The PoCUS Course

What The PoCUS Course does

The PoCUS Course is a privately-held, founder-led provider of Point of Care Ultrasound (POCUS) education and training, founded in 2018 by International Course Director Aidan Baron and headquartered in Sydney, Australia. The company delivers hands-on, clinically-integrated ultrasound courses to healthcare professionals across emergency, pre-hospital, critical care, community, and military/tactical settings, operating across the UK, EU, and Australia with a hybrid Core Faculty plus local-instructor delivery model.

Its product portfolio comprises five in-person courses — the flagship 1-day Intro to Prehospital Trauma, a 2-day Prehospital Critical Care, a 1-day Enhanced & Community Care course, a 3/4-day Ultrasound Guided Procedures programme, and bespoke 1-4 day Remote, Austere & Tactical courses — supplemented by a free online resource library of recorded lectures and conference presentations used as marketing and lead generation. The core teaching approach emphasizes tactile, hands-on learning of ultrasound physics, simulation-based training, and incremental stress inoculation, taught by actively practicing clinicians rather than full-time educators.

The business model is service-based: revenue is generated from paid in-person course fees (pricing is not publicly disclosed and appears to be quote-based), with free online resources serving as a freemium funnel. The company employs roughly 5 people, has no disclosed external funding, and operates as a profitable lifestyle business scaling through regional faculty additions rather than capital-intensive expansion. Customer segments include emergency physicians, critical care and HEMS paramedics, military special capability groups, and general practitioners in community and urgent care settings.

Name

The PoCUS Course

Legal name

The PoCUS Course

Website

https://pocus.training

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The PoCUS Course is a Sydney-based, founder-led provider of Point of Care Ultrasound training courses for emergency, pre-hospital, critical care, community, and military clinicians across the UK, EU, and Australia, delivering in-person hands-on programmes complemented by a free online resource library.

Ownership category

akta.pro rank

Product category

Medical Ultrasound Education and Training

NAICS

Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

EMS Education, Training & Simulation Centers (HLAFANAL)

akta.pro secondary industries

Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

Keywords

• Ultrasound training
• Point of care ultrasound
• Prehospital trauma education
• Emergency medicine courses
• Clinical ultrasound training

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. In-person course fees: Revenue generated from paid in-person ultrasound training courses. Courses range from 1-day intensive workshops to 2-day and 3/4-day programmes. Additional bespoke courses for tactical and remote environments. Pricing appears quote-based, not publicly disclosed on website.
2. Online educational resources: Free educational content including lectures, research training videos, and conference presentations available online. Serves as marketing/lead generation for paid courses.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The PoCUS Course delivers in-person Point of Care Ultrasound (PoCUS) training courses to healthcare professionals, including paramedics, emergency physicians, and critical care clinicians across the UK, EU, and Australia. The core portfolio includes a 1-day Intro to Prehospital Trauma course, a 2-day Prehospital Critical Care course, a 1-day Enhanced & Community Care course, a 3/4-day Ultrasound Guided Procedures course, and bespoke 1-4 day Remote/Austere/Tactical courses. Courses are taught using a tactile, hands-on methodology by active clinicians and supplemented by free online educational resources.

Product overview

The PoCUS Course is a training provider offering a portfolio of ultrasound education courses. The core offerings include the flagship 1-day Intro to Prehospital Trauma course, a 2-day Prehospital Critical Care course, specialized 1-4 day Remote/Austere/Tactical courses, a 1-day Enhanced & Community Care course, and a 3/4-day Ultrasound Guided Procedures course. The company also provides Online Resources including recorded lectures and research training videos. Courses are delivered by a combination of Core Faculty and local instructors, with offerings spanning Australia, UK, and EU regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Intro to Pre-Hospital Trauma Ultrasound The flagship 1-day intensive course teaching a clinically-integrated approach to Point of Care Ultrasound in the trauma patient. Covers eFAST, Basic Lung Ultrasound, Pneumothorax and Haemothorax, Clinical Decision Making Frameworks, Basic Echo Image acquisition (SubCostal and PSLAX), Approach to Basic Echo in Trauma (Tamponade), Approach to echo in Traumatic Cardiac Arrest, Case Studies, and Basic approach to ultrasound for intra-abdominal bleeding. Designed for pre-hospital emergency medicine clinicians and emergency physicians.
• Prehospital Critical Care A 2-day course designed for clinicians in Pre-Hospital Emergency Medicine and Critical Care. Builds on the Intro to Prehospital Trauma course with Day 2 adding more focused echo for medical emergencies, AAA/IVC/DVT acquisition and assessment, lung ultrasound for critically ill patients, ultrasound guided vascular access, fascial plane blocks, and optic nerve sheath diameter measurement for TBI.
• Remote, Austere & Tactical Bespoke 1-4 day POCUS courses tailored for prolonged field care, wilderness, and remote/austere environments. Includes simulation-based training, incremental stress inoculation skills stations, and animal models for tactical and operational deployment-based curriculum. Designed for military medical personnel, tactical responders, and remote area medics.
• Enhanced & Community Care A 1-day course teaching POCUS examinations to guide therapy and refine diagnostic acumen in General Practice, Community, Urgent Care, and Extended Prehospital Care Settings. Covers Renal & Urinary, Gallbladder, Soft Tissue, DVT, Pulmonary & Lung, and Basic Cardiac ultrasound.
• Ultrasound Guided Procedures A 3/4-day course covering US-guided cannulation, fascial plane blocks (FICB and Serratus Anterior Plane Block), guided needle aspiration, haematoma block for fracture site analgesia, and basic vascular assessment for DVT.
• Online Resources Digital educational materials including conference lectures on prehospital POCUS, Bayesian clinical decision making, eFAST techniques, ultrasound guided IVs, and keynote presentations from international POCUS conferences. Functions as freemium lead-generation content for paid courses.

Quantifiable outcome

• Positive feedback from Emergency Physicians, Intensive Care Paramedics, and Critical Care Paramedics across multiple countries

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 123sonography: 123sonography is a major online ultrasound education platform offering structured courses, CME credits, and instructor-led programs for physicians, sonographers, and allied health professionals — directly competing with The PoCUS Course for clinician training wallets, but with a digital-first delivery model that contrasts The PoCUS Course's in-person emphasis.
• Critical Care Ultrasound Institute: Critical Care Ultrasound Institute provides hands-on POCUS training and certification courses for emergency and critical care clinicians in North America, overlapping directly with The PoCUS Course's curriculum on eFAST, lung ultrasound, echo, and DVT — and competing for the same specialist learner segment.
• POCUS World: POCUS World is an online POCUS education platform delivering courses and reference content for emergency physicians, internists, and hospitalists — directly comparable to The PoCUS Course's curriculum and learner base, with a different delivery model.

Broad incumbents

• GE HealthCare (Point of Care Ultrasound): GE HealthCare offers POCUS systems (Vscan) paired with structured clinical education programs, online learning, and certification pathways for emergency and critical care clinicians — a broader incumbent portfolio play that overlaps with The PoCUS Course's clinician training mission.
• FUJIFILM SonoSite: FUJIFILM SonoSite is a leading POCUS device manufacturer that bundles clinical education, scan-lab platforms (SonoSite Institute), and in-person training with its ultrasound hardware, competing with The PoCUS Course by leveraging device installed-base to drive training demand at scale.
• Philips Ultrasound (and Philips POCUS): Philips is a major ultrasound device manufacturer (including the Philips Lumify POCUS device) that runs structured clinical education programs and scholarships — connected to The PoCUS Course through the founder's 2020 Philips Young Clinical Pioneer Scholar award and as a potential training-partner or competitor for enterprise contracts.
• Butterfly Network: Butterfly Network is a POCUS device innovator (single-probe, software-driven) with its own educational platform (Butterfly Academy, ScanLab) targeting the same clinician segments as The PoCUS Course, blending hardware, AI, and educational content to compete for training time and attention.

Emerging players

• The Ultrasound Podcast: The Ultrasound Podcast (now merged with Butterfly Network content) is a long-running free educational podcast that taught millions of clinicians POCUS fundamentals, partially overlapping with The PoCUS Course's mission of clinician ultrasound education through accessible multimedia content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thepocuscourse
• YouTubeyoutu.be/aA_Xpx_70Tg?t=94
• Facebookfacebook.com/ThePoCUSCourse
• LinkedInlinkedin.com/company/the-pocus-course
• Instagraminstagram.com/pocus_course/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The PoCUS Course