Podnikni to!

What Podnikni to! does

Podnikni to!, operated under TJ Group s.r.o. (IČO: 06472664), is a Czech pre-incubation education platform that delivers free, workshop-based entrepreneurship training to non-entrepreneurs and beginners. The company was cofounded by Jakub Tížek and Max Dužek, with the core concept developed in 2015 and national rollout beginning from Mendel University in Brno in 2017. It currently operates two core course formats: a one-month, 5-workshop city course for citizens of partner municipalities and a two-month, 8-workshop university course for students and recent graduates, both led by 99+ practicing entrepreneur-lecturers under a gamified methodology co-developed with the Court of Moravia design studio.

The revenue model is institutionally funded, not consumer-paid: partner regions, cities, and universities contract with Podnikni to! to deliver courses free of charge to participants. The company has scaled to 15 Czech cities and 11 universities, runs roughly 30 courses per year, has produced 1,500+ course graduates over approximately 4.5 years, and reports 6,000+ total contacts with 80%+ finding their entrepreneurial project through the program. Course graduates feed into the Klub podnikavců (Entrepreneurs' Club), a nationwide alumni community that operates as an ongoing engagement channel. The company operates under the auspices of the Svaz měst a obcí ČR (Union of Towns and Municipalities of the Czech Republic) and is integrated into the national startup support stack via reciprocal referrals with JIC and complementary positioning alongside CzechInvest's CzechStarter and the Czech Chamber of Commerce's programs. A first international extension launched in Bratislava in collaboration with Civitta.

The business is bootstrapped: there is no external venture capital, no parent company, and no public listing. The operational team is 16 people based in Brno, with an extended network of 99+ lecturers operating as contract师资 rather than employees. Distribution is exclusively through institutional partnerships, and marketing is conducted through partner channels, organic social (Facebook, Instagram), email newsletters, earned media in Czech business outlets, and appearances on entrepreneurship podcasts. There is no proprietary software, mobile app, API, or technology platform; the core "product" is a trained human-led curriculum, which positions the company as a high-touch education service rather than a software business.

Name

Podnikni to!

Legal name

TJ Group s.r.o.

Website

https://podniknito.cz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Podnikni to! is a Czech pre-incubation platform that delivers free entrepreneurship workshops to citizens and university students through municipal and university partnerships, with 15 cities, 11 universities, and 1,500+ graduates across the country.

Ownership category

akta.pro rank

Product category

Entrepreneurship Education

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

akta.pro secondary industries

Small Business & Entrepreneurship Community Education (EDAAAFAK), Entrepreneurship & Small Business Workforce Programs (EDAAAOAM)

Keywords

• Entrepreneurship education
• Pre-incubation training
• Business workshops
• Startup community building
• Practical entrepreneurship courses

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Institutional Funding (Municipal and University Contracts): Funded directly by regions, cities, and universities. Partner municipalities pay for courses to support local entrepreneurship among citizens. Partner universities pay for courses for students and recent graduates. The courses are free for participants, with funding coming from public/government sources.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Podnikni to! delivers free pre-incubation entrepreneurship workshops in partnership with Czech municipalities and universities. The offering includes two course formats — a one-month 5-workshop course for city residents and a two-month 8-workshop course for university students — both led by practicing entrepreneurs. Graduates can join the nationwide Klub podnikavců alumni community for ongoing networking and support.

Product overview

Podnikni to! is a pre-incubation platform that provides practical entrepreneurship education through two main course formats: a monthly 5-workshop course for city residents and a two-month 8-workshop course for university students. The organization operates as a network across Czech cities and universities, with courses led by practicing entrepreneurs. After completing courses, participants can join the Klub podnikavců (Entrepreneurs' Club) community for continued networking and support. The company also operates through TJ Group s.r.o. and is supported by the Svaz měst a obcí ČR (Union of Towns and Municipalities of the Czech Republic).

Differentiator

Problem solved

Functional benefit

Brands

• Klub podnikavců: A nationwide community for entrepreneurs who have completed the Podnikni to! courses and continue developing themselves and their projects.

Quantifiable outcome

• 80%+ of 6000+ participants found their entrepreneurial project through Podnikni to!
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Mendelova univerzita v Brně (MENDELU)coreStrategic or Co-development PartnerThe original university partner where Podnikni to! started as a course. MENDELU supported the first course which was so successful it led to the expansion of the project. Continues to partner on student entrepreneurship programs and hosts the ICV (Institute of Lifelong Learning) partnership.
• České vysoké učení technické v Praze (ČVUT)coreStrategic or Co-development PartnerOne of 11 partner universities offering Podnikni to! courses to students. ČVUT students participate in entrepreneurship workshops through this partnership.
• Univerzita Palackého v Olomouci (UPOL)coreStrategic or Co-development PartnerOne of 11 partner universities offering Podnikni to! courses to students. UPOL students participate in entrepreneurship workshops through this partnership.
• Jihomoravský inovační centrum (JIC)coreStrategic or Co-development PartnerLong-term partner collaboration where Podnikni to! and JIC mutually promote activities and offer students complementary programs. JIC refers students to Podnikni to! who are at the earliest stages, while Podnikni to! refers graduates to JIC when they are ready for further acceleration.
• Svaz měst a obcí ČRcoreStrategic or Co-development PartnerThe national support for entrepreneurship building is under the auspices of the Union of Towns and Municipalities of the Czech Republic. This partnership provides institutional backing for expanding courses to cities nationwide.
• Jihomoravský krajminorGTM or Marketing PartnerRegional partner supporting Podnikni to! activities in the South Moravian Region.
• Hospodářská komora ČRminorStrategic or Co-development PartnerCzech Chamber of Commerce recognizes Podnikni to! as complementary to their acceleration programs, working with CzechInvest on programs like CzechStarter and CERIecon – Playpark Brno.
• City of KyjovminorGTM or Marketing PartnerOne of the early cities to partner with Podnikni to!, offering courses to citizens. Mayor František Lukl, Chairman of the Union of Towns and Municipalities, endorsed the project.
• Klub podnikavcůcoreOthersA national community of entrepreneurs created from Podnikni to! course graduates. Functions at local level with regular national meetups, providing ongoing support and networking for alumni.
• Court of MoraviaminorStrategic or Co-development PartnerRenowned design studio that collaborated on the development of the gamified Podnikni to! methodology.
• CivittaminorStrategic or Co-development PartnerIn March, the first course in Bratislava for university students began in collaboration with Civitta.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Junior Achievement (JA Worldwide): The largest global youth entrepreneurship education organization, delivering in-school and after-school programs free to students. Closely comparable in audience (students and young adults), free delivery model funded by partners, and mission of pre-incubation entrepreneurship foundations.
• Enactus: Global non-profit operating university-based entrepreneurship education programs in 30+ countries. Directly comparable as it delivers experiential entrepreneurship curricula to students at partner universities, often free for participants, similar to Podnikni to!'s university-track courses.
• CzechInvest: Czech government investment and business development agency already partnering with Podnikni to! on CzechStarter. Operates adjacent entrepreneurship support programs and represents both a partner and potential substitute funder.
• Ashoka: Global organization supporting social entrepreneurs, including via education programs that teach changemakers how to build ventures from scratch. Comparable in mission (pre-incubation education) and institutional/funder-backed delivery model.
• Startup Wise Guys: Leading CEE-based accelerator and entrepreneurship education provider running both structured programs and shorter courses for early-stage founders. Comparable in CEE geography, institutional partnerships, and audience moving from idea to venture.

Direct peers

• CIVITTA: CEE management consultancy and innovation agency already partnered with Podnikni to! on the Bratislava launch. Operates entrepreneurship education and accelerator programs across CEE, with comparable methodology and audience.
• Startup Weekend (Techstars): Workshop-format entrepreneurship education events where aspiring founders develop and pitch business ideas over a short intensive period. Highly comparable hands-on, community-driven, gamified pre-incubation format used by Podnikni to!.
• Jihomoravský inovační centrum (JIC): Czech innovation center in Brno, already partnered with Podnikni to! via a referral handoff (Podnikni to! feeds JIC for acceleration). Comparable mission (supporting early-stage founders), geography, and institutional funding model.
• Impact Hub: Global network of entrepreneurship and innovation hubs offering workshops, community, and pre-incubation support to aspiring entrepreneurs. Operates in CEE (including Prague and Vienna) with comparable programming, funding mix (institutional + partners), and target audience.

Regional players

• Komersializacijos centras (KTU CC): Lithuanian university-linked entrepreneurship education and pre-incubation provider. Comparable in operating free-of-charge workshops for university students and recent graduates, with municipal/institutional funding — though serving Lithuania rather than Czechia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/podniknito
• Instagraminstagram.com/podnikni_to
• LinkedInlinkedin.com/company/podniknito

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podnikni to!