What PoEx does

PoEx AS (Positive Experiences) is a Norwegian privately-held hospitality holding company that operates a multi-brand portfolio of restaurants, nightclubs, vacation rentals, and event venues, primarily centered on the Hemsedal ski resort. The company functions as the parent entity for wholly-owned sub-brands including Stavkroa (a flagship apres-ski arena and nightclub), Hemsedal Café (restaurant), NiNi Beach (beach/nightlife venue), Skiers Lodge (vacation-home apartments), and Stavkroa Arena (a dedicated concert and event venue launched in 2025). Operations span two Norwegian locations — Hemsedal (headquarters) and Fredrikstad — with founder/owner Calle Johansen controlling the entity alongside an operational leadership team including venue-specific General Managers and a Technical Manager handling real estate development. Revenue is generated through direct-to-consumer on-site spend on food and beverage, vacation apartment rentals, apres-ski venue operations, and event venue bookings, with a recent addition of Ticketmaster as a third-party ticketing channel for large-scale events such as the November 2025 'Stavkroa goes Unity Arena' take-over in Oslo. Customer segments span ski tourists and vacationers, nightlife and entertainment seekers, and corporate/group event planners; GTM is primarily direct, physical-venue-based, supplemented by event-driven marketing, lifestyle brand partnerships (Red Bull, Nordica, Oakley, BMW), and standard digital advertising via Google Analytics, Facebook Pixel, and Google Ads. The underlying technology stack is conventional martech only — no proprietary platform, no AI/ML capabilities, no APIs or integrations — and the company employs roughly 12 staff, relying heavily on venue-level operational labor to deliver its hospitality products.

Name

PoEx

Legal name

PoEx AS

Website

https://poex.no

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

PoEx AS (Positive Experiences) is a Norwegian private hospitality holding company operating restaurants, nightclubs, vacation apartments, an apres-ski arena, and an event venue in Hemsedal under brands Stavkroa, Hemsedal Café, NiNi Beach, Skiers Lodge, and Stavkroa Arena, serving ski tourists, nightlife seekers, and corporate event planners.

Ownership category

akta.pro rank

Product category

Hospitality and Nightlife Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Food Services and Drinking Places (722), Traveler Accommodation (7211), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating Places (5812)

akta.pro primary industry

Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)

akta.pro secondary industries

Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF), Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Bars & Pubs (Non-Music) (MPAGAIAC)

Keywords

• Hospitality services
• Restaurant operations
• Nightlife entertainment
• Ski resort hospitality
• Event venue hosting

Headquarters

HQ city

Hemsedal

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant and nightclub operations: Revenue from food and beverage sales at restaurants (Hemsedal Café, Stavkroa), nightclubs, and bar operations within their venues.
2. Vacation home rentals: Revenue from vacation-home apartments operated within their hospitality portfolio.
3. Event venue bookings: Revenue from hosting concerts, corporate events, conferences, and exclusive gatherings at Stavkroa Arena and business/group packages.
4. Apres-ski operations: Revenue from one of the world's best apres-ski arenas, serving food, beverages, and entertainment to ski visitors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PoEx AS operates a multi-brand hospitality and nightlife portfolio across Norway, encompassing restaurants (Hemsedal Café), nightclubs and après-ski arenas (Stavkroa and Stavkroa Arena), beach clubs (NiNi Beach), and vacation-home apartments (Skiers Lodge). Venues deliver food and beverage service, live entertainment, concert hosting, and accommodation to ski tourists, nightlife seekers, and corporate event clients, with operations centered in Hemsedal and a secondary branch in Fredrikstad.

Product overview

PoEx (Positive Experiences) AS operates a multi-brand hospitality and nightlife platform in Norway. The company functions as a parent holding company for a portfolio of restaurant, nightclub, and vacation-rental brands including Stavkroa (with its Stavkroa Arena event space), Hemsedal Café, NiNi Beach, and Skiers Lodge apartments. The brands collectively span the HoReCa (hotel, restaurant, café) and nightlife industries, with operations centered in Hemsedal and a second branch in Fredrikstad. The company also offers business and group event services through Stavkroa Arena.

Differentiator

Problem solved

Functional benefit

Brands

• Stavkroa: Restaurant and nightclub venue in Hemsedal, Norway, featuring Stavkroa Arena for concerts, events, and corporate gatherings. Known for apres-ski activities.
• NiNi Beach
• Hemsedal Café
• Skiers Lodge

Products and services

• Stavkroa One of the world's best après-ski arenas and a legendary nightlife and entertainment venue in Hemsedal, Norway, offering dining, events, and the Stavkroa Arena concert/event space to ski tourists and nightlife seekers.
• Hemsedal Café A restaurant and nightlife venue operated by PoEx in Hemsedal, Norway, serving as one of the company's flagship dining and entertainment establishments and registered as the data controller for privacy purposes.
• NiNi Beach A beach and nightlife brand operated by PoEx, with NiNi Beach listed among the company's partner offerings and venues in the Hemsedal area.
• Skiers Lodge Vacation-home apartments operated by PoEx in the Hemsedal region, providing accommodation to ski tourists as part of the company's hospitality and experience portfolio.
• Stavkroa Arena A dedicated concert and event arena operated by Stavkroa in Hemsedal, designed for large-scale events, conferences, corporate functions, and exclusive gatherings, with tickets distributed via Ticketmaster.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Red BullminorGTM or Marketing PartnerBrand partnership displayed on PoEx partners page. Red Bull is a prominent energy drink brand commonly associated with extreme sports and nightlife event sponsorship.
• NordicaminorGTM or Marketing PartnerSki equipment brand partnership. Nordica is a well-known ski manufacturer. The partnership aligns with PoEx's apres-ski and ski resort operations.
• OakleyminorGTM or Marketing PartnerEyewear and sports brand partnership. Oakley is a premium eyewear brand associated with sports and outdoor lifestyle, relevant to the ski resort customer base.
• BMWminorGTM or Marketing PartnerPremium automotive brand partnership displayed on PoEx partners page. BMW aligns with the premium lifestyle positioning of PoEx's hospitality brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Thon Hotels: Large Norwegian hotel and restaurant group operating full-service hotels with on-site F&B, bars and event spaces nationwide, comparable to PoEx's mix of accommodation, restaurants and event venues but at much larger scale and broader geographic reach.
• Scandic Hotels: Leading Nordic hotel chain with integrated restaurants, bars and meeting/event facilities; comparable to PoEx in offering lodging alongside F&B and event hosting, though across a much broader Nordic footprint and standardized hotel format.
• Radisson Hotel Group (Scandinavian properties): International hotel group with substantial presence in Norway operating hotels with on-site restaurants, bars and event spaces, broadly comparable to PoEx's combined accommodation/F&B/events offering at Hemsedal-area locations.

Direct peers

• O'Learys Sports Bar & Restaurant: Swedish-origin sports bar and entertainment restaurant chain with Norwegian locations, offering multi-site dine-in, nightlife and sports viewing under one brand, comparable to PoEx's multi-venue bar/restaurant/nightlife model.
• Strawberry Group (formerly Nordic Choice Hotels): Norway's largest multi-brand hospitality operator (hotels, restaurants, bars, nightlife venues) and the closest direct analogue to PoEx's portfolio model of running several HoReCa and nightlife concepts under one corporate umbrella in the Nordics.

Regional players

• SkiStar AB: Swedish-listed operator of Scandinavian ski resorts including on-mountain restaurants, après-ski venues, lodging and events. SkiStar is comparable to PoEx because both monetize ski-resort visitor flow through F&B, nightlife and accommodation at premier alpine destinations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/poexno

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PoEx