Poelier Van Ledden

What Poelier Van Ledden does

Poelier Van Ledden is a third-generation family-owned poultry business headquartered in Lienden, Netherlands, operating a single retail store in a local shopping center and serving the Betuwe region. The company retails fresh and prepared chicken, wild game, and poultry products directly to individual consumers, with a core assortment spanning chicken, wild and poultry, appetizers (hapjes), beef and pork, grill and ready-to-eat items, salads and cold meats, barbecue products, and seasonal Easter offerings. Beyond consumer retail, the business supplies hospitality (horeca) establishments, independent butchers, and healthcare institutions with custom-made products tailored to specific weights, marinades, portions, and packaging configurations, supported by its own refrigerated home delivery fleet covering Kesteren, Opheusden, Ochten, Dodewaard, Rhenen, Wageningen, Bennekom, Ingen, Lienden, and Ommeren.

The business is run with approximately 7 employees and combines a physical storefront with a Lightspeed-powered e-commerce site that supports online ordering, store pickup, iDeal/Wero payment, and gift-card fulfillment. Revenue mechanics rest on four streams: walk-in retail, home delivery (free above a stated order threshold, with a flat shipping fee below it), B2B/horeca supply on a quote basis, and gift/corporate gifting. The current owner, Vincent van Ledden, took over from his father in 2021 after the company relocated from Kesteren to its present Lienden location in November 2020; the firm has operated continuously in the Betuwe region for more than 30 years and across three family generations.

Differentiators emphasized in the company's own materials are three-generation family expertise, antibiotic-free chickens raised under short supply chains, daily custom manufacturing against customer specification, and a personalized service model centered on a small in-store team. The operation is intentionally local: no external investors, no parent company, a single retail site, a defined regional delivery perimeter, and no disclosed presence beyond the Netherlands. Marketing is limited to the company website and physical store presence; product positioning centers on freshness, customization, and the gift/gifting occasions that the local consumer and horeca base rely on the shop to fulfill.

Name

Poelier Van Ledden

Legal name

Poelier van Ledden

Website

https://poeliervanledden.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Poelier Van Ledden is a third-generation family-owned poultry retailer in Lienden, Netherlands, selling fresh chicken, game, and prepared poultry to Betuwe-region consumers and B2B customers including hospitality, butchers, and healthcare institutions, supported by refrigerated home delivery and a Lightspeed e-commerce site.

Ownership category

akta.pro rank

Product category

Specialty Meat & Poultry Retail

NAICS

Poultry Processing (311615), Other Specialty Food Retailers (44529), Poultry and Poultry Product Merchant Wholesalers (424440)

SIC

Poultry Slaughtering And Processing (2015), Food And Kindred Products (2000)

akta.pro primary industry

Poultry Shops (CRAHAHAD)

akta.pro secondary industries

Poultry Wholesale (Whole Birds, Parts) (AFAIADAC), Ready-to-Eat/Ready-to-Heat Poultry Meals & Components (Meal Kits, Fully Cooked Items) (AFANACAG), Marinated/Seasoned & Case-Ready Poultry (Tray-Pack, MAP, Vacuum Skin Pack) (AFANACAF)

Keywords

• Poultry retail
• Fresh chicken products
• Game and poultry
• BBQ grill products
• Horeca poultry supply

Headquarters

HQ city

Lienden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Store Sales: Direct sales of fresh and grilled chicken, game, and poultry products to consumers visiting the physical store in Lienden shopping center.
2. Home Delivery: Delivery service to customers in the Betuwe region (Kesteren, Opheusden, Ochten, Dodewaard, Rhenen, Wageningen, Bennekom, Ingen, Lienden, Ommeren) with free delivery on orders over €35, otherwise €4.95 shipping fee.
3. B2B/Horeca Supply: Supply of poultry products to hospitality businesses, butchers, and healthcare institutions. Products include fresh chicken schnitzels, snacks, satay sticks, and various wild/game products at competitive pricing.
4. Gift Packages: Corporate and relationship gifts, Christmas packages, and gift cards sold to businesses and individuals for gifting purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

Poelier van Ledden is a family-owned poultry shop operating a physical retail store in Lienden, Netherlands, that sells fresh chicken, wild game, and poultry products (including ready-to-eat items, BBQ products, snacks, salads, gift packages, and gift cards). The business serves both individual consumers via in-store purchases and home delivery across the Betuwe region, and business customers (horeca, butchers, healthcare institutions) via custom-made chicken products and B2B delivery. Products are sourced from antibiotic-free chickens processed through short supply chains.

Product overview

Poelier van Ledden is a traditional Dutch poultry and game bird retailer operating as a single-location physical store with e-commerce capabilities. The core offering consists of fresh chicken, wild game, and poultry products sold through the following main product categories: Kip (chicken), Wild & Gevogelte (wild & poultry), Hapjes (appetizers), Rund & Varken (beef & pork), Grill & Kant en Klaar (grill & ready-to-eat), Salades & Vleeswaren (salads & cold meats), and BBQ products. The company also offers seasonal Easter products, corporate gift packages, and gift cards. For B2B customers, the business provides custom-made chicken schnitzels, satay sticks, döner, crispy chicken products, pulled chicken, and smoked chicken breast. All products are sourced from antibiotic-free chickens processed through short supply chains. The company operates from Lienden, Netherlands, serving both retail customers and hospitality/care institutions. The e-commerce platform is powered by Lightspeed.

Differentiator

Problem solved

Functional benefit

Products and services

• Kip (Chicken Products)

Quantifiable outcome

• Antibiotic-free chickens raised naturally with time to grow at natural pace

Named customers3 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Vleesch.nl: Dutch online platform aggregating local butchers and poeliers for direct home delivery. Comparable as a digital channel for custom poultry/meat orders; potentially a partnership or competitive threat to Poelier van Ledden's regional delivery.

Broad incumbents

• Jumbo: Major Dutch supermarket chain. Competes across the same chicken, game, BBQ, and gift-box occasions that Poelier van Ledden serves, including its premium 'Jumbo' and private-label prepared poultry ranges.
• Albert Heijn: Largest Dutch supermarket chain. Competes with Poelier van Ledden on retail poultry and prepared chicken (schnitzels, satay, BBQ items) at scale and lower price points, including AH's own antibiotic-free ranges.
• Keurslager: Dutch franchise network of independent slagerijen (butchers). Comparable because they offer custom-cut fresh meat, poultry and prepared products with personalized service — the same value proposition Poelier van Ledden offers, but at national scale and across beef/pork in addition to poultry.
• Plukon Food Group: One of the largest European poultry processors, supplying retail and foodservice. Comparable in that they produce prepared chicken products (schnitzels, satay, döner-style items) for B2B customers; Poelier van Ledden competes for the same horeca/butcher accounts but at a much smaller custom scale.
• Lidl Nederland: Discount supermarket with significant fresh poultry and prepared chicken assortment. Competes on price for the same retail chicken and ready-to-eat product categories that the poelier sells.
• 2 Sisters Storteboom: Major Dutch poultry processor supplying retail private-label and foodservice chicken. Comparable in end-product category (fresh chicken, schnitzels, satay, marinated portions) and B2B foodservice supply, though at industrial scale rather than custom-made.

Direct peers

• Poelier Bart (Eindhoven): Independent Dutch poultry shop offering fresh chicken, game, and prepared poultry products with online ordering and home delivery. Directly comparable concept: single-location poelier with retail, delivery, and B2B supply to local customers.
• Poelier Herman: Independent Dutch poultry specialist (poelier) with physical store, webshop, and delivery. Directly comparable as a single-location poelier selling fresh chicken, game, and prepared poultry products to regional consumers and B2B customers.

Regional players

• Slagerij van der Heiden: Independent Dutch butcher-slager with strong regional focus on fresh meat, poultry, and prepared items. Comparable family-run specialty meat retailer with similar retail/webshop/delivery model, though broader than pure poultry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/poelier-van-ledden

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poelier Van Ledden