Point of You Agency

What Point of You Agency does

Point of You Agency is a Warsaw-headquartered talent representation firm founded in 1998 that brokers creative professionals — directors, cinematographers, first assistant directors, and set/production designers — to production companies, advertising agencies, broadcasters, and streaming platforms. The agency operates from a single office at Kręta 3/11 in Warsaw with 22 employees, of whom six are listed agents with direct phone extensions. Its commercial model is professional services commission on talent bookings, with no proprietary technology platform, no disclosed pricing, and no disclosed financial metrics; the value proposition rests on curation of an award-winning roster rather than on software or scale.

The agency's underlying offering is its represented talent roster, showcased through a website (pointofyou.com.pl), a Vimeo showreel channel, and standard social profiles (Instagram, LinkedIn, Facebook). Project credits span major Polish enterprise advertisers — including IKEA, McDonald's, Allegro, Pepco, ING, PKO Bank Polski, Bank Pekao, Santander, T-Mobile, Volkswagen, Żabka, Carrefour, and Leroy Merlin — as well as international streaming work (Netflix's Peaky Blinders and other original content). The talent portfolio includes internationally recognized names such as Jan Komasa (Cannes/Tribeca) and Michał Sobociński jr (Camerimage Golden Frog 2017, Venice FIPRESCI 2020, Filmfare 'Indian Oscar' 2021, Polish Golden Eagles 2024), providing reputational leverage for new business.

Go-to-market is sales-led and relationship-driven, with agents handling direct B2B outreach rather than programmatic marketing. The company operates primarily in Poland and Europe with no disclosed funding, no parent organization, no subsidiaries, no M&A activity, and no expansion beyond its single Warsaw location. Customer concentration risk sits with the small number of Polish production houses and broadcasters that dominate local commissioning, even though the underlying brand-end-client base is diversified.

Name

Point of You Agency

Legal name

Point of You

Website

https://pointofyou.com.pl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Point of You Agency is a Warsaw-based talent representation firm founded in 1998 that represents directors, cinematographers, first ADs, and set designers for commercials, feature films, and streaming productions, serving production companies, ad agencies, and broadcasters with blue-chip brand clients.

Ownership category

akta.pro rank

Product category

Talent Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAGAAAF

Artist Booking, Talent Buying & Agency Services

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Concerts & Music Festivals

SECONDARYHSACAHAK

Talent Agency & Representation Services

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

Keywords

• Talent representation services
• Film commercial production
• Director booking agency
• Cinematographer representation
• Creative talent management

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Talent Representation Services: The agency generates revenue by representing creative talents (directors, cinematographers, first ADs, set designers) and facilitating their engagement with production companies, advertising agencies, and broadcasters for commercials, feature films, and TV productions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Point of You Agency is a talent representation agency that represents creative professionals — directors, cinematographers, first assistant directors, and production/set designers — for engagement on commercials, feature films, TV series, music videos, and documentary productions. The agency curates a vetted roster of award-recognized creative talent and acts as the booking intermediary between represented talent and production companies, advertising agencies, broadcasters, and streaming platforms. Operating since 1998 from Warsaw, the agency serves both Polish domestic productions and international brand campaigns (Netflix, McDonald's, IKEA, ING, T-Mobile, Allegro, Santander, Volkswagen, Carrefour, Leroy Merlin, Pepco).

Product overview

Point of You Agency is a talent representation agency that has operated since 1998, representing creative professionals in the film and advertising industries. The agency manages a portfolio of talents including directors, cinematographers, first assistant directors (1st ADs), set designers, and other film production professionals. These talents work across commercials, feature films, TV series, and music videos. The agency serves as an intermediary between creative talent and production companies, advertising agencies, and broadcasters. The core offering is the talent roster and representation services, with individual talents showcased by category (Directors, Cinematographers, Production & Set Designers, 1st ADs) on the agency's website.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Representation Services Representation and booking services for directors, cinematographers, first assistant directors (1st ADs), and production/set designers across commercials, feature films, TV series, music videos, and documentary productions. The agency curates a vetted roster, markets talent via website portfolios and showreels, and matches represented professionals to projects commissioned by production companies, advertising agencies, broadcasters, and streaming platforms.

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Park Pictures: US-headquartered commercial directing talent and production company. Direct peer representing directors for advertising, branded content, and longer-form work for major brands.
• Art Partner: International creative talent management firm representing photographers, directors, stylists, and other creative talent for fashion, advertising, and editorial clients. Comparable in operating a curated multi-discipline talent roster.
• Supply & Demand: International creative production and talent agency representing directors and content creators for commercials. Direct peer in commercial talent representation with global brand client base.
• Somesuch: London-based commercial directing talent agency representing award-winning directors for global advertising campaigns. Direct peer in talent representation for the commercial production market.
• Radical Media: Global production and talent representation company representing directors and creative talent for commercials and branded content. Comparable in representing award-winning creative talent to enterprise brand clients.
• Anonymous Content: US- and London-based talent management and production company representing directors, cinematographers, and other creative talent for commercials, features, and streaming. Closely comparable operating model to Point of You's film/commercial talent representation business, with international scope.
• RSA Films: Ridley Scott-associated global commercial and film talent and production company. Direct peer in representing directors for commercials and feature work, with international brand clients.
• MJZ: Premier commercial directing talent agency representing award-winning directors for global brand campaigns. Direct peer in the same commercial talent representation niche, serving many of the same enterprise brand clients.

Regional players

• Bacon: Polish-rooted creative production company with international offices producing commercials and branded content. Comparable as a Poland-headquartered production partner serving global brands, though focused on production rather than talent representation per se.

Broad incumbents

• STINK Studios: Global creative production company with in-house directing and creative talent capabilities for branded content. Broader incumbent in adjacent space with overlapping commercial production work for major brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/pointofyou
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/poy-pl
• Instagraminstagram.com/pointof.you

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point of You Agency