GKS Pogoń Grodzisk Mazowiecki

What GKS Pogoń Grodzisk Mazowiecki does

GKS Pogoń Grodzisk Mazowiecki is a Polish football club founded in 1922 and headquartered in Grodzisk Mazowiecki, Poland. It is constituted as a registered sports association (stowarzyszenie, nonprofit) and competes in the Betclic 1 Liga, the second tier of Polish professional football, after earning promotion as a newcomer in the 2024/25 season. The club's primary sporting assets are its senior men's team and Akademia Pogoni, a PZPN Bronze-certified youth academy, supported by a player development partnership with Legia Warszawa. Match operations are run from a stadium with approximately 1,000 total capacity (514 seated, 168 covered), which sets the structural ceiling on matchday revenue.

The club operates four interlocking revenue streams. Matchday revenue is generated through single-match tickets (30-45 PLN) and season passes at the home ground. Commercial revenue comes from a layered sponsorship portfolio: Gmina Grodzisk Mazowiecki (strategic partner), aHouse (main sponsor), Budokrusz and other regular sponsors, No10/Adidas (technical kit), and TVP Sport and Radio Bogoria (media). Merchandise is sold via the FanStore and the online no10.pl channel. Public funding provides a material anchor, with 2,130,000 PLN from Gmina Grodzisk Mazowiecki and 94,340 PLN from the Ministry of Sport's "Nasi na Boisko" program underwriting a meaningful share of the operating budget.

The business model is typical of a community-rooted lower-tier professional club: a fragmented local B2C fan base for tickets and merchandise, a concentrated B2B sponsor book for commercial income, and public-sector grants for capex and operational support. The nonprofit structure means surplus is reinvested into sporting operations, academy development, and infrastructure such as the ongoing 2025-2026 stadium modernization required for Betclic 1 Liga licensing. The commercial priority is monetizing the new league status through expanded sponsorship tiers, larger matchday yields once stadium works complete, and player trading upside from the Legia-aligned academy pipeline.

Name

GKS Pogoń Grodzisk Mazowiecki

Legal name

Stowarzyszenie Grodziski Klub Sportowy "Pogoń" w Grodzisku Mazowieckim

Website

https://pogongrodzisk.pl

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

GKS Pogoń Grodzisk Mazowiecki is a Polish football club founded in 1922, currently competing in the Betclic 1 Liga after promotion in 2024/25, operating as a nonprofit sports association that generates revenue from tickets, sponsorships, merchandise, public grants, and a PZPN Bronze-certified youth academy with Legia Warszawa partnership.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Professional football club
• Youth football academy
• Matchday ticket sales
• Club merchandise retail
• Season pass subscriptions

Headquarters

HQ city

Grodzisk Mazowiecki

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Single-match ticket sales at stadium box offices and online through bilety.pogongrodzisk.pl. Pricing varies by match importance (premium matches include Ruch Chorzów, Polonia Warszawa, ŁKS Łódź, Lechia Gdańsk, Arka Gdynia).
2. Season Passes (Karnety): Season tickets offering access to all home matches in autumn round. Offered at promotional prices for renewals and general availability.
3. Sponsorship: Multiple sponsorship tiers including strategic sponsor (Gmina Grodzisk Mazowiecki), main sponsor (aHouse), regular sponsors (Budokrusz, ZWIK, M Office, and others), technical sponsors (No10, Adidas), and media patrons (TVP Sport, Radio Bogoria).
4. Merchandise Sales: Club merchandise sold through Fanstore locations including physical store at Canal+ salon in Grodzisk Mazowiecki and online shop at no10.pl.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

GKS Pogoń Grodzisk Mazowiecki operates a professional men's first-team football club competing in Betclic 1 Liga (Poland's second tier), based at the Miejski Stadion Sportowy in Grodzisk Mazowiecki. The club's commercial offerings consist of matchday tickets and season passes (karnety) for home fixtures, an official Fanstore (online at no10.pl and physical retail at Canal+ salon) selling club merchandise, a PZPN Bronze-certified youth football development academy (Akademia Pogoni) for ages U-7 through U-16, and tiered corporate sponsorship packages (Oferta Sponsorska) for business partners with stadium, digital, and match-day brand exposure.

Product overview

GKS Pogoń Grodzisk Mazowiecki is a football club competing in Betclic 1 Liga (Poland's second tier). The club operates as a unified offering centered around its first team, with supporting services including ticket sales, youth academy programs, and merchandise. The product portfolio consists of: matchday tickets and season passes (Bilety i Karnety), the FanStore merchandise operation, the Akademia Pogoni youth academy with PZPN bronze certification, and sponsorship packages for business partners. The club has achieved recent success, earning promotion from Betclic 2 Liga to Betclic 1 Liga for the 2026/2027 season as a newcomer. Key infrastructure includes the Municipal Stadium at Al. Mokronoskich 4 with 1,000 seating capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• Bilety i Karnety (Tickets and Season Passes) Single-match tickets and seasonal passes (karnety) granting access to all home fixtures in the autumn round of the Betclic 1 Liga season at Miejski Stadion Sportowy in Grodzisk Mazowiecki (and selected matches in Pruszków). Available online via bilety.pogongrodzisk.pl and at stadium box offices.
• FanStore (Official Merchandise) Official club merchandise including jerseys, scarves, and fan accessories, sold via physical Fanstore at the Canal+ salon (plac Wolności 16A, Grodzisk Mazowiecki, open 6 days/week) and online through no10.pl as technical sponsor partner.
• Akademia Pogoni (Youth Academy) Comprehensive youth football development program operating youth teams across age groups from U-7 to U-16, featuring a certified coaching staff and PZPN Bronze-certified training methodology, designed to produce homegrown talent for the senior first team.
• Oferta Sponsorska (Sponsorship Packages) Business partnership and sponsorship program offering companies tiered promotional packages including stadium signage, website placement, social media visibility, matchday branding, and warm-up jersey placement (e.g., main sponsor aHouse, strategic sponsor Gmina Grodzisk Mazowiecki, technical sponsor No10/Adidas, media patron TVP Sport).

Quantifiable outcome

• Historic promotion to Betclic 1 Liga achieved in 2024/25 season as a newcomer
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• BudokruszcoreGTM or Marketing Partner · 27 July 2026Building materials company and sponsor extended partnership to end of 2026. Major construction materials supplier from Odrano-Wola with 35+ years experience. Logo visible on stadium, media walls, website, social media, and warm-up jerseys. One of the largest regional businesses supporting the club.
• BetclicflagshipGTM or Marketing PartnerTitle sponsor of 1 Liga (Betclic 1 Liga) and 2 Liga (Betclic 2 Liga). Betclic branding appears on league name, official communications, and league materials. Promotional partner for the club's league participation.
• Gmina Grodzisk Mazowiecki (Grodzisk Mazowiecki Municipality)coreGTM or Marketing PartnerStrategic sponsor providing 2,130,000 PLN public task funding for club operations. Co-financing agreement supports club's participation in professional football and infrastructure development. Joint modernization of stadium facilities.
• aHousecoreGTM or Marketing PartnerMain sponsor of the club. Logo prominently displayed on official materials, website, and promotional content.
• No10coreGTM or Marketing PartnerTechnical sponsor providing online merchandise store platform. Fanstore partner managing e-commerce operations for club merchandise.
• AdidascoreGTM or Marketing PartnerTechnical sponsor providing sports equipment and apparel for the club's teams.
• Ośrodek Sportu i Rekreacji (OSiR)coreStrategic or Co-development PartnerJoint management of stadium facilities with municipality. OSiR coordinates infrastructure development including new floodlights (2200 lux) and stadium modernization for first league licensing requirements.
• Legia WarszawacoreStrategic or Co-development PartnerPlayer loan partnership providing young talent. Bartosz Dembek (defender) and Jakub Zbróg (player) on loan. Players train at Legia Training Center. Access to quality youth players from one of Poland's top clubs.
• Canal+ (Plus Instalacje)minorChannel Partner/ Reseller/ DistributorFanstore retail partnership at Canal+ salon in Grodzisk Mazowiecki. Physical merchandise location open 6 days per week, providing accessibility for local fans to purchase club merchandise.
• TVP SportminorGTM or Marketing PartnerMedia patron providing broadcast coverage of league matches. Match previews and reviews featured on TVP Sport platform.
• Mszczonowianka MszczonówminorStrategic or Co-development PartnerYouth player loan arrangement. Szymon Kolak, academy graduate, currently on loan at IV league Mszczonowianka for development.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Wisła Płock: Polish football club from Płock competing in Ekstraklasa or 1 Liga. Comparable as a regional Polish club with corporate sponsorship structure (Orlen-related) and similar scale of operations and supporter base.
• ŁKS Łódź: Traditional Polish football club based in Łódź competing in Betclic 1 Liga. Comparable as a heritage brand with strong fanbase in a medium-sized Polish city, navigating second-tier operations with sponsorship and ticketing models similar to Pogoń.
• Ruch Chorzów: Historic Polish football club currently competing in Betclic 1 Liga. Comparable as a similarly heritage-rich club navigating second-tier competition, with comparable ticket pricing tier and major-rivalry match profile.
• Polonia Warszawa: Warsaw-based football club competing in Betclic 1 Liga. Directly comparable as a 1 Liga rival facing the same operational, licensing, and competitive demands, with regional rivalry context for Pogoń.
• Arka Gdynia: Football club from the Tri-City area competing in Betclic 1 Liga. Comparable as a 1 Liga peer with similar sponsorship, ticketing, and stadium-driven revenue model, also categorized by Pogoń as a 'premium match'.
• GKS Tychy: Football club from Upper Silesia frequently competing around the 1 Liga/2 Liga boundary. Comparable as a mid-sized Polish city club navigating second-tier operations with municipal support and modest stadium infrastructure.
• Lechia Gdańsk: Major Polish football club from Gdańsk competing in Betclic 1 Liga. Comparable as a second-tier competitor with larger market and supporter base but facing similar commercial and licensing dynamics.
• Radomiak Radom: Polish football club from Radom that has recently risen through the league tiers. Comparable as a mid-sized city club with rapid recent ascent, municipal backing, and modest historical infrastructure scaling up to higher league standards.

Regional players

• Znicz Pruszków: Football club from Pruszków in the Masovia region, geographically proximate to Grodzisk Mazowiecki. Comparable as a near-neighbor club competing in the Polish football pyramid with shared regional fan base and talent pool.

Broad incumbents

• Legia Warszawa: Poland's most successful football club, Ekstraklasa powerhouse and active player-loan partner of Pogoń. Operates at the top of Polish football while Pogoń competes in the second tier; relevant as both strategic partner and benchmark for what scaled Polish club operations look like.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gks-pogo%C5%84-grodzisk-mazowiecki

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GKS Pogoń Grodzisk Mazowiecki