regional supermarket chain in northern and western Germany. Comparable on the multi-store regional supermarket-operator model Pochet is building, though without the family-amenity or ethnic-cuisine angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Pochet_De
• YouTubeyoutube.com/@pochetde
• Facebookfacebook.com/100095006974193
• LinkedInlinkedin.com/company/pochet-gmbh
• TikToktiktok.com/@pochetgmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POCHET GmbH