What Supply & Demand does

Supply & Demand is a private, boutique creative production company founded in 2002 and headquartered at 599 Broadway in New York, with a West Coast office in Santa Monica. The firm operates a curated model in which it represents a roster of approximately 16 directors and delivers integrated production services spanning filming, editorial, design and animation. Its work targets two primary customer segments: Fortune 500 and major international brands (including Apple, Nike, Adidas, Coca-Cola, Tesla, Mercedes, Turkish Airlines, Marriott, Fiat, NASCAR, Fox Sports, Sprint, Verizon, NFL, Red Bull, Target, Budweiser, PlayStation and Xbox) for advertising and brand marketing, and music artists and film makers (including Taylor Swift, Eminem, Lady Gaga, Britney Spears, Rihanna, Shakira and Gwen Stefani) for music videos and film production. The firm has produced feature-length work including documentaries referenced as The Tsunami and the Cherry Blossom and Blackfish.

Name

Supply & Demand

Legal name

Supply & Demand

Website

https://supplyanddemand.tv

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Supply & Demand is a private, boutique creative production company founded in 2002 that integrates production, editorial, design, and animation services through a curated roster of ~16 directors, serving Fortune 500 brands such as Apple, Nike, Tesla, NFL and Coca-Cola, and music artists such as Taylor Swift and Eminem, across broadcast, digital, film, TV, music video, and branded entertainment from offices in New York and Los Angeles.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Production Services: Project-based production services for broadcast, digital, film, TV, music video, and branded entertainment. Revenue is generated through creative production fees for major brand campaigns and entertainment content.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Supply & Demand is a creative production company that delivers integrated production, editorial, design, and animation services for broadcast, digital, film, TV, music video, and branded entertainment projects. The company operates through a curated roster of 16 directors and filmmakers and serves major global brands such as Apple, Nike, Tesla, and Coca-Cola, as well as music artists including Taylor Swift, Eminem, and Lady Gaga. Each engagement is a project-based production service combining concept development, filming, post-production, and design/animation under a single creative offering.

Product overview

Supply & Demand is a production company offering integrated production, editorial, design, and animation services. The company operates through its core offerings: a curated director roster featuring 17 filmmakers for commercial, music video, and film projects, alongside strategic partnerships with ODD (design and animation) and TASTE (photography and motion/cuisine branding).

Differentiator

Problem solved

Functional benefit

Products and services

• Production Services Full-service production capabilities integrating production, editorial, design, and animation to create content for broadcast, digital, film, TV, music video, and branded entertainment. Delivered to enterprise brand clients and music artists through Supply & Demand's curated director roster.

Named customers26 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ODD (Office of Development & Design)coreTechnology or IntegrationODD is a New York and Los Angeles based design and animation company led by Executive Creative Director Gary Breslin. ODD is described as a think tank and lab for creativity specializing in creating memorable experiences from concept to delivery across various platforms. ODD serves clients ranging from broadcast and digital agencies to feature film makers, architects, and global brands.
• TASTEcoreTechnology or IntegrationTASTE is a photography and motion company with over 20 years of experience, operating studios in New York City, Los Angeles, and Vienna, Austria. Specializes in food culture and cuisine branding, offering motion, still capture packages and full range of post and CGI services for productions from simple to complex shoots.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Furlined: Boutique commercial production company with a director-driven roster serving major brands and agencies. Similar in scale, model, and positioning to Supply & Demand as a director-led production partner for enterprise clients.
• Prettybird: Boutique creative production and talent management company with a curated director roster serving major brands, agencies, and music artists. Closely mirrors Supply & Demand's model of representing filmmakers for commercial and music-video work.
• MJZ: Premier commercial production company representing a roster of A-list directors for global advertising campaigns. Directly comparable director-bench business model targeting the same enterprise brand clients as Supply & Demand.
• Partizan: Globally distributed production company with a director roster producing commercials, music videos, and feature films. Closely matches Supply & Demand in offering mix, talent-driven model, and Fortune 500 client base.
• Smuggler: Directorial production company with offices in New York and Los Angeles producing commercials, music videos, and branded content for global brands. A near-direct peer to Supply & Demand in both offerings and enterprise client focus.
• Radical Media: Integrated production company producing commercials, music videos, feature documentaries, and branded entertainment for major global brands. Comparable in scope of services and blue-chip client base to Supply & Demand.
• Anonymous Content: Los Angeles-based creative production company and talent management firm representing a roster of directors for commercials, music videos, and feature films. Directly comparable to Supply & Demand in business model (project-based production with a director bench) and target clients (Fortune 500 brands and major artists).
• RSA Films: Long-established global commercial and music-video production company with a director roster, founded by Ridley Scott. Directly comparable in services, client base, and creative-production positioning relative to Supply & Demand.
• Tool: Los Angeles-based production and post-production company serving major brands and entertainment clients across commercials, music videos, and branded content. Comparable in integrated production/post capabilities and brand-client roster.

Emerging players

• B-Reel: Creative production and digital agency producing branded content, commercials, and interactive experiences for global brands. Comparable in offering and enterprise client focus, but with a stronger digital-first orientation than Supply & Demand's traditional production core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SupplyDemandTV
• Facebookfacebook.com/SupplyDemandTV

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supply & Demand