Point Broadcasting

What Point Broadcasting does

Point Broadcasting is a family-owned multi-media company headquartered in Ventura, California, operating 20+ radio stations across 8 California markets under a multi-licensee corporate structure that includes Gold Coast Broadcasting, Rincon Broadcasting, LC Media, High Desert Broadcasting, RZ Radio, Point Ten, Point Five, and Riverdale Broadcasting. Founded in 2004, the company combines traditional over-the-air radio broadcasting with a digital marketing services offering that spans Display, CTV, Geofencing, SEM, Social, Native, OTT, Pre-roll, Retargeting, Email, and Streaming Audio, allowing it to bundle legacy and programmatic inventory for advertisers.

The company's revenue is generated through advertising sales to local and regional advertisers across its California footprint, sold via a sales-led go-to-market motion. The multi-licensee architecture is a regulatory necessity under FCC local ownership caps and also functions as a chassis for potential market-by-market expansion or tuck-in acquisitions. Product breadth now extends to both English and Spanish-language programming, broadening the addressable customer base to Hispanic-market advertisers.

Point Broadcasting is privately held with no disclosed external funding, no public valuation, and no documented leadership team, M&A activity, or AI/ML initiatives in the source material. Its competitive position rests on a dense multi-market distribution footprint, FCC-controlled spectrum licenses, and a 20-year family-owned operating history in California secondary markets.

Name

Point Broadcasting

Legal name

Point Broadcasting

Website

https://pointbroadcasting.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Point Broadcasting is a family-owned California multi-media company operating 20+ radio stations across 8 markets and offering digital marketing services (CTV, SEM, geofencing, programmatic) to local and regional advertisers.

Ownership category

akta.pro rank

Product category

Radio Broadcasting & Multimedia Advertising Services

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

News Talk Radio & Current Affairs Stations (MPABAIAI), Independent Local Radio Stations (MPABACAD)

Keywords

• Radio broadcasting
• Digital advertising
• Multimedia marketing
• Local radio stations
• Integrated advertising campaigns

Headquarters

HQ city

Ventura, California

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Advertising sales across a portfolio of radio stations serving diverse formats including Rhythmic Oldies, Top 40, News Talk, Regional Mexican, Spanish News Talk, Classic Rock, Adult Contemporary, and Country targeting various demographic groups in California markets.
2. Digital Marketing Solutions: Comprehensive digital advertising services including Display, Connected TV, Geofencing, SEM, Social Media, Native, OTT, Pre-roll, Retargeting, Email, Streaming Audio, and Creative Services offered as bundled campaigns.
3. Events and Promotions: Custom event-driven marketing including remotes, live events, and promotional campaigns offered as part of integrated marketing solutions.
4. Creative Services: Professional creative services including copywriting, graphic design, and various creative services to help convey brand messages across multiple platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Point Broadcasting is a family-owned multimedia company that operates 20+ radio stations across 8 California markets and offers complementary digital marketing solutions. The company delivers advertising campaigns through over-the-air radio combined with digital channels including Display, Connected TV (CTV), Geofencing, Search Engine Marketing (SEM), Social media, and Over-the-Top (OTT) video, enabling advertisers to reach local audiences across multiple touchpoints.

Product overview

Point Broadcasting is a family-owned multimedia company operating a portfolio of over 20 radio stations across California markets (Oxnard/Ventura, San Bernardino, Santa Barbara, Lancaster/Palmdale, Santa Maria, Fresno, Bakersfield, and Barstow) plus a comprehensive suite of digital marketing solutions. The radio portfolio includes diverse formats such as Rhythmic Oldies (Old School Network stations like KOCP, KCAQ, KOSJ, KXFM, KZLA, KHHT, KWIE), Top 40 (KFYV), News Talk (KVTA, KTMS), Regional Mexican (KUNX, KIST, KCEL), Spanish formats (KVEN, KSPE), Classic Rock (KTYD, KKZQ), Adult Contemporary (KSBL, KGMX), and Country (KMVE). The digital services layer includes Display Advertising, Connected TV, Geofencing, Search Engine Marketing, Social Media Marketing, Native Advertising, OTT Advertising, Pre-Roll Marketing, Retargeting, Email Marketing, Streaming Audio, and Creative Services. The company positions itself as a one-stop marketing partner combining local radio stations with digital solutions for integrated advertising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Advertising Airtime (20+ Stations) Broadcast radio advertising airtime across Point Broadcasting's owned-and-operated radio stations in 8 California markets, sold to advertisers seeking local and regional audience reach.
• Display Advertising

Quantifiable outcome

• Connected TV advertising traditionally has a 95% completion rate, costs less than linear TV advertising, and offers greater targeting capabilities.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Emmis Communications: Mid-market US radio group and publisher with stations in multiple cities plus a digital marketing arm. Comparable as a multi-market local radio operator that has invested in digital advertising capabilities.
• Salem Communications: US radio broadcaster focused on talk, news, and Christian formats across multiple markets, also operating digital media properties. Comparable as a multi-format, multi-market radio group with adjacent digital operations.
• Townsquare Media: Regional US radio group operating stations across mid-sized markets with a digital marketing solutions division. Directly comparable to Point Broadcasting's combination of multi-market local radio stations and integrated digital services for local advertisers.
• Spanish Broadcasting System: Hispanic-focused US radio operator with stations in major markets plus digital properties. Directly comparable to Point Broadcasting's Spanish-language station portfolio (KVEN, KUNX, KIST, KCEL, KSPE) targeting Hispanic audiences.
• Beasley Broadcast Group: Mid-sized US radio broadcaster operating clusters of stations across multiple markets, including digital capabilities. Comparable in scale and structure to Point Broadcasting as a multi-market station group with bundled digital services.
• Entravision Communications: US-focused media company with a portfolio of Spanish-language radio stations and digital advertising assets. Directly comparable to Point Broadcasting as both operate Spanish-format radio stations paired with integrated digital marketing services targeting Hispanic audiences.

Regional players

• Lotus Communications: California-headquartered radio station owner with holdings concentrated in Western US markets. Regionally comparable to Point Broadcasting's California-centric footprint and family-owned operating approach.

Broad incumbents

• Cumulus Media: Second-largest US radio broadcaster with hundreds of AM/FM stations and a digital marketing arm (Westwood One). Comparable as a multi-market radio operator that has expanded into digital advertising and podcast monetization.
• Cox Media Group: Large diversified local media company operating radio and TV stations across US markets, with growing digital advertising offerings. Comparable as an established incumbent broadcaster with integrated digital ad sales capabilities.
• iHeartMedia: Largest US radio broadcaster, operating hundreds of stations plus the iHeartRadio digital platform. Comparable as a multi-market radio broadcaster that has built a full digital advertising stack alongside traditional broadcast inventory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PointBroadcasting
• YouTubeyoutube.com/@PointBroadcasting
• Facebookfacebook.com/pointbroadcasting
• LinkedInlinkedin.com/company/point-broadcasting
• Instagraminstagram.com/pointbroadcasting

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point Broadcasting